http://www.newshare.com/wiki/api.php?action=feedcontributions&user=216.106.40.43&feedformat=atomIVP Wiki - User contributions [en]2024-03-28T18:30:55ZUser contributionsMediaWiki 1.31.1http://www.newshare.com/wiki/index.php?title=Temp&diff=1461Temp2009-03-17T02:19:38Z<p>216.106.40.43: /* How financed? */</p>
<hr />
<div>=The InfoValet Project -- Overview=<br />
<br />
==Challenge: How to sustain values, purposes of journalism?==<br />
*Mass markets splintering <br />
*Search advertising effective competitor<br />
*Classifieds have done better on the web <br />
*What sustains journalism in that environment?<br />
<br />
==News as a service not a product==<br />
*Helping user find access to info from anywhere <br />
*Creating a conversation, community ... network <br />
*Not just about the story; smaller, larger remix <br />
*The news social network <br />
*New concept: The "InfoValet" -- trusted advisor/broker <br />
*But how to be rewarded?<br />
<br />
==Making the market for digital information -- HOW?==<br />
*Consumer/user establishes account with InfoValet <br />
*Shares as much demographic, preference info as desired<br />
*This information may be released by the user to multiple participating sites<br />
*Records of activity logged, aggregated to InfoValet, purged<br />
*Establishes "shared-value network" for commerce, service<br />
<br />
==Making the market for digital information -- ADVERTISING==<br />
*Rewards for activities, viewing ads, sponsored material <br />
**Example: The Ford Explorer PDF download <br />
**Advertising network based on interest not inference <br />
**Higher CPMs for the news industry<br />
**Consistent with Federal Trade Commission privacy guidlines <br />
<br />
==Making the market for digital information -- NEWS/CONTENT==<br />
*Shared-user network for news-oriented social interaction <br />
*Subscription access to multiple websites (cable model) <br />
**Access by time, or bundle <br />
**Economic purchasing on a per-item basis (music, video, text)<br />
*Enables "public radio model" too (Kachingle, others) <br />
<br />
==Benefits to consumers/users==<br />
*One account, one ID, one password, (one bill or reward) <br />
*Personalized service over a network of sites <br />
*Demographic privacy portable, trusted (no more crumbs everywhere)<br />
*Rewards for sharing info (like the supermarket card) <br />
*Access to "deep web," premium, personalized content <br />
*Freedom of choice in picking InfoValets (unlike PayPal, etc.) <br />
<br />
==Benefits to other parties==<br />
*CONTENT PRODUCERS -- Free market for digital info <br />
**Newspapers / magazines <br />
**Music, video, entertainment <br />
**Speciality publishers <br />
*'USER OWNERS' -- Share yet maintain ownership of user base <br />
**Newspapers/magazines <br />
**Google, Yahoo, PayPal, Amazon<br />
**Banks, affinity groups <br />
**Other namespace companies (travel, sports, retail) <br />
<br />
==Adoption strategy: Journalism Trust Association==<br />
*Started with Dec. 3-5 "Blueprint" to frame issues<br />
*Non-stock, non-profit JTA guides early years <br />
*Non-competitive ownership, trusted control<br />
*"Founding members" advise early decisions <br />
*Broadly representative board gradually enlarged <br />
*Controlling owner of InfoValet Service Corp. <br />
<br />
==InfoValet Service Corp. -- Convenor, integrator==<br />
*For profit LLC or L3C / controlled by JTA <br />
*Convenes industry around specific system <br />
*Makes/enforces rules for use of InfoValet logo/service<br />
*Integrates, contracts with advertising, tech, financial-service pieces <br />
*Any profits dividended to JTA and other stakeholders <br />
**Possibly transaction fees, license fees <br />
<br />
==How financed?==<br />
*RJI inclubated through Densmore 2008-2009 fellowship<br />
*JTA will give note to RJI/Mizzou, convertible to stock in IVSC<br />
*Plan for self-funding of IVSC <br />
*Among startup funding options for IVSC: <br />
**Foundations (if formed as L3C), as program-related investment <br />
**Strategic investors (who may be licensed/contract partners) <br />
**Debt financing <br />
**Equity stakeholders (nonvoting?)<br />
<br />
==Meeting goal==<br />
*New business for news organizations <br />
*New ecosystem for news aggregation, customization, sharing<br />
*Connects news with social network <br />
*<i>Possibility</i> of dividends to JTA to support journalism <br />
*Critical Internet framework guided by journalists <br />
<br />
==How will it work?==<br />
<br />
*InfoValet specifies a "pluggable framework" that allows multiple players to fulfill different roles and compete for business.<br />
*APIs enable different applications to share data according to the framework specification.<br />
*The architecture of the ecosystem is distributed as much as possible (instead of being centralized).<br />
*Security is enhanced by decrypting user information only on the user's most-trusted service provider or the user's machine/device.<br />
*The user can then control the release of his information to other services, depending on the degree to which he trusts those services.</div>216.106.40.43http://www.newshare.com/wiki/index.php?title=Temp&diff=1460Temp2009-03-17T02:17:12Z<p>216.106.40.43: /* Making the market for digital information -- HOW? */</p>
<hr />
<div>=The InfoValet Project -- Overview=<br />
<br />
==Challenge: How to sustain values, purposes of journalism?==<br />
*Mass markets splintering <br />
*Search advertising effective competitor<br />
*Classifieds have done better on the web <br />
*What sustains journalism in that environment?<br />
<br />
==News as a service not a product==<br />
*Helping user find access to info from anywhere <br />
*Creating a conversation, community ... network <br />
*Not just about the story; smaller, larger remix <br />
*The news social network <br />
*New concept: The "InfoValet" -- trusted advisor/broker <br />
*But how to be rewarded?<br />
<br />
==Making the market for digital information -- HOW?==<br />
*Consumer/user establishes account with InfoValet <br />
*Shares as much demographic, preference info as desired<br />
*This information may be released by the user to multiple participating sites<br />
*Records of activity logged, aggregated to InfoValet, purged<br />
*Establishes "shared-value network" for commerce, service<br />
<br />
==Making the market for digital information -- ADVERTISING==<br />
*Rewards for activities, viewing ads, sponsored material <br />
**Example: The Ford Explorer PDF download <br />
**Advertising network based on interest not inference <br />
**Higher CPMs for the news industry<br />
**Consistent with Federal Trade Commission privacy guidlines <br />
<br />
==Making the market for digital information -- NEWS/CONTENT==<br />
*Shared-user network for news-oriented social interaction <br />
*Subscription access to multiple websites (cable model) <br />
**Access by time, or bundle <br />
**Economic purchasing on a per-item basis (music, video, text)<br />
*Enables "public radio model" too (Kachingle, others) <br />
<br />
==Benefits to consumers/users==<br />
*One account, one ID, one password, (one bill or reward) <br />
*Personalized service over a network of sites <br />
*Demographic privacy portable, trusted (no more crumbs everywhere)<br />
*Rewards for sharing info (like the supermarket card) <br />
*Access to "deep web," premium, personalized content <br />
*Freedom of choice in picking InfoValets (unlike PayPal, etc.) <br />
<br />
==Benefits to other parties==<br />
*CONTENT PRODUCERS -- Free market for digital info <br />
**Newspapers / magazines <br />
**Music, video, entertainment <br />
**Speciality publishers <br />
*'USER OWNERS' -- Share yet maintain ownership of user base <br />
**Newspapers/magazines <br />
**Google, Yahoo, PayPal, Amazon<br />
**Banks, affinity groups <br />
**Other namespace companies (travel, sports, retail) <br />
<br />
==Adoption strategy: Journalism Trust Association==<br />
*Started with Dec. 3-5 "Blueprint" to frame issues<br />
*Non-stock, non-profit JTA guides early years <br />
*Non-competitive ownership, trusted control<br />
*"Founding members" advise early decisions <br />
*Broadly representative board gradually enlarged <br />
*Controlling owner of InfoValet Service Corp. <br />
<br />
==InfoValet Service Corp. -- Convenor, integrator==<br />
*For profit LLC or L3C / controlled by JTA <br />
*Convenes industry around specific system <br />
*Makes/enforces rules for use of InfoValet logo/service<br />
*Integrates, contracts with advertising, tech, financial-service pieces <br />
*Any profits dividended to JTA and other stakeholders <br />
**Possibly transaction fees, license fees <br />
<br />
==How financed?==<br />
*RJI inclubated through Densmore RJI 2008-2009 fellowship<br />
*JTA will give note to RJI/Mizzou, convertible to stock in IVSC<br />
*Plan for self funding of IVSC <br />
*Among startup funding options for IVSC: <br />
**Foundations (if formed as L3C), as program-related investment <br />
**Strategic investors (who may be licensed/contract partners) <br />
**Debt financing <br />
**Equity stakeholders (nonvoting?) <br />
<br />
==Meeting goal==<br />
*New business for news organizations <br />
*New ecosystem for news aggregation, customization, sharing<br />
*Connects news with social network <br />
*<i>Possibility</i> of dividends to JTA to support journalism <br />
*Critical Internet framework guided by journalists <br />
<br />
==How will it work?==<br />
<br />
*InfoValet specifies a "pluggable framework" that allows multiple players to fulfill different roles and compete for business.<br />
*APIs enable different applications to share data according to the framework specification.<br />
*The architecture of the ecosystem is distributed as much as possible (instead of being centralized).<br />
*Security is enhanced by decrypting user information only on the user's most-trusted service provider or the user's machine/device.<br />
*The user can then control the release of his information to other services, depending on the degree to which he trusts those services.</div>216.106.40.43http://www.newshare.com/wiki/index.php?title=Temp&diff=1459Temp2009-03-17T02:15:57Z<p>216.106.40.43: /* Making the market for digital information -- HOW? */</p>
<hr />
<div>=The InfoValet Project -- Overview=<br />
<br />
==Challenge: How to sustain values, purposes of journalism?==<br />
*Mass markets splintering <br />
*Search advertising effective competitor<br />
*Classifieds have done better on the web <br />
*What sustains journalism in that environment?<br />
<br />
==News as a service not a product==<br />
*Helping user find access to info from anywhere <br />
*Creating a conversation, community ... network <br />
*Not just about the story; smaller, larger remix <br />
*The news social network <br />
*New concept: The "InfoValet" -- trusted advisor/broker <br />
*But how to be rewarded?<br />
<br />
==Making the market for digital information -- HOW?==<br />
*Consumer user establishes account with InfoValet <br />
*Shares as much demographic, preference info as desired<br />
*This information may be released by the user to multiple participating sites<br />
*Records of activity logged, aggregated to InfoValet, purged<br />
*Establishes "shared-value network" for commerce, service<br />
<br />
==Making the market for digital information -- ADVERTISING==<br />
*Rewards for activities, viewing ads, sponsored material <br />
**Example: The Ford Explorer PDF download <br />
**Advertising network based on interest not inference <br />
**Higher CPMs for the news industry<br />
**Consistent with Federal Trade Commission privacy guidlines <br />
<br />
==Making the market for digital information -- NEWS/CONTENT==<br />
*Shared-user network for news-oriented social interaction <br />
*Subscription access to multiple websites (cable model) <br />
**Access by time, or bundle <br />
**Economic purchasing on a per-item basis (music, video, text)<br />
*Enables "public radio model" too (Kachingle, others) <br />
<br />
==Benefits to consumers/users==<br />
*One account, one ID, one password, (one bill or reward) <br />
*Personalized service over a network of sites <br />
*Demographic privacy portable, trusted (no more crumbs everywhere)<br />
*Rewards for sharing info (like the supermarket card) <br />
*Access to "deep web," premium, personalized content <br />
*Freedom of choice in picking InfoValets (unlike PayPal, etc.) <br />
<br />
==Benefits to other parties==<br />
*CONTENT PRODUCERS -- Free market for digital info <br />
**Newspapers / magazines <br />
**Music, video, entertainment <br />
**Speciality publishers <br />
*'USER OWNERS' -- Share yet maintain ownership of user base <br />
**Newspapers/magazines <br />
**Google, Yahoo, PayPal, Amazon<br />
**Banks, affinity groups <br />
**Other namespace companies (travel, sports, retail) <br />
<br />
==Adoption strategy: Journalism Trust Association==<br />
*Started with Dec. 3-5 "Blueprint" to frame issues<br />
*Non-stock, non-profit JTA guides early years <br />
*Non-competitive ownership, trusted control<br />
*"Founding members" advise early decisions <br />
*Broadly representative board gradually enlarged <br />
*Controlling owner of InfoValet Service Corp. <br />
<br />
==InfoValet Service Corp. -- Convenor, integrator==<br />
*For profit LLC or L3C / controlled by JTA <br />
*Convenes industry around specific system <br />
*Makes/enforces rules for use of InfoValet logo/service<br />
*Integrates, contracts with advertising, tech, financial-service pieces <br />
*Any profits dividended to JTA and other stakeholders <br />
**Possibly transaction fees, license fees <br />
<br />
==How financed?==<br />
*RJI inclubated through Densmore RJI 2008-2009 fellowship<br />
*JTA will give note to RJI/Mizzou, convertible to stock in IVSC<br />
*Plan for self funding of IVSC <br />
*Among startup funding options for IVSC: <br />
**Foundations (if formed as L3C), as program-related investment <br />
**Strategic investors (who may be licensed/contract partners) <br />
**Debt financing <br />
**Equity stakeholders (nonvoting?) <br />
<br />
==Meeting goal==<br />
*New business for news organizations <br />
*New ecosystem for news aggregation, customization, sharing<br />
*Connects news with social network <br />
*<i>Possibility</i> of dividends to JTA to support journalism <br />
*Critical Internet framework guided by journalists <br />
<br />
==How will it work?==<br />
<br />
*InfoValet specifies a "pluggable framework" that allows multiple players to fulfill different roles and compete for business.<br />
*APIs enable different applications to share data according to the framework specification.<br />
*The architecture of the ecosystem is distributed as much as possible (instead of being centralized).<br />
*Security is enhanced by decrypting user information only on the user's most-trusted service provider or the user's machine/device.<br />
*The user can then control the release of his information to other services, depending on the degree to which he trusts those services.</div>216.106.40.43http://www.newshare.com/wiki/index.php?title=Temp&diff=1458Temp2009-03-17T02:14:12Z<p>216.106.40.43: /* News as a service not a product */</p>
<hr />
<div>=The InfoValet Project -- Overview=<br />
<br />
==Challenge: How to sustain values, purposes of journalism?==<br />
*Mass markets splintering <br />
*Search advertising effective competitor<br />
*Classifieds have done better on the web <br />
*What sustains journalism in that environment?<br />
<br />
==News as a service not a product==<br />
*Helping user find access to info from anywhere <br />
*Creating a conversation, community ... network <br />
*Not just about the story; smaller, larger remix <br />
*The news social network <br />
*New concept: The "InfoValet" -- trusted advisor/broker <br />
*But how to be rewarded?<br />
<br />
==Making the market for digital information -- HOW?==<br />
*Consumer user establishes account with InfoValet <br />
*Shares as much demographic, preference info as desired<br />
*This information shared among multiple participating sites<br />
*Records of activity logged, aggregated to InfoValet, purged<br />
*Establishes "shared-value network" for commerce, service <br />
<br />
==Making the market for digital information -- ADVERTISING==<br />
*Rewards for activities, viewing ads, sponsored material <br />
**Example: The Ford Explorer PDF download <br />
**Advertising network based on interest not inference <br />
**Higher CPMs for the news industry<br />
**Consistent with Federal Trade Commission privacy guidlines <br />
<br />
==Making the market for digital information -- NEWS/CONTENT==<br />
*Shared-user network for news-oriented social interaction <br />
