- 1 Blueprinting the Information Valet Economy
- 2 The Information Valet Project: Building a collaborative, shared-user network to sustain the values and purposes of journalism
- 2.1 PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION
- 2.2 The origins: "Blueprinting the Information Valet economy: Dec. 3-5, 2009, Columbia, Mo.
- 2.3 Why is the InfoValet Service needed?
- 2.4 Where we're starting
Blueprinting the Information Valet Economy
PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION
- More than 50 editors, writers, technologists, publishers, entrepreneurs, academics, researchers and students gathered Dec. 3-5, 2008 at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism. Their pre-arranged mission: invent a new way to sustain the role of journalism in participatory democracy. Their approach: Create a shared-user web network for demographic privacy management, advertising and information commerce.
Why is the InfoValet Service needed?
WHY IS 'BLUEPRINT THE IVP' NEEDED? (SHORT VIDEO) . . . ALL VIDEO ARCHIVES== The U.S. news industry struggles as print advertising moves elsewhere and web advertising's double-digit growth sputters. The industry can now rethink and relaunch its relationship with 50 million customers -- to become their "information valet" able to make money whether those users are buying services, information (including music and entertainment) or being paid for web seeking and contact with sponsored messages and advertising. (SHORT VIDEO) . . . ALL VIDEO ARCHIVES.
- Consumers want a customized experience, but want to control and be compensated for use of demographic and usage profiles.
- The Internet needs a user-focused system for sharing identity, exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a New(s) Social Network.
Where we're starting
- A one-page description of the Information Valet Project at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism. (READ MORE)
- Choose from streaming or MP3 podcast audio discussions which describe the concept, design, purpose and research contributing to the Information Valet Project. (FLASH ANIMATION)