http://www.newshare.com/wiki/index.php?title=Ite-post-experiment&feed=atom&action=historyIte-post-experiment - Revision history2024-03-29T07:53:33ZRevision history for this page on the wikiMediaWiki 1.31.1http://www.newshare.com/wiki/index.php?title=Ite-post-experiment&diff=10387&oldid=prevBill Densmore at 18:24, 23 February 20152015-02-23T18:24:09Z<p></p>
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<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>The idea of one news organization adding value for its users by giving them convenient access to other quality  content would make sense among public broadcasters too, according to Mark Fuerst, a former public radio general manager who has consulted for years to NPR, PBS, CPB and ran an industry trade group. “I think public broadcasting is going to have to do the same. Now, are they there mentally?”  </div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>The idea of one news organization adding value for its users by giving them convenient access to other quality  content would make sense among public broadcasters too, according to Mark Fuerst, a former public radio general manager who has consulted for years to NPR, PBS, CPB and ran an industry trade group. “I think public broadcasting is going to have to do the same. Now, are they there mentally?”  </div></td></tr>
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<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">[[Category:Ite]]</ins></div></td></tr>
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</table>Bill Densmorehttp://www.newshare.com/wiki/index.php?title=Ite-post-experiment&diff=10386&oldid=prevBill Densmore at 18:22, 23 February 20152015-02-23T18:22:54Z<p></p>
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</table>Bill Densmorehttp://www.newshare.com/wiki/index.php?title=Ite-post-experiment&diff=10385&oldid=prevBill Densmore at 18:22, 23 February 20152015-02-23T18:22:35Z<p></p>
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</table>Bill Densmorehttp://www.newshare.com/wiki/index.php?title=Ite-post-experiment&diff=10384&oldid=prevBill Densmore at 18:22, 23 February 20152015-02-23T18:22:20Z<p></p>
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<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>BY BILL DENSMORE<br></div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>BY BILL DENSMORE<br></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div><i>This story was reported in October, 2014)</i><br><br></div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div><i>This story was reported in October, 2014)</i><br><br></div></td></tr>
</table>Bill Densmorehttp://www.newshare.com/wiki/index.php?title=Ite-post-experiment&diff=10383&oldid=prevBill Densmore at 18:21, 23 February 20152015-02-23T18:21:34Z<p></p>
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<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div><i>This is a sidebar to a [http://www.rjionline.org/privacypersonalizationpayment/part04 longer piece] found at the Reynolds Journalism Institute website.</i></div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div><i>This is a sidebar to a [http://www.rjionline.org/privacypersonalizationpayment/part04 longer piece] found at the Reynolds Journalism Institute website.</i></div></td></tr>
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</table>Bill Densmorehttp://www.newshare.com/wiki/index.php?title=Ite-post-experiment&diff=10369&oldid=prevBill Densmore at 21:11, 17 February 20152015-02-17T21:11:46Z<p></p>
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<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>“I thought it was a great added bonus for our readers and so far has been really successful,” says Martin Kaiser, editor and senior VP-digital content at the Milwaukee Journal Sentinel, which joined the Post experiment from the start.</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>“I thought it was a great added bonus for our readers and so far has been really successful,” says Martin Kaiser, editor and senior VP-digital content at the Milwaukee Journal Sentinel, which joined the Post experiment from the start.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>“It’s the smartest thing Bezos has done so far,” says John Temple, president of First Look Media and a former top editor at The Post. “He’s finding high-value customers all over the country and world.”</div></td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>“It’s the smartest thing Bezos has done so far,” says John Temple, president of First Look Media and a former top editor at <ins class="diffchange diffchange-inline"><i></ins>The Post.<ins class="diffchange diffchange-inline"></i> </ins>“He’s finding high-value customers all over the country and world.”</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>In August,  more than 12,000 of the <i>Minneapolis Star Tribune’s</i> 40,000 paid digital-only subscribers had opted to include access to <i>The Post</i> at no extra charge, said Steve Yaeger, vp-marketing and public relations at the paper.  “We have simply emailed our qualified digital subscribers a very simple email. It simply describes the benefit and click here to activate, it takes it to a clean landing page where they create their Washington Post credentials and away they go.”</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>In August,  more than 12,000 of the <i>Minneapolis Star Tribune’s</i> 40,000 paid digital-only subscribers had opted to include access to <i>The Post</i> at no extra charge, said Steve Yaeger, vp-marketing and public relations at the paper.  “We have simply emailed our qualified digital subscribers a very simple email. It simply describes the benefit and click here to activate, it takes it to a clean landing page where they create their Washington Post credentials and away they go.”</div></td></tr>