*Subscription access to multiple websites (cable model) <br />
**Access by time, or bundle <br />
**Economic purchasing on a per-item basis (music, video, text)<br />
*Enables "public radio model" too (Kachingle, others) <br />
<br />
==Benefits to consumers/users==<br />
*One account, one ID, one password, (one bill or reward) <br />
*Personalized service over a network of sites <br />
*Demographic privacy portable, trusted (no more crumbs everywhere)<br />
*Rewards for sharing info (like the supermarket card) <br />
*Access to "deep web," premium, personalized content <br />
*Freedom of choice in picking InfoValets (unlike PayPal, etc.) <br />
<br />
==Benefits to other parties==<br />
*CONTENT PRODUCERS -- Free market for digital info <br />
**Newspapers / magazines <br />
**Music, video, entertainment <br />
**Speciality publishers <br />
*'USER OWNERS' -- Share yet maintain ownership of user base <br />
**Newspapers/magazines <br />
**Google, Yahoo, PayPal, Amazon<br />
**Banks, affinity groups <br />
**Other namespace companies (travel, sports, retail) <br />
<br />
==Adoption strategy: Journalism Trust Association==<br />
*Started with Dec. 3-5 "Blueprint" to frame issues<br />
*Non-stock, non-profit JTA guides early years <br />
*Non-competitive ownership, trusted control<br />
*"Founding members" advise early decisions <br />
*Broadly representative board gradually enlarged <br />
*Controlling owner of InfoValet Service Corp. <br />
<br />
==InfoValet Service Corp. -- Convenor, integrator==<br />
*For profit LLC or L3C / controlled by JTA <br />
*Convenes industry around specific system <br />
*Makes/enforces rules for use of InfoValet logo/service<br />
*Integrates, contracts with advertising, tech, financial-service pieces <br />
*Any profits dividended to JTA and other stakeholders <br />
**Possibly transaction fees, license fees <br />
<br />
==How financed?==<br />
*RJI inclubated through Densmore RJI 2008-2009 fellowship<br />
*JTA will give note to RJI/Mizzou, convertible to stock in IVSC<br />
*Plan for self funding of IVSC <br />
*Among startup funding options for IVSC: <br />
**Foundations (if formed as L3C), as program-related investment <br />
**Strategic investors (who may be licensed/contract partners) <br />
**Debt financing <br />
**Equity stakeholders (nonvoting?) <br />
<br />
==Meeting goal==<br />
*New business for news organizations <br />
*New ecosystem for news aggregation, customization, sharing<br />
*Connects news with social network <br />
*<i>Possibility</i> of dividends to JTA to support journalism <br />
*Critical Internet framework guided by journalists <br />
<br />
==How will it work?==<br />
<br />
*InfoValet specifies a "pluggable framework" that allows multiple players to fulfill different roles and compete for business.<br />
*APIs enable different applications to share data according to the framework specification.<br />
*The architecture of the ecosystem is distributed as much as possible (instead of being centralized).<br />
*Security is enhanced by decrypting user information only on the user's most-trusted service provider or the user's machine/device.<br />
*The user can then control the release of his information to other services, depending on the degree to which he trusts those services.</div>216.106.40.43http://www.newshare.com/wiki/index.php?title=Temp&diff=1457Temp2009-03-17T02:13:21Z<p>216.106.40.43: /* Challenge: How to sustain values, purposes of journalism? */</p>
<hr />
<div>=The InfoValet Project -- Overview=<br />
<br />
==Challenge: How to sustain values, purposes of journalism?==<br />
*Mass markets splintering <br />
*Search advertising effective competitor<br />
*Classifieds have done better on the web <br />
*What sustains journalism in that environment?<br />
<br />
==News as a service not a product==<br />
*Helping user find access to info from anywhere <br />
*Creating a conversation, community ... network <br />
*Not just about the story; smaller, larger remix <br />
*The news social network <br />
*New concept: The "InfoValet" -- trusted advisor/broker <br />
*But how to be rewarded <br />
<br />
==Making the market for digital information -- HOW?==<br />
*Consumer user establishes account with InfoValet <br />
*Shares as much demographic, preference info as desired<br />
*This information shared among multiple participating sites<br />
*Records of activity logged, aggregated to InfoValet, purged<br />
*Establishes "shared-value network" for commerce, service <br />
<br />
==Making the market for digital information -- ADVERTISING==<br />
*Rewards for activities, viewing ads, sponsored material <br />
**Example: The Ford Explorer PDF download <br />
**Advertising network based on interest not inference <br />
**Higher CPMs for the news industry<br />
**Consistent with Federal Trade Commission privacy guidlines <br />
<br />
==Making the market for digital information -- NEWS/CONTENT==<br />
*Shared-user network for news-oriented social interaction <br />
*Subscription access to multiple websites (cable model) <br />
**Access by time, or bundle <br />
**Economic purchasing on a per-item basis (music, video, text)<br />
*Enables "public radio model" too (Kachingle, others) <br />
<br />
==Benefits to consumers/users==<br />
*One account, one ID, one password, (one bill or reward) <br />
*Personalized service over a network of sites <br />
*Demographic privacy portable, trusted (no more crumbs everywhere)<br />
*Rewards for sharing info (like the supermarket card) <br />
*Access to "deep web," premium, personalized content <br />
*Freedom of choice in picking InfoValets (unlike PayPal, etc.) <br />
<br />
==Benefits to other parties==<br />
*CONTENT PRODUCERS -- Free market for digital info <br />
**Newspapers / magazines <br />
**Music, video, entertainment <br />
**Speciality publishers <br />
*'USER OWNERS' -- Share yet maintain ownership of user base <br />
**Newspapers/magazines <br />
**Google, Yahoo, PayPal, Amazon<br />
**Banks, affinity groups <br />
**Other namespace companies (travel, sports, retail) <br />
<br />
==Adoption strategy: Journalism Trust Association==<br />
*Started with Dec. 3-5 "Blueprint" to frame issues<br />
*Non-stock, non-profit JTA guides early years <br />
*Non-competitive ownership, trusted control<br />
*"Founding members" advise early decisions <br />
*Broadly representative board gradually enlarged <br />
*Controlling owner of InfoValet Service Corp. <br />
<br />
==InfoValet Service Corp. -- Convenor, integrator==<br />
*For profit LLC or L3C / controlled by JTA <br />
*Convenes industry around specific system <br />
*Makes/enforces rules for use of InfoValet logo/service<br />
*Integrates, contracts with advertising, tech, financial-service pieces <br />
*Any profits dividended to JTA and other stakeholders <br />
**Possibly transaction fees, license fees <br />
<br />
==How financed?==<br />
*RJI inclubated through Densmore RJI 2008-2009 fellowship<br />
*JTA will give note to RJI/Mizzou, convertible to stock in IVSC<br />
*Plan for self funding of IVSC <br />
*Among startup funding options for IVSC: <br />
**Foundations (if formed as L3C), as program-related investment <br />
**Strategic investors (who may be licensed/contract partners) <br />
**Debt financing <br />
**Equity stakeholders (nonvoting?) <br />
<br />
==Meeting goal==<br />
*New business for news organizations <br />
*New ecosystem for news aggregation, customization, sharing<br />
*Connects news with social network <br />
*<i>Possibility</i> of dividends to JTA to support journalism <br />
*Critical Internet framework guided by journalists <br />
<br />
==How will it work?==<br />
<br />
*InfoValet specifies a "pluggable framework" that allows multiple players to fulfill different roles and compete for business.<br />
*APIs enable different applications to share data according to the framework specification.<br />
*The architecture of the ecosystem is distributed as much as possible (instead of being centralized).<br />
*Security is enhanced by decrypting user information only on the user's most-trusted service provider or the user's machine/device.<br />
*The user can then control the release of his information to other services, depending on the degree to which he trusts those services.</div>216.106.40.43http://www.newshare.com/wiki/index.php?title=Blueprint&diff=1378Blueprint2009-02-22T03:47:58Z<p>216.106.40.43: Undo revision 1377 by 212.150.164.25 (Talk)</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|300px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
[[Image:Blueprint-photos.jpg|thumb|800px|right|[http://flickr.com/photos/33134655@N06/sets/72157610817325064/ View all photos by Josh Rowan]]]<br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
[http://www.newshare.com/wiki/index.php/Blueprint-links OTHER LINKS/COMMENT] . . . [http://www.mediagiraffe.org/valet.pdf ABOUT THE NEW(S)SOCIAL NETWORK] . . . [http://www.informationvalet.org INFORMATION VALET PROJECT BLOG] . . . . [http://feeds.feedburner.com/infovalet RSS FEED]<HR><br />
<br />
[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
[[Image:Ivp-conference-room.jpg|150px|thumb|right|Break-out rooms]]<br />
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]<br />
[[Image:Ivp-forum.jpg|150px|thumb|left|Forum-style discussion]]<br />
[[Image:Ivp-library.jpg|150px|thumb|left|Small-group collaboration]]<br />
===Building a collaborative, shared-user network<br><br>A wrapup of the December 3-5, 2008 summit at the<br>Donald W. Reynolds Journalism Institute<br>Columbia, Missouri===<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
<b>More than 50 editors, writers, technologists, publishers, entrepreneurs, academics, researchers and students gathered Dec. 3-5, 2008 at the [http://tinyurl.com/6zkzr4 Donald W. Reynolds Journalism Institute] at the Missouri School of Journalism. Their [http://www.newshare.com/ivp-flyer.pdf pre-arranged mission:] invent a new way to sustain the role of journalism in participatory democracy. Their approach: Create a shared-user web network for demographic privacy management, advertising and information commerce. ''(What's that? See "Where we're starting," below.)''<br><br />
<hr><H4><br />
*[http://newshare.com/wiki/index.php/Blueprint-links KEY PARTICIPATION LINKS (and what others are saying)] . . . . [http://www.newshare.com/wiki/index.php/Blueprint-video WATCH VIDEO ARCHIVES]</H4><br />
<HR><br />
They shared ideas and advised RJI fellows on how to start the <i>Information Valet Economy,</i> where companies compete to provide personalized service to users, and make money referring their users to content -- and advertising -- from anywhere. The service might coordinate next-generation advertising placement and compensation, consumer-centric demographic management (and privacy) and multi-site commerce -- all designed to sustain journalism and providing new value to traditional print news subscribers.<br><br><br />
<br />
Follow the links below to learn who participated, where we started, what we discussed, and what happens next. Join or [http://groups.google.com/group/infovalet read the InfoValet interest group,] or send an email to [mailto:infovalet@gmail.com infovalet@gmail.com] to participate.</b><br />
<br />
==WHY IS 'BLUEPRINT THE IVP' NEEDED? [http://rji.missouri.edu/fellows-program/densmore-b/stories/intro/index.php (SHORT VIDEO)] . . . [http://www.newshare.com/wiki/index.php/Blueprint-video ALL VIDEO ARCHIVES]==<br />
The U.S. news industry struggles as print advertising moves elsewhere and web advertising's double-digit growth sputters. The industry can now rethink and relaunch its relationship with 50 million customers -- to become their "information valet" able to make money whether those users are buying services, information (including music and entertainment) or being paid for web seeking and contact with sponsored messages and advertising. <br />
*Consumers want a customized experience, but want to control and be compensated for use of demographic and usage profiles. <br />
*The Internet needs a user-focused system for sharing identity, exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a '''<i>New(s) Social Network.'''</i><br><br><br />
<br />
==Who we are: The participants==<br />
====Who came Dec. 3-5 to Columbia, Mo.?]====<br />
*[http://densmore.newshare.com/wiki/index.php/Blueprint-participants Review the list] and check the bios of in-resident and virtual participants at "Blueprinting the Information Valet Economy." Join our [http://www.feedburner.com/fb/a/emailverifySubmit?feedId=2533696&loc=en_US email update list] or our [http://groups.google.com/group/infovalet collaborative listserve.]<br />
<br />
====Faces: Documenting the discussions, and the spaces====<br />
*View [http://www.flickr.com/photos/33134655@N06/sets/72157610817325064/ thumbnails] or [http://www.flickr.com/photos/33134655@N06/sets/72157610817325064/show/ watch a slideshow] of participants at work, or [http://www.flickr.com/photos/mediagiraffe/sets/72157609502122909/ view the meeting spaces.]<br />
====Jeff VanderClute: A first cut at synthesis====<br />
*Read participant [http://newshare.com/wiki/index.php/Blueprint-participant-vanderclute Jeff VanderClute's] first [http://newshare.com/wiki/index.php/Blueprint-synthesis attempt to synthesize.]<br />
<br />
====Steve Mott: For newspapers: Three sources of value at stake====<br />
*Study Mott's [http://newshare.com/wiki/index.php/Blueprint-mott embryonic outlining of the functional pieces] for an Information Valet Service. What's missing?<br />
<br />
====Elizabeth Osder: Tech development or trade initiative?====<br />
*Elizabeth Osder [http://newshare.com/wiki/index.php/Blueprint-osder discusses the loss of value] on both sides if the equation, and whether IVP is a tech development or a trade association. <br />
<br />
====Bill Densmore: Lead RJI researcher on IVP====<br />
[http://newshare.typepad.com/about.html Bill Densmore] is a 2008-2009 [http://rji.missouri.edu/fellows-program/densmore-b/index.php Reynolds Journalism Institute Fellow] working to define, document and rally public support for building a new Internet infrastructure that will sustain news and information through a shared-user network. [http://informationvalet.wordpress.com/about/ (MORE ABOUT)] The network will allow online users to manage their demographic privacy, be rewarded for viewing advertising, and share, sell and buy content through multiple Web sites with one ID, password, account and bill. [http://www.mediagiraffe.org/valet.pdf (SEE: PDF download, fellowship proposal)]<br />
====Lee Wilkins: Privacy research====<br />
Missouri School of Journalism Prof. Lee Wilkins is overseeing a national survey on how the public values privacy in exchange for services or benefits. Read [http://www.newshare.com/docs/privacy-literature.doc the literature review.]<br />
<br />
==Where we're starting==<br />
====[http://newshare.com/wiki/index.php/ivp-what What is the Information Valet Project?]====<br />
*A one-page description of the Information Valet Project at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism. [http://informationvalet.wordpress.com/about (READ MORE)]<br />
<br />
====[http://newshare.typepad.com/mgpaudio/infovalet AUDIO: Short talks on the concept and design]====<br />
*Choose from streaming or MP3 podcast audio discussions which describe the concept, design, purpose and research contributing to the Information Valet Project. [http://web.missouri.edu/~bowera/infovalet.html (FLASH ANIMATION)]<br />
<br />
====[http://densmore.newshare.com/wiki/index.php/blueprint-program What was on the agenda?]====<br />
*Over an evening, a full day and a morning, the informal networking was as important as the program, and the program was flexible. Review the pre-meeting agenda to get a sense of the domain for our interactions.<br />
====[http://newshare.com/wiki/index.php/Blueprint-resources Tweet, chat, web wiki -- the convening resources]====<br />
*Learn about the collaboration resources we used -- and tried to use -- to foster dialogue before, during and after the summit, including [http://wordpress.com/tag/ivp-blueprint-summit/ Blog reports] by Emily Sussman, [http://search.twitter.com/search?q=%23infovalet "tweets" via Twitter] from on- and off-site participants, LiveBlogging by Chuck Peters on [http://www.newshare.com/pdf/blueprint-live-blog-12-04-08.pdf THURSDAY], and on [http://www.coveritlive.com/index.php?option=com_altcaster&task=siteviewaltcast&altcast_code=b75f5507b2&height=550&width=470 FRIDAY], plus general [http://www.technorati.com/search/%22Information+Valet%22?type=search&authority=a4&language=en blog references.] Check (and add to) our page of other [http://densmore.newshare.com/wiki/index.php/Blueprint-links GENERAL LINKS].<br />
