Difference between revisions of "Rji-pivot-project-information-newco"

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<big>*An outline of the reasons why the news industry needs a shared-user network for trust, identity, privacy and information commerce. An "information newco" is proposed. <b>Champion: [mailto:hkw36@earthlink.net Buzz Wurzer.]<br>
+
<big>
 +
*An outline of the reasons why traditional media need a new collaboration of local markets working in tandem with a global shared-user network for trust, identity, privacy and information commerce. An "information newco" is proposed. <b> [mailto:hkw36@earthlink.net Buzz Wurzer.]<br></b>
 
</big>
 
</big>
[http://www.flickr.com/photos/infovalet/7379361032/in/set-72157630144267624 BACKGROUND ON BUZZ WURZER]<BR></b>
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[http://www.flickr.com/photos/infovalet/7379361032/in/set-72157630144267624 BACKGROUND ON BUZZ WURZER]<BR>
<hr>
 
 
[http://newshare.com/wiki/index.php/Rji-pivot-projects BACK TO PROJECT SUMMARIES] / [http://newshare.com/wiki/index.php/Rji-pivot-resources BACK TO PIVOT POINT OVERVIEW] <BR>
 
[http://newshare.com/wiki/index.php/Rji-pivot-projects BACK TO PROJECT SUMMARIES] / [http://newshare.com/wiki/index.php/Rji-pivot-resources BACK TO PIVOT POINT OVERVIEW] <BR>
 
<br><hr>
 
<br><hr>
  
TO THREE OPPORTUNITIES ARE TO SEEK:
+
===NEW TECHNOLOGY OPENS OPPORTUNITIES FOR MEDIA TO STRENGTHEN RELATIONSHIPS WITH THE COMMUNITIES THEY SERVE===
  
*More compelling content
+
*Content becomes more compelling through the real time inclusion of all stakeholders
*The best distribution channels for improved content
+
*New tech tools enable ease of input and output of real time content
*The most efficient way to monetize the improved content
+
*Improved content is formatted for use in all available distribution channels  
 +
*A tandem of a local market network along with a global shared user network best monetizes improved content efforts, increased engagement and sustainability
  
GUIDING PRINCIPLES ARE TO:  
+
===GUIDING PRINCIPLES TO ACHIEVE THESE OPPORTUNITIES ARE TO:===
  
 
*Specify the architecture for improved content
 
*Specify the architecture for improved content
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*Outline the partnerships, alliances and collaborations to distribute and monetize the improved content
 
*Outline the partnerships, alliances and collaborations to distribute and monetize the improved content
  
<hr>
+
===DIGITAL DISRUPTION HAS LED TO KEY CORE ISSUES===
===CORE ISSUES:===
+
*Digital publishing has over taken traditional media publishing model
*Digital publishing has over taken print publishing
+
*Traditional media's role as an information gatekeeper has been transformed to a user based publishing model
*Newspapers  role as an information gatekeeper has passed
 
 
*Information users are inundated with too much information and of limited value
 
*Information users are inundated with too much information and of limited value
*Newspapers  revenue has seriously eroded with no end in sight
+
*The market choices for content along with the plularity of digital devices and user packages is in a continual state of flux
 +
*Traditional media revenue has seriously eroded with little end in sight
 
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[http://www.flickr.com/photos/infovalet/7460196270/sizes/l/in/photostream/ VIEW FULL SIZE CHART]<br>
 
[http://www.flickr.com/photos/infovalet/7460196270/sizes/l/in/photostream/ VIEW FULL SIZE CHART]<br>
 
===KEY NECESSARY ACTION STEPS:===
 
===KEY NECESSARY ACTION STEPS:===
*A new model for information gathering and compelling value is mandatory
+
 
 +
*A new model for information gathering is imperative to rebuild community relationships
 
*An assessment of what users seek as valued content is needed
 
*An assessment of what users seek as valued content is needed
*A duality of information networks are necessary to return newspapers to sustainability
+
*Traditional media needs to partner with innovative technology, software and digital startups to highlight their storied brands, provide creative navigation tools and distribute compelling content in a platform neutral environment.
*Newspapers need to partner with innovative technology, software and digital startups to brighten their storied brands, provide creative navigation tools and distribute compelling content in a platform neutral environment.
 
 
 
  
 
===OLD VS NEW INFORMATION CONTENT MODEL:===
 
===OLD VS NEW INFORMATION CONTENT MODEL:===
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*Expand story to a news analysis when more facts are available
 
*Expand story to a news analysis when more facts are available
 
*Provide editorial opinion when appropriate
 
*Provide editorial opinion when appropriate
*Place serendipitous advertising around all the above
+
*Place serendipitous advertising around the above
  
 
====The new model:====
 
====The new model:====
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===KEY USER INFORMATION NEEDS:===
 
===KEY USER INFORMATION NEEDS:===
 
<ul>
 
<ul>
====Local markets -- covering community====
+
====Local information users desire real time contextual content that cover local====
*Issues and daily life events
+
*Issues and events
 
*Environment, economic and social
 
*Environment, economic and social
 
*Education
 
*Education
 
*Government
 
*Government
 
*Leaders, Organizations
 
*Leaders, Organizations
*Events
 
*Sports
 
  
====General information --covering by interest sectors====
+
====General information users desire real time contextual content by topics that help them direct their daily lives which feature information on====
 
*Healthcare/Wellness
 
*Healthcare/Wellness
 
*Politics/Taxes
 
*Politics/Taxes
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*Global Affairs
 
*Global Affairs
 
*Technology
 
*Technology
*Entertainment/Arts/Culture
+
 
*Sports
 
*Home Living/Food
 
 
</ul>
 
</ul>
 
===LOCAL vs.  NATIONAL NETWORKS ROLES:===
 
===LOCAL vs.  NATIONAL NETWORKS ROLES:===
 
<ul>
 
<ul>
  
====Local networks -- This local network requires dramatic fixing====
 
*The network consists of individual newspapers, market by market, migrating from legacy to digital only
 
*Every newspaper must migrate to the new model of information gathering and distribution
 
*Each market is its own proprietary network with unique registration, payment plan and data base profiling
 
*Each market is augmented by its own local ads and e-commerce software
 
*Each market sets their own costs
 
  
====National shared-user network -- This network needs to be created and work in tandem with each local network====
+
====As each local market embraces real time, contextual information gathering and distribution it paves way for a global shared-user network====
 +
 
 +
*Each market develops its  proprietary local network with unique registration, payment plan and data base profiling
 +
*Each market augments its sustainability by increased local ads and e-commerce software from increased audience engagement
 +
*All local markets form an alliance network to amass collective audience data setting up a Newco global network opportunity
 +
 
 +
====A global shared network is formed to provide topical information to help users better direct their daily lives====
 +
 
 
*This network is formed and operated as an independent, entrepreneurial Newco
 
*This network is formed and operated as an independent, entrepreneurial Newco
*This network shares the home page of each local market digital offering
+
*This network works in tandem with local markets digital offerings, regardless of digital device
*This network creates the information by sector that drives people’s lives beyond their community
+
*This networks content is created by partnering with new digital startups in each sector working in tandem with traditional media editors on a national, regional and state and local market basis
*Each sector content is created by partnering with new digital only startups in each sector working in tandem with legacy editors on a re-organized national, regional and state basis
+
*This network is accessed by a common ID Pass
*The network is accessed by a common ID Pass
+
*This is a shared user network that provides, atomized, or disaggregated, content within each topical area
*It is a shared user network that provides, atomized, or disaggregated, content
+
*This network employs personal information agents that users interact with to enrich their sector’s information and increase engagement
*The network offers personal information agents that users interact with to enrich their sector’s information
+
*With opt-in user profiling and user data base formulation, this network becomes a real consideration for national interactive advertising and marketing budgets
*With opt-in user profiling and mass user data base, this new network becomes an attractive buy for the massive national interactive advertising and marketing budgets
+
*This network provides authentication and micro-accounting aggregation and settlement protocols that allow users to use this network in tandem with any and all other proprietary networks of their choice and have all parties appropriately compensated
*This network has new, dynamic authentication and micro-payment processing protocols
+
*A quick synopsis might be...this network operates with a US toll road pass pass, not a State toll road pass; it has a Universal Credit Card card, not an individual merchants card; it has an ASCAP type royalty return for all parties, whether Local Only; whether Newco only; whether users move back and forth between any and all networks
*The network has a US tolls pass, not a Florida Sun Pass; it has a VISA card, not a Macy’s card; it has an ASCAP royalty return for all parties, whether Local Only; whether Newco only; whether user move back and forth between any and all networks
 
