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Blueprinting the Information Valet Economy

Building a collaborative, shared-user network

December 3-5, 2008
Donald W. Reynolds Journalism Institute
Columbia, Missouri

    Summit at Univ. of Missouri open to web viewing and chat;

    "Information Valet Project" aims to sustain journalism

    COLUMBIA, Missouri -- Dec. 3, 2008 -- The entire web community can help forge new ways to sustain journalism -- through live interactive audio and video streaming of the "Blueprinting the Information Valet," summit, Dec. 3-5, at the Donald W. Reynolds Journalism Institute here.

    For links to the participation resources please go to:

    "We plan two video web streams, one including text chat, and an audio teleconference of most of the discussion," said Bill Densmore, a fellow at the institute who helped organize this first strategy session for the Information Valet Project (IVP). The summit is drawing a mix of 50 journalists, publishers, technologists, academics, researchers and engaged citizens.


    The Information Valet Project is organizing an information-industry collaborative to build, own and operate a shared-user network layered upon the basic Internet. This week's summit is designed to start defining the ownership, marketing, business roles, technolgy and funding for the IVP. Topics under discussion include privacy, advertising, demographics and commerce.

    The IVP network will: (1) Allow end users to own, protect -- and optionally benfit by sharing -- their demographic and usage data with the help of their competitively chosen "information valet" (2) Update the role, effectiveness and compensation for online advertising and marketing services (3) Allow online users to easily share, sell and buy content through multiple websites with one ID, password, account and bill.

    "IVP represents a unique, network approach to managing relationships among news, entertainment and information services and their users," says Densmore. "While a broad mix of disciplines are represented by our on-site participants, we want a wider dialog which includes tough questions and possibly breakthrough ideas."

    The three-day summit includes a briefing on a unique study of user privacy which will include a nationwide survey and research. The study, directed by Dr. Lee Wilkins, journalism professor at the Missouri School of Journalism, will see to understand how the public values online privacy and what consumers might willingly exchange for it.

    About the Reynolds Journalism Insititute

    Opened in September, the Donald W. Reynolds Journalism Institute (RJI) provides resources and meeting spaces for professional journalists, scholars and industry leaders to collaborate and connect with citizens. It's housed in 50,000 square feet of new and remodeled space next to the Missouri School of Journalism.

    Since launch, it has participated in more than 60 journalism initiatives, often in collaboration with the nation's leading private media companies and professional journalism and advertising organizations.

    RJI was funded with an initial $31-million grant from the Las Vegas-based The Donald W. Reynolds Journalism Foundation, one of the nation's largest. Donald W. Reynolds, the late media entrepreneur, was a 1927 graduate of the Missouri School of Journalism.


    Bill Densmore, 2008-2009 Fellow
    Reynolds Journalism Institute
    201 RJI Hall
    University of Missouri
    Columbia MO 65211
    573-882-9812 / VOICE MAIL/CELL: 617-448-6600