<br />
==What did we discuss?==<br />
<br />
====Establishing common language: What is the IVP?====<br />
*Everyone had read about the IVP idea. Our first step was to [http://newshare.com/wiki/index.php/Blueprint-25words define it's consumer and business purposes,] in terms all participants could endorse. It took six tries, and we were there. <br />
<br />
====Form of ownership: The co-op or L3c?====<br />
*Having established a common language of purpose, we asked: Who could own the Information Valet Service and what form might that take? We turned to help from attorney Tom Moody, a Vermont attorney, (who visited with us via a Skype teleconference) and the [http://newshare.com/wiki/index.php/Blueprint-resources-l3c Vermont L3C] statute. We also consider the possibility of [http://newshare.com/wiki/index.php/Ivp-ownership-cooperative cooperative ownership.] Ultimately, we decided form and ownership would need to wait until we understood the stakeholders and their needs.<br />
<br />
====Sorting out the stakeholder: Needs and questions====<br />
*On Thursday, we broke into three task groups to study the needs of potential IVP takeholders. We asked a lot of questions and as a result started to understand the markets, technologies and relationships we should master. The task groups had questions about business models, legal, corporate, marketing, ownership, content, syndication, advertising, privacy, demographics, and identity. This all sugared down to a series of [http://newshare.com/wiki/index.php/Blueprint-bullets conceptual bulletpoints.]<br />
Throughout the day, Chuck Peters [http://newshare.com/pdf/blueprint-live-blog-12-04-08.pdf live-blogged.]<br />
<br />
====Friday gets specific: A laundry list of actions, tasks====<br />
*By Friday morning, it was time to get specific. [http://newshare.com/wiki/index.php/Blueprint-Friday Ideas for action] included fostering collaboration between bloggers and MSM, fleshing out details of content management, nailing down a business-development strategy, and building "user personas." We we urged to pick a small, doable piece and start experimenting, to cooperate with The AP and to get specific about what consumers would get for sharing demographics.<br />
<br />
==What happens next?==<br />
<br />
====What is your privacy worth to you: A study====<br />
*Mizzou Prof. Lee Wilkins and graduate-assistant Seth Ashley outlined a national study of at least 1,200 respondents to be conducted in January to [http://newshare.com/wiki/index.php/Blueprint-program-privacy understand how people of different ages value their privacy,] and what they will trade it for.<br />
<br />
====Making the list of components, collaborators====<br />
*Led by Elizabeth Osder, Steve Mott and others, we put together a [http://newshare.com/wiki/index.php/Blueprint-comparables list of services comparable to parts of IVP,] and companies or industries who might collaborate. RJI will document each for the IVP development plan. <br />
<br />
====THE PLAN: Bullet-pointed tasks in seven areas====<br />
*We made a [http://newshare.com/wiki/index.php/Blueprint-next-step-task-areas bullet-pointed list of next steps] in seven task areas, with results feeding into a development/business plan. Charles Andres contributed [http://newshare.com/wiki/index.php/Blueprint-resources-identity useful links in the identity-card/privacy space.]<br />
<br />
====Collaborations percolating====<br />
*By Dec. 7, two days after "Blueprinting the Information Valet Economy," ended, it's too early to say how fast things will happen. Two participants agreed to help with the business plan, another has already made a proposal for significant collaboration with RJI. To follow developments, bookmark [http://www.informationvalet.org the Information Valet blog], join or [http://groups.google.com/group/infovalet read the InfoValet interest group,] or send an email to [mailto:infovalet@gmail.com infovalet@gmail.com] to participate.<br />
<br />
====The bottom line: Is this of interest?====<br />
*After nearly two days, is this of interest? That's the question we posed to four active traditional media executives who had joined us. [http://newshare.com/wiki/index.php/Blueprint-closing Read what they said.] <br />
<br />
<br />
<hr>[http://www.newshare.com/wiki/index.php/Blueprint-links OTHER LINKS/COMMENT] . . . [http://www.mediagiraffe.org/valet.pdf ABOUT THE NEW(S)SOCIAL NETWORK] . . . [http://www.informationvalet.org INFORMATION VALET PROJECT BLOG] . . . . [http://feeds.feedburner.com/infovalet RSS FEED]<HR><br />
<br />
[[Image:Blueprint-banner.jpg|1000px|thumb|left|.]]</div>216.106.40.43http://www.newshare.com/wiki/index.php?title=Blueprint-wrapup&diff=1011Blueprint-wrapup2008-12-14T07:25:17Z<p>216.106.40.43: </p>
<hr />
<div>=Summary/Afterthoughts on IVP Conference=<br />
<br />
<h4>At "Blueprinting the Information Valet Economy," summit, participants come back to the question: "Who will pay?" and decide it depends on what they are served and whether the focus in on fixing a broken system or inventing a new one.</h4> <br />
<br />
<b>By Emily Sussman<br></b><br />
<hr><i>The author is a Missouri School of Journalism graduate student and a researcher on the Information Valet Project</i><hr><br />
<br />
“Frustrating...daunting...confusing.” These were some of the sentiments expressed at last week’s conference about the task of ‘Blueprinting the Information Valet Economy.’ So after nearly three days of roundtable discussions and presentations from a hand-picked group of media professionals and academics, did we get any closer to articulating an Internet service/product that doesn’t yet exist? <br />
<br />
That depends. Did we decide what the IVP would look like or how it would operate? No; its conclusions, for the most part, stayed within the theoretical. A more appropriate question might be: did we decide what the IVP would do? The sum total of the discussions would seem to indicate yes. <br />
<br />
<hr>[http://newshare.com/wiki/index.php/Blueprint THE SUMMIT: AN OVERVIEW]<HR><br />
<br />
Backing up a bit: The participants -- chosen, appropriately, for their diversity of expertise -- seemed to approach the impetus for the IVP differently. Was the IVP trying to create an opportunity (by offering a product that would make web surfing and e-commerce more efficient) or was it trying to fix a problem (by figuring out a commercial vehicle that would finance the current, economically unsustainable model for media content)? In other words, did the key to a ‘blueprint’ lie in creation or remediation? Or both?<br />
<br />
The group kept drifting back to a question that seemed to encompass both of those starting points: what would it take to get people to pay for something they’re used to getting for free? The participants agreed that privacy, credibility, community and convenience were ways in which the status quo Internet experience could be improved upon. Discussions of existing disparate web services and sites such as the Information Card, PayPal, BaristaNet, and others proved useful in making those concepts more concrete, but the ‘blueprinting’ stopped short of how those would be integrated into one broad information-delivery system.<br />
<br />
Also discussed: The concept of valuation. News content ''per se'' may not be commercially valuable, the participants agreed, but personalized news content that the consumer could control, even form a kind of secure, interactive “network” with, would be. Similarly, a random pair of eyeballs aren’t as valuable to an advertiser as a demographically tailored network of them would be. Yes, the participants agreed, there ought to be a way to marry those two facts in the form of the IVP—the more a user gives in terms of his or her demographic information, the more he or she will get in terms of personalized content and services. However, an important question was raised to that end: how could a service that purports to be ensuring privacy also function as a vehicle for the “invasion” of ads?<br />
<br />
By mid-morning Friday, however, discussion had shifted sharply from talk of how the IVP would be staged to the importance of sustaining journalism as a civic space, a critical public service. There is a “cause-related aspect” to the IVP, the participants noted -- the survival of journalism itself -- that might motivate media companies to coalesce behind an idea like the IVP.<br />
<br />
Outside perspective might also be helpful in assessing the post-conference direction of the IVP. A brief and informal inquiry of some MU journalism students who read through the conference materials (blog, wiki, etc.) revealed deep confusion about how the IVP would function. How does it bode that even the ‘Internet Generation’ is unclear about how they could work with or benefit from this technology? Over on [http://newshare.com/wiki/index.php/Blueprint-links#What_others_are_saying_about_IVP the blogosphere,] commentators responded to a comprehensive review of the conference with an appreciative but critical eye, applauding the efforts to find a new revenue model for journalism while reminding us that the habit of “free” would be an extremely difficult one for users to break.<br />
<hr>[http://www.informationvalet.org BACK TO THE INFOVALET BLOG]<hr></div>216.106.40.43http://www.newshare.com/wiki/index.php?title=Blueprint-wrapup&diff=1010Blueprint-wrapup2008-12-14T07:23:26Z<p>216.106.40.43: /* Summary/Afterthoughts on IVP Conference */</p>
<hr />
<div>=Summary/Afterthoughts on IVP Conference=<br />
<br />
<h4>At "Blueprinting the Information Valet Economy," summit, participants come back to the question: "Who will pay?" and decide it depends on what they are served and whether the focus was on fixing a broken system or inventing a new one.</h4> <br />
<br />
<b>By Emily Sussman<br></b><br />
<hr><i>The author is a Missouri School of Journalism graduate student and a researcher on the Information Valet Project</i><hr><br />
<br />
“Frustrating...daunting...confusing.” These were some of the sentiments expressed at last week’s conference about the task of ‘Blueprinting the Information Valet Economy.’ So after nearly three days of roundtable discussions and presentations from a hand-picked group of media professionals and academics, did we get any closer to articulating an Internet service/product that doesn’t yet exist? <br />
<br />
That depends. Did we decide what the IVP would look like or how it would operate? No; its conclusions, for the most part, stayed within the theoretical. A more appropriate question might be: did we decide what the IVP would do? The sum total of the discussions would seem to indicate yes. <br />
<br />
<hr>[http://newshare.com/wiki/index.php/Blueprint THE SUMMIT: AN OVERVIEW]<HR><br />
<br />
Backing up a bit: The participants -- chosen, appropriately, for their diversity of expertise -- seemed to approach the impetus for the IVP differently. Was the IVP trying to create an opportunity (by offering a product that would make web surfing and e-commerce more efficient) or was it trying to fix a problem (by figuring out a commercial vehicle that would finance the current, economically unsustainable model for media content)? In other words, did the key to a ‘blueprint’ lie in creation or remediation? Or both?<br />
<br />
The group kept drifting back to a question that seemed to encompass both of those starting points: what would it take to get people to pay for something they’re used to getting for free? The participants agreed that privacy, credibility, community and convenience were ways in which the status quo Internet experience could be improved upon. Discussions of existing disparate web services and sites such as the Information Card, PayPal, BaristaNet, and others proved useful in making those concepts more concrete, but the ‘blueprinting’ stopped short of how those would be integrated into one broad information-delivery system.<br />
<br />
Also discussed: The concept of valuation. News content ''per se'' may not be commercially valuable, the participants agreed, but personalized news content that the consumer could control, even form a kind of secure, interactive “network” with, would be. Similarly, a random pair of eyeballs aren’t as valuable to an advertiser as a demographically tailored network of them would be. Yes, the participants agreed, there ought to be a way to marry those two facts in the form of the IVP—the more a user gives in terms of his or her demographic information, the more he or she will get in terms of personalized content and services. However, an important question was raised to that end: how could a service that purports to be ensuring privacy also function as a vehicle for the “invasion” of ads?<br />
<br />
By mid-morning Friday, however, discussion had shifted sharply from talk of how the IVP would be staged to the importance of sustaining journalism as a civic space, a critical public service. There is a “cause-related aspect” to the IVP, the participants noted -- the survival of journalism itself -- that might motivate media companies to coalesce behind an idea like the IVP.<br />
<br />
Outside perspective might also be helpful in assessing the post-conference direction of the IVP. A brief and informal inquiry of some MU journalism students who read through the conference materials (blog, wiki, etc.) revealed deep confusion about how the IVP would function. How does it bode that even the ‘Internet Generation’ is unclear about how they could work with or benefit from this technology? Over on [http://newshare.com/wiki/index.php/Blueprint-links#What_others_are_saying_about_IVP the blogosphere,] commentators responded to a comprehensive review of the conference with an appreciative but critical eye, applauding the efforts to find a new revenue model for journalism while reminding us that the habit of “free” would be an extremely difficult one for users to break.<br />
<hr>[http://www.informationvalet.org BACK TO THE INFOVALET BLOG]<hr></div>216.106.40.43http://www.newshare.com/wiki/index.php?title=Blueprint-links&diff=1001Blueprint-links2008-12-11T07:13:57Z<p>216.106.40.43: /* What other's are saying about IVP */</p>
<hr />
<div>[[Image:Blueprint-photos.jpg|thumb|600px|left|[http://flickr.com/photos/33134655@N06/sets/72157610817325064/ View all photos by Josh]]][[Image:Ivp-rji-logo.jpg|thumb|200px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy -- post-event links and resources</b>=<br />
===Building a collaborative, shared-user network<br><br>December 3-5, 2008<br>Reynolds Journalism Institute<br>Columbia, Missouri===<br />
[http://newshare.com/wiki/index.php/Blueprint SUMMIT HOME PAGE] . . . .<br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-participants WHO'S INVOLVED] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
<hr><br />
<br />
==KEY PARTICIPATION LINKS==<br />
====[http://newshare.com/wiki/index.php/Blueprint-resources Tweet, chat, web wiki -- the convening resources]====<br />
*Learn about the collaboration resources we used -- and tried to use -- to foster dialogue before, during and after the summit, including [http://wordpress.com/tag/ivp-blueprint-summit/ Blog reports] by Emily Sussman, [http://search.twitter.com/search?q=%23infovalet "tweets" via Twitter] from on- and off-site participants, LiveBlogging by Chuck Peters on [http://www.newshare.com/pdf/blueprint-live-blog-12-04-08.pdf THURSDAY], and on [http://www.coveritlive.com/index.php?option=com_altcaster&task=siteviewaltcast&altcast_code=b75f5507b2&height=550&width=470 FRIDAY], plus general [http://www.technorati.com/search/%22Information+Valet%22?type=search&authority=a4&language=en blog references.] Check (and add to) our page of other [http://densmore.newshare.com/wiki/index.php/Blueprint-links GENERAL LINKS].<br />
<hr><br />
====VIDEO: Archived streams of "Blueprint" discussions====<br />
*[http://www.ustream.tv/recorded/962984 Friday morning "what we learned/next steps" session]<br />
<hr><br />
<br />
====What other's are saying about IVP====<br />
*[http://www.readwriteweb.com/archives/would_you_pay_for_a_web_app_that_delivers_the_news.php#comments Sarah Perez, writing at ReadWriteWeb]<br />
*[http://www.ojr.org/ojr/people/davidwestphal/200812/1592/ "A new web application that might pay for news,"] by David Westphal<br />
*[http://groups.google.com/group/infovalet/browse_thread/thread/0165ffff3d85d06d# Donica Mensing suggests how IVP might work locally] (click on 'show quoted text')<br />
*[http://newsafternewspapers.blogspot.com/2008/12/inventing-information-valet.html Martin Langeveld reports on "IVP-Blueprint"]<br />
*[http://timwindsor.com/2008/12/08/can-an-infovalet-guide-us-to-a-business-model/ Tim Windsor: Opening Google/Facebook logins?]<br />