*Newco establishes a cost structure that all members agree to accept
 
  
 
</ul>
 
</ul>
 +
 +
<br>
 +
 
===SOLVING THE REVENUE PROBLEM:===
 
===SOLVING THE REVENUE PROBLEM:===
 
<ul>
 
<ul>
 
====Local====
 
====Local====
*Local keeps print revenue as long as possible
+
*Local markets continue to sell traditional local advertising, but with stronger community involvement and increased engagement
*Local builds new local digital revenue via improved civic storytelling  and various commercial offerings
+
*Local markets build new local digital revenue via improved civic storytelling  and various commercial offerings that apply to broadest base of local revenue sources
  
 
====National====
 
====National====
 
*Provides massive data base of collective shared users  
 
*Provides massive data base of collective shared users  
 
*Builds large niche data base relative to each content sector
 
*Builds large niche data base relative to each content sector
*Becomes a must consider for all national interactive, marketing/advertising budgets
+
*Becomes a valid consideration for national interactive, marketing/advertising budgets
*Paves way for endless possibilities of partnerships with digital start-ups  and key advertisers
+
*Paves way for numerous possibilities of partnerships with digital and technology startups as well as with key advertisers
*Paves way for potential alliances with mass and class portals
+
*Paves way for potential alliances with mass and class portals
*Major share of new revenue returned for local network investment
+
*New revenue stream finances Newco operating expenses with majority of revenue returned to local media partners for re-investment and sustainability
  
  
 
<hr>
 
<hr>
 
[http://newshare.com/wiki/index.php/Rji-pivot-projects BACK TO PROJECT SUMMARIES] / [http://newshare.com/wiki/index.php/Rji-pivot-resources BACK TO PIVOT POINT OVERVIEW] <BR>
 
[http://newshare.com/wiki/index.php/Rji-pivot-projects BACK TO PROJECT SUMMARIES] / [http://newshare.com/wiki/index.php/Rji-pivot-resources BACK TO PIVOT POINT OVERVIEW] <BR>

Latest revision as of 16:16, 3 July 2012

7379361032_707a6a0cf1_m_d.jpg

  • An outline of the reasons why traditional media need a new collaboration of local markets working in tandem with a global shared-user network for trust, identity, privacy and information commerce. An "information newco" is proposed. Buzz Wurzer.

BACKGROUND ON BUZZ WURZER
BACK TO PROJECT SUMMARIES / BACK TO PIVOT POINT OVERVIEW



NEW TECHNOLOGY OPENS OPPORTUNITIES FOR MEDIA TO STRENGTHEN RELATIONSHIPS WITH THE COMMUNITIES THEY SERVE

  • Content becomes more compelling through the real time inclusion of all stakeholders
  • New tech tools enable ease of input and output of real time content
  • Improved content is formatted for use in all available distribution channels
  • A tandem of a local market network along with a global shared user network best monetizes improved content efforts, increased engagement and sustainability

GUIDING PRINCIPLES TO ACHIEVE THESE OPPORTUNITIES ARE TO:

  • Specify the architecture for improved content
  • Parcel out the action points to achieve the architecture
  • Outline the partnerships, alliances and collaborations to distribute and monetize the improved content

