Bill Densmore Densmore Associates 75 Water Street P.O. Box 367 Williamstown MA 01267 densmore(at) newshare.com VOICE: 413-458-8001 FAX: 413-458-8009

Exceptional info-tech entrepreneur; sales, content management background http://www.newshare.com/profiles/densmore_profile.html http://www.socialtext.net/speakers/index.cgi?bill_densmore http://newshare.typepad.com/about.html

TYPICAL ASSIGNMENT

In a consulting role, contribute exceptional entrepreneurial leadership, sales, management, planning, editing and writing skills to a fast-paced, enterprise or policy non-profit which places a premium on innovation, growth and outreach.

KEY COMPETENCE	Entrepreneurial info-tech startup success. Expert knowledge on high-technology and Internet marketing to the news industry, selling display advertising (over 10 years), intellectual-property law, newsroom adminstration and workflow. Consultant and expert on Internet content and user-identity strategies.
EXPERIENCE	present Director/Editor	Univ. of Mass.-Amherst Media Giraffe Project/New England News Forum	Amherst MA
	Engaged by the journalism program at the University of Massachusetts-Amherst to establish and continue to fund The Media Giraffe Project, which finds and spotlights "above-the-crowd" individuals making innovative, sustainable use of media (old and new) to foster participatory democracy and community. The effort includes a book project, curriculum development, a resource-rich website and a conference in summer, 2008. Also directing the The New England News Forum initiative. http://www.mediagiraffe.org/

2005-2006 Visiting Lecturer	Massachustts College of Liberal Arts	North Adams MA
Visiting lecturer in the English/Communications Dept., teaching “Journalism Issues” and “The Future of Journalism.”

09/2004-03/2005 Interim CEO/Director	Hancock Shaker Village Inc.	Pittsfield MA
Retained to run $1.8-million, 15-employee / 50-volunteer outdoor-living history museum -- including a 20-building National Historic Site which serves 75,000 annual visitors on 1,200 acres -- during trustee search for permanent director. Assignment includes to update strategic plan, forge relationship with an independent, nearby Shaker museum, reinstate agricultural interpretation and consider a lodging component. http://www.hancockshakervillage.org/

11/2002 – 09/2004 Media News Group Inc. North Adams MA Advertising Director North Adams Transcript Directed five-person retail advertising staff at an 8,000-circulation daily in Berkshire County, Mass.,part of New England Newspaper Inc. regional marketing group of MediaNews Group Inc. Maintaining market share and sales growth in region with declining population and stagnant retail growth. Repositioning paper to serve emerging arts/culture/tourism economy. http://www.thetranscript.com
4/1997 – 10/2002	Clickshare Service Corp.	Williamstown MA
Founder / Chair / CEO / VP & Treasurer

Founded and led high-tech startup in network user-identity and transaction management; served as chairman and CEO; raised $3.5 million in financing as treasurer; exiting company after recruiting senior management, licensing of The Clickshare Service™ to partners and a planned recapitalization. http://www.clickshare.com

11/1994 – Present	Newshare Corp.	Williamstown MA
President / Founder

Consultants and advisors on new-media convergence. Founded in 1994 to assist newspapers to enhance and exchange customer relationships and get paid for content. Original owner/developer of Clickshare technology. Now a value-added reseller of Clickshare to publishers.

4/1993 – 11/1994	Turley Publications Inc.	Palmer MA
Editorial Director

Management of 15-person editorial staff at large web-offset commercial printer and publisher of seven weeklies and two specialty monthlies.

11/1983 – 12/1992	Williamstown Advocate Inc.	Williamstown MA
President and co-Publisher

Owned and published weekly newspapers in Berkshire County, Mass., from 1983-1992. Built circulation from 7,000 to 22,000 copies and revenues from $150,000 to $560,000 in five years. Sold business to a new owner; papers continue to thrive after January, 2002 sale to a third party.

9/1981 - 11/1983	Crain Communications Inc.	New York / Chicago
New York Bureau Chief/Editor

New York bureau chief, Business Insurance magazine (Crain Communications Inc.), Jan. 1982-Nov. 1983. Trade magazine circulated to 40,000 corporate risk managers, insurance managers, financial executives, insurers, brokers and attorneys. Financial analysis of insurance industry, product and professional liability litigation, employee benefits and pensions. Covered DC-10 crash, Hyatt skywalks and Tylenol-tampering product-liability litigation.

1/1981 - 1/1982	Chicago Lawyer Magazine	Chicago IL
Associate Editor

Responsible for business management, writing of media-and-law items, general writing and editing duties on monthly tabloid circulated to Chicago's 19,000-member legal community.

6/1976 - 1/1981 Newsperson	The Associated Press	Boston/Chicago/ San Francisco
National reporter and desk editor in three key bureaus, supervising editor of U.S./international wire serving 700 small newspapers. Political coverage in Springfield, Ill., Other major story coverage: Nation’s worst air disaster: American Airlines DC-10 in Chicago; Peoples Temple mass-suicide-assassination; San Francisco mayoral assassination; NASA probes of Venus and Saturn; court-ordered Boston school desegregation.

EDUCATION	6/1975	University of Massachusetts	Amherst MA
	Bachelor's Degree
	B.A., Environmental Policy & Communications

	6/1971	Phillips Exeter Academy		Exeter NH
	High School Diploma
	6/1968	Public Schools		Worcester MA
	K-9
AFFILIATIONS	7/2004 – present Ongoing 3/1997 – 3/2001 1996-1997		Action Coalition for Media Education E&P/Adweek Interactive Media Online Journallism Awards Society of American Business Editors & Writers Atlantic Advisory Group Inc.	Board member Judge Member Director
AWARDS	New England Press Association first-place award for editorial writing, February 1993. NEPA first-place award for headline writing, February 1994. National Merit Scholarship, Letter of Commendation, 1970.

CONSULTING ASSIGNMENTS	12/’97-03-1998	Berkshire Capital Corp.	New York NY
	Researched, prepared and presented strategic analysis of the information-technology/Internet marketplace for boutique mergers-and-acquisitions advisory service to the financial-services industry.

1/1998-7/1998		Koz Inc.	Durham NC
	Advised on development of customer-support and PR strategy for provider of new-media technologies for community, group and enterprise Internet publishing. Conceived, wrote and produced video showing onsite community use in Skowhegan, Maine. Koz now known as MediaSpanGroup.COM