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The Information Valet Project:

Blueprinting the shared user/value network

December 3-5, 2008
Reynolds Journalism Institute
Columbia, Missouri



A senior-level strategy session designed to blueprint the law, ownership, management, marketing and technology of a shared-user network for user-centric demographics, privacy-protected purchasing and advertising exchange and compensation. Come help make the market for digital information.


Subject to change. Check this page for updates. IMPORTANT: All proceedings of "Blueprinting the Information Valet Economy" are "on the record." Some sessions at the hotel and in the Fred W. Smith Forum (Room 200) will be video or audio taped.

  • Collaborators and participants fly in on Wednesday, Dec. 3, and register at the conference hotel venue, the The Hampton Inn.


  • 1 p.m.-3 p.m. -- Tours of Reynolds Journalism Institute and Futures Lab available by request. (Please email your interest)

At the Hampton Inn hotel . . .

2 p.m. -- Registration available (at hotel)

3 p.m.-4 p.m. -- Pre-summit discussions

  • Open house for participants who have special projects they want to showcase.

4 p.m.-5 p.m. -- Who's in the room, and why?

  • A circle-round convening of the member/collaborator group. Each collaborator joins us because they bring something specific to the strategic development process. Sort out goals and objectives for the IVSC; identify task groups: legal/corporate, marketing, engineering, financial/settlement, privacy/demographics, business models and others. Who's in the room, what do we bring, what do we want to take away?

5 p.m. -- 6 p.m. -- Hors d'oeuvres reception

Informal meet-and-greet light hors d'oeuvres registration/reception (at hotel) for all participants.

6 p.m.-7 p.m. -- Buffet dinner (at the hotel)

  • Participants are encouraged to consult the registration list and choose to form shared-interest tables and begin discussion.

7 p.m.-7:30 p.m. -- "The Mizzou Role: Identifying the Problem and the Opportunity"

  • Why is Columbia, Missouri, the starting point for creating the new information economy? An introduction by Dean Mills, dean of the Missouri Journalism School; Pam Johnson, director, Donald W. Reynolds Journalism Institute and Bill Densmore, Reynolds Journalism Institute fellow and Information Valet Project principal convener;

7:30 p.m.-8 p.m. -- "Negotiating Privacy in the 21st Century" -- Prof. Lee Wilkins

  • Missouri School of Journalism Prof. Lee Wilkins outlines plans for research and a survey of public attitudes toward privacy. How it is valued, and how it might be traded? She'll follow with a Q&A to gather advice for methodology and questions.


Continental breakfast at the Hampton Inn; informal networking at hotel

  • 8:00 a.m. -- Shuttle van(s) leave for Reynolds Journalism Institute (RJI)
  • 8:30 a.m. -- Convene in the Fred W. Smith Forum, Room 200 at RJI

8:30 a.m.-9:30 a.m. / Risk/opportunity framing

The Internet presents both opportunities and risks for information commerce. It permits the wildly efficient aggregation and sharing of civic, news and social information for important public purposes. At the same time, it is a channel through which destructive, invasive release of personal information can flow. Four co-participants briefly frame the range of issues (Eight minutes each, followed by discussion).

  1. Matt Thompson, RJI Fellow -- "Wikipediaing" the News
  2. Steve Mott, BetterByDesign -- Exchanging value -- today's landscape
  3. Lillie Coney, EPIC -- The price of privacy / regulation and law
  4. Doc Searls, Berkman/Havard -- The new user-centric marketplace

9:30 a.m.-9:45 a.m. -- Networking, coffee and bio break (Room 200A)

9:45 a.m. 10:15 a.m. -- Roundtable-style convening

  • Discussion: "Confirming the Opportunity: Identifying Task Groups" -- In a facilitated discussion, we confirm our initial framing of challenges and opportunities from Wednesday evening and Thursday's sessions. We then organize task group/break-out discussions to formulate a solution/development strategy. Task groups adjourn to small spaces throughout the Reynolds Journalism Institute for work sessions.

