By Bill Densmore
Imagine returning to a day when making a long-distance telephone call required that you talk to an operator. Or suppose each time you wanted to chat with an aunt in Popperville you had to give credit-card information to three different phone companies handling your call.
Now imagine if you were asked to provide your credit card each time you "linked" to a new resource on the Internet.
Newshare has been formed to avoid such inconvenience. Newshare enables the exchange of news and time-sensitive information for value. It is a system which will allow you to purchase words, pictures and sounds for your personal use from Florida or Finland, Moscow or Manila, as easily as you make a long-distance telephone call.
It links local news users and providers worldwide in a distributed, interactive web of privately owned "newshares". Each with their own voice and ownership, these "newshares" are united by their desire to deliver personalized information to the public quickly, accurately and easily.
. . . Our Newshare(SM) Syndicate is a multimedia broker of on-line local news and other time-sensitive information. We gather the work of content providers like newspapers, broadcasters and independent writers and artists. Then we make it possible for each of these providers to share their content with their own customers, subscribers and users -- all under a single system of validation, tracking and payment.
Our model has two types of content provider, which we call Newshare(SM) Contributing Members (individuals) and Newshare(SM) Publishing Members (organizations). They offer their copyrighted material for sale to all classes of Newshare users. In exchange, they receive negotiated rights to reference and redistribute other Newshare-enabled content to their own users.
Thus, individual Contributing Members are "syndicated" in the traditional sense of the word, but they also are given the right to make personal use of the content of other Newshare Syndicate members. Publishing Members, in addition to syndicating their material, may redistribute Newshare-available content of other syndicate members subject to the payment of per-access royalties.
We are seeking affiliation with a lead group of Publishing Members, who are originators of a body of moderated or edited content, as opposed to a single article or column. Some Publishing Members may choose to provide their content to the public, at no charge, via Newshare's central server. Others may use their own server.
A Contributing Member who only originates content and wishes compensation will be expected to host their content on Newshare's servers. Using The Clickshare Service, Newshare will manage user billing and payment for each Contributing Member.
The Content Provider, such as a newspaper, both originates content and edits a "product" created from his own and other syndicated material. The publishing member provides a "value added" service -- organizing news -- for potential readers (which we call User Members) whereas the Syndicate is simply a very large pool of raw content.
These publishing members thus offer (potentially) a much better "customer service", and over the long term we hope that it is these organizations that will become what consumers see as their "Newshare(SM)" provider.
Content Providers must affiliate directly with Clickshare Service Corp.
From an editorial standpoint, our focus is on developing original news content from Internet Service Providers, local radio stations, TV stations, small and weekly newspapers, specialty providers and individual writers. We will do this by a concentrated marketing effort to acquaint them with Newshare, including the prospect of receiving royalties for online readership through Newshare.
Our value is a model for bringing original content onto the Internet which is not available anywhere else. We can do access-based billing for content on our server and, later -- with the Clickshare technology -- also for content on other Clicksahre(SM) member servers.
Newshare is not focused on editing content, but rather a packager and "broker". Nor is it going to be an "online" service in the sense of having subscribers. Early on, both these functions may be required to some degree. But ultimately we want our Contributing Members to develop the subscriber relationships just as they do now in non-electronic media. We want to end up being the platform upon which time-sensitive information is reliably indexed, provided and paid for.
This document outlines a process for establishing the first electronic syndicate for editorial content delivered direct-to-users -- on a platform which is scalable to involve the news industry generally in a common method of exchanging value for content.
For information about how to join the Newshare Syndicate, click now to
one of these resources:
To the News . . .
Newshare WWW site is a service of Newshare/DBS. a Massachusetts-based broker of digital information for newspapers, broadcasters and the public.
The Newshare name is a service mark of DBS Systems Inc.
The Corporate Office of Newshare: