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Jtia-mission - Revision history
2024-03-28T13:06:18Z
Revision history for this page on the wiki
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http://www.newshare.com/wiki/index.php?title=Jtia-mission&diff=2286&oldid=prev
96.233.178.129: /* A new collaboration -- the Journalism Trust initiative and Innovation Engine */
2009-11-20T16:09:19Z
<p><span dir="auto"><span class="autocomment">A new collaboration -- the Journalism Trust initiative and Innovation Engine</span></span></p>
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<td colspan="2" style="background-color: #fff; color: #222; text-align: center;">Revision as of 16:09, 20 November 2009</td>
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<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>=A new collaboration -- the Journalism Trust initiative and Innovation Engine=</div></td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>=A new collaboration -- the Journalism Trust <ins class="diffchange diffchange-inline">Association </ins>initiative and Innovation Engine=</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>The Journalism Trust <del class="diffchange diffchange-inline">Innovation Engine </del>is a place, and ideas, around which journalism's supporters can stand up, partner, experiment, leave the gates behind, and begin sharing in a new information commons. It's an evolving initiative of the [http://rji.missouri.edu/vision-and-mission/index.php Donald W. Reynolds Journalism Institute] at the Missouri School of Journalism.   </div></td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>The Journalism Trust <ins class="diffchange diffchange-inline">Association initiative </ins>is a place, and ideas, around which journalism's supporters can stand up, partner, experiment, leave the gates behind, and begin sharing in a new information commons. It's an evolving initiative of the [http://rji.missouri.edu/vision-and-mission/index.php Donald W. Reynolds Journalism Institute] at the Missouri School of Journalism.   </div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>The proposed mission of the Innovation Engine is to help sustain, update and enrich the values and purposes of journalism through collaboration with news media, other enterprises, the public and public-focused institutions to discover and champion viable business models for online journalism.  </div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>The proposed mission of the Innovation Engine is to help sustain, update and enrich the values and purposes of journalism through collaboration with news media, other enterprises, the public and public-focused institutions to discover and champion viable business models for online journalism.  </div></td></tr>
</table>
96.233.178.129
http://www.newshare.com/wiki/index.php?title=Jtia-mission&diff=1664&oldid=prev
Bill Densmore: Jta-mission moved to Jtia-mission: retitling for consistence
2009-04-23T01:10:29Z
<p><a href="/wiki/index.php/Jta-mission" class="mw-redirect" title="Jta-mission">Jta-mission</a> moved to <a href="/wiki/index.php/Jtia-mission" title="Jtia-mission">Jtia-mission</a>: retitling for consistence</p>
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<td colspan="1" style="background-color: #fff; color: #222; text-align: center;">Revision as of 01:10, 23 April 2009</td>
</tr><tr><td colspan="2" class="diff-notice" lang="en"><div class="mw-diff-empty">(No difference)</div>
</td></tr></table>
Bill Densmore
http://www.newshare.com/wiki/index.php?title=Jtia-mission&diff=1663&oldid=prev
128.206.152.66: /* A new collaboration -- the Journalism Trust initiative */
2009-04-23T01:04:32Z
<p><span dir="auto"><span class="autocomment">A new collaboration -- the Journalism Trust initiative</span></span></p>
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<td colspan="2" style="background-color: #fff; color: #222; text-align: center;">Revision as of 01:04, 23 April 2009</td>
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<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>=A new collaboration -- the Journalism Trust initiative=</div></td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>=A new collaboration -- the Journalism Trust initiative <ins class="diffchange diffchange-inline">and Innovation Engine</ins>=</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>The Journalism Trust Innovation Engine is a place, and ideas, around which journalism's supporters can stand up, partner, experiment, leave the gates behind, and begin sharing in a new information commons. It's an evolving initiative of the [http://rji.missouri.edu/vision-and-mission/index.php Donald W. Reynolds Journalism Institute] at the Missouri School of Journalism.   </div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>The Journalism Trust Innovation Engine is a place, and ideas, around which journalism's supporters can stand up, partner, experiment, leave the gates behind, and begin sharing in a new information commons. It's an evolving initiative of the [http://rji.missouri.edu/vision-and-mission/index.php Donald W. Reynolds Journalism Institute] at the Missouri School of Journalism.   </div></td></tr>
</table>
128.206.152.66
http://www.newshare.com/wiki/index.php?title=Jtia-mission&diff=1661&oldid=prev
Bill Densmore: /* A new collaboration -- the Journalism Trust initiative */
2009-04-22T16:33:58Z
<p><span dir="auto"><span class="autocomment">A new collaboration -- the Journalism Trust initiative</span></span></p>
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<td colspan="2" style="background-color: #fff; color: #222; text-align: center;">Revision as of 16:33, 22 April 2009</td>
</tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l6" >Line 6:</td>
