Jtia-mission
This is the temporary home page for the Journalism Trust Association. Please bookmark and return to http://www.journalismtrust.org after April 27, 2009, when more details of the JTA will become public.
A chance to stand up
In a story about the Project on Excellence in Journalism's 2009 "State of the News Media" report, Time Magazine's M.J. Stephey concluded March 16: " . . . [I]f solutions aren't obvious, the report's overall message is: Will the future leaders of journalism please, please stand up?"
A new collaboration -- the Journalism Trust Association
The mission of the Journalism Trust Association is to help sustain, update and enrich the values and purposes of journalism through collaboration with news media, the public and public-focused institutions.
JTA will coordinate the creation of the Information Valet Service, an online ecosystem to re-invent the value news organizations provide to their communities by transforming how content is acquired and exchanged and enabling readers and advertisers to interact on a private, one-to-one basis. By helping newspapers, and other media outlets, turn themselves into vibrant, real-time, always-on 'social networks', the JTA hopes the InfoValet Service will usher in a new era of relevance and prosperity for content providers.
The initial form is likely to be a news-based social network, strongly relevant content, absolute control for users over their demographic and financial data, and a means to share, sell and buy content from multiple sources with a single account. The network will support news content creators by delivering high-value commercial content to end users; and will enable a two-way flow of payments or reward points in consumer accounts.
The JTA is reaching out to a wide array of potential collaborators in order to build this ecosystem; if you and your organization are interested in helping reinvent the financial underpinnings of the news business, please contact us to find out how.
Bill Densmore, 2009-2009 Fellow
Donald W. Reynolds Journalism Institute
Missouri School of Journalism
201 RJI Building
Columbia MO 65211
(573) 882-9812
densmorew@rjionline.org
