Blueprint
Contents
- 1 PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION
- 2 Blueprinting the Information Valet Economy
- 3 AN INVITATION
- 3.1 We invite you to come join us Dec. 3-5 at the largest and finest journalism school in America . . . the first public university west of the Mississippi . . . at the first institution dedicated to inventing, researching, shaping and sustaining the future of news . . . to help us draw the blueprint for the next great Internet innovation.
- 3.2 Why now?
- 3.3 Transferring value -- a shared-user network
- 3.4 Taking charge of disruption
PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION
Blueprinting the Information Valet Economy
REGISTER NOW . . . THE PROGRAM/SCHEDULE . . . LODGING . . . TRAVEL . . .
WHAT'S IT ABOUT?
WHO'S INVITED
If you are a publisher, news executive, Internet strategist, telcom executive, online advertising executive, technologist, public-policy or political expert, artist, marketer, privacy advocate you're likely to gain important new insights into the future of your business by attending, "Blueprinting the Information Valet Economy."
Two levels of participation welcomed
- Member/collaborators -- Enterprise partners, institutions, individuals, donors or foundations who are likely to play a key role (money or time) in forming the Information Valet Service Corp. (IVSC). This is a targetted/invited group. Reduced registration applies to this group, to make it clear that we are inviting them to consider contributing their time and institutional support as a result of what we all learn.
- General participants -- Registration is open to the public, until we reach a limit beyond which active one-on-one interaction and participation could be difficult.
REGISTER NOW . . . LODGING . . . TRAVEL . . . PROGRAM
AN INVITATION
We invite you to come join us Dec. 3-5 at the largest and finest journalism school in America . . . the first public university west of the Mississippi . . . at the first institution dedicated to inventing, researching, shaping and sustaining the future of news . . . to help us draw the blueprint for the next great Internet innovation.
Why now?
Today we face a challenge not just for democracy -- how to support independent, fact-based reporting -- but for our own enjoyment as well -- how to find, sort and encourage the information and entertain we enjoy as citizens and people.
When people like Vint Cerf and Tim Berners-Lee helped invent key parts of the Internet and World Wide Web, no one foresaw that a one-time defense-industry experiment and academic research network would become a key engine of worldwide commerce.
Their elegant inspiration -- protocols that did barely what was necessary, and nothing more, has fostered nearly two decades of furious, independent, free-market innovation. But we now know there are some missing pieces:
- A way to get paid -- and pay for -- the exchange of small bits of value, across multiple websites.
- The ability to selectively control and share your identity, when desired, to obtain a personalized web experience.
- The freedom to choose from an array of service providers for such single-account, customized convenience, rather than be forced to a single provider.
The technologists would call this federated authentication coupled with a four-party commerce network. We're calling it the Information Valet Project. The Internet needs additional infrastructure which will update the role and effectiveness of advertising, enhance consumer privacy options, and enable the sharing of information commerce among publishers, producers and artists. (READ MORE).
For an afternoon, a full day and a wrapup morning, in the serenity of the Midwest prairie, and with the facilities of the just-opened, $31-million Donald W. Reynolds Journalism Institute at our disposal, we'll hash out the governance, technologies, business models, marketing and financial operation of the Information Valet Service . . . who will own it and who will benefit.
Taking charge of disruption
If you are a senior executive or strategist in the news, telecommunications, wireless, technology, health care, financial services or entertainment businesses, we urge you to joining us. Because the Information Valet Project could change your business in ways you haven't imagined. For once, it's your chance to shape disruption to your advantage -- before it occurs.
In the development of any transformative technology, a time arrives for collaboration that does not stop competition . . . but enables it -- by creating rules . . . and a level playing field. Whether it's settling on 60-cycles alternating current, or establishing the railroad-track guage, or the Bluetooth specifications . . . technology requires standardization before the real change begins.
As a participant in "IVP Blueprint," you are accepting a challenge to lead this pattern again in creating crucial new standards . . . to add a new dimension to the Information Superhighway that rigorously respects personal privacy, yet takes Internet information commerce to a new level of sharing -- and competition.
You may never have been to Columbia, Missouri. And you may never return again. But please don't miss this chance to visit America's heartland, at a special time and for a critical reason. The connections you make, the ideas you'll share . . . and hatch . . . should inform your business and your life for years to come.