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<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>=A new collaboration -- the Journalism Trust initiative=</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>=A new collaboration -- the Journalism Trust initiative=</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>The Journalism Trust Innovation Engine is an evolving initiative of the [http://rji.missouri.edu/vision-and-mission/index.php Donald W. Reynolds Journalism Institute] at the Missouri School of Journalism.   </div></td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>The Journalism Trust Innovation Engine is <ins class="diffchange diffchange-inline">a place, and ideas, around which journalism's supporters can stand up, partner, experiment, leave the gates behind, and begin sharing in a new information commons. It's </ins>an evolving initiative of the [http://rji.missouri.edu/vision-and-mission/index.php Donald W. Reynolds Journalism Institute] at the Missouri School of Journalism.   </div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>The proposed mission of the Innovation Engine is to help sustain, update and enrich the values and purposes of journalism through collaboration with news media, other enterprises, the public and public-focused institutions to discover and champion viable business models for online journalism.  </div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>The proposed mission of the Innovation Engine is to help sustain, update and enrich the values and purposes of journalism through collaboration with news media, other enterprises, the public and public-focused institutions to discover and champion viable business models for online journalism.  </div></td></tr>
</table>
Bill Densmore
http://www.newshare.com/wiki/index.php?title=Jtia-mission&diff=1659&oldid=prev
Bill Densmore: /* A new collaboration -- the Journalism Trust initiative */
2009-04-22T16:30:30Z
<p><span dir="auto"><span class="autocomment">A new collaboration -- the Journalism Trust initiative</span></span></p>
<table class="diff diff-contentalign-left" data-mw="interface">
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<td colspan="2" style="background-color: #fff; color: #222; text-align: center;">← Older revision</td>
<td colspan="2" style="background-color: #fff; color: #222; text-align: center;">Revision as of 16:30, 22 April 2009</td>
</tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l12" >Line 12:</td>
<td colspan="2" class="diff-lineno">Line 12:</td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Our vision, in collaboration with others, is to seed the building of an online ecosystem that delivers value to networked end users and sustains news content creators. We will do this while providing strong control for users of their demographic and financial data within a redefined reader-advertiser relationship.  </div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Our vision, in collaboration with others, is to seed the building of an online ecosystem that delivers value to networked end users and sustains news content creators. We will do this while providing strong control for users of their demographic and financial data within a redefined reader-advertiser relationship.  </div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">===Six news industry strategic needs===</ins></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Six strategic objectives face the news industry if it is to “cross the chasm” from the old world of mass market content-reader-advertiser products to a new service world of social networks, collaboration and customized value exchange.  As core objectives, the industry must leverage:</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Six strategic objectives face the news industry if it is to “cross the chasm” from the old world of mass market content-reader-advertiser products to a new service world of social networks, collaboration and customized value exchange.  As core objectives, the industry must leverage:</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div><ul><ul></div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div><ul><ul></div></td></tr>
<tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l21" >Line 21:</td>
<td colspan="2" class="diff-lineno">Line 22:</td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*Convenient, secure access to paid content</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*Convenient, secure access to paid content</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div></ul></ul></div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div></ul></ul></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;"></ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">===Six methods for reaching those needs===</ins></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>JTI will therefore act to enable:  </div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>JTI will therefore act to enable:  </div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div><ul><ul></div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div><ul><ul></div></td></tr>
