Jeffrey Vander Clute has written software for Web 1.0, 2.0, and 3.0, and has intimate experience with search engine and other technologies fundamental to media. He is co-founder and CEO of Avanoo, Inc., which developed several notable Web 2.0 applications for social polling, social blogging, social networking, and cause marketing. More recently, Avanoo has created Noo Labs as an R&D entity focused on a promising new direction in semantic computing. Noo Labs has developed a "fractal" and "non-dualistic" semantic data model as well as a Semantic Computing Framework. These technologies enable a generation of more sophisticated applications that have semantics "in their DNA". Vander Clute got his start writing one of the top ten most-used applications of Web 1.0, a personal publishing platform called Tripod that grew to 33 million users worldwide and is profitable to this day.