</table>Bill Densmorehttp://www.newshare.com/wiki/index.php?title=Ite-post-experiment&diff=10368&oldid=prevBill Densmore at 21:11, 17 February 20152015-02-17T21:11:13Z<p></p>
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<td colspan="2" style="background-color: #fff; color: #222; text-align: center;">Revision as of 21:11, 17 February 2015</td>
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<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div><br></div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div><br></div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>BY BILL DENSMORE<br><br></div></td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>BY BILL DENSMORE<ins class="diffchange diffchange-inline"><br></ins></div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline"><i>This story was reported in October, 2014)</i></ins><br><br></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Since  U.S. newspapers began in the mid-1990s to market news on the World Wide Web, they have searched for new revenues to support the practice, initially focusing on advertising. By 2012 many papers began seeking online subscription revenues as well. Efforts at collaboration have been spotty.</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Since  U.S. newspapers began in the mid-1990s to market news on the World Wide Web, they have searched for new revenues to support the practice, initially focusing on advertising. By 2012 many papers began seeking online subscription revenues as well. Efforts at collaboration have been spotty.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td></tr>
</table>Bill Densmorehttp://www.newshare.com/wiki/index.php?title=Ite-post-experiment&diff=10367&oldid=prevBill Densmore at 21:10, 17 February 20152015-02-17T21:10:22Z<p></p>
<a href="http://www.newshare.com/wiki/index.php?title=Ite-post-experiment&diff=10367&oldid=10366">Show changes</a>Bill Densmorehttp://www.newshare.com/wiki/index.php?title=Ite-post-experiment&diff=10366&oldid=prevBill Densmore at 21:03, 17 February 20152015-02-17T21:03:35Z<p></p>
<table class="diff diff-contentalign-left" data-mw="interface">
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<td colspan="2" style="background-color: #fff; color: #222; text-align: center;">Revision as of 21:03, 17 February 2015</td>
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<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Since  U.S. newspapers began in the mid-1990s to market news on the World Wide Web, they have searched for new revenues to support the practice, initially focusing on advertising. By 2012 many papers began seeking online subscription revenues as well. Efforts at collaboration have been spotty.</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Since  U.S. newspapers began in the mid-1990s to market news on the World Wide Web, they have searched for new revenues to support the practice, initially focusing on advertising. By 2012 many papers began seeking online subscription revenues as well. Efforts at collaboration have been spotty.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>But a possible breakthrough occurred on March 18, 2014 when The Washington Post announced it would begin providing selected online news products as a free premium for subscribers of selected regional newspapers. The move marked experimentation by a key U.S. publisher with the concept of a shared-user</div></td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>But a possible breakthrough occurred on <ins class="diffchange diffchange-inline">[http://www.niemanlab.org/2014/03/the-washington-post-goes-national-by-offering-free-digital-access-to-readers-of-local-newspapers/ </ins>March 18, 2014<ins class="diffchange diffchange-inline">] </ins>when <ins class="diffchange diffchange-inline">[http://www.washingtonpost.com/pr/wp/2014/03/18/washington-post-pilots-new-partner-program-expanding-access-to-post-digital-content/ </ins>The Washington Post announced<ins class="diffchange diffchange-inline">] </ins>it would begin providing selected online news products as a free premium for subscribers of selected regional newspapers. The move marked experimentation by a key U.S. publisher with the concept of a shared-user</div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>network. By September, news-industry analyst Ken Doctor wrote the program involved 120 U.S. dailies and 200,000 print newspaper subscribers.  In October, Poynter Online said it was 165 papers.</div></td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>network. By September, news-industry analyst <ins class="diffchange diffchange-inline">[http://www.niemanlab.org/2014/09/the-newsonomics-of-the-washington-post-and-new-york-times-network-wars/ </ins>Ken Doctor<ins class="diffchange diffchange-inline">] </ins>wrote the program involved 120 U.S. dailies and 200,000 print newspaper subscribers.  