Difference between revisions of "Ivp-what"

From IVP Wiki
m (Protected "Ivp-what" (‎[edit=sysop] (indefinite) ‎[move=sysop] (indefinite)))
(LINKS TO 2008 KICKOFF GATHERING)
 
(2 intermediate revisions by one other user not shown)
Line 5: Line 5:
  
  
The Information Valet Project at the Reynolds Journalism Institute is organizing an information-industry collaborative to build, own and operate a shared-user network layered upon the basic Internet. The IVP network will:
+
The Information Valet Project at the Reynolds Journalism Institute has been working to help organize an information-industry collaborative -- tentatively named the Information Trust Association -- to build, own and operate a shared-user network layered upon the basic Internet. The InfoTrust network might:
 
#Allow end users to own, protect — and optionally benefit by sharing — their demographic and usage data, with the help of their competitively chosen “information valet”
 
#Allow end users to own, protect — and optionally benefit by sharing — their demographic and usage data, with the help of their competitively chosen “information valet”
 
#Update the role, effectiveness of, and compensation for online advertising and marketing services
 
#Update the role, effectiveness of, and compensation for online advertising and marketing services
Line 39: Line 39:
 
<hr>
 
<hr>
  
==PARTICIPATE NOW==
+
==LINKS TO 2008 KICKOFF GATHERING==
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . .
+
[http://newshare.com/wiki/index.php/blueprint-program  PROGRAM/SCHEDULE] . . .  
[http://densmore.newshare.com/wiki/index.php/blueprint-program  PROGRAM/SCHEDULE] . . .  
+
[http://newshare.com/wiki/index.php/Blueprint-participants WHO'S INVOLVED] . . .  
[http://densmore.newshare.com/wiki/index.php/Blueprint-participants WHO'S INVOLVED] . . .  
+
[http://newshare.com/wiki/index.php/blueprint-lodging LODGING] . . .  
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . .  
+
[http://newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .  
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .  
 
 
<hr>
 
<hr>
  
Line 50: Line 49:
 
*THE MIT GATHERING REPORT: http://mediagiraffe.org/mit  <br>
 
*THE MIT GATHERING REPORT: http://mediagiraffe.org/mit  <br>
 
-------------------------------------
 
-------------------------------------
Bill Densmore, 2008-2009 Fellow<br>
+
Bill Densmore, Research Fellow<br>
 
Reynolds Journalism Institute<br>
 
Reynolds Journalism Institute<br>
201 RJI Hall<br>
 
 
University of Missouri<br>
 
University of Missouri<br>
 
Columbia MO 65211<br>
 
Columbia MO 65211<br>
573-882-9812 / VOICE MAIL/CELL: 617-448-6600<br>
+
MOBILE: 617-448-6600<br>
 
densmorew@rjionline.org<br>
 
densmorew@rjionline.org<br>
*ABOUT DENSMORE: http://newshare.typepad.com/about.html
+
*ABOUT DENSMORE: http://tinyurl.com/densmore

Latest revision as of 16:30, 13 March 2020

PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION

What is the Information Valet Project?

Building a collaborative, shared-user network

The Information Valet Project at the Reynolds Journalism Institute has been working to help organize an information-industry collaborative -- tentatively named the Information Trust Association -- to build, own and operate a shared-user network layered upon the basic Internet. The InfoTrust network might:

  1. Allow end users to own, protect — and optionally benefit by sharing — their demographic and usage data, with the help of their competitively chosen “information valet”
  2. Update the role, effectiveness of, and compensation for online advertising and marketing services
  3. Allow online users to easily share, sell and buy content through multiple websites with one ID, password, account and bill.

“We’ll start creating frameworks in law, governance, marketing, advertising, technology, user identity and transactions for the Information Valet Economy,” says Densmore. “It should be a place where companies compete to provide personalized service to users, yet share those users, and where they make money referring those users to content — and advertising — from almost anywhere.”

Key value propositions

  • Connective tissue for otherwise siloed advertising, personalization and syndication efforts (Yahoo, QuadrantONE, AP, Berkman-VRM, Shibboleth). Enables a shared-user network for demographics, privacy, content, advertising.
  • Method for sharing – yet maintaining and extending value -- of account relationships with segment of 50 million print subscribers for an array of value-added web and wireless services. New revenues from content sales and advertising and sponsored-content views.
  • Framework for sharing permission-based demographic profile and personalization information across corporate silos. Revenue from higher CPMs from advertisers and from referral fees for user ownership.
  • Tracking, aggregation and settlement of advertising and content syndication relationships by anonymous but unique user. Value ad services to consumer based upon “valet” advisory because of permission-based knowledge about where and what they do on the web.

READ MORE ABOUT THE IVP


KEY LINKS


LINKS TO 2008 KICKOFF GATHERING

PROGRAM/SCHEDULE . . . WHO'S INVOLVED . . . LODGING . . . TRAVEL . . .


BACKGROUND


Bill Densmore, Research Fellow
Reynolds Journalism Institute
University of Missouri
Columbia MO 65211
MOBILE: 617-448-6600
densmorew@rjionline.org