*[http://cpetersia.wordpress.com/2008/12/06/information-in-the-first-instance/ Chuck Peters on InfoValet and community information utilities]<br />
*[http://journalism.missouri.edu/graduate/2008-12.pdf "Building a new information highway" (Missouri J-school newsletter PDF)]<br />
*[http://locallygrownnorthfield.org/post/7030/ Bonnie Obremski describes her "RepJ" project role (WITH VIDEO)]<br />
<br />
====Related concept links====<br />
*[http://www.howardowens.com/2008/walter-lippmann-on-a-free-press/ Walter Lippmann on paying for the news]<br />
<br />
====Related event links====<br />
*The program: http://newshare.com/wiki/index.php/Blueprint-program <br />
*Related resources: http://newshare.com/wiki/index.php/Blueprint-resources <br />
*The Twitter stream: http://twitter.com/infovalet <br />
*The video archive (after Dec. 12): http://www.ustream.tv/channel/infovalet <br />
*The #Infovalet Twitter tag feed: http://search.twitter.com/search.atom?lang=en&q=%23infovalet<br />
*The InfoValet Google Group: http://groups.google.com/group/infovalet/<br />
*The RJI Fellows Google Groups: http://groups.google.com/group/rji-fellows/<br />
*The Information Valet Project blog: http://www.informationvalet.org<br />
*Use the tag "ivpblueprint" to [http://www.flickr.com/photos/tags/ivpblueprint tag any photos you shoot]<br />
*FLASH ANIMATION: [http://web.missouri.edu/~bowera/infovalet.html How the Information Valet Service could work]<br />
<br />
==BACKGROUND AND IDEAS ==<br />
===Key discussion topic: Organizing the IVP===<br />
*An initial challenge faced by the IVP is to construct an ownership form for the shared-user network which will be stable, fundable and yet not subject to the challenges of either charitable or Wall Street control. Vermont attorney Tom Moody is among legal scholars advancing the "L3C" as a possible solution.<BR><br />
READ MORE: http://newshare.com/wiki/index.php/Blueprint-resources-l3c<br />
<br />
===The MIT gathering report ===<br />
*In June, 2007, Bill Densmore, of the Media Giraffe Project and Henry afasfasdf, at MIT, convened a one-day discussion among a dozens scholars, entrepreneurs and news-industry veterans to talk about what might sustain journalism in a web-centric world.<BR>READ THE SESSION REPORT: http://mediagiraffe.org/mit<br />
<br />
===Iowa-based news CEO's blog on innovation===<br />
*Chuck Peters is CEO of the company which owns the Cedar Rapids ''Gazette'' plus printing and other subsidiaries. He'll be joining us at "Blueprint" and he's been following and seeding innovation in the former newspaper industry. [http://cpetersia.wordpress.com/ Here's his blog.] Peters attended a [http://informationvalet.wordpress.com/2008/11/17/near-crisis-for-newspapers-calls-for-urgent-action-execs-told/ 50-executive summit at the American Press Institute] and [http://www.coveritlive.com/index.php?option=com_altcaster&task=siteviewaltcast&altcast_code=9d7d485abd&height=550&width=470 covered it live with Twitter.]<br />
PETERS' BLOG: http://cpetersia.wordpress.com<br />
<br />
===Former Massachusetts publisher's ''News after Newspapers''===<br />
*Martin Langeveld was the No.2 person at the family-owned ''Berkshire Eagle'' for more than a decade, then publisher of two MediaNews Group Inc. dailies. He writes his blog from near Brattleboro, Vt.<br />
FIND IT: http://newsafternewspapers.blogspot.com<br />
<br />
===Transforming newspapers: Unified technology needed===<br />
*"To be audience-centric, newspapers need to find a unified technology that helps them to get to know their readers from every interaction that they have . . . ," writes Don Oldman in a Nov. 26, [http://www.newsandtech.com/issues/2008/November/nt/11-08_oldham-transform.htm ''Newspapers & Technology'' column.]<br />
<br />
==OTHER BACKGROUND LINKS==<br />
<br />
*LINK TO [http://www.ivpblueprint.org SUMMIT HOME PAGE]<br />
*WHO'S PARTICIPATING: http://tinyurl.com/62yazu<br />
*KEY BLOG: http://tinyurl.com/6nbz9q<br />
*NEWS (pdf): http://newshare.com/blueprint.pdf<br />
*MORE NEWS: http://tinyurl.com/6jtjpr<br />
*SLIDESHOW: http://tinyurl.com/569au7<br />
*CONCEPT VIDEO: http://tinyurl.com/6zguf8<br />
*FLASH ANIMATION: http://web.missouri.edu/~bowera/infovalet.html<br />
*NINE-MINUTE VIDEO: http://tinyurl.com/5k8qw8<br />
*ABOUT REYNOLDS: http://tinyurl.com/6zkzr4<br />
*FACEBOOK: http://www.facebook.com/event.php?eid33838408751<br />
*TWITTER: http://twitter.com/infovalet<br />
*RSS FEED: http://feeds.feedburner.com/infovalet</div>216.106.40.43http://www.newshare.com/wiki/index.php?title=Blueprint-links&diff=1000Blueprint-links2008-12-11T07:08:36Z<p>216.106.40.43: /* Tweet, chat, web wiki -- the convening resources */</p>
<hr />
<div>[[Image:Blueprint-photos.jpg|thumb|600px|left|[http://flickr.com/photos/33134655@N06/sets/72157610817325064/ View all photos by Josh]]][[Image:Ivp-rji-logo.jpg|thumb|200px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy -- post-event links and resources</b>=<br />
===Building a collaborative, shared-user network<br><br>December 3-5, 2008<br>Reynolds Journalism Institute<br>Columbia, Missouri===<br />
[http://newshare.com/wiki/index.php/Blueprint SUMMIT HOME PAGE] . . . .<br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-participants WHO'S INVOLVED] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
<hr><br />
<br />
==KEY PARTICIPATION LINKS==<br />
====[http://newshare.com/wiki/index.php/Blueprint-resources Tweet, chat, web wiki -- the convening resources]====<br />
*Learn about the collaboration resources we used -- and tried to use -- to foster dialogue before, during and after the summit, including [http://wordpress.com/tag/ivp-blueprint-summit/ Blog reports] by Emily Sussman, [http://search.twitter.com/search?q=%23infovalet "tweets" via Twitter] from on- and off-site participants, LiveBlogging by Chuck Peters on [http://www.newshare.com/pdf/blueprint-live-blog-12-04-08.pdf THURSDAY], and on [http://www.coveritlive.com/index.php?option=com_altcaster&task=siteviewaltcast&altcast_code=b75f5507b2&height=550&width=470 FRIDAY], plus general [http://www.technorati.com/search/%22Information+Valet%22?type=search&authority=a4&language=en blog references.] Check (and add to) our page of other [http://densmore.newshare.com/wiki/index.php/Blueprint-links GENERAL LINKS].<br />
<hr><br />
====VIDEO: Archived streams of "Blueprint" discussions====<br />
*[http://www.ustream.tv/recorded/962984 Friday morning "what we learned/next steps" session]<br />
<hr><br />
<br />
====What other's are saying about IVP====<br />
*[http://www.readwriteweb.com/archives/would_you_pay_for_a_web_app_that_delivers_the_news.php#comments Sarah Perez, writing at ReadWriteWeb]<br />
*[http://groups.google.com/group/infovalet/browse_thread/thread/0165ffff3d85d06d# Donica Mensing suggests how IVP might work locally] (click on 'show quoted text')<br />
*[http://newsafternewspapers.blogspot.com/2008/12/inventing-information-valet.html Martin Langeveld reports on "IVP-Blueprint"]<br />
*[http://timwindsor.com/2008/12/08/can-an-infovalet-guide-us-to-a-business-model/ Tim Windsor: Opening Google/Facebook logins?]<br />
*[http://cpetersia.wordpress.com/2008/12/06/information-in-the-first-instance/ Chuck Peters on InfoValet and community information utilities]<br />
*[http://journalism.missouri.edu/graduate/2008-12.pdf "Building a new information highway" (Missouri J-school newsletter PDF)]<br />
*[http://locallygrownnorthfield.org/post/7030/ Bonnie Obremski describes her "RepJ" project role (WITH VIDEO)]<br />
<br />
====Related concept links====<br />
*[http://www.howardowens.com/2008/walter-lippmann-on-a-free-press/ Walter Lippmann on paying for the news]<br />
<br />
====Related event links====<br />
*The program: http://newshare.com/wiki/index.php/Blueprint-program <br />
*Related resources: http://newshare.com/wiki/index.php/Blueprint-resources <br />
*The Twitter stream: http://twitter.com/infovalet <br />
*The video archive (after Dec. 12): http://www.ustream.tv/channel/infovalet <br />
*The #Infovalet Twitter tag feed: http://search.twitter.com/search.atom?lang=en&q=%23infovalet<br />
*The InfoValet Google Group: http://groups.google.com/group/infovalet/<br />
*The RJI Fellows Google Groups: http://groups.google.com/group/rji-fellows/<br />
*The Information Valet Project blog: http://www.informationvalet.org<br />
*Use the tag "ivpblueprint" to [http://www.flickr.com/photos/tags/ivpblueprint tag any photos you shoot]<br />
*FLASH ANIMATION: [http://web.missouri.edu/~bowera/infovalet.html How the Information Valet Service could work]<br />
<br />
==BACKGROUND AND IDEAS ==<br />
===Key discussion topic: Organizing the IVP===<br />
*An initial challenge faced by the IVP is to construct an ownership form for the shared-user network which will be stable, fundable and yet not subject to the challenges of either charitable or Wall Street control. Vermont attorney Tom Moody is among legal scholars advancing the "L3C" as a possible solution.<BR><br />
READ MORE: http://newshare.com/wiki/index.php/Blueprint-resources-l3c<br />
<br />
===The MIT gathering report ===<br />
*In June, 2007, Bill Densmore, of the Media Giraffe Project and Henry afasfasdf, at MIT, convened a one-day discussion among a dozens scholars, entrepreneurs and news-industry veterans to talk about what might sustain journalism in a web-centric world.<BR>READ THE SESSION REPORT: http://mediagiraffe.org/mit<br />
<br />
===Iowa-based news CEO's blog on innovation===<br />
*Chuck Peters is CEO of the company which owns the Cedar Rapids ''Gazette'' plus printing and other subsidiaries. He'll be joining us at "Blueprint" and he's been following and seeding innovation in the former newspaper industry. [http://cpetersia.wordpress.com/ Here's his blog.] Peters attended a [http://informationvalet.wordpress.com/2008/11/17/near-crisis-for-newspapers-calls-for-urgent-action-execs-told/ 50-executive summit at the American Press Institute] and [http://www.coveritlive.com/index.php?option=com_altcaster&task=siteviewaltcast&altcast_code=9d7d485abd&height=550&width=470 covered it live with Twitter.]<br />
PETERS' BLOG: http://cpetersia.wordpress.com<br />
<br />
===Former Massachusetts publisher's ''News after Newspapers''===<br />
*Martin Langeveld was the No.2 person at the family-owned ''Berkshire Eagle'' for more than a decade, then publisher of two MediaNews Group Inc. dailies. He writes his blog from near Brattleboro, Vt.<br />
FIND IT: http://newsafternewspapers.blogspot.com<br />
<br />
===Transforming newspapers: Unified technology needed===<br />
*"To be audience-centric, newspapers need to find a unified technology that helps them to get to know their readers from every interaction that they have . . . ," writes Don Oldman in a Nov. 26, [http://www.newsandtech.com/issues/2008/November/nt/11-08_oldham-transform.htm ''Newspapers & Technology'' column.]<br />
<br />
==OTHER BACKGROUND LINKS==<br />
<br />
*LINK TO [http://www.ivpblueprint.org SUMMIT HOME PAGE]<br />
*WHO'S PARTICIPATING: http://tinyurl.com/62yazu<br />
*KEY BLOG: http://tinyurl.com/6nbz9q<br />
*NEWS (pdf): http://newshare.com/blueprint.pdf<br />
*MORE NEWS: http://tinyurl.com/6jtjpr<br />
*SLIDESHOW: http://tinyurl.com/569au7<br />
*CONCEPT VIDEO: http://tinyurl.com/6zguf8<br />
*FLASH ANIMATION: http://web.missouri.edu/~bowera/infovalet.html<br />
*NINE-MINUTE VIDEO: http://tinyurl.com/5k8qw8<br />
*ABOUT REYNOLDS: http://tinyurl.com/6zkzr4<br />
*FACEBOOK: http://www.facebook.com/event.php?eid33838408751<br />
*TWITTER: http://twitter.com/infovalet<br />
*RSS FEED: http://feeds.feedburner.com/infovalet</div>216.106.40.43http://www.newshare.com/wiki/index.php?title=User_talk:216.106.40.43&diff=917User talk:216.106.40.432008-12-07T18:56:16Z<p>216.106.40.43: New page: This is one of the IP numbers from which Bill Densmore accesses the Internet.</p>
<hr />
<div>This is one of the IP numbers from which Bill Densmore accesses the Internet.</div>216.106.40.43http://www.newshare.com/wiki/index.php?title=Blueprint&diff=916Blueprint2008-12-07T18:55:27Z<p>216.106.40.43: /* What is the Information Valet Project? */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|300px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
[[Image:Blueprint-photos.jpg|thumb|800px|right|[http://flickr.com/photos/33134655@N06/sets/72157610817325064/ View all photos by Josh]]]<br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
===Building a collaborative, shared-user network<br><br>A wrapup of the December 3-5, 2008 summit at the<br>Donald W. Reynolds Journalism Institute<br>Columbia, Missouri===<br />
[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]<br />
<br />
<h4>More than 50 editors, writers, technologists, publishers, entrepreneurs, academics, researchers and students gathered Dec. 3-5, 2008 at the [http://tinyurl.com/6zkzr4 Donald W. Reynolds Journalism Institute] at the Missouri School of Journalism. Their mission: invent a new way to sustain the role of journalism. Their approach: Create a shared-user web network for demographic privacy management, advertising and information commerce. But what does that mean? <br />
<br />
Follow the links below to learn who participated, where we started, what we discussed, and what happens next. Join or [http://groups.google.com/group/infovalet read the InfoValet interest group,] or send an email to [mailto:infovalet@gmail.com infovalet@gmail.com] to participate.</h4><br />
<br />
==Who we are: The participants==<br />
====[http://densmore.newshare.com/wiki/index.php/Blueprint-participants Who came Dec. 3-5 to Columbia, Mo.?]====<br />
*Review the list and check the bios of in-resident and virtual participants at "Blueprinting the Information Valet Economy." <br />
====Faces: Documenting the discussions, and the spaces====<br />
*View [http://www.flickr.com/photos/33134655@N06/sets/72157610817325064/ thumbnails] or [http://www.flickr.com/photos/33134655@N06/sets/72157610817325064/show/ watch a slideshow] of participants at work, or [http://www.flickr.com/photos/mediagiraffe/sets/72157609502122909/ view the meeting spaces.]<br />
====Jeff VanderClute: A first cut at synthesis====<br />
*Read participant Jeff VanderClute's [http://newshare.com/wiki/index.php/Blueprint-synthesis first attempt to synthesis.]<br />
====Steve Mott: For newspapers: Three sources of value at stake====<br />
*[http://newshare.com/wiki/index/php/Blueprint-mott Embryonic outlining of the functional pieces] for an Information Valet Service. What's missing?<br />
<br />
====Bill Densmore: Lead RJI researcher on IVP====<br />
[http://newshare.typepad.com/about.html Bill Densmore] is a 2008-2009 [http://rji.missouri.edu/fellows-program/densmore-b/index.php Reynolds Journalism Institute Fellow] working to define, document and rally public support for building a new Internet infrastructure that will sustain news and information through a shared-user network. [http://informationvalet.wordpress.com/about/ (MORE ABOUT)] The network will allow online users to manage their demographic privacy, be rewarded for viewing advertising, and share, sell and buy content through multiple Web sites with one ID, password, account and bill. [http://www.mediagiraffe.org/valet.pdf (SEE: PDF download, fellowship proposal)]<br />
<br />
==Where we're starting==<br />
====[http://newshare.com/wiki/index.php/ivp-what What is the Information Valet Project?]====<br />
*A one-page description of the Information Valet Project at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism. [http://informationvalet.wordpress.com/about (READ MORE)<br />
<br />
====[http://newshare.typepad.com/mgpaudio/infovalet AUDIO: Short talks on the concept and design]====<br />
*Choose from streaming or MP3 podcast audio discussions which describe the concept, design, purpose and research contributing to the Information Valet Project.<br />
<br />
====[http://densmore.newshare.com/wiki/index.php/blueprint-program What was on the agenda?]====<br />
*Over an evening, a full day and a morning, the informal networking was as important as the program, and the program was flexible. Review the pre-meeting agenda to get a sense of the domain for our interactions.<br />
====[http://newshare.com/wiki/index.php/Blueprint-resources Tweet, chat, web wiki -- the convening resources]====<br />
*Learn about the collaboration resources we used -- and tried to use -- to foster dialogue before, during and after the summit, including [http://wordpress.com/tag/ivp-blueprint-summit/ Blog reports] by Emily Sussman, [http://search.twitter.com/search?q=%23infovalet "tweets" via Twitter] from on- and off-site participants, LiveBlogging by Chuck Peters on [http://www.newshare.com/pdf/blueprint-live-blog-12-04-08.pdf THURSDAY], and on [http://www.coveritlive.com/index.php?option=com_altcaster&task=siteviewaltcast&altcast_code=b75f5507b2&height=550&width=470 FRIDAY], plus general [http://www.technorati.com/search/%22Information+Valet%22?type=search&authority=a4&language=en blog references.] Check (and add to) our page of other [http://densmore.newshare.com/wiki/index.php/Blueprint-links GENERAL LINKS].<br />
