Bill Densmore

Densmore Associates

75 Water Street

P.O. Box 367

Williamstown MA 01267


VOICE:    413-458-8001

FAX:        413-458-8009

Exceptional info-tech

entrepreneur; sales, content management background




In a consulting role, contribute exceptional entrepreneurial leadership, sales, management, planning, editing and writing skills to a fast-paced, enterprise or policy non-profit which places a premium on innovation, growth and outreach.



Entrepreneurial info-tech startup success. Expert knowledge on high-technology and Internet marketing to the news industry, selling display advertising (over 10 years), intellectual-property law, newsroom adminstration and workflow. Consultant and expert on Internet content and user-identity strategies.







Univ. of Mass.-Amherst

Media Giraffe Project/New England News Forum

 Amherst MA



Engaged by the journalism program at the University of Massachusetts-Amherst to establish and continue to fund The Media Giraffe Project, which finds and spotlights "above-the-crowd" individuals making innovative, sustainable use of media (old and new) to foster participatory democracy and community. The effort includes a book project, curriculum development, a resource-rich website and a conference in summer, 2008. Also directing the The New England News Forum initiative.




Visiting Lecturer


Massachustts College of

Liberal Arts


North Adams MA



Visiting lecturer in the English/Communications Dept., teaching “Journalism Issues” and “The Future of Journalism.”




Interim CEO/Director


Hancock Shaker Village Inc.


 Pittsfield MA



Retained to run $1.8-million, 15-employee / 50-volunteer outdoor-living history museum -- including a 20-building National Historic Site which serves 75,000 annual visitors on 1,200 acres -- during trustee search for permanent director. Assignment includes to update strategic plan, forge relationship with an independent, nearby Shaker museum, reinstate agricultural interpretation  and consider a lodging component.





11/2002 – 09/2004        Media News Group Inc.        North Adams MA

Advertising Director         North Adams Transcript


Directed five-person retail advertising staff at an 8,000-circulation daily in Berkshire County, Mass.,part of New England Newspaper Inc. regional marketing group of MediaNews Group Inc. Maintaining market share and sales growth in region with declining population and stagnant retail growth. Repositioning paper to serve emerging arts/culture/tourism economy.



4/1997 – 10/2002


Clickshare Service Corp.


Williamstown MA


Founder / Chair / CEO / VP & Treasurer



Founded and led high-tech startup in network user-identity and transaction management; served as chairman and CEO; raised $3.5 million in financing as treasurer; exiting company after recruiting senior management, licensing of The Clickshare Service™ to partners and a planned recapitalization.



11/1994 – Present

Newshare Corp.

Williamstown MA


President / Founder



Consultants and advisors on new-media convergence. Founded in 1994 to assist newspapers to enhance and exchange customer relationships and get paid for content. Original owner/developer of Clickshare technology.  Now a value-added reseller of Clickshare to publishers.



4/1993 – 11/1994

Turley Publications Inc.

Palmer MA


Editorial Director 



Management of 15-person editorial staff at large web-offset commercial printer and publisher of seven weeklies and two specialty monthlies. 



11/1983 – 12/1992

Williamstown Advocate Inc.

Williamstown MA


President and co-Publisher



Owned and published weekly newspapers in Berkshire County, Mass., from 1983-1992. Built circulation from 7,000 to 22,000 copies and revenues from $150,000 to $560,000 in five years. Sold business to a new owner; papers continue to thrive after January, 2002 sale to a third party.



9/1981 - 11/1983

Crain Communications Inc.

New York / Chicago


New York Bureau Chief/Editor



New York bureau chief, Business Insurance magazine (Crain Communications Inc.), Jan. 1982-Nov. 1983. Trade magazine circulated to 40,000 corporate risk managers, insurance managers, financial executives, insurers, brokers and attorneys. Financial analysis of insurance industry, product and professional liability litigation, employee benefits and pensions. Covered DC-10 crash, Hyatt skywalks and Tylenol-tampering product-liability litigation.



1/1981 - 1/1982

Chicago Lawyer Magazine

Chicago IL


Associate Editor



Responsible for business management, writing of media-and-law items, general writing and editing duties on monthly tabloid circulated to Chicago's 19,000-member legal community.



6/1976 - 1/1981


The Associated Press


San Francisco



National reporter and desk editor in three key bureaus, supervising editor of U.S./international wire serving 700 small newspapers. Political coverage in Springfield, Ill., Other major story coverage: Nation’s worst air disaster: American Airlines DC-10 in Chicago; Peoples Temple mass-suicide-assassination; San Francisco mayoral assassination; NASA probes of Venus and Saturn; court-ordered Boston school desegregation.




University of Massachusetts

Amherst MA


Bachelor's Degree


B.A., Environmental Policy & Communications




Phillips Exeter Academy

Exeter NH


High School Diploma





Public Schools

Worcester MA







7/2004 – present





3/1997 – 3/2001


Action Coalition for Media Education

E&P/Adweek Interactive Media Online Journallism Awards

Society of American Business Editors & Writers

Atlantic Advisory Group Inc.

Board member









New England Press Association first-place award for editorial writing, February 1993. NEPA first-place award for headline writing, February 1994.


National Merit Scholarship, Letter of Commendation, 1970.






Berkshire Capital Corp.

New York NY


Researched, prepared and presented strategic analysis of the information-technology/Internet marketplace for boutique mergers-and-acquisitions advisory service to the financial-services industry.





Koz Inc.

Durham NC


Advised on development of customer-support and PR strategy for provider of new-media technologies for community, group and enterprise Internet publishing. Conceived, wrote and produced video showing onsite community use in Skowhegan, Maine.  Koz now known as MediaSpanGroup.COM