In October, Poynter Online <ins class="diffchange diffchange-inline">[http://www.poynter.org/news/mediawire/272617/regional-paper-readers-really-like-getting-washington-post-content-with-their-subscriptions/ </ins>said it was 165 papers.<ins class="diffchange diffchange-inline">]</ins></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>"This program is a way for us to work with newspapers and other print and digital partners around the country to both add value to their subscriptions and expose The Post to a wider audience than ever before,” Stephen Hills, president and general manager of  The Post, said in a March statement.</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>"This program is a way for us to work with newspapers and other print and digital partners around the country to both add value to their subscriptions and expose The Post to a wider audience than ever before,” Stephen Hills, president and general manager of  The Post, said in a March statement.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>For the Post, the “Newspaper Partner Program”  is an opportunity to get hundreds of  thousands of news-interested digital readers, at a minimal acquisition cost.  The relationship is unlubricated by cash: “No money changes hands,” said in one account. “What we’re doing it for is to get the promotion and increase the national exposure of The Washington Post.”  Hills told Poynter it has “opened the possibility of talking about lots of different ways we could partner” with other outlets.</div></td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">[http://www.washingtonpost.com/pr/wp/2014/05/28/the-washington-post-partner-program-signs-on-more-than-100-newspapers/ </ins>For the Post,<ins class="diffchange diffchange-inline">] </ins>the “Newspaper Partner Program”  is an opportunity to get hundreds of  thousands of news-interested digital readers, at a minimal acquisition cost.  The relationship is unlubricated by cash: “No money changes hands,” said in one account. “What we’re doing it for is to get the promotion and increase the national exposure of The Washington Post.”  Hills told Poynter it has “opened the possibility of talking about lots of different ways we could partner” with other outlets.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Ordinarily  The Post charges at least $100 a year for digital access after 20 free online articles per month; for the partner papers’ print-only subscribers, it’s free for at least a year.  </div></td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>Ordinarily  The Post charges at least $100 a year for digital access after 20 free online articles per month; <ins class="diffchange diffchange-inline">[http://www.cjr.org/united_states_project/washington_post_local_papers_partnership.php?page=all </ins>for the partner papers’ print-only subscribers,<ins class="diffchange diffchange-inline">] </ins>it’s free for at least a year.  </div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>The move fit The Post strategy under new owner (and Amazon founder)  Jeff Bezos to increase its national and world footprint of influence, where in recent years it has lagged behind The New York Times.  The Post has had almost no  digital subscribers as it pursued an open-web policy and only non-paying registered users until 2013. In launching this experiment, therefore,  “The Post didn’t have anything to risk,” observes Mark Contreras, CEO of Calkins Media and a former chairman of the American Press Institute. “The Times would have $250 million in digital circulation revenue at risk.”</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>The move fit The Post strategy under new owner (and Amazon founder)  Jeff Bezos to increase its national and world footprint of influence, where in recent years it has lagged behind The New York Times.  The Post has had almost no  digital subscribers as it pursued an open-web policy and only non-paying registered users until 2013. In launching this experiment, therefore,  “The Post didn’t have anything to risk,” observes Mark Contreras, CEO of Calkins Media and a former chairman of the American Press Institute. “The Times would have $250 million in digital circulation revenue at risk.”</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>In October, <del class="diffchange diffchange-inline">The </del>Post made public via a set of slides results of a survey of 1,299 of its free regional subscribers solicited via the emails the Post collected under the new program.  The survey showed strongly favorable reactions from the subscribers who responded, who said the free added feature increased their opinion of their local paper and their desire to remain subscribers.</div></td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>In October, <ins class="diffchange diffchange-inline">[http://www.scribd.com/doc/242852336/Washington-Post-Digital-Partner-Program-researchThe </ins>Post made public via a set of slides<ins class="diffchange diffchange-inline">] </ins>results of a survey of 1,299 of its free regional subscribers solicited via the emails the Post collected under the new program.  The survey showed strongly favorable reactions from the subscribers who responded, who said the free added feature increased their opinion of their local paper and their desire to remain subscribers.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>“I thought it was a great added bonus for our readers and so far has been really successful,” says Martin Kaiser, editor and senior VP-digital content at the Milwaukee Journal Sentinel, which joined the Post experiment from the start.</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>“I thought it was a great added bonus for our readers and so far has been really successful,” says Martin Kaiser, editor and senior VP-digital content at the Milwaukee Journal Sentinel, which joined the Post experiment from the start.</div></td></tr>
<tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l30" >Line 30:</td>
<td colspan="2" class="diff-lineno">Line 30:</td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>In August,  more than 12,000 of the Minneapolis Star Tribune’s 40,000 paid digital-only subscribers had opted to include access to The Post at no extra charge, said Steve Yaeger, vp-marketing and public relations at the paper.  “We have simply emailed our qualified digital subscribers a very simple email. It simply describes the benefit and click here to activate, it takes it to a clean landing page where they create their Washington Post credentials and away they go.”</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>In August,  more than 12,000 of the Minneapolis Star Tribune’s 40,000 paid digital-only subscribers had opted to include access to The Post at no extra charge, said Steve Yaeger, vp-marketing and public relations at the paper.  “We have simply emailed our qualified digital subscribers a very simple email. It simply describes the benefit and click here to activate, it takes it to a clean landing page where they create their Washington Post credentials and away they go.”</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>“The Post is just a win for everyone,” says Michael Deep, editor of NetNewsCheck.com, who has followed and written at least twice about the Post experiment. “The Post gets the unique visitors it  needs and everyone else gets to offer another layer of benefit for their subscribers.”</div></td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>“The Post is just a win for everyone,” says Michael Deep, editor of NetNewsCheck.com, who has followed and written at least twice about the Post experiment. “The Post gets the unique visitors it  needs and everyone else gets to offer another layer of benefit for their subscribers.”<ins class="diffchange diffchange-inline"><br><br></ins></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Some concerns: What will the Post do with user info?  </div></td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline"><b></ins>Some concerns: What will the Post do with user info?<ins class="diffchange diffchange-inline"></b><br></ins></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>A feature of the Washington Post experiment concerned some of the RJI interviewees – the fact The Post is gaining email addresses and names of users of the regional newspaper partners. Analyst Ken Doctor explained the possibilities for The Post in a Sept. 4  post on the Nieman Lab website:</div></td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>A feature of the Washington Post experiment concerned some of the RJI interviewees – the fact The Post is gaining email addresses and names of users of the regional newspaper partners. Analyst Ken Doctor explained the possibilities for The Post in a <ins class="diffchange diffchange-inline">[http://www.niemanlab.org/2014/09/the-newsonomics-of-the-washington-post-and-new-york-times-network-wars/ </ins>Sept. 4  post<ins class="diffchange diffchange-inline">] </ins>on the Nieman Lab website:</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>“ . . . [Y]ou must “authenticate” your subscription with The Washington Post. Once you do, you become a known, and trackable, customer of both the Post and the local paper. While the program’s first priority is simply building reach, the Post will be able to monetize all those new readers via digital advertising. Down the road, we can expect the exploitation of e-commerce opportunities, likely connected to Amazon, which the Post apparently experimented with in August. Regional publishers aren’t worried about Post incursions into their audiences; the deal seems like a fair balance to them — for now.”</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>“ . . . [Y]ou must “authenticate” your subscription with The Washington Post. Once you do, you become a known, and trackable, customer of both the Post and the local paper. While the program’s first priority is simply building reach, the Post will be able to monetize all those new readers via digital advertising. Down the road, we can expect the exploitation of e-commerce opportunities, likely connected to Amazon, which the Post apparently experimented with in August. Regional publishers aren’t worried about Post incursions into their audiences; the deal seems like a fair balance to them — for now.”</div></td></tr>