<hr><br />
<br />
=THE BACKGROUND=<br />
On Dec. 3-5, 2008 the [http://rji.missouri.edu/vision-and-mission/index.php Donald. W. Reynolds Journalism Institute (RJI)] hosted "Blueprinting the Information Valet Economy," a summit designed to kickoff the [http://www.informationvalet.org Information Valet Project.] . . . . [http://www.newshare.com/ivp-flyer.pdf (ORIGINAL FLYER ANNOUNCEMENT--PDF)] . . . <br />
<br />
Meeting in the new [http://www.flickr.com/photos/mediagiraffe/sets/72157609502122909/show/ RJI Smith Forum and adjacent meeting spaces], some 50 journalists, researchers, technologists, publishers and entrepreneurs worked to change the landscape for news and information-service providers, artists and publishers. They shared ideas and advised RJI fellows on how to start the <i>Information Valet Economy,</i> where companies compete to provide personalized service to users, and make money referring their users to content -- and advertising -- from anywhere. The service could coordinate next-generation advertising placement and compensation, consumer-centric demographic management (and privacy) and multi-site commerce -- all designed to sustain journalism and providing new value to traditional print news subscribers.<br />
<br />
==WHY IS 'BLUEPRINT' NEEDED? [http://rji.missouri.edu/fellows-program/densmore-b/stories/intro/index.php (WATCH VIDEO)]==<br />
<br />
The U.S. news industry struggles as print advertising moves elsewhere and web advertising's double-digit growth sputters. The industry can now rethink and relaunch its relationship with 50 million customers -- to become their "information valet" able to make money whether those users are buying services, information (including music and entertainment) or being paid for web seeking and contact with sponsored messages and advertising. <br />
*Consumers want a customized experience, but want to control and be compensated for use of demographic and usage profiles. <br />
*The Internet needs a user-focused system for sharing identity, exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a '''<i>New(s) Social Network.'''</i><br><br><br />
<br />
[[Image:Blueprint-banner.jpg|1000px|thumb|right|.]]<br />
<hr>[http://www.mediagiraffe.org/valet.pdf LEARN MORE ABOUT THE NEW(S) SOCIAL NETWORK] . . . [http://www.informationvalet.org READ THE INFORMATION VALET PROJECT BLOG] . . . . [http://feeds.feedburner.com/infovalet SUBSCRIBE TO OUR RSS FEED]<HR><br />
<br />
[[Image:Ivp-conference-room.jpg|180px|thumb|left|Break-out rooms]]<br />
[[Image:Ivp-forum.jpg|180px|thumb|left|Forum-style discussions]]<br />
[[Image:Ivp-library.jpg|180px|thumb|left|Small-group collaboration]]<br />
<br />
<hr><br />
<br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.43http://www.newshare.com/wiki/index.php?title=Blueprint&diff=915Blueprint2008-12-07T18:54:13Z<p>216.106.40.43: /* Building a collaborative, shared-user networkA wrapup of the December 3-5, 2008 summit at theDonald W. Reynolds Journalism InstituteColumbia, Missouri */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|300px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
[[Image:Blueprint-photos.jpg|thumb|800px|right|[http://flickr.com/photos/33134655@N06/sets/72157610817325064/ View all photos by Josh]]]<br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
===Building a collaborative, shared-user network<br><br>A wrapup of the December 3-5, 2008 summit at the<br>Donald W. Reynolds Journalism Institute<br>Columbia, Missouri===<br />
[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]<br />
<br />
<h4>More than 50 editors, writers, technologists, publishers, entrepreneurs, academics, researchers and students gathered Dec. 3-5, 2008 at the [http://tinyurl.com/6zkzr4 Donald W. Reynolds Journalism Institute] at the Missouri School of Journalism. Their mission: invent a new way to sustain the role of journalism. Their approach: Create a shared-user web network for demographic privacy management, advertising and information commerce. But what does that mean? <br />
<br />
Follow the links below to learn who participated, where we started, what we discussed, and what happens next. Join or [http://groups.google.com/group/infovalet read the InfoValet interest group,] or send an email to [mailto:infovalet@gmail.com infovalet@gmail.com] to participate.</h4><br />
<br />
==Who we are: The participants==<br />
====[http://densmore.newshare.com/wiki/index.php/Blueprint-participants Who came Dec. 3-5 to Columbia, Mo.?]====<br />
*Review the list and check the bios of in-resident and virtual participants at "Blueprinting the Information Valet Economy." <br />
====Faces: Documenting the discussions, and the spaces====<br />
*View [http://www.flickr.com/photos/33134655@N06/sets/72157610817325064/ thumbnails] or [http://www.flickr.com/photos/33134655@N06/sets/72157610817325064/show/ watch a slideshow] of participants at work, or [http://www.flickr.com/photos/mediagiraffe/sets/72157609502122909/ view the meeting spaces.]<br />
====Jeff VanderClute: A first cut at synthesis====<br />
*Read participant Jeff VanderClute's [http://newshare.com/wiki/index.php/Blueprint-synthesis first attempt to synthesis.]<br />
====Steve Mott: For newspapers: Three sources of value at stake====<br />
*[http://newshare.com/wiki/index/php/Blueprint-mott Embryonic outlining of the functional pieces] for an Information Valet Service. What's missing?<br />
<br />
====Bill Densmore: Lead RJI researcher on IVP====<br />
[http://newshare.typepad.com/about.html Bill Densmore] is a 2008-2009 [http://rji.missouri.edu/fellows-program/densmore-b/index.php Reynolds Journalism Institute Fellow] working to define, document and rally public support for building a new Internet infrastructure that will sustain news and information through a shared-user network. [http://informationvalet.wordpress.com/about/ (MORE ABOUT)] The network will allow online users to manage their demographic privacy, be rewarded for viewing advertising, and share, sell and buy content through multiple Web sites with one ID, password, account and bill. [http://www.mediagiraffe.org/valet.pdf (SEE: PDF download, fellowship proposal)]<br />
<br />
==Where we're starting==<br />
====[http://newshare.com/wiki/index.php/ivp-what What is the Information Valet Project?]====<br />
*A one-page description of the Information Valet Project at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism.<br />
====[http://newshare.typepad.com/mgpaudio/infovalet AUDIO: Short talks on the concept and design]====<br />
*Choose from streaming or MP3 podcast audio discussions which describe the concept, design, purpose and research contributing to the Information Valet Project.<br />
<br />
====[http://densmore.newshare.com/wiki/index.php/blueprint-program What was on the agenda?]====<br />
*Over an evening, a full day and a morning, the informal networking was as important as the program, and the program was flexible. Review the pre-meeting agenda to get a sense of the domain for our interactions.<br />
====[http://newshare.com/wiki/index.php/Blueprint-resources Tweet, chat, web wiki -- the convening resources]====<br />
*Learn about the collaboration resources we used -- and tried to use -- to foster dialogue before, during and after the summit, including [http://wordpress.com/tag/ivp-blueprint-summit/ Blog reports] by Emily Sussman, [http://search.twitter.com/search?q=%23infovalet "tweets" via Twitter] from on- and off-site participants, LiveBlogging by Chuck Peters on [http://www.newshare.com/pdf/blueprint-live-blog-12-04-08.pdf THURSDAY], and on [http://www.coveritlive.com/index.php?option=com_altcaster&task=siteviewaltcast&altcast_code=b75f5507b2&height=550&width=470 FRIDAY], plus general [http://www.technorati.com/search/%22Information+Valet%22?type=search&authority=a4&language=en blog references.] Check (and add to) our page of other [http://densmore.newshare.com/wiki/index.php/Blueprint-links GENERAL LINKS].<br />
<hr><br />
<br />
=THE BACKGROUND=<br />
On Dec. 3-5, 2008 the [http://rji.missouri.edu/vision-and-mission/index.php Donald. W. Reynolds Journalism Institute (RJI)] hosted "Blueprinting the Information Valet Economy," a summit designed to kickoff the [http://www.informationvalet.org Information Valet Project.] . . . . [http://www.newshare.com/ivp-flyer.pdf (ORIGINAL FLYER ANNOUNCEMENT--PDF)] . . . <br />
<br />
Meeting in the new [http://www.flickr.com/photos/mediagiraffe/sets/72157609502122909/show/ RJI Smith Forum and adjacent meeting spaces], some 50 journalists, researchers, technologists, publishers and entrepreneurs worked to change the landscape for news and information-service providers, artists and publishers. They shared ideas and advised RJI fellows on how to start the <i>Information Valet Economy,</i> where companies compete to provide personalized service to users, and make money referring their users to content -- and advertising -- from anywhere. The service could coordinate next-generation advertising placement and compensation, consumer-centric demographic management (and privacy) and multi-site commerce -- all designed to sustain journalism and providing new value to traditional print news subscribers.<br />
<br />
==WHY IS 'BLUEPRINT' NEEDED? [http://rji.missouri.edu/fellows-program/densmore-b/stories/intro/index.php (WATCH VIDEO)]==<br />
<br />
The U.S. news industry struggles as print advertising moves elsewhere and web advertising's double-digit growth sputters. The industry can now rethink and relaunch its relationship with 50 million customers -- to become their "information valet" able to make money whether those users are buying services, information (including music and entertainment) or being paid for web seeking and contact with sponsored messages and advertising. <br />
*Consumers want a customized experience, but want to control and be compensated for use of demographic and usage profiles. <br />
*The Internet needs a user-focused system for sharing identity, exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a '''<i>New(s) Social Network.'''</i><br><br><br />
<br />
[[Image:Blueprint-banner.jpg|1000px|thumb|right|.]]<br />
<hr>[http://www.mediagiraffe.org/valet.pdf LEARN MORE ABOUT THE NEW(S) SOCIAL NETWORK] . . . [http://www.informationvalet.org READ THE INFORMATION VALET PROJECT BLOG] . . . . [http://feeds.feedburner.com/infovalet SUBSCRIBE TO OUR RSS FEED]<HR><br />
<br />
[[Image:Ivp-conference-room.jpg|180px|thumb|left|Break-out rooms]]<br />
[[Image:Ivp-forum.jpg|180px|thumb|left|Forum-style discussions]]<br />
[[Image:Ivp-library.jpg|180px|thumb|left|Small-group collaboration]]<br />
<br />
<hr><br />
<br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.43http://www.newshare.com/wiki/index.php?title=Ivp-what&diff=914Ivp-what2008-12-07T18:51:58Z<p>216.106.40.43: /* Key value propositions */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>What is the Information Valet Project?</b>=<br />
===Building a collaborative, shared-user network<br>===<br />
<br />
<br />
The Information Valet Project at the Reynolds Journalism Institute is organizing an information-industry collaborative to build, own and operate a shared-user network layered upon the basic Internet. The IVP network will:<br />
#Allow end users to own, protect — and optionally benefit by sharing — their demographic and usage data, with the help of their competitively chosen “information valet”<br />
#Update the role, effectiveness of, and compensation for online advertising and marketing services<br />
#Allow online users to easily share, sell and buy content through multiple websites with one ID, password, account and bill. <br />
<br />
“We’ll start creating frameworks in law, governance, marketing, advertising, technology, user identity and transactions for the Information Valet Economy,” says Densmore. “It should be a place where companies compete to provide personalized service to users, yet share those users, and where they make money referring those users to content — and advertising — from almost anywhere.”<br />
<br />
===Key value propositions===<br />
<br />
*Connective tissue for otherwise siloed advertising, personalization and syndication efforts (Yahoo, QuadrantONE, AP, Berkman-VRM, Shibboleth). Enables a shared-user network for demographics, privacy, content, advertising.<br />
<br />
*Method for sharing – yet maintaining and extending value -- of account relationships with segment of 50 million print subscribers for an array of value-added web and wireless services. New revenues from content sales and advertising and sponsored-content views.<br />
<br />
*Framework for sharing permission-based demographic profile and personalization information across corporate silos. Revenue from higher CPMs from advertisers and from referral fees for user ownership. <br />
<br />
*Tracking, aggregation and settlement of advertising and content syndication relationships by anonymous but unique user. Value ad services to consumer based upon “valet” advisory because of permission-based knowledge about where and what they do on the web.<br />
<br />
<hr>[http://informationvalet.wordpress.com/about READ MORE ABOUT THE IVP]<hr><br />
<br />
==KEY LINKS==<br />
<br />
*KEY BLOG: http://tinyurl.com/6nbz9q<br />
*NEWS (pdf): http://newshare.com/blueprint.pdf<br />
*MORE NEWS: http://tinyurl.com/6jtjpr<br />
*SLIDESHOW: http://tinyurl.com/569au7<br />
*CONCEPT VIDEO: http://tinyurl.com/6zguf8<br />
*NINE-MINUTE VIDEO: http://tinyurl.com/5k8qw8<br />
*ABOUT REYNOLDS: http://tinyurl.com/6zkzr4<br />
*FACEBOOK: http://www.facebook.com/event.php?eid33838408751<br />
*TWITTER: http://twitter.com/infovalet<br />
*RSS FEED: http://feeds.feedburner.com/infovalet<br />
<br />
<hr><br />
<br />
==PARTICIPATE NOW==<br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-participants WHO'S INVOLVED] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
<hr><br />
<br />
==BACKGROUND==<br />
*THE MIT GATHERING REPORT: http://mediagiraffe.org/mit <br><br />
-------------------------------------<br />
Bill Densmore, 2008-2009 Fellow<br><br />
Reynolds Journalism Institute<br><br />
201 RJI Hall<br><br />
University of Missouri<br><br />
Columbia MO 65211<br><br />
573-882-9812 / VOICE MAIL/CELL: 617-448-6600<br><br />
densmorew@rjionline.org<br><br />
*ABOUT DENSMORE: http://newshare.typepad.com/about.html</div>216.106.40.43http://www.newshare.com/wiki/index.php?title=Blueprint&diff=913Blueprint2008-12-07T18:49:57Z<p>216.106.40.43: /* For newspapers: Three sources of value at stake */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|300px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
[[Image:Blueprint-photos.jpg|thumb|800px|right|[http://flickr.com/photos/33134655@N06/sets/72157610817325064/ View all photos by Josh]]]<br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
===Building a collaborative, shared-user network<br><br>A wrapup of the December 3-5, 2008 summit at the<br>Donald W. Reynolds Journalism Institute<br>Columbia, Missouri===<br />
[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]<br />
<br />
<h4>More than 50 editors, writers, technologists, publishers, entrepreneurs, academics, researchers and students gathered Dec. 3-5, 2008 at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism. Their mission: invent a new way to sustain the role of journalism. Their approach: Create a shared-user web network for demographic privacy management, advertising and information commerce. But what does that mean? <br />
<br />
Follow the links below to learn who participated, where we started, what we discussed, and what happens next. Join or [http://groups.google.com/group/infovalet read the InfoValet interest group,] or send an email to [mailto:infovalet@gmail.com infovalet@gmail.com] to participate.</h4><br />
<br />
==Who we are: The participants==<br />
====[http://densmore.newshare.com/wiki/index.php/Blueprint-participants Who came Dec. 3-5 to Columbia, Mo.?]====<br />
*Review the list and check the bios of in-resident and virtual participants at "Blueprinting the Information Valet Economy." <br />
====Faces: Documenting the discussions, and the spaces====<br />
*View [http://www.flickr.com/photos/33134655@N06/sets/72157610817325064/ thumbnails] or [http://www.flickr.com/photos/33134655@N06/sets/72157610817325064/show/ watch a slideshow] of participants at work, or [http://www.flickr.com/photos/mediagiraffe/sets/72157609502122909/ view the meeting spaces.]<br />
====Jeff VanderClute: A first cut at synthesis====<br />
