What are the benefits to consumers?

Single relationship with "most-trusted" publisher/provider

• local news organization
• national publisher (magazine, newsapaer, broadcaster)
• topic-specific content service
• Internet service provider or telco

Single ID access to universe of resources

Personal privacy respected

• Demographics, topical-interests stay with "must-trusted" publisher

Single-bill access to chargeable information

Personalization starting point

Market-oriented fee structure

• free content (subsidized access)
• subscription (partial subsidy)
• per-query charging (no subsidy)