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<td colspan="2" class="diff-lineno">Line 53:</td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Bezos’ motivation for the regional collaboration is to increase the chances of The Washington Post selling and showing  national digital advertising to premium customers of the regional papers, observes Penelope Muse Abernathy of the University of North Carolina. She has just a completed a book and companion interactive teaching site, "Saving Community Journalism: The Path to Profitability.” She is UNC’s Knight Chair in Journalism and Digital Media Economics. She sees  no direct revenue benefit for the regional partners. “The only thing they can hope is increased engagement with their own readers on their content,” she says. “Because once they’ve gone to that Washington Post website they are gone.”</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Bezos’ motivation for the regional collaboration is to increase the chances of The Washington Post selling and showing  national digital advertising to premium customers of the regional papers, observes Penelope Muse Abernathy of the University of North Carolina. She has just a completed a book and companion interactive teaching site, "Saving Community Journalism: The Path to Profitability.” She is UNC’s Knight Chair in Journalism and Digital Media Economics. She sees  no direct revenue benefit for the regional partners. “The only thing they can hope is increased engagement with their own readers on their content,” she says. “Because once they’ve gone to that Washington Post website they are gone.”</div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline"><br><br></ins></div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Could local ‘authentication’ be accepted by Washington Post?</div></td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline"><b></ins>Could local ‘authentication’ be accepted by Washington Post?<ins class="diffchange diffchange-inline"></b><br></ins></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>In the current experiment, local-paper subscribers in effect create a second user account at The Post, therefore identifying themselves to The Post. But what if an account at, say, the Milwaukee paper, was ‘accepted’ by The Post as a valid login to The Post?   </div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>In the current experiment, local-paper subscribers in effect create a second user account at The Post, therefore identifying themselves to The Post. But what if an account at, say, the Milwaukee paper, was ‘accepted’ by The Post as a valid login to The Post?   </div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;"><hr></ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;"><i>(See also: [http://newshare.com/wiki/index.php/Ite-internet2 “Academic is ahead of business, news media in establishing one account that works at many websites -- and the government is trying to get there too.”])</i></ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;"><hr></ins></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">See Appendix K, “Academic is ahead of business, news media in establishing one account that works at many websites -- and the government is trying to get there too.”</del></div></td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>“It would be a lot better if when you went to The Washington Post you were already logged in through your local paper,” says <ins class="diffchange diffchange-inline">[http://www.rjionline.org/people/matt-sokoloff-broffman </ins>Matt (Sokoloff) Broffman,<ins class="diffchange diffchange-inline">] </ins>a former RJI fellow and daily newspaper digital-media editor who now runs the local news blog <ins class="diffchange diffchange-inline">[http://bungalower.com/ </ins>Bungalower.com<ins class="diffchange diffchange-inline">] </ins>in Orlando, Fla. “How can we set up a way so that newspapers can make deals with each other that work in real time?  So let's describe how we do authentication and if you want to do a deal you can. As an example: Is this your user, and what subscription rights do I want to offer?”</div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td colspan="2"> </td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>“It would be a lot better if when you went to The Washington Post you were already logged in through your local paper,” says Matt (Sokoloff) Broffman, a former RJI fellow and daily newspaper digital-media editor who now runs the local news blog Bungalower.com in Orlando, Fla. “How can we set up a way so that newspapers can make deals with each other that work in real time?  So let's describe how we do authentication and if you want to do a deal you can. As an example: Is this your user, and what subscription rights do I want to offer?”</div></td><td colspan="2"> </td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>To take it a step further, Sokoloff suggests what he calls a “one-stop shop for information content, not just news content” similar to the Netflix approach as an central source for moves from most all studios and filmmakers.  “Even if you don’t own the user, you are getting paid,” he says.</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>To take it a step further, Sokoloff suggests what he calls a “one-stop shop for information content, not just news content” similar to the Netflix approach as an central source for moves from most all studios and filmmakers.  “Even if you don’t own the user, you are getting paid,” he says.</div></td></tr>