*Read participant Jeff VanderClute's [http://newshare.com/wiki/index.php/Blueprint-synthesis first attempt to synthesis.]<br />
====Steve Mott: For newspapers: Three sources of value at stake====<br />
*[http://newshare.com/wiki/index/php/Blueprint-mott Embryonic outlining of the functional pieces] for an Information Valet Service. What's missing?<br />
<br />
====Bill Densmore: Lead RJI researcher on IVP====<br />
[http://newshare.typepad.com/about.html Bill Densmore] is a 2008-2009 [http://rji.missouri.edu/fellows-program/densmore-b/index.php Reynolds Journalism Institute Fellow] working to define, document and rally public support for building a new Internet infrastructure that will sustain news and information through a shared-user network. [http://informationvalet.wordpress.com/about/ (MORE ABOUT)] The network will allow online users to manage their demographic privacy, be rewarded for viewing advertising, and share, sell and buy content through multiple Web sites with one ID, password, account and bill. [http://www.mediagiraffe.org/valet.pdf (SEE: PDF download, fellowship proposal)]<br />
<br />
==Where we're starting==<br />
====[http://newshare.com/wiki/index.php/ivp-what What is the Information Valet Project?]====<br />
*A one-page description of the Information Valet Project at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism.<br />
====[http://newshare.typepad.com/mgpaudio/infovalet AUDIO: Short talks on the concept and design]====<br />
*Choose from streaming or MP3 podcast audio discussions which describe the concept, design, purpose and research contributing to the Information Valet Project.<br />
<br />
====[http://densmore.newshare.com/wiki/index.php/blueprint-program What was on the agenda?]====<br />
*Over an evening, a full day and a morning, the informal networking was as important as the program, and the program was flexible. Review the pre-meeting agenda to get a sense of the domain for our interactions.<br />
====[http://newshare.com/wiki/index.php/Blueprint-resources Tweet, chat, web wiki -- the convening resources]====<br />
*Learn about the collaboration resources we used -- and tried to use -- to foster dialogue before, during and after the summit, including [http://wordpress.com/tag/ivp-blueprint-summit/ Blog reports] by Emily Sussman, [http://search.twitter.com/search?q=%23infovalet "tweets" via Twitter] from on- and off-site participants, LiveBlogging by Chuck Peters on [http://www.newshare.com/pdf/blueprint-live-blog-12-04-08.pdf THURSDAY], and on [http://www.coveritlive.com/index.php?option=com_altcaster&task=siteviewaltcast&altcast_code=b75f5507b2&height=550&width=470 FRIDAY], plus general [http://www.technorati.com/search/%22Information+Valet%22?type=search&authority=a4&language=en blog references.] Check (and add to) our page of other [http://densmore.newshare.com/wiki/index.php/Blueprint-links GENERAL LINKS].<br />
<hr><br />
<br />
=THE BACKGROUND=<br />
On Dec. 3-5, 2008 the [http://rji.missouri.edu/vision-and-mission/index.php Donald. W. Reynolds Journalism Institute (RJI)] hosted "Blueprinting the Information Valet Economy," a summit designed to kickoff the [http://www.informationvalet.org Information Valet Project.] . . . . [http://www.newshare.com/ivp-flyer.pdf (ORIGINAL FLYER ANNOUNCEMENT--PDF)] . . . <br />
<br />
Meeting in the new [http://www.flickr.com/photos/mediagiraffe/sets/72157609502122909/show/ RJI Smith Forum and adjacent meeting spaces], some 50 journalists, researchers, technologists, publishers and entrepreneurs worked to change the landscape for news and information-service providers, artists and publishers. They shared ideas and advised RJI fellows on how to start the <i>Information Valet Economy,</i> where companies compete to provide personalized service to users, and make money referring their users to content -- and advertising -- from anywhere. The service could coordinate next-generation advertising placement and compensation, consumer-centric demographic management (and privacy) and multi-site commerce -- all designed to sustain journalism and providing new value to traditional print news subscribers.<br />
<br />
==WHY IS 'BLUEPRINT' NEEDED? [http://rji.missouri.edu/fellows-program/densmore-b/stories/intro/index.php (WATCH VIDEO)]==<br />
<br />
The U.S. news industry struggles as print advertising moves elsewhere and web advertising's double-digit growth sputters. The industry can now rethink and relaunch its relationship with 50 million customers -- to become their "information valet" able to make money whether those users are buying services, information (including music and entertainment) or being paid for web seeking and contact with sponsored messages and advertising. <br />
*Consumers want a customized experience, but want to control and be compensated for use of demographic and usage profiles. <br />
*The Internet needs a user-focused system for sharing identity, exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a '''<i>New(s) Social Network.'''</i><br><br><br />
<br />
[[Image:Blueprint-banner.jpg|1000px|thumb|right|.]]<br />
<hr>[http://www.mediagiraffe.org/valet.pdf LEARN MORE ABOUT THE NEW(S) SOCIAL NETWORK] . . . [http://www.informationvalet.org READ THE INFORMATION VALET PROJECT BLOG] . . . . [http://feeds.feedburner.com/infovalet SUBSCRIBE TO OUR RSS FEED]<HR><br />
<br />
[[Image:Ivp-conference-room.jpg|180px|thumb|left|Break-out rooms]]<br />
[[Image:Ivp-forum.jpg|180px|thumb|left|Forum-style discussions]]<br />
[[Image:Ivp-library.jpg|180px|thumb|left|Small-group collaboration]]<br />
<br />
<hr><br />
<br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.43http://www.newshare.com/wiki/index.php?title=Blueprint&diff=912Blueprint2008-12-07T18:38:59Z<p>216.106.40.43: /* Steve Mott: For newspapers: Three sources of value at stake */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|300px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
[[Image:Blueprint-photos.jpg|thumb|800px|right|[http://flickr.com/photos/33134655@N06/sets/72157610817325064/ View all photos by Josh]]]<br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
===Building a collaborative, shared-user network<br><br>A wrapup of the December 3-5, 2008 summit at the<br>Donald W. Reynolds Journalism Institute<br>Columbia, Missouri===<br />
[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]<br />
<br />
<h4>More than 50 editors, writers, technologists, publishers, entrepreneurs, academics, researchers and students gathered Dec. 3-5, 2008 at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism. Their mission: invent a new way to sustain the role of journalism. Their approach: Create a shared-user web network for demographic privacy management, advertising and information commerce. But what does that mean? <br />
<br />
Follow the links below to learn who participated, where we started, what we discussed, and what happens next. Join or [http://groups.google.com/group/infovalet read the InfoValet interest group,] or send an email to [mailto:infovalet@gmail.com infovalet@gmail.com] to participate.</h4><br />
<br />
==Who we are: The participants==<br />
====[http://densmore.newshare.com/wiki/index.php/Blueprint-participants Who came Dec. 3-5 to Columbia, Mo.?]====<br />
*Review the list and check the bios of in-resident and virtual participants at "Blueprinting the Information Valet Economy." <br />
====Faces: Documenting the discussions, and the spaces====<br />
*View [http://www.flickr.com/photos/33134655@N06/sets/72157610817325064/ thumbnails] or [http://www.flickr.com/photos/33134655@N06/sets/72157610817325064/show/ watch a slideshow] of participants at work, or [http://www.flickr.com/photos/mediagiraffe/sets/72157609502122909/ view the meeting spaces.]<br />
====Jeff VanderClute: A first cut at synthesis====<br />
*Read participant Jeff VanderClute's [http://newshare.com/wiki/index.php/Blueprint-synthesis first attempt to synthesis.]<br />
====For newspapers: Three sources of value at stake====<br />
*[http://newshare.com/wiki/index/php/Blueprint-mott Embryonic outlining of the functional pieces] for an Information Valet Service. What's missing?<br />
<br />
==Where we're starting==<br />
====[http://newshare.com/wiki/index.php/ivp-what What is the Information Valet Project?]====<br />
*A one-page description of the Information Valet Project at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism.<br />
====[http://newshare.typepad.com/mgpaudio/infovalet AUDIO: Short talks on the concept and design]====<br />
*Choose from streaming or MP3 podcast audio discussions which describe the concept, design, purpose and research contributing to the Information Valet Project.<br />
<br />
====[http://densmore.newshare.com/wiki/index.php/blueprint-program What was on the agenda?]====<br />
*Over an evening, a full day and a morning, the informal networking was as important as the program, and the program was flexible. Review the pre-meeting agenda to get a sense of the domain for our interactions.<br />
====[http://newshare.com/wiki/index.php/Blueprint-resources Tweet, chat, web wiki -- the convening resources]====<br />
*Learn about the collaboration resources we used -- and tried to use -- to foster dialogue before, during and after the summit, including [http://wordpress.com/tag/ivp-blueprint-summit/ Blog reports] by Emily Sussman, [http://search.twitter.com/search?q=%23infovalet "tweets" via Twitter] from on- and off-site participants, LiveBlogging by Chuck Peters on [http://www.newshare.com/pdf/blueprint-live-blog-12-04-08.pdf THURSDAY], and on [http://www.coveritlive.com/index.php?option=com_altcaster&task=siteviewaltcast&altcast_code=b75f5507b2&height=550&width=470 FRIDAY], plus general [http://www.technorati.com/search/%22Information+Valet%22?type=search&authority=a4&language=en blog references.] Check (and add to) our page of other [http://densmore.newshare.com/wiki/index.php/Blueprint-links GENERAL LINKS].<br />
<hr><br />
<br />
=THE BACKGROUND=<br />
On Dec. 3-5, 2008 the [http://rji.missouri.edu/vision-and-mission/index.php Donald. W. Reynolds Journalism Institute (RJI)] hosted "Blueprinting the Information Valet Economy," a summit designed to kickoff the [http://www.informationvalet.org Information Valet Project.] . . . . [http://www.newshare.com/ivp-flyer.pdf (ORIGINAL FLYER ANNOUNCEMENT--PDF)] . . . <br />
<br />
Meeting in the new [http://www.flickr.com/photos/mediagiraffe/sets/72157609502122909/show/ RJI Smith Forum and adjacent meeting spaces], some 50 journalists, researchers, technologists, publishers and entrepreneurs worked to change the landscape for news and information-service providers, artists and publishers. They shared ideas and advised RJI fellows on how to start the <i>Information Valet Economy,</i> where companies compete to provide personalized service to users, and make money referring their users to content -- and advertising -- from anywhere. The service could coordinate next-generation advertising placement and compensation, consumer-centric demographic management (and privacy) and multi-site commerce -- all designed to sustain journalism and providing new value to traditional print news subscribers.<br />
<br />
==WHY IS 'BLUEPRINT' NEEDED? [http://rji.missouri.edu/fellows-program/densmore-b/stories/intro/index.php (WATCH VIDEO)]==<br />
<br />
The U.S. news industry struggles as print advertising moves elsewhere and web advertising's double-digit growth sputters. The industry can now rethink and relaunch its relationship with 50 million customers -- to become their "information valet" able to make money whether those users are buying services, information (including music and entertainment) or being paid for web seeking and contact with sponsored messages and advertising. <br />
*Consumers want a customized experience, but want to control and be compensated for use of demographic and usage profiles. <br />
*The Internet needs a user-focused system for sharing identity, exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a '''<i>New(s) Social Network.'''</i><br><br><br />
<br />
[[Image:Blueprint-banner.jpg|1000px|thumb|right|.]]<br />
<hr>[http://www.mediagiraffe.org/valet.pdf LEARN MORE ABOUT THE NEW(S) SOCIAL NETWORK] . . . [http://www.informationvalet.org READ THE INFORMATION VALET PROJECT BLOG] . . . . [http://feeds.feedburner.com/infovalet SUBSCRIBE TO OUR RSS FEED]<HR><br />
<br />
[[Image:Ivp-conference-room.jpg|180px|thumb|left|Break-out rooms]]<br />
[[Image:Ivp-forum.jpg|180px|thumb|left|Forum-style discussions]]<br />
[[Image:Ivp-library.jpg|180px|thumb|left|Small-group collaboration]]<br />
<br />
<hr><br />
<br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.43http://www.newshare.com/wiki/index.php?title=Blueprint&diff=911Blueprint2008-12-07T18:28:30Z<p>216.106.40.43: </p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|300px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
[[Image:Blueprint-photos.jpg|thumb|800px|right|[http://flickr.com/photos/33134655@N06/sets/72157610817325064/ View all photos by Josh]]]<br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
===Building a collaborative, shared-user network<br><br>A wrapup of the December 3-5, 2008 summit at the<br>Donald W. Reynolds Journalism Institute<br>Columbia, Missouri===<br />
[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]<br />
<br />
<h4>More than 50 editors, writers, technologists, publishers, entrepreneurs, academics, researchers and students gathered Dec. 3-5, 2008 at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism. Their mission: invent a new way to sustain the role of journalism. Their approach: Create a shared-user web network for demographic privacy management, advertising and information commerce. But what does that mean? <br />
<br />
Follow the links below to learn who participated, where we started, what we discussed, and what happens next. Join or [http://groups.google.com/group/infovalet read the InfoValet interest group,] or send an email to [mailto:infovalet@gmail.com infovalet@gmail.com] to participate.</h4><br />
<br />
==Who we are: The participants==<br />
====[http://densmore.newshare.com/wiki/index.php/Blueprint-participants Who came Dec. 3-5 to Columbia, Mo.?]====<br />
*Review the list and check the bios of in-resident and virtual participants at "Blueprinting the Information Valet Economy." <br />
====Faces: Documenting the discussions, and the spaces====<br />
*View [http://www.flickr.com/photos/33134655@N06/sets/72157610817325064/ thumbnails] or [http://www.flickr.com/photos/33134655@N06/sets/72157610817325064/show/ watch a slideshow] of participants at work, or [http://www.flickr.com/photos/mediagiraffe/sets/72157609502122909/ view the meeting spaces.]<br />
====Jeff VanderClute: A first cut at synthesis====<br />
*Read participant Jeff VanderClute's [http://newshare.com/wiki/index.php/Blueprint-synthesis first attempt to synthesis.]<br />
====[http://www.betterbuydesign.com/resources.html Steve Mott:] For newspapers: Three sources of value at stake====<br />
*[http://newshare.com/wiki/index/php/Blueprint-mott Embryonic outlining of the functional pieces] for an Information Valet Service. What's missing? <br />
==Where we're starting==<br />
====[http://newshare.com/wiki/index.php/ivp-what What is the Information Valet Project?]====<br />
*A one-page description of the Information Valet Project at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism.<br />
====[http://newshare.typepad.com/mgpaudio/infovalet AUDIO: Short talks on the concept and design]====<br />
*Choose from streaming or MP3 podcast audio discussions which describe the concept, design, purpose and research contributing to the Information Valet Project.<br />
<br />
====[http://densmore.newshare.com/wiki/index.php/blueprint-program What was on the agenda?]====<br />
*Over an evening, a full day and a morning, the informal networking was as important as the program, and the program was flexible. Review the pre-meeting agenda to get a sense of the domain for our interactions.<br />
====[http://newshare.com/wiki/index.php/Blueprint-resources Tweet, chat, web wiki -- the convening resources]====<br />
*Learn about the collaboration resources we used -- and tried to use -- to foster dialogue before, during and after the summit, including [http://wordpress.com/tag/ivp-blueprint-summit/ Blog reports] by Emily Sussman, [http://search.twitter.com/search?q=%23infovalet "tweets" via Twitter] from on- and off-site participants, LiveBlogging by Chuck Peters on [http://www.newshare.com/pdf/blueprint-live-blog-12-04-08.pdf THURSDAY], and on [http://www.coveritlive.com/index.php?option=com_altcaster&task=siteviewaltcast&altcast_code=b75f5507b2&height=550&width=470 FRIDAY], plus general [http://www.technorati.com/search/%22Information+Valet%22?type=search&authority=a4&language=en blog references.] Check (and add to) our page of other [http://densmore.newshare.com/wiki/index.php/Blueprint-links GENERAL LINKS].<br />