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<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>JTI is promoting the vision of an [http://www.infovalet.org Information Valet economy,] an online ecosystem to re-invent the value news organizations provide to their communities by transforming how content is acquired and exchanged and enabling readers and advertisers to interact on a private, one-to-one basis.  By helping newspapers, and other media outlets, turn themselves into vibrant, real-time, always-on 'social networks', the JTI hopes an InfoValet economy would usher in a new era of relevance -- and sustainability -- for content providers.  </div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>JTI is promoting the vision of an [http://www.infovalet.org Information Valet economy,] an online ecosystem to re-invent the value news organizations provide to their communities by transforming how content is acquired and exchanged and enabling readers and advertisers to interact on a private, one-to-one basis.  By helping newspapers, and other media outlets, turn themselves into vibrant, real-time, always-on 'social networks', the JTI hopes an InfoValet economy would usher in a new era of relevance -- and sustainability -- for content providers.  </div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;"></ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">===First step: News-based social network===</ins></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>An initial form could be a news-based social network, strongly relevant content, absolute control for users over their demographic and financial data, and a means to share, sell and buy content from multiple sources with a single account.  The network will support news content creators by delivering high-value commercial content to end users; and will enable a two-way flow of payments or reward points in consumer accounts.   </div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>An initial form could be a news-based social network, strongly relevant content, absolute control for users over their demographic and financial data, and a means to share, sell and buy content from multiple sources with a single account.  The network will support news content creators by delivering high-value commercial content to end users; and will enable a two-way flow of payments or reward points in consumer accounts.   </div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>The Journalism Trust Innovation Engine at RJI will reach out to a wide array of potential collaborators in order to seed this ecosystem, and may consider the possibility of forming a not-for-profit entity to do so. If you and your organization are interested in helping reinvent the financial underpinnings of the news business, please [mailto:densmorew@rjionline.org contact us] to find out how.</div></td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>The Journalism Trust Innovation Engine at RJI will reach out to a wide array of potential collaborators in order to seed this ecosystem, and may consider the possibility of forming a not-for-profit entity to do so.  </div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">===What to do===</ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>If you and your organization are interested in helping reinvent the financial underpinnings of the news business, please [mailto:densmorew@rjionline.org contact us] to find out how.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
</table>
Bill Densmore
http://www.newshare.com/wiki/index.php?title=Jtia-mission&diff=1658&oldid=prev
Bill Densmore at 16:27, 22 April 2009
2009-04-22T16:27:42Z
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<td colspan="2" style="background-color: #fff; color: #222; text-align: center;">← Older revision</td>
<td colspan="2" style="background-color: #fff; color: #222; text-align: center;">Revision as of 16:27, 22 April 2009</td>
</tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l1" >Line 1:</td>
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<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;"><i>This is the temporary home page for the Journalism Trust Association. Please bookmark and return to http://www.journalismtrust.org after April 27, 2009, when more details of the JTA will become public.</i></del></div></td><td colspan="2"> </td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;"></del></div></td><td colspan="2"> </td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==''A chance to stand up''==</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==''A chance to stand up''==</div></td></tr>
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<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>=A new collaboration -- the Journalism Trust <del class="diffchange diffchange-inline">Association</del>=</div></td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>=A new collaboration -- the Journalism Trust <ins class="diffchange diffchange-inline">initiative</ins>=</div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td colspan="2"> </td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">The mission of the Journalism Trust Association is to help sustain, update and enrich the values and purposes of journalism through collaboration with news media, the public and public-focused institutions. </del></div></td><td colspan="2"> </td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">The Journalism Trust Innovation Engine is an evolving initiative of the [http://rji.missouri.edu/vision-and-mission/index.php Donald W. Reynolds Journalism Institute] at the Missouri School of Journalism.  </ins></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">JTA will coordinate the creation </del>of the <del class="diffchange diffchange-inline">[http://www.infovalet.org Information Valet Service,] an online ecosystem to re-invent the value news organizations provide to their communities by transforming how content </del>is <del class="diffchange diffchange-inline">acquired and exchanged and enabling readers and advertisers </del>to <del class="diffchange diffchange-inline">interact on a private, one-to-one basis.  By helping newspapers</del>, and <del class="diffchange diffchange-inline">other </del>media <del class="diffchange diffchange-inline">outlets</del>, <del class="diffchange diffchange-inline">turn themselves into vibrant</del>, <del class="diffchange diffchange-inline">real</del>-<del class="diffchange diffchange-inline">time, always-on 'social networks', the JTA hopes the InfoValet Service will usher in a new era of relevance </del>and <del class="diffchange diffchange-inline">prosperity </del>for <del class="diffchange diffchange-inline">content providers</del>.  </div></td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">The proposed mission </ins>of the <ins class="diffchange diffchange-inline">Innovation Engine </ins>is to <ins class="diffchange diffchange-inline">help sustain</ins>, <ins class="diffchange diffchange-inline">update and enrich the values </ins>and <ins class="diffchange diffchange-inline">purposes of journalism through collaboration with news </ins>media, <ins class="diffchange diffchange-inline">other enterprises</ins>, <ins class="diffchange diffchange-inline">the public and public</ins>-<ins class="diffchange diffchange-inline">focused institutions to discover </ins>and <ins class="diffchange diffchange-inline">champion viable business models </ins>for <ins class="diffchange diffchange-inline">online journalism</ins>.  </div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">Our vision, in collaboration with others, is to seed the building of an online ecosystem that delivers value to networked end users and sustains news content creators. We will do this while providing strong control for users of their demographic and financial data within a redefined reader-advertiser relationship. </ins></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">The initial form </del>is <del class="diffchange diffchange-inline">likely </del>to <del class="diffchange diffchange-inline">be </del>a <del class="diffchange diffchange-inline">news-based </del>social <del class="diffchange diffchange-inline">network</del>, <del class="diffchange diffchange-inline">strongly </del>relevant content, <del class="diffchange diffchange-inline">absolute control for </del>users <del class="diffchange diffchange-inline">over their demographic and financial data</del>, <del class="diffchange diffchange-inline">and a means to share</del>, <del class="diffchange diffchange-inline">sell </del>and <del class="diffchange diffchange-inline">buy </del>content from <del class="diffchange diffchange-inline">multiple sources with a single account</del>.  <del class="diffchange diffchange-inline">The network will support news </del>content <del class="diffchange diffchange-inline">creators by delivering </del>high<del class="diffchange diffchange-inline">-value </del>commercial content to <del class="diffchange diffchange-inline">end users; </del>and <del class="diffchange diffchange-inline">will enable a two-way flow of payments or reward points in consumer accounts.  </del></div></td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">Six strategic objectives face the news industry if it </ins>is to <ins class="diffchange diffchange-inline">“cross the chasm” from the old world of mass market content-reader-advertiser products to </ins>a <ins class="diffchange diffchange-inline">new service world of </ins>social <ins class="diffchange diffchange-inline">networks, collaboration and customized value exchange.  As core objectives</ins>, <ins class="diffchange diffchange-inline">the industry must leverage:</ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline"><ul><ul></ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">*Multimedia, unique local or topical information</ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">*Social networking through news and information sites</ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">*Contextually </ins>relevant content <ins class="diffchange diffchange-inline">delivery  (personalization)</ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">*Broadened “Deep Web” access</ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">*Enhanced-CPM</ins>, <ins class="diffchange diffchange-inline">precisely-targeted ad delivery</ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">*Convenient, secure access to paid content</ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline"></ul></ul></ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">JTI will therefore act to enable: </ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline"><ul><ul></ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">*Migration of the newspaper industry to a new trust relationship with </ins>users <ins class="diffchange diffchange-inline">of multimedia platforms, leveraging the value of deep</ins>, <ins class="diffchange diffchange-inline">unique</ins>, <ins class="diffchange diffchange-inline">local or topical information. </ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">*Social networking that operates through news </ins>and <ins class="diffchange diffchange-inline">information </ins>content <ins class="diffchange diffchange-inline">web sites at all levels </ins>from <ins class="diffchange diffchange-inline">local to international. </ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">*Delivery of contextually-relevant content resources to networked site visitors through persistent search and other methods</ins>.</div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">*Easy, low-cost access to “Deep Web” </ins> <ins class="diffchange diffchange-inline">and other </ins>content <ins class="diffchange diffchange-inline">now stored behind pay, registration, membership and proprietary barriers.</ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">*Delivery of </ins>high <ins class="diffchange diffchange-inline">CPM, precisely targeted advertising and other </ins>commercial content <ins class="diffchange diffchange-inline">relevant </ins>to <ins class="diffchange diffchange-inline">a reader’s expressly shared demographic profile, social networking connections, ad content preferences </ins>and <ins class="diffchange diffchange-inline">browsin</ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline"></ul></ul></ins></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">JTI is promoting the vision of an [http://www.infovalet.org Information Valet economy,] an online ecosystem to re-invent the value news organizations provide to their communities by transforming how content is acquired and exchanged and enabling readers and advertisers to interact on a private, one-to-one basis.  By helping newspapers, and other media outlets, turn themselves into vibrant, real-time, always-on 'social networks', the JTI hopes an InfoValet economy would usher in a new era of relevance -- and sustainability -- for content providers. </ins></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">The JTA is reaching out </del>to a <del class="diffchange diffchange-inline">wide array of potential collaborators in order </del>to <del class="diffchange diffchange-inline">build this ecosystem</del>; <del class="diffchange diffchange-inline">if you </del>and <del class="diffchange diffchange-inline">your organization are interested </del>in <del class="diffchange diffchange-inline">helping reinvent the financial underpinnings of the news business, please [mailto:densmorew@rjionline.org contact us] to find out how</del>.</div></td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">An initial form could be a news-based social network, strongly relevant content, absolute control for users over their demographic and financial data, and a means </ins>to <ins class="diffchange diffchange-inline">share, sell and buy content from multiple sources with </ins>a <ins class="diffchange diffchange-inline">single account.  The network will support news content creators by delivering high-value commercial content </ins>to <ins class="diffchange diffchange-inline">end users</ins>; and <ins class="diffchange diffchange-inline">will enable a two-way flow of payments or reward points </ins>in <ins class="diffchange diffchange-inline">consumer accounts</ins>. <ins class="diffchange diffchange-inline"> </ins></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">The Journalism Trust Innovation Engine at RJI will reach out to a wide array of potential collaborators in order to seed this ecosystem, and may consider the possibility of forming a not-for-profit entity to do so. If you and your organization are interested in helping reinvent the financial underpinnings of the news business, please [mailto:densmorew@rjionline.org contact us] to find out how.</ins></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
</table>
Bill Densmore
http://www.newshare.com/wiki/index.php?title=Jtia-mission&diff=1599&oldid=prev
Bill Densmore: New page: <i>This is the temporary home page for the Journalism Trust Association. Please bookmark and return to http://www.journalismtrust.org after April 27, 2009, when more details of the JTA wil...
2009-04-14T20:19:01Z
<p>New page: <i>This is the temporary home page for the Journalism Trust Association. Please bookmark and return to http://www.journalismtrust.org after April 27, 2009, when more details of the JTA wil...</p>
<p><b>New page</b></p><div><i>This is the temporary home page for the Journalism Trust Association. Please bookmark and return to http://www.journalismtrust.org after April 27, 2009, when more details of the JTA will become public.</i><br />
<br />
==''A chance to stand up''==<br />
<br />
<big><strong>In a story about the Project on Excellence in Journalism's 2009 [http://www.stateofthenewsmedia.org/2009/index.htm "State of the News Media"] report, Time Magazine's M.J. Stephey [http://www.time.com/time/arts/article/0,8599,1885349,00.html concluded March 16:] " . . . [I]f solutions aren't obvious, the report's overall message is: Will the future leaders of journalism please, please stand up?"</strong></big><br />
<br><br><br />
<br />
=A new collaboration -- the Journalism Trust Association=<br />
<br />
The mission of the Journalism Trust Association is to help sustain, update and enrich the values and purposes of journalism through collaboration with news media, the public and public-focused institutions. <br />
<br />
<br />
JTA will coordinate the creation of the [http://www.infovalet.org Information Valet Service,] an online ecosystem to re-invent the value news organizations provide to their communities by transforming how content is acquired and exchanged and enabling readers and advertisers to interact on a private, one-to-one basis. By helping newspapers, and other media outlets, turn themselves into vibrant, real-time, always-on 'social networks', the JTA hopes the InfoValet Service will usher in a new era of relevance and prosperity for content providers. <br />
<br />
<br />
The initial form is likely to be a news-based social network, strongly relevant content, absolute control for users over their demographic and financial data, and a means to share, sell and buy content from multiple sources with a single account. The network will support news content creators by delivering high-value commercial content to end users; and will enable a two-way flow of payments or reward points in consumer accounts. <br />
<br />
<br />
The JTA is reaching out to a wide array of potential collaborators in order to build this ecosystem; if you and your organization are interested in helping reinvent the financial underpinnings of the news business, please [mailto:densmorew@rjionline.org contact us] to find out how.<br />
<br />
<br />
<br />
Bill Densmore, 2009-2009 Fellow<br><br />
Donald W. Reynolds Journalism Institute <br><br />
Missouri School of Journalism <br><br />
201 RJI Building <br><br />
Columbia MO 65211 <br><br />
(573) 882-9812<br><br />
[mailto:densmorew@rjionline.org densmorew@rjionline.org] <br></div>
Bill Densmore