Yale-payments-subsidy

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"Journalism and the New Media Media Ecology: Who Will Pay the Messengers?"

SATURDAY 2 P.M. -- Direct and Indirect Government Subsidies

What follows is an honest attempt to document a two-day conference at Yale Law School, "Journalism and the New Media Ecology: Who Will Pay the Messenger?" The reporter is Bill Densmore of the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism. As with a similar in-the-moment report from a gathering at Harvard University two weeks ago, I make no warranty about the accuracy of direct quotes -- captured on the fly -- but make a promise to have supplied appropriate context as best as possible. The sessions are being videotaped. Consult that source for the final history of this event.


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This session, "Direct and Indirect Subsidies," includes Edwin Baker of the Univ. of Pennsylvania Law School; Bruce Ackerman, of Yale Law School; Steven Nevas of the Knight Law & Media Program at Yale; and Susan DeSanti, of the U.S. Federal Trade Commission.

Baker's idea: A 50% tax credit for journalist salaries

Give papers a tax credit for half the salary of their journalists. I have to go into defining journalists and editors and whatnot. I'll put that issue aside for now. But give the newspapers a tax credit for half the salaries of journalists. The newspaper knows it has a better product with journalists. ... if the cost of the journalists goes down by half, you'll have more journalists. It's directly related to the problem. The justification is the greater benefits that journalists current produce."

Cost: There are 50,000 journalists employed by newspapres and the aveage salary is $50,000, if you subsidize that at $25,000, the subsidy is about $1.25 billion. It is small, in constant dollars, compared to the postal subsidy in the colonial area. And it targets the area where the problem exists. "Our problem today is in the production of quality news. This subsidy directly attracts that problem."

Is this a viable proposal in an industry that is adamanently opposed to subsidies? "It doesn't involve the goverment in any judgement about content. It should be a way to change the media landscape for the better."

Ackerman's idea: The website checkbox and endowment

The idea is to put a check box on websites that do journalism and when someone clicks, a record of that goes to a national endowment for journalism, which will track those clicks and make proportional payments to the site. The more clicks, the larger the payment, the greater the payment to the website. A couple of restrictions: The government should not be in the business of libel. So they awards should go to news organizations that have the capability to defend against libel. Also the endowment should not fund pornography. Leave the judgement to citizens.

"Since it will take hundreds of thousands of clicks to generate meaningful funds," nobody would be incented to hire professional clickers. "What we are doing here is modifying the market system, taking full advantage of the new technology to permit a very cheap, decentralized, individual votes for quality news." This is part of a more general project he has been engaged in to construct micro-contents for citizenship using these concepts. He has an idea for "patriot dollars."