<hr><br />
<br />
=THE BACKGROUND=<br />
On Dec. 3-5, 2008 the [http://rji.missouri.edu/vision-and-mission/index.php Donald. W. Reynolds Journalism Institute (RJI)] hosted "Blueprinting the Information Valet Economy," a summit designed to kickoff the [http://www.informationvalet.org Information Valet Project.] . . . . [http://www.newshare.com/ivp-flyer.pdf (ORIGINAL FLYER ANNOUNCEMENT--PDF)] . . . <br />
<br />
Meeting in the new [http://www.flickr.com/photos/mediagiraffe/sets/72157609502122909/show/ RJI Smith Forum and adjacent meeting spaces], some 50 journalists, researchers, technologists, publishers and entrepreneurs worked to change the landscape for news and information-service providers, artists and publishers. They shared ideas and advised RJI fellows on how to start the <i>Information Valet Economy,</i> where companies compete to provide personalized service to users, and make money referring their users to content -- and advertising -- from anywhere. The service could coordinate next-generation advertising placement and compensation, consumer-centric demographic management (and privacy) and multi-site commerce -- all designed to sustain journalism and providing new value to traditional print news subscribers.<br />
<br />
==WHY IS 'BLUEPRINT' NEEDED? [http://rji.missouri.edu/fellows-program/densmore-b/stories/intro/index.php (WATCH VIDEO)]==<br />
<br />
The U.S. news industry struggles as print advertising moves elsewhere and web advertising's double-digit growth sputters. The industry can now rethink and relaunch its relationship with 50 million customers -- to become their "information valet" able to make money whether those users are buying services, information (including music and entertainment) or being paid for web seeking and contact with sponsored messages and advertising. <br />
*Consumers want a customized experience, but want to control and be compensated for use of demographic and usage profiles. <br />
*The Internet needs a user-focused system for sharing identity, exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a '''<i>New(s) Social Network.'''</i><br><br><br />
<br />
[[Image:Blueprint-banner.jpg|1000px|thumb|right|.]]<br />
<hr>[http://www.mediagiraffe.org/valet.pdf LEARN MORE ABOUT THE NEW(S) SOCIAL NETWORK] . . . [http://www.informationvalet.org READ THE INFORMATION VALET PROJECT BLOG] . . . . [http://feeds.feedburner.com/infovalet SUBSCRIBE TO OUR RSS FEED]<HR><br />
<br />
[[Image:Ivp-conference-room.jpg|180px|thumb|left|Break-out rooms]]<br />
[[Image:Ivp-forum.jpg|180px|thumb|left|Forum-style discussions]]<br />
[[Image:Ivp-library.jpg|180px|thumb|left|Small-group collaboration]]<br />
<br />
<hr><br />
<br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.43http://www.newshare.com/wiki/index.php?title=Blueprint-participants-vanderclute&diff=910Blueprint-participants-vanderclute2008-12-07T18:04:07Z<p>216.106.40.43: New page: Jeffrey Vander Clute was president/founder of New Channel Marketing Technologies Inc., of Pasadena, Calif. Prior to forming NCMT, Mr. Vander Clute was vice president of information system...</p>
<hr />
<div><br />
Jeffrey Vander Clute was president/founder of New Channel Marketing Technologies Inc., of Pasadena, Calif. Prior to forming NCMT, Mr. Vander Clute was vice president of information systems at eZiba.com, responsible for systems infrastructure, back-office integration, and Oracle development. Through May 1999, Vander Clute was global operations manager at Lycos Inc., responsible for both product releases and business development, handling strategic relationships with Bertelsmann A.G., and other partners. He was one of the first 10 employees of Tripod Inc., acquired by Lycos in 1998 for $58-million in stock. From 1996-1998 he was director of Internet technology at Tripod, built the "homepage builder" engine for the 2-million-user Tripod site and managed a multi-disciplined engineering team. He has worked extensively on Apache and Netscape Enterprise server APIs and large-scale databases. Mr. Vander Clute is a Phi Beta Kappa graduate of Williams College in mathematics and a singer-songwriter-performer who plays guitar.</div>216.106.40.43http://www.newshare.com/wiki/index.php?title=Blueprint&diff=901Blueprint2008-12-07T15:51:22Z<p>216.106.40.43: </p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|300px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
[[Image:Blueprint-photos.jpg|thumb|800px|right|[http://flickr.com/photos/33134655@N06/sets/72157610817325064/ View all photos by Josh]]]<br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
===Building a collaborative, shared-user network<br><br>A wrapup of the December 3-5, 2008 summit at the<br>Donald W. Reynolds Journalism Institute<br>Columbia, Missouri===<br />
[[Image:Rji-ideas.jpg|thumb|150px|left|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]<br />
<br />
*-- [http://newshare.com/wiki/index.php/Blueprint-resources PRE-EVENT RESOURCES]<br />
*-- [http://newshare.com/wiki/index.php/ivp-about LEARN ABOUT THE INFOVALET PROJECT]<br />
*-- [http://wordpress.com/tag/ivp-blueprint-summit/ Blog reports by Emily Sussman]<br />
*-- [http://densmore.newshare.com/wiki/index.php/Blueprint-participants WHO PARTICIPATED AT RJI]<br />
*-- [http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE]<br />
*-- [http://search.twitter.com/search?q=%23infovalet REVIEW THE TWITTER SREAM] <br />
*-- [http://www.newshare.com/pdf/blueprint-live-blog-12-04-08.pdf DOWNLOAD PDF of Thurs., Dec. 4 LiveBlog by Chuck Peters]<br />
*--[http://www.coveritlive.com/index.php?option=com_altcaster&task=siteviewaltcast&altcast_code=b75f5507b2&height=550&width=470 REPLAY (read) Chuck Peter's live blog of the summit]<br />
*--[http://www.technorati.com/search/%22Information+Valet%22?type=search&authority=a4&language=en FIND BLOG REFERENCES TO INFOVALET]<br />
*-- [http://densmore.newshare.com/wiki/index.php/Blueprint-links OTHER LINKS]<br />
<hr><br />
<br />
=THE BACKGROUND=<br />
On Dec. 3-5, 2008 the [http://rji.missouri.edu/vision-and-mission/index.php Donald. W. Reynolds Journalism Institute (RJI)] hosted "Blueprinting the Information Valet Economy," a summit designed to kickoff the [http://www.informationvalet.org Information Valet Project.] . . . . [http://www.newshare.com/ivp-flyer.pdf (ORIGINAL FLYER ANNOUNCEMENT--PDF)] . . . <br />
<br />
Meeting in the new [http://www.flickr.com/photos/mediagiraffe/sets/72157609502122909/show/ RJI Smith Forum and adjacent meeting spaces], some 50 journalists, researchers, technologists, publishers and entrepreneurs worked to change the landscape for news and information-service providers, artists and publishers. They shared ideas and advised RJI fellows on how to start the <i>Information Valet Economy,</i> where companies compete to provide personalized service to users, and make money referring their users to content -- and advertising -- from anywhere. The service could coordinate next-generation advertising placement and compensation, consumer-centric demographic management (and privacy) and multi-site commerce -- all designed to sustain journalism and providing new value to traditional print news subscribers.<br />
<br />
==WHY IS 'BLUEPRINT' NEEDED? [http://rji.missouri.edu/fellows-program/densmore-b/stories/intro/index.php (WATCH VIDEO)]==<br />
<br />
The U.S. news industry struggles as print advertising moves elsewhere and web advertising's double-digit growth sputters. The industry can now rethink and relaunch its relationship with 50 million customers -- to become their "information valet" able to make money whether those users are buying services, information (including music and entertainment) or being paid for web seeking and contact with sponsored messages and advertising. <br />
*Consumers want a customized experience, but want to control and be compensated for use of demographic and usage profiles. <br />
*The Internet needs a user-focused system for sharing identity, exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a '''<i>New(s) Social Network.'''</i><br><br><br />
<br />
[[Image:Blueprint-banner.jpg|1000px|thumb|right|.]]<br />
<hr>[http://www.mediagiraffe.org/valet.pdf LEARN MORE ABOUT THE NEW(S) SOCIAL NETWORK] . . . [http://www.informationvalet.org READ THE INFORMATION VALET PROJECT BLOG] . . . . [http://feeds.feedburner.com/infovalet SUBSCRIBE TO OUR RSS FEED]<HR><br />
<br />
[[Image:Ivp-conference-room.jpg|180px|thumb|left|Break-out rooms]]<br />
[[Image:Ivp-forum.jpg|180px|thumb|left|Forum-style discussions]]<br />
[[Image:Ivp-library.jpg|180px|thumb|left|Small-group collaboration]]<br />
<br />
<hr><br />
<br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.43http://www.newshare.com/wiki/index.php?title=Blueprint-participants&diff=805Blueprint-participants2008-12-07T00:13:14Z<p>216.106.40.43: /* WHO'S COMING */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
<br />
===''Building a collaborative, shared-user network''<br>December 3-5, 2008 / Reynolds Journalism Institute / Columbia, Missouri===<br />
<br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint CONFERENCE HOME] . . .[http://densmore.newshare.com/wiki/index.php/Blueprint-resources PRECONVENING RESOURCES]. . .<br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-links HELPFUL LINKS]<br />
<hr><br />
[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
<br />
<br><br />
<br />
=WHO'S COMING=<br />
<H3>Here's the list of who's coming to "Blueprinting the Information Valet Economy" (or participate in IVP's development)</h3> <br />
<hr><br />
#[http://newshare.com/wiki/index.php/Blueprint-participants-Abe_Abreu Abreu, Abe,] founder, [http://e-meventures.com/ e-ME Ventures,] Oak Park, Ill.<br />
#[http://www.linkedin.com/in/charlesandres Andres, Charles,] Executive Director, [http://informationcard.net Information Card Foundation], Needham, Mass. / [http://densmore.newshare.com/wiki/index.php/Blueprint-resources-identity LINKS/RESOURCES]<br />
#Ashley, Seth, graduate researcher, ''Negotiating Privacy in the 21st Century,'' Missouri School of Journalism, Columbia, Mo.<br />
#[http://journalism.missouri.edu/faculty/clyde-bentley.html Bentley, Clyde,]convergence professor, Missouri School of Journalism, Columbia, Mo. <br />
#[https://www.newsregister.com/user/jbladine Bladine, Jon ("Jeb"),] president/publisher, [http://www.newsregister.com/about-us News-Register Publishing Co.,] McMinville, Oregon <br />
#Brown, Jessica Z., director, Gateway Media Literacy Partners, St. Louis, Mo.<br />
#[http://www.swiftcom.com/bios.php Brown, Robert L.,] chief operating officer, Swift Communications, Gypsum, Colo. <br />
#Bursch, James A., [http://www.mymindshare.com MyMindShare Inc.,] Manhattan Beach, Calif.<br />
#Carner, Dorothy, head librarian, Missouri School of Journalism, Columbia, Mo.<br />
#Chase, Steve, manager, business development, Frank N. Magid & Associates, Des Moines, Iowa <br />
#Coney, Lillie, associate director, [http://epic.org/epic/staff_and_board.html Electric Privacy Information Center,] Washington, D.C.<br />
#[http://web.missouri.edu/~cookml/ Cook, Michael,] professor, University of Missouri (expert on co-ops and alternative corporate forms)<br />
#[http://newshare.typepad.com/about.html Densmore, Bill,] [http://www.informationvalet.org 2008-2009 fellow,] Donald W. Reynolds Journalism Institute, Columbia, Mo. <br />
#[http://www.schiffhardin.com/ToddREskelsen.htm Eskelsen, Todd R.,] partner, Schiff Hardin LLP, Washington, D.C. <br />
#Fancher, Michael, 2008-2009 RJI Fellow, former exec. editor, The Seattle Times<br />
#[http://journalism.missouri.edu/staff/roger-fidler.html Fidler, Roger,] director, technology initiatives, Donald W. Reynolds Journalism Institute, Columbia, Mo. <br />
#[http://ipa.umsystem.edu/about/MUStaff.asp Francis, Harriet,] [http://ipa.umsystem.edu/about/default.asp technology licensing attorney,] Univ. of Missouri, Columbia, Mo.<br />
#[http://www.zoominfo.com/people/Fuerst_Mark_437883029.aspx Fuerst, Mark,] executive director, [http://www.integratedmedia.org/home.cfm Integrated Media Association,] Rhinebeck, N.Y. (public TV affiliates group) <br />
#Gafke, Roger, emeritus professor, electronic journalism, D.W. Reynolds Journalism Institute, Univ. of Missouri <br />
#[http://www.dlalaw.com/jhart/ Hart, Jonathan D.,] member, Dow Lohnes PLLC, Washington, D.C. (counsel, Online News Assn.)<br />
#[http://www.journalism.missouri.edu/faculty/mark-horvit.html Horvit, Mark,] executive director, Investigative Reporters and Editors, Missouri School of Journalism, Columbia, Mo. <br />
#[http://rji.missouri.edu/staff-and-advisers/pam-johnson.php Johnson, Pam,] executive director, Donald W. Reynolds Journalism Institute, Columbia, Mo.<br />
#Kolsky, Charles, vp-business development, [http://www.townnews.com/news/ TownNews.com,] St. Louis, Ill.<br />
#[http://journalism.missouri.edu/faculty/ed-lambeth.html Lambeth, Edmund B.,] emeritus professor, Missouri School of Journalism, Columbia, Mo. <br />
#Langeveld, Martin, blogger, [http://www.newsafternewspapers.blogspot.com/ News After Newspapers,] Brattleboro, Vt. (ex-daily publisher) <br />
#Lawton, Beth, manager, digital media, Newspaper Association of America<br />
#[http://www.clickshare.com/aboutus/management.shtml Lerner, Richard,] CEO, [http://www.clickshare.com/aboutus Clickshare Service Corp.,] Amherst, Mass.<br />
#[http://journalism.missouri.edu/news/2006/09-08-debra-mason.html Mason, Debra L.,] Center on Religion, the Professions and the Public, Columbia, Mo.<br />
#[http://journalism.unr.edu/fsMensing.htm Mensing, Donica H.,] professor, Reynolds School of Journalism, Univ. of Nevada-Reno<br />
#[http://journalism.missouri.edu/faculty/dean-mills.html Mills, Dean,] Missouri School of Journalism dean, Columbia, Mo. <br />
#[http://www.betterbuydesign.com/resources.html Mott, Steve,] principal, Better By Design, Stamford, Conn. (ex-senior VP, electronic commerce, Mastercard Corp.)<br />
#Newton, Peter, vp business development, [http://www.helium.com/ Helium.com,] Andover, Mass.<br />
#[http://www.osdergroup.com/leadership/4/elizabeth-osder Osder, Elizabeth,] principal, [http://www.osdergroup.com The Osder Group,] (former Yahoo director, local/social media)<br />
#[http://densmore.newshare.com/wiki/index.php/Blueprint-participants-chuck_peters Peters, Chuck,] president/CEO, Gazette Communications, Cedar Rapids, Iowa (tentative) <br />
#Picht, Randy, bureau chief, The Associated Press, Kansas City, Mo.<br />
#[http://www.halplotkin.com/ Plotkin, Hal,] founder, [http://www.centerformediachange.com/ Center for Media Change, Inc.], editor, [http://www.reelchanges.org/ ReelChanges.org], fiscal sponsor, [http://www.spot.us/ Spot.US]<br />
#[http://www.journalism.missouri.edu/faculty/jennifer-reeves.html Reeves, Jennifer,] Fellow 2008-2009, Reynolds Journalism Institute, interactive editor, KOMU-TV (NBC), Columbia, Mo. <br />
#Saltz, Howard, vp-content development, MediaNews Group Interactive, Denver, Colo. <br />
#Schermer, Greg, vp-interactive media, Lee Enterprises, Davenport, Iowa <br />
#Sims, Norman, professor/principal investigator, The Media Giraffe Project, Univ. of Mass., Amherst, Mass.<br />
#[http://www.grady.uga.edu/resources.php?page=facultyandstaff_profiles.inc.php%7Cfac_ID=170 Soloski, John,] professor, Grady College, University of Georgia, Atlanta, Ga. (newspaper economics expert)<br />
#Stern, Reuben, managing editor, ''The Missourian,'' D.W. Reynolds Journalism Institute, Columbia, Mo.<br />
#[http://multimedia.journalism.berkeley.edu/people/jstevens/ Stevens, Jane,] 2008-2009 Fellow, [http://rji.missouri.edu/fellows-program/stevens-j/index.php Donald W. Reynolds Journalism Institute,] Columbia, Mo. <br />
#Stites, Tom, [http://www.banyanproject.com The Banyan Project] and consulting editor, Center for Public Integrity, Washington, D.C. <br />
#Sussman, Emily, founder, [http://carpemedia.net/about-2/ <i>Carpe Media,</i>] Columbia, Mo. <br />
#[http://www.linkedin.com/in/typaldos Typaldos, Cynthia,] founder, Kachingle - "crowdfunding change", Silicon Valley, cynthia.typaldos@kachingle.com<br />
#Vander Clute, Jeff, founder, Avanoo Inc., Semantic Computing Framework, San Francisco, Calif. <br />
#Ward, Richard, CEO, [http://www.centramart.net CentraMart,] Kansas City, Mo. <br />
#[http://journalism.missouri.edu/staff/rob-weir.html Weir, Robert B.,] Knight Chair Editing Fellow, <i>The Columbia Missourian</i>, Columbia, Mo. <br />
#Westphal, David, USC-Annenberg School for Communications, Los Angeles (former McClatchy Washington, D.C. bureau chief) <br />
#[http://journalism.missouri.edu/faculty/lee-wilkins.html Wilkins, Lee,] professor, Missouri School of Journalism, and director, [http://densmore.newshare.com/wiki/index.php/Blueprint-program-privacy RJI Privacy Study]<br />
