Difference between revisions of "Mpi-actions"
From IVP Wiki
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<b>LEADING QUESTIONS:</b> | <b>LEADING QUESTIONS:</b> | ||
| + | *Brainstorm the services you can deliver that people will find indispensible and worth paying for. Make them. | ||
*Why should your reader tell you about their interests? | *Why should your reader tell you about their interests? | ||
*What can you do for them as a result to help them get through the day better? | *What can you do for them as a result to help them get through the day better? | ||
Revision as of 21:58, 13 February 2010
Contents
- 1 Ready, Aim, Fire Ideas
- 1.1 (this page is here: http://tinyurl.com/mpi-actions)
- 1.2 From gatekeeper to infovalet (Bill Densmore)
- 1.3 IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
- 1.4 The newspaper is not dead, long live the newspaper (John Foreman)
- 1.5 IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
- 1.6 Video innovation in a tought budget (Dave Morris)
- 1.7 IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
- 1.8 Tweets and social networking (Steve Buttry)
- 1.9 IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
- 1.10 Managing newsroom change (Mizell Stewart)
- 1.11 IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
Ready, Aim, Fire Ideas
(this page is here: http://tinyurl.com/mpi-actions)
For each session today, let's talk about actions we can take in response. Some examples:
From gatekeeper to infovalet (Bill Densmore)
IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
LEADING QUESTIONS:
- Brainstorm the services you can deliver that people will find indispensible and worth paying for. Make them.
- Why should your reader tell you about their interests?
- What can you do for them as a result to help them get through the day better?
- Why should you readers pay for news? How will you make the case to them?
- How about creating a newshare commons in your community?
- Have you named your mobile editor? (Clyde Bentley)
The newspaper is not dead, long live the newspaper (John Foreman)
IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
LEADING QUESTIONS:
- How do we service non-newspaper readers and not abandon the core newspaper readers? Why should we?
- What are the things newspapers do best? How do we dispense with the rest?
- Can we focus on both preserving print and be first in web services?
Video innovation in a tought budget (Dave Morris)
IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
LEADING QUESTIONS:
- What will it take to equip all reporters with a videocamera?
- How are you going to make that happen?
- How are you going to get what they do edited and posted, at little cost?
- How about an active outreach to the public to submit video?
Tweets and social networking (Steve Buttry)
IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
LEADING QUESTIONS:
- Name a reporter as your social-media curator
- Ask the public to hashtag onto Twitter feeds you create
- Connect your newsroom with the public in physical/virtual venues
Managing newsroom change (Mizell Stewart)
IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
LEADING QUESTIONS:
- When will you have a newsroom-change staff retreat?
- How do you inject sense of urgency into a "we've always done it this way" environment?
- Hold a community-information needs summit in your city -- get public help!
