Blueprint

[The Information Valet Project]

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Blueprinting the Information Valet Economy

RJI PICTURED

Break-out rooms

THE RJI VISION

Forum-style discussion

Small-group collaboration

Building a collaborative, shared-user network

A wrapup of the December 3-5, 2008 summit at the
Donald W. Reynolds Journalism Institute
Columbia, Missouri

PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION

More than 50 editors, writers, technologists, publishers, entrepreneurs, academics, researchers and students gathered Dec. 3-5, 2008 at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism. Their pre-arranged mission: invent a new way to sustain the role of journalism. Their approach: Create a shared-user web network for demographic privacy management, advertising and information commerce. But what does that mean?

They shared ideas and advised RJI fellows on how to start the Information Valet Economy, where companies compete to provide personalized service to users, and make money referring their users to content -- and advertising -- from anywhere. The service might coordinate next-generation advertising placement and compensation, consumer-centric demographic management (and privacy) and multi-site commerce -- all designed to sustain journalism and providing new value to traditional print news subscribers.

Follow the links below to learn who participated, where we started, what we discussed, and what happens next. Join or read the InfoValet interest group, or send an email to infovalet@gmail.com to participate.

Who we are: The participants

Who came Dec. 3-5 to Columbia, Mo.?]

• Review the list and check the bios of in-resident and virtual participants at "Blueprinting the Information Valet Economy." Join our email update list or our collaborative listserve.

Faces: Documenting the discussions, and the spaces

• View thumbnails or watch a slideshow of participants at work, or view the meeting spaces.

Jeff VanderClute: A first cut at synthesis

• Read participant Jeff VanderClute's first attempt to synthesize.

Steve Mott: For newspapers: Three sources of value at stake

• Study Mott's embryonic outlining of the functional pieces for an Information Valet Service. What's missing?

Bill Densmore: Lead RJI researcher on IVP

Bill Densmore is a 2008-2009 Reynolds Journalism Institute Fellow working to define, document and rally public support for building a new Internet infrastructure that will sustain news and information through a shared-user network. (MORE ABOUT) The network will allow online users to manage their demographic privacy, be rewarded for viewing advertising, and share, sell and buy content through multiple Web sites with one ID, password, account and bill. (SEE: PDF download, fellowship proposal)

Where we're starting

What is the Information Valet Project?

• A one-page description of the Information Valet Project at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism. (READ MORE)

AUDIO: Short talks on the concept and design

• Choose from streaming or MP3 podcast audio discussions which describe the concept, design, purpose and research contributing to the Information Valet Project.

What was on the agenda?

• Over an evening, a full day and a morning, the informal networking was as important as the program, and the program was flexible. Review the pre-meeting agenda to get a sense of the domain for our interactions.

Tweet, chat, web wiki -- the convening resources

• Learn about the collaboration resources we used -- and tried to use -- to foster dialogue before, during and after the summit, including Blog reports by Emily Sussman, "tweets" via Twitter from on- and off-site participants, LiveBlogging by Chuck Peters on THURSDAY, and on FRIDAY, plus general blog references. Check (and add to) our page of other GENERAL LINKS.

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What did we discuss?

Establishing common language: What is the IVP?

• Everyone had read about the IVP idea. Our first step was to define it's consumer and business purposes, in terms all participants could endorse. It took six tries, and we were there.

Form of ownership: The co-op or L3c?

• Having established a common language of purpose, we asked: Who could own the Information Valet Service and what form might that take? We turned to help from attorney Tom Moody, a Vermont attorney, (who visited with us via a Skype teleconference) and the Vermont L3C statute. We also consider the possibility of cooperative ownership. Ultimately, we decided form and ownership would need to wait until we understood the stakeholders and their needs.

Sorting out the stakeholder: Needs and questions

• On Thursday, we broke into three task groups to study the needs of potential IVP takeholders. We asked a lot of questions and as a result started to understand the markets, technologies and relationships we should master. This all sugared down to a series of conceptual bulletpoints.

WHY IS 'BLUEPRINT' NEEDED? (WATCH VIDEO)

The U.S. news industry struggles as print advertising moves elsewhere and web advertising's double-digit growth sputters. The industry can now rethink and relaunch its relationship with 50 million customers -- to become their "information valet" able to make money whether those users are buying services, information (including music and entertainment) or being paid for web seeking and contact with sponsored messages and advertising.

• Consumers want a customized experience, but want to control and be compensated for use of demographic and usage profiles.
• The Internet needs a user-focused system for sharing identity, exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a New(s) Social Network.
  
  

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LEARN MORE ABOUT THE NEW(S) SOCIAL NETWORK . . . READ THE INFORMATION VALET PROJECT BLOG . . . . SUBSCRIBE TO OUR RSS FEED

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THE PROGRAM/SCHEDULE . . . LODGING . . . TRAVEL . . .

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