Difference between revisions of "Persona"
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The Internet as we know it today is not up to this task. With a new, public-benefit initiative, it will be. | The Internet as we know it today is not up to this task. With a new, public-benefit initiative, it will be. | ||
| + | ==REFERENCE LINKS== | ||
An [http://www.journalismtrust.org Information Trust Association] will recognize in its governance structure the interests of at least four different constituencies: rights-holders (authors/artists), publishers (aggregators), audience-owners (banks, publishers, billers etc.), and end-users. </big> | An [http://www.journalismtrust.org Information Trust Association] will recognize in its governance structure the interests of at least four different constituencies: rights-holders (authors/artists), publishers (aggregators), audience-owners (banks, publishers, billers etc.), and end-users. </big> | ||
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*REQUEST A DISCUSSION DRAFT OF THE 40-PAGE WHITE PAPER:[mailto:densmorew@rjionline.org <i><br>"From Paper to Persona: Managing Information Overload and Sustaining Journalism in the Attention Age"</i>] (send an email request; we'll send you a PDF version). | *REQUEST A DISCUSSION DRAFT OF THE 40-PAGE WHITE PAPER:[mailto:densmorew@rjionline.org <i><br>"From Paper to Persona: Managing Information Overload and Sustaining Journalism in the Attention Age"</i>] (send an email request; we'll send you a PDF version). | ||
*FOLLOW: [http://www.newshare.com/wiki/index.php?title=Category:Persona-comments Comments about "Paper to Persona."] | *FOLLOW: [http://www.newshare.com/wiki/index.php?title=Category:Persona-comments Comments about "Paper to Persona."] | ||
| − | + | *BACKGROUND: [http://wp.me/phs1Y-Z What is meant by the "Four-Party model?"] | |
===VIDEO: [http://vimeo.com/4557201 The Information Valet Project: Origins in 12 minutes]=== | ===VIDEO: [http://vimeo.com/4557201 The Information Valet Project: Origins in 12 minutes]=== | ||
*VIDEO: In August, 2008, Bill Densmore arrived at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism with a mission -- create a shared-user network owned by the nation's news and information-services industry which could address privacy, enhanced advertising and charging for content. Watch this 12-minute video of Densmore’s May 5, 2009 presentation of his research: http://vimeo.com/4557201 | *VIDEO: In August, 2008, Bill Densmore arrived at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism with a mission -- create a shared-user network owned by the nation's news and information-services industry which could address privacy, enhanced advertising and charging for content. Watch this 12-minute video of Densmore’s May 5, 2009 presentation of his research: http://vimeo.com/4557201 | ||
Revision as of 13:07, 17 April 2011
Contents
DISCUSSION DRAFT OF FORTHCOMING WHITE PAPER
A call to action:
Making the marketplace for trust, identity and information commerce
As the news and paper come unglued, what will pay for journalism in the new news ecosystem? We need a new digital marketplace for information. Managing information overload is an opportunity. That’s what this forthcoming white paper is about. It suggests how publishers can cultivate customized, one-to-one relationships with users, provide them personalized information, and get paid for doing so.
An emerging Attention Economy is transforming the news business. It represents for the institutions which practice journalism a chance to survive beyond the era of mass-market advertising, by becoming “information valets” for their readers, viewers and users. Trust, access, identity and value are core issues, affecting convenience, privacy and personalization. The attention economy will invite new collaboration among news, advertising, publishing, entertainment, technology and philanthropic services.
Thus the defining challenge for news organizations in the 21st century is no longer managing proprietary information, but helping the public manage our attention to ubiquitous information. In less than a decade, we have moved from a world of relative information scarcity -- access restricted by a variety of technical choke points -- such as presses -- to a world of such information abundance that the average user's challenge is not how to access information, or even how find it, but how to personalize, trust and make sense of it.
The Internet as we know it today is not up to this task. With a new, public-benefit initiative, it will be.
REFERENCE LINKS
An Information Trust Association will recognize in its governance structure the interests of at least four different constituencies: rights-holders (authors/artists), publishers (aggregators), audience-owners (banks, publishers, billers etc.), and end-users.
- READ: "Making the New Digital Market: The Case for the Information Trust Association"
- VIEW: "Ideas to Practice: The Information Valet Project" (Nov. 4, 2009 slide deck-6.4megs)
- REQUEST A DISCUSSION DRAFT OF THE 40-PAGE WHITE PAPER:
"From Paper to Persona: Managing Information Overload and Sustaining Journalism in the Attention Age" (send an email request; we'll send you a PDF version).
- FOLLOW: Comments about "Paper to Persona."
- BACKGROUND: What is meant by the "Four-Party model?"
VIDEO: The Information Valet Project: Origins in 12 minutes
- VIDEO: In August, 2008, Bill Densmore arrived at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism with a mission -- create a shared-user network owned by the nation's news and information-services industry which could address privacy, enhanced advertising and charging for content. Watch this 12-minute video of Densmore’s May 5, 2009 presentation of his research: http://vimeo.com/4557201
"From Paper to Persona: Managing Information Overload and Sustaining Journalism in the Attention Age" (send an email request; we'll send you a PDF version).