10:30 a.m.-noon -- First Task Group work sessions

      SUGGESTED BREAKOUTS AND POSSIBLE FACILITATORS (final topics determined by consensus):

      1. Legal/corporate form -- Michael Cook, Todd Eskelsen and Jon Hart
      2. Marketing -- Carole Christie and other(s) TBD
      3. Advertising -- Greg Schermer / Jim Bursch -- User-reward model, from inference to shared
      4. Content -- Syndication opportunities -- Newspaper Consortium / others
      5. Privacy/demographics/identity -- Lillie Coney, Doc Searls -- (Inviting reps from Project VRM / Info Card Foundation / Identity Commons / OpenID / Shibboleth
      6. Financial/settlement -- Steve Mott and others
      7. Technology / IP rights -- Jeff VanderClute, Elizabeth Osder and others
      8. Business Models -- Bill Densmore and others

(Plus any other breakouts determined on the fly at 9:45 a.m. session)

    Noon-12:30 p.m. -- More informal discussion/walking facility/tour Futures Lab

    • Optional tour/discussion about the RJI research newsroom and testing facilities. (Can also start walking to Reynolds Alumni Center -- about four blocks)

    12:30 p.m. -- Shuttle leaves for Reynolds Alumni Center for lunch

    • Scaling to the Network -- An Overview -- Liz Osder

    1:45 p.m. -- Walk / shuttle back to RJI's Fred W. Smith Forum to reconvene

    2:00-3 p.m. -- Facilitated Discussion -- What did we learn in the AM?

    • Each breakout leader presents morning findings and explains agenda for afternoon sessions, if any. We look for patterns, synergies, overlaps, compatibilities among the findings in order to redirect afternoon breakouts.

    3:00 p.m.-3:15 p.m. -- Next-step breakouts -- We call breakouts for "next step" action determination

    • Morning leaders reconvene, or fresh breakouts are called.

    3:15-3:30 p.m. -- Bio and snack/coffee break

    3:30 p.m.-5:00 p.m. -- "Next step" breakouts convene: Action steps formulated.

    • Action steps are formulated for overnight consideration and presentation on Friday morning. Focus on concrete, achievable actions and commitments.

    *5 p.m.-6 p.m. -- Shuttles make roundtrip to the Hampton Inn for those who need to get to their room before supper.

    Dinner/reception with National Newspaper Association boardmembers

    6:00 p.m. -- Pre-dinner reception (cash bar) - RJI Lobby Room 100A.

    • For the evening, we are joined by members of the National Newspaper Association board of directors, who are scheduled to meet separately on Friday. "Blueprinting" participants explain proposed action steps and seek feedback.

    6:30 p.m. -- Buffet dinner in RJI Lobby (Room 100)

    • A varied buffet designed to allow the option of eating while standing (to facilitate conversation). There will also be tables, however.

    7:30 p.m. -- 8:30 p.m. -- Friday preview

    • During dessert and coffee, rapid-fire headlines from breakout leaders reporting on proposed action steps, pending overnight consideration and exchange.

END OF THURSDAY PROGRAM -- Shuttle back to Hampton Inn, or . . .

  • There are an array of student-oriented nightspots within a few blocks of the RJI. We'll provide a handout guide.


Breakfast again at Hampton Inn; Shuttle to the RJI's Fred W. Smith Forum.

  • 8:30 a.m.-10 a.m. -- "Laying out the Blueprint" -- In a facilitated discussion, break-out designated reporters conform their recommendations for next steps; consensus built for action (or not) and responsibilities. Consider next meeting(s), virtual or physical.
  • 10 a.m. -- Optional adjournment for those who need to make the 11:25 a.m.

Northwest Airlink departure from the Columbia airport.

  • 10:15 a.m.-noon -- Task groups meet individually or together to continue mapping next steps.
  • Noon -- Bag lunch available; Shuttles to hotel available; coordination with MoEX for shuttle to MCI or STL airports.

Program continues somewhat informally until lunchtime; we facilitate MoExpress connections to MCI and STL, ideally departing from front of RJI.

  • Optional task-group meeting/discussion time
  • Briefing on [ Reynolds Futures Lab] initiatives, capabilities

    REGISTER NOW . . . LODGING . . . TRAVEL . . .