- 1 PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION
- 2 Blueprinting the Information Valet Economy
- 3 Mizzou study will seek to answer: How do people value their privacy?
PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION
Blueprinting the Information Valet Economy
Mizzou study will seek to answer: How do people value their privacy?
Participants in "Blueprinting . . . " on Dec. 3-5 will get the first briefing on plans for a major academic study and survey of consumer attitudes toward privacy. The survey, commissioned by the Donald W. Reynolds Journalism Institute aims to answer at least one key question: "In valuing their privacy, what will consumers trade for?"
Research director is Prof. Lee Wilkins of the Missouri School of Journalism, and graduate-student Seth Ashley.
"This five-part research effort aims to describe howmultiple generations of Americans think about privacy," says Wilkins. "From providing urine samples as a condition of employment to choosing whether to use the default "public" setting on Facebook. Wilkins says likely questions will dradw on the theory of contested commodities, plus insights from philosophy and law.
Come get a peak at the project in its conceptual stage, and discuss the implications for journalists, government regulators, news consumers and citizens.