Mpi-actions

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Revision as of 21:58, 13 February 2010 by Bill Densmore (talk | contribs)

Ready, Aim, Fire Ideas

(this page is here: http://tinyurl.com/mpi-actions)

For each session today, let's talk about actions we can take in response. Some examples:


From gatekeeper to infovalet (Bill Densmore)

IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:

LEADING QUESTIONS:

  • Brainstorm the services you can deliver that people will find indispensible and worth paying for. Make them.
  • Why should your reader tell you about their interests?
  • What can you do for them as a result to help them get through the day better?
  • Why should you readers pay for news? How will you make the case to them?
  • How about creating a newshare commons in your community?
  • Have you named your mobile editor? (Clyde Bentley)



The newspaper is not dead, long live the newspaper (John Foreman)

IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:

LEADING QUESTIONS:

  • How do we service non-newspaper readers and not abandon the core newspaper readers? Why should we?
  • What are the things newspapers do best? How do we dispense with the rest?
  • Can we focus on both preserving print and be first in web services?



Video innovation in a tought budget (Dave Morris)

IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:

LEADING QUESTIONS:

  • What will it take to equip all reporters with a videocamera?
  • How are you going to make that happen?
  • How are you going to get what they do edited and posted, at little cost?
  • How about an active outreach to the public to submit video?

Tweets and social networking (Steve Buttry)

IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:

LEADING QUESTIONS:

  • Name a reporter as your social-media curator
  • Ask the public to hashtag onto Twitter feeds you create
  • Connect your newsroom with the public in physical/virtual venues



Managing newsroom change (Mizell Stewart)

IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:

LEADING QUESTIONS:

  • When will you have a newsroom-change staff retreat?
  • How do you inject sense of urgency into a "we've always done it this way" environment?
  • Hold a community-information needs summit in your city -- get public help!