Gwu-program

Symposium set April 27 at the George Washington University

REGISTRATION PENDING

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To detail the Journalism Trust Association and explore options for the Information Valet Service, the Donald W. Reynolds Journalism Institute, is co-presenting a one-day symposium on Monday, April 27, in collaboration with The George Washington University School of Media & Public Affairs. "From Gatekeeper to Information Valet: A Blueprint for Sustaining Journalism," will convene in the Jack Morton Auditorium, 805 21st Street NW, in downtown Washington, from 10 a.m. until 4:30 p.m. The participatory event will include an a morning briefing on the Journalism Trust intiative launched by the Reynolds Institute, a strategic overview of news

industry opportunities and challenges, and a presentation and discussion of the Information Valet Project. After lunch,

Dr. Lee Wilkins, professor, Missouri School of Journalism, will unveil and comment on findings from a new national survey of public attitudes toward the sharing of private information via the web; Missouri graduate student Emily Sussman will document and discuss a 14-year history of efforts to "monetize" news and other web content; and we'll

manage one round of breakout sessions to assess what we've learned and consider next steps. Time permitting, we may assemble a discussion panel including

experts on Internet privacy, advertising and commerce.

(Times are approximate.)

10 a.m. -- Inaugural Briefing: The Journalism Trust Innovation Engine

• with the intention of broadly collaborating with other institutions and enterprises, the Donald W. Reynolds Journalism Institute at the Missouri School of

Journalism is seeding the Journalism Trust Innovation Engine at RJI. It's a one-year, "do-tank" to discover, assess, integrate and deploy multiple revenue solutions for the news industry across multiple platforms. Learn about the ideas and people behind the Engine in a short briefing and an interactive idea-gathering session.

10:30 a.m. -- The Strategic Landscape: A briefing by Steve Mott

• RJI commissioned former journalist and noted payments-industry analyst and consultant Stephen Mott of BetterBuyDesign to comprehensively study the best

research on mobile, print and web marketplaces to paint a picture from a non-news-industry perspective of strategies for sustaining journalism. Be prepared for some surprises in his thought-provoking report.

11 a.m. -- Work in progress: The Information in Valet Project

• Moving from mass markets to mass customization, from gatekeeper to "information valet" is an urgent task for traditional print and broadcast news

organizations. Reynolds Fellow Bill Densmore and collaborator Jeffrey Vander Clute and collaborators present a work-in-progress concept solution addressing user privacy, interest-based advertising, customized news and multi-site subscription networks -- including a proposed launch timetable. What's missing? A Q&A follows.

11:45 a.m. -- The Wall of ideas: Taping the wisdom of our crowd

• The Jack Morton Auditorium and adjacent foyer offers the space during lunch for participants to caucus and agree on critical topics to propose for discussion during one round of concurrent, group-called breakout sessions in the afternoon. We'll describe how the convening process works before serving a box lunch.</uli>

===Noon-1 p.m. -- BOX LUNCH -- A chance to network ideas, and post breakouts

• Post discussion topics on the News Wall, and negotiate with fellow convenors to combine or morph related topics.

1 p.m. -- The Value of privacy: Findings from a new national study -- Prof. Lee Wilkins

• As the public becomes more aware of how its time and attention is "monetized," what are citizens willing to trade for the privacy, and how is it valued? Missouri School of Journalism Prof. Lee Wilkins reveals results from a new national study completed in in early April.

1:45 p.m. -- The value of information: The Internet's 14-year flirtation with "paying for content"

• Missouri School of Journalism graduate researcher Emily Sussman quickly previews her forthcoming paper surveying 14 years of experiments aimed at finding a new source of online revenue for news besides advertisements. Have any ideas worked? Remember the New Century Network? What do pioneers think today? What has been the impact on news? A Q&A follows.

2:15 p.m. -- Discussion and snack break -- preparing for breakouts

• Five briefings in four hours: It's time to connect the dots and assess options and get ready for a flight of breakout sessions.

2:30 p.m -- Self-identified convenors call their 2-5 breakouts

• Breakouts disperse within Jack Morton, the atrium and other designated spaces. The goal: Formula recommendations and ideas for action for the Innovation Engine, the InfoValet Project and the general journalism community. Return with three ideas and at least one proposed action step.

3:15 p.m. -- What we've learned / Next steps

• Our breakout session scribes return and present -- A fast, faciliated "what have

we learned" and "next steps" session. (Bill Densmore)

For more information email Bill Densmore, 2008-2009 Reynolds Fellow, or call 573-882-9812 for more information.

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VIEW PROGRAM / SCHEDULE

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For more information email Bill Densmore, 2008-2009 Reynolds Fellow, or call 573-882-9812 for more information.