DIGITAL DISRUPTION HAS LED TO KEY CORE ISSUES

  • Digital publishing has over taken traditional media publishing model
  • Traditional media's role as an information gatekeeper has been transformed to a user based publishing model
  • Information users are inundated with too much information and of limited value
  • The market choices for content along with the plularity of digital devices and user packages is in a continual state of flux
  • Traditional media revenue has seriously eroded with little end in sight
7460196270_1eb481b45a_d.jpg

VIEW FULL SIZE CHART

KEY NECESSARY ACTION STEPS:

  • A new model for information gathering is imperative to rebuild community relationships
  • An assessment of what users seek as valued content is needed
  • Traditional media needs to partner with innovative technology, software and digital startups to highlight their storied brands, provide creative navigation tools and distribute compelling content in a platform neutral environment.

OLD VS NEW INFORMATION CONTENT MODEL:

    The old model:

    • Get and report key story facts
    • Expand story to a news analysis when more facts are available
    • Provide editorial opinion when appropriate
    • Place serendipitous advertising around the above

    The new model:

    • Include all publics in the real time, ongoing story discovery process
    • Optimize navigation, search and social network tools to enhance story value
    • Continue, build and distribute story value for all digital/analog channels
    • Enhance story value with targeted opt-in advertising messages and pertinent product and services e-commerce

KEY USER INFORMATION NEEDS:

    Local information users desire real time contextual content that cover local

    • Issues and events
    • Environment, economic and social
    • Education
    • Government
    • Leaders, Organizations

    General information users desire real time contextual content by topics that help them direct their daily lives which feature information on

    • Healthcare/Wellness
    • Politics/Taxes
    • Economic Environment
    • Education
    • Environment
    • Faith Based/ Religion
    • Global Affairs
    • Technology

LOCAL vs. NATIONAL NETWORKS ROLES:

    As each local market embraces real time, contextual information gathering and distribution it paves way for a global shared-user network

    • Each market develops its proprietary local network with unique registration, payment plan and data base profiling
    • Each market augments its sustainability by increased local ads and e-commerce software from increased audience engagement
    • All local markets form an alliance network to amass collective audience data setting up a Newco global network opportunity

    A global shared network is formed to provide topical information to help users better direct their daily lives

    • This network is formed and operated as an independent, entrepreneurial Newco
    • This network works in tandem with local markets digital offerings, regardless of digital device
    • This networks content is created by partnering with new digital startups in each sector working in tandem with traditional media editors on a national, regional and state and local market basis
    • This network is accessed by a common ID Pass
    • This is a shared user network that provides, atomized, or disaggregated, content within each topical area
    • This network employs personal information agents that users interact with to enrich their sector’s information and increase engagement
    • With opt-in user profiling and user data base formulation, this network becomes a real consideration for national interactive advertising and marketing budgets
    • This network provides authentication and micro-accounting aggregation and settlement protocols that allow users to use this network in tandem with any and all other proprietary networks of their choice and have all parties appropriately compensated
    • A quick synopsis might be...this network operates with a US toll road pass pass, not a State toll road pass; it has a Universal Credit Card card, not an individual merchants card; it has an ASCAP type royalty return for all parties, whether Local Only; whether Newco only; whether users move back and forth between any and all networks


SOLVING THE REVENUE PROBLEM:

    Local

    • Local markets continue to sell traditional local advertising, but with stronger community involvement and increased engagement
    • Local markets build new local digital revenue via improved civic storytelling and various commercial offerings that apply to broadest base of local revenue sources

    National

    • Provides massive data base of collective shared users
    • Builds large niche data base relative to each content sector
    • Becomes a valid consideration for national interactive, marketing/advertising budgets
    • Paves way for numerous possibilities of partnerships with digital and technology startups as well as with key advertisers
    • Paves way for potential alliances with mass and class portals
    • New revenue stream finances Newco operating expenses with majority of revenue returned to local media partners for re-investment and sustainability



    BACK TO PROJECT SUMMARIES / BACK TO PIVOT POINT OVERVIEW