</table>Bill Densmorehttp://www.newshare.com/wiki/index.php?title=Ite-post-experiment&diff=10357&oldid=prevBill Densmore at 20:45, 17 February 20152015-02-17T20:45:32Z<p></p>
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<td colspan="2" style="background-color: #fff; color: #222; text-align: center;">Revision as of 20:45, 17 February 2015</td>
</tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l30" >Line 30:</td>
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<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>In August,  more than 12,000 of the Minneapolis Star Tribune’s 40,000 paid digital-only subscribers had opted to include access to The Post at no extra charge, said Steve Yaeger, vp-marketing and public relations at the paper.  “We have simply emailed our qualified digital subscribers a very simple email. It simply describes the benefit and click here to activate, it takes it to a clean landing page where they create their Washington Post credentials and away they go.”</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>In August,  more than 12,000 of the Minneapolis Star Tribune’s 40,000 paid digital-only subscribers had opted to include access to The Post at no extra charge, said Steve Yaeger, vp-marketing and public relations at the paper.  “We have simply emailed our qualified digital subscribers a very simple email. It simply describes the benefit and click here to activate, it takes it to a clean landing page where they create their Washington Post credentials and away they go.”</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline"> </del>“The Post is just a win for everyone,” says Michael Deep, editor of NetNewsCheck.com, who has followed and written at least twice about the Post experiment. “The Post gets the unique visitors it  needs and everyone else gets to offer another layer of benefit for their subscribers.”</div></td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>“The Post is just a win for everyone,” says Michael Deep, editor of NetNewsCheck.com, who has followed and written at least twice about the Post experiment. “The Post gets the unique visitors it  needs and everyone else gets to offer another layer of benefit for their subscribers.”</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Some concerns: What will the Post do with user info?  </div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Some concerns: What will the Post do with user info?  </div></td></tr>
<tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l50" >Line 50:</td>
<td colspan="2" class="diff-lineno">Line 50:</td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Zeller says The Post is now talking to its regional partners about an email newsletter The Post would create which would include links to regional-partner stories “which would link directly through to the partner’s content,” said Zeller.</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Zeller says The Post is now talking to its regional partners about an email newsletter The Post would create which would include links to regional-partner stories “which would link directly through to the partner’s content,” said Zeller.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline"> </del>“Where is Bezos going?” asks Bill Schubart, founder of the Vermont Journalism Trust and public-media funder and entrepreneur.  “Is he going to want to create a journalistic Amazon?”</div></td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>“Where is Bezos going?” asks Bill Schubart, founder of the Vermont Journalism Trust and public-media funder and entrepreneur.  “Is he going to want to create a journalistic Amazon?”</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Bezos’ motivation for the regional collaboration is to increase the chances of The Washington Post selling and showing  national digital advertising to premium customers of the regional papers, observes Penelope Muse Abernathy of the University of North Carolina. She has just a completed a book and companion interactive teaching site, "Saving Community Journalism: The Path to Profitability.” She is UNC’s Knight Chair in Journalism and Digital Media Economics. She sees  no direct revenue benefit for the regional partners. “The only thing they can hope is increased engagement with their own readers on their content,” she says. “Because once they’ve gone to that Washington Post website they are gone.”</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Bezos’ motivation for the regional collaboration is to increase the chances of The Washington Post selling and showing  national digital advertising to premium customers of the regional papers, observes Penelope Muse Abernathy of the University of North Carolina. She has just a completed a book and companion interactive teaching site, "Saving Community Journalism: The Path to Profitability.” She is UNC’s Knight Chair in Journalism and Digital Media Economics. She sees  no direct revenue benefit for the regional partners. “The only thing they can hope is increased engagement with their own readers on their content,” she says. “Because once they’ve gone to that Washington Post website they are gone.”</div></td></tr>
</table>Bill Densmore