Mpi-actions
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Revision as of 22:37, 13 February 2010 by Bill Densmore (talk | contribs)
Contents
- 1 Ready, Aim, Fire Ideas
- 1.1 (this page is here: http://tinyurl.com/mpi-actions)
- 1.2 From gatekeeper to infovalet (Bill Densmore)
- 1.3 IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
- 1.4 The newspaper is not dead, long live the newspaper (John Foreman)
- 1.5 IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
- 1.6 Video innovation in a tought budget (Dave Morris)
- 1.7 IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
- 1.8 Tweets and social networking (Steve Buttry)
- 1.9 IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
- 1.10 Managing newsroom change (Mizell Stewart)
- 1.11 IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
Ready, Aim, Fire Ideas
(this page is here: http://tinyurl.com/mpi-actions)
For each session today, let's talk about actions we can take in response. Some examples:
From gatekeeper to infovalet (Bill Densmore)
IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
- Through Twitter, individualize
- How are we going to monetize it?
- Sports premium content
- What's your premium content for your market / how do you segment audience
- Paid app for any city's passion (Miami git $1.99 for Dolphins app for a year)
- Get in front of mobile; it will kill desktops
- iPad -- problem of Apple as gatekeeper
- Open Source app collaborative for news media
LEADING QUESTIONS:
- Brainstorm the services you can deliver that people will find indispensible and worth paying for. Make them.
- Why should your reader tell you about their interests?
- What can you do for them as a result to help them get through the day better?
- Why should you readers pay for news? How will you make the case to them?
- How about creating a newshare commons in your community?
- Have you named your mobile editor? (Clyde Bentley)
The newspaper is not dead, long live the newspaper (John Foreman)
IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
- Can't be cafeteria any more / prioritize; break news online; print more deliberate and context
- Dispense with process stories
- Use Associated Content? No consensus.
- Port online to print
LEADING QUESTIONS:
- How do we service non-newspaper readers and not abandon the core newspaper readers? Why should we?
- What are the things newspapers do best? How do we dispense with the rest?
- Can we focus on both preserving print and be first in web services?
Video innovation in a tought budget (Dave Morris)
IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
- All reporters will have Flip cameras
- J-Lab/Knight Digital/NewsU is free; camera is $95
- Annoint a champion on the staff
- Get the public to tag their photos/video
LEADING QUESTIONS:
- What will it take to equip all reporters with a videocamera?
- How are you going to make that happen?
- How are you going to get what they do edited and posted, at little cost?
- How about an active outreach to the public to submit video?
- Strategies for deciding how stories can best be told / multimedia bingo
Tweets and social networking (Steve Buttry)
IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
- Use Twitter regularly
- SM curator/guide is an evangelist
- Make SM part of competence
- Get past the hate factor
- Plan ahead for SM component of big stories
- Implement hash tag taxonomy for your community
- Develop industry-level hash-tag system?
LEADING QUESTIONS:
- Name a reporter as your social-media curator / guide
- Ask the public to hashtag onto Twitter feeds you create
- Connect your newsroom with the public in physical/virtual venues
Managing newsroom change (Mizell Stewart)
IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
- What's the worst career thing to happen as comparison to reality
- Be cognizant of managing change stages
- Challenge senior editors with goals for continuous monthly incremental change
- Cross-pollenate change mentality
- Remember human element / be kind
- Importance of training
LEADING QUESTIONS:
- When will you have a newsroom-change staff retreat?
- How do you inject sense of urgency into a "we've always done it this way" environment?
- Hold a community-information needs summit in your city -- get public help!
