Difference between revisions of "Mpi-actions"
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Revision as of 21:39, 13 February 2010
Contents
Ready, Aim, Fire Ideas
For each session today, let's talk about actions we can take in response. Some examples:
From gatekeeper to valet (Bill Densmore)
- Why should your reader tell you about their interests?
- What can you do for them as a result to help them get through the day better?
- Why should you readers pay for news? How will you make the case to them?
- How about creating a newshare commons in your community?
- Have you named your mobile editor? (Clyde Bentley)
The newspaper is not dead, long live the newspaper (John Foreman)
- How do we service non-newspaper readers and not abandon the core newspaper readers? Why should we?
- What are the things newspapers do best? How do we dispense with the rest?
Video innovation in a tought budget (Dave Morris)
- What will it take to equip all reporters with a videocamera?
- How are you going to make that happen?
- How are you going to get what they do edited and posted, at little cost?
- How about an active outreach to the public to submit video?
Tweets and social networking (Steve Buttry)
- Name a reporter as your social-media curator
- Ask the public to hashtag onto Twitter feeds you create
- Connect your newsroom with the public in physical/virtual venues
Managing newsroom change (Mizell Stewart)
- When will you have a newsroom-change staff retreat?
- How do you inject sense of urgency into a "we've always done it this way" environment?