#Winters, William L., Ph.D., journalism consultant to the Donald W. Reynolds Foundation, Naples, Fla.<br />
<br><br />
<br />
==VIRTUAL PARTICIPANTS==<br />
<br />
*[http://exceo.typepad.com/about.html Evslin, Tom,] former ceo AT&T-Interchange ''("The network economy")''<br />
*[http://www.drm.com/attorney/bio/thomasMoody Moody, Thomas,] attorney, Downs Rachlin Martin PLLC, Burlington, Vt. [http://newshare.com/wiki/index.php/Blueprint-resources-l3c ''(Vermont L3C expert)'']<br />
*[http://www.searls.com/dochome.html Searls, Doc,] director, Vendor Relationship Management Project[http://cyber.law.harvard.edu/projectvrm/Main_Page (Project VRM),] Berkman Center, Harvard Univ., Cambridge, Mass.<br> (also editor, [http://www.linuxjournal.com/node/1000035 ''Linux Journal'')]<br />
<br><br />
<br />
==LIKELY ATTENDING==<br />
<br />
*Kramer, Staci, editor, PaidContent.org, St. Louis, Mo. <br />
*Lucas, Charlotte-Anne, professor, University of Nevada-Las Vegas <br />
*[http://www.womcom.org/awcconferences/2006/KSC/events/tonda_rush.htm Rush, Tonda,] attorney, former CEO, National Newspaper Association, Kansas City, Mo.<br />
<br><br />
<br />
==ADVISORS (in formation)==<br />
#[http://www.blindergroup.com/background-mlb.shtml Blinder, Mike,] principal, [http://www.blindergroup.com/ The Blinder Group] New Port Richie, Fla. (online advertising strategies)<br />
*[http://www.law.missouri.edu/faculty/directory/crouchd.html Crouch, Dennis,] associate professor, University of Missouri Law School, Columbia, Mo. (expert on patents and electronic commerce) <br />
*Garretson, Kim, principal, [http://www.realistadvisory.com Realist Ventures & Advisory Services,] Minneapolis, Minn. <br />
*Kussmaul, Wes, founder Delphia Internet Service, Weston, Mass.<br />
#[http://www.mediagiraffe.org/mgprofiles/index.php?action=profile&id=277 Thompson, Matt,] Reynolds Journalism Institute fellow 2008-2009, Columbia, Mo. <br />
#Shackelford, Tiffany, Phase2 Technologies, Alexandria, Va. (former Online News Assn. director)<br />
#Spencer, Jim, founder, [http://journalism.missouri.edu/2008/schedule/event-newsy-video.html Newsy.com,] Columbia, Mo. (founding vp, Ask Jeeves/MSNBC)<br />
*Weaver, Howard, vice president-news, The McClatchy Co., Sacramento, Calif. <br><br />
<hr><br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.43http://www.newshare.com/wiki/index.php?title=Blueprint-participants&diff=804Blueprint-participants2008-12-07T00:10:51Z<p>216.106.40.43: /* WHO'S COMING */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
<br />
===''Building a collaborative, shared-user network''<br>December 3-5, 2008 / Reynolds Journalism Institute / Columbia, Missouri===<br />
<br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint CONFERENCE HOME] . . .[http://densmore.newshare.com/wiki/index.php/Blueprint-resources PRECONVENING RESOURCES]. . .<br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-links HELPFUL LINKS]<br />
<hr><br />
[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
<br />
<br><br />
<br />
=WHO'S COMING=<br />
<H3>Here's the list of who's coming to "Blueprinting the Information Valet Economy" (or participate in IVP's development)</h3> <br />
<hr><br />
#[http://newshare.com/wiki/index.php/Blueprint-participants-Abe_Abreu Abreu, Abe,] founder, [http://e-meventures.com/ e-ME Ventures,] Oak Park, Ill.<br />
#[http://www.linkedin.com/in/charlesandres Andres, Charles,] Executive Director, [http://informationcard.net Information Card Foundation], Needham, Mass. / [http://densmore.newshare.com/wiki/index.php/Blueprint-resources-identity LINKS/RESOURCES]<br />
#Ashley, Seth, graduate researcher, ''Negotiating Privacy in the 21st Century,'' Missouri School of Journalism, Columbia, Mo.<br />
#[http://journalism.missouri.edu/faculty/clyde-bentley.html Bentley, Clyde,]convergence professor, Missouri School of Journalism, Columbia, Mo. <br />
#[https://www.newsregister.com/user/jbladine Bladine, Jon ("Jeb"),] president/publisher, [http://www.newsregister.com/about-us News-Register Publishing Co.,] McMinville, Oregon <br />
#Brown, Jessica Z., director, Gateway Media Literacy Partners, St. Louis, Mo.<br />
#[http://www.swiftcom.com/bios.php Brown, Robert L.,] chief operating officer, Swift Communications, Gypsum, Colo. <br />
#Bursch, James A., [http://www.mymindshare.com MyMindShare Inc.,] Manhattan Beach, Calif.<br />
#Carner, Dorothy, head librarian, Missouri School of Journalism, Columbia, Mo.<br />
#Chase, Steve, manager, business development, Frank N. Magid & Associates, Des Moines, Iowa <br />
#Coney, Lillie, associate director, [http://epic.org/epic/staff_and_board.html Electric Privacy Information Center,] Washington, D.C.<br />
#[http://web.missouri.edu/~cookml/ Cook, Michael,] professor, University of Missouri (expert on co-ops and alternative corporate forms)<br />
#[http://newshare.typepad.com/about.html Densmore, Bill,] [http://www.informationvalet.org 2008-2009 fellow,] Donald W. Reynolds Journalism Institute, Columbia, Mo. <br />
#[http://www.schiffhardin.com/ToddREskelsen.htm Eskelsen, Todd R.,] partner, Schiff Hardin LLP, Washington, D.C. <br />
#Fancher, Michael, 2008-2009 RJI Fellow, former exec. editor, The Seattle Times<br />
#[http://journalism.missouri.edu/staff/roger-fidler.html Fidler, Roger,] director, technology initiatives, Donald W. Reynolds Journalism Institute, Columbia, Mo. <br />
#[http://ipa.umsystem.edu/about/MUStaff.asp Francis, Harriet,] [http://ipa.umsystem.edu/about/default.asp technology licensing attorney,] Univ. of Missouri, Columbia, Mo.<br />
#[http://www.zoominfo.com/people/Fuerst_Mark_437883029.aspx Fuerst, Mark,] executive director, [http://www.integratedmedia.org/home.cfm Integrated Media Association,] Rhinebeck, N.Y. (public TV affiliates group) <br />
#Gafke, Roger, emeritus professor, electronic journalism, D.W. Reynolds Journalism Institute, Univ. of Missouri <br />
#[http://www.dlalaw.com/jhart/ Hart, Jonathan D.,] member, Dow Lohnes PLLC, Washington, D.C. (counsel, Online News Assn.)<br />
#[http://www.journalism.missouri.edu/faculty/mark-horvit.html Horvit, Mark,] executive director, Investigative Reporters and Editors, Missouri School of Journalism, Columbia, Mo. <br />
#[http://rji.missouri.edu/staff-and-advisers/pam-johnson.php Johnson, Pam,] executive director, Donald W. Reynolds Journalism Institute, Columbia, Mo.<br />
#Kolsky, Charles, vp-business development, [http://www.townnews.com/news/ TownNews.com,] St. Louis, Ill.<br />
#[http://journalism.missouri.edu/faculty/ed-lambeth.html Lambeth, Edmund B.,] emeritus professor, Missouri School of Journalism, Columbia, Mo. <br />
#Langeveld, Martin, blogger, [http://www.newsafternewspapers.blogspot.com/ News After Newspapers,] Brattleboro, Vt. (ex-daily publisher) <br />
#Lawton, Beth, manager, digital media, Newspaper Association of America<br />
#[http://www.clickshare.com/aboutus/management.shtml Lerner, Richard,] CEO, [http://www.clickshare.com/aboutus Clickshare Service Corp.,] Amherst, Mass.<br />
#[http://journalism.missouri.edu/news/2006/09-08-debra-mason.html Mason, Debra L.,] Center on Religion, the Professions and the Public, Columbia, Mo.<br />
#[http://journalism.unr.edu/fsMensing.htm Mensing, Donica H.,] professor, Reynolds School of Journalism, Univ. of Nevada-Reno<br />
#[http://journalism.missouri.edu/faculty/dean-mills.html Mills, Dean,] Missouri School of Journalism dean, Columbia, Mo. <br />
#[http://www.betterbuydesign.com/resources.html Mott, Steve,] principal, Better By Design, Stamford, Conn. (ex-senior VP, electronic commerce, Mastercard Corp.)<br />
#Newton, Peter, vp business development, [http://www.helium.com/ Helium.com,] Andover, Mass.<br />
#[http://www.osdergroup.com/leadership/4/elizabeth-osder Osder, Elizabeth,] principal, [http://www.osdergroup.com The Osder Group,] (former Yahoo director, local/social media)<br />
#[http://densmore.newshare.com/wiki/index.php/Blueprint-participants-chuck_peters Peters, Chuck,] president/CEO, Gazette Communications, Cedar Rapids, Iowa (tentative) <br />
#Picht, Randy, bureau chief, The Associated Press, Kansas City, Mo.<br />
#[http://www.halplotkin.com/ Plotkin, Hal,] founder, [http://www.centerformediachange.com/ Center for Media Change, Inc.], editor, [http://www.reelchanges.org/ ReelChanges.org], fiscal sponsor, [http://www.spot.us/ Spot.US]<br />
#[http://www.journalism.missouri.edu/faculty/jennifer-reeves.html Reeves, Jennifer,] Fellow 2008-2009, Reynolds Journalism Institute, interactive editor, KOMU-TV (NBC), Columbia, Mo. <br />
#Saltz, Howard, vp-content development, MediaNews Group Interactive, Denver, Colo. <br />
#Schermer, Greg, vp-interactive media, Lee Enterprises, Davenport, Iowa <br />
#Shackelford, Tiffany, Phase2 Technologies, Alexandria, Va. (former Online News Assn. director)<br />
#Sims, Norman, professor/principal investigator, The Media Giraffe Project, Univ. of Mass., Amherst, Mass.<br />
#[http://www.grady.uga.edu/resources.php?page=facultyandstaff_profiles.inc.php%7Cfac_ID=170 Soloski, John,] professor, Grady College, University of Georgia, Atlanta, Ga. (newspaper economics expert)<br />
#Spencer, Jim, founder, [http://journalism.missouri.edu/2008/schedule/event-newsy-video.html Newsy.com,] Columbia, Mo. (founding vp, Ask Jeeves/MSNBC)<br />
#Stern, Reuben, managing editor, ''The Missourian,'' D.W. Reynolds Journalism Institute, Columbia, Mo.<br />
#[http://multimedia.journalism.berkeley.edu/people/jstevens/ Stevens, Jane,] 2008-2009 Fellow, [http://rji.missouri.edu/fellows-program/stevens-j/index.php Donald W. Reynolds Journalism Institute,] Columbia, Mo. <br />
#Stites, Tom, [http://www.banyanproject.com The Banyan Project] and consulting editor, Center for Public Integrity, Washington, D.C. <br />
#Sussman, Emily, founder, [http://carpemedia.net/about-2/ <i>Carpe Media,</i>] Columbia, Mo. <br />
#[http://www.linkedin.com/in/typaldos Typaldos, Cynthia,] founder, Kachingle - "crowdfunding change", Silicon Valley, cynthia.typaldos@kachingle.com<br />
#Vander Clute, Jeff, founder, Avanoo Inc., Semantic Computing Framework, San Francisco, Calif. <br />
#Ward, Richard, CEO, [http://www.centramart.net CentraMart,] Kansas City, Mo. <br />
#[http://journalism.missouri.edu/staff/rob-weir.html Weir, Robert B.,] Knight Chair Editing Fellow, <i>The Columbia Missourian</i>, Columbia, Mo. <br />
#Westphal, David, USC-Annenberg School for Communications, Los Angeles (former McClatchy Washington, D.C. bureau chief) <br />
#[http://journalism.missouri.edu/faculty/lee-wilkins.html Wilkins, Lee,] professor, Missouri School of Journalism, and director, [http://densmore.newshare.com/wiki/index.php/Blueprint-program-privacy RJI Privacy Study]<br />
#Winters, William L., Ph.D., journalism consultant to the Donald W. Reynolds Foundation, Naples, Fla.<br />
<br><br />
<br />
==VIRTUAL PARTICIPANTS==<br />
<br />
*[http://exceo.typepad.com/about.html Evslin, Tom,] former ceo AT&T-Interchange ''("The network economy")''<br />
*[http://www.drm.com/attorney/bio/thomasMoody Moody, Thomas,] attorney, Downs Rachlin Martin PLLC, Burlington, Vt. [http://newshare.com/wiki/index.php/Blueprint-resources-l3c ''(Vermont L3C expert)'']<br />
*[http://www.searls.com/dochome.html Searls, Doc,] director, Vendor Relationship Management Project[http://cyber.law.harvard.edu/projectvrm/Main_Page (Project VRM),] Berkman Center, Harvard Univ., Cambridge, Mass.<br> (also editor, [http://www.linuxjournal.com/node/1000035 ''Linux Journal'')]<br />
<br><br />
<br />
==LIKELY ATTENDING==<br />
<br />
*Kramer, Staci, editor, PaidContent.org, St. Louis, Mo. <br />
*Lucas, Charlotte-Anne, professor, University of Nevada-Las Vegas <br />
*[http://www.womcom.org/awcconferences/2006/KSC/events/tonda_rush.htm Rush, Tonda,] attorney, former CEO, National Newspaper Association, Kansas City, Mo.<br />
<br><br />
<br />
==ADVISORS (in formation)==<br />
#[http://www.blindergroup.com/background-mlb.shtml Blinder, Mike,] principal, [http://www.blindergroup.com/ The Blinder Group] New Port Richie, Fla. (online advertising strategies)<br />
*[http://www.law.missouri.edu/faculty/directory/crouchd.html Crouch, Dennis,] associate professor, University of Missouri Law School, Columbia, Mo. (expert on patents and electronic commerce) <br />
*Garretson, Kim, principal, [http://www.realistadvisory.com Realist Ventures & Advisory Services,] Minneapolis, Minn. <br />
*Kussmaul, Wes, founder Delphia Internet Service, Weston, Mass.<br />
#[http://www.mediagiraffe.org/mgprofiles/index.php?action=profile&id=277 Thompson, Matt,] Reynolds Journalism Institute fellow 2008-2009, Columbia, Mo. <br />
*Weaver, Howard, vice president-news, The McClatchy Co., Sacramento, Calif. <br><br />
<hr><br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.43http://www.newshare.com/wiki/index.php?title=Blueprint&diff=790Blueprint2008-12-06T22:26:48Z<p>216.106.40.43: /* Building a collaborative, shared-user networkA wrapup of the December 3-5, 2008 summit at theDonald W. Reynolds Journalism InstituteColumbia, Missouri */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|300px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
[[Image:Blueprint-photos.jpg|thumb|300px|left|[http://flickr.com/photos/33134655@N06/sets/72157610817325064/ View all photos by Josh]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
===Building a collaborative, shared-user network<br><br>A wrapup of the December 3-5, 2008 summit at the<br>Donald W. Reynolds Journalism Institute<br>Columbia, Missouri===<br />
[[Image:Rji-ideas.jpg|thumb|150px|left|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]<br />
<br />
*-- [http://newshare.com/wiki/index.php/Blueprint-resources PRE-EVENT RESOURCES]<br />
*-- [http://newshare.com/wiki/index.php/ivp-about LEARN ABOUT THE INFOVALET PROJECT]<br />
*-- [http://wordpress.com/tag/ivp-blueprint-summit/ Blog reports by Emily Sussman]<br />
*-- [http://densmore.newshare.com/wiki/index.php/Blueprint-participants WHO PARTICIPATED AT RJI]<br />
*-- [http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE]<br />
*-- [http://search.twitter.com/search?q=%23infovalet REVIEW THE TWITTER SREAM] <br />
*--[http://www.technorati.com/search/%22Information+Valet%22?type=search&authority=a4&language=en FIND BLOG REFERENCES TO INFOVALET]<br />
*-- [http://densmore.newshare.com/wiki/index.php/Blueprint-links OTHER LINKS]<br />
<hr><br />
<br />
=THE BACKGROUND=<br />
On Dec. 3-5, 2008 the [http://rji.missouri.edu/vision-and-mission/index.php Donald. W. Reynolds Journalism Institute (RJI)] hosted "Blueprinting the Information Valet Economy," a summit designed to kickoff the [http://www.informationvalet.org Information Valet Project.] . . . . [http://www.newshare.com/ivp-flyer.pdf (ORIGINAL FLYER ANNOUNCEMENT--PDF)] . . . <br />
<br />
Meeting in the new [http://www.flickr.com/photos/mediagiraffe/sets/72157609502122909/show/ RJI Smith Forum and adjacent meeting spaces], some 50 journalists, researchers, technologists, publishers and entrepreneurs worked to change the landscape for news and information-service providers, artists and publishers. They shared ideas and advised RJI fellows on how to start the <i>Information Valet Economy,</i> where companies compete to provide personalized service to users, and make money referring their users to content -- and advertising -- from anywhere. The service could coordinate next-generation advertising placement and compensation, consumer-centric demographic management (and privacy) and multi-site commerce -- all designed to sustain journalism and providing new value to traditional print news subscribers.<br />
<br />
==WHY IS 'BLUEPRINT' NEEDED? [http://rji.missouri.edu/fellows-program/densmore-b/stories/intro/index.php (WATCH VIDEO)]==<br />
<br />
The U.S. news industry struggles as print advertising moves elsewhere and web advertising's double-digit growth sputters. The industry can now rethink and relaunch its relationship with 50 million customers -- to become their "information valet" able to make money whether those users are buying services, information (including music and entertainment) or being paid for web seeking and contact with sponsored messages and advertising. <br />
*Consumers want a customized experience, but want to control and be compensated for use of demographic and usage profiles. <br />
*The Internet needs a user-focused system for sharing identity, exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a '''<i>New(s) Social Network.'''</i><br><br><br />
<br />
[[Image:Blueprint-banner.jpg|1000px|thumb|right|.]]<br />
<hr>[http://www.mediagiraffe.org/valet.pdf LEARN MORE ABOUT THE NEW(S) SOCIAL NETWORK] . . . [http://www.informationvalet.org READ THE INFORMATION VALET PROJECT BLOG] . . . . [http://feeds.feedburner.com/infovalet SUBSCRIBE TO OUR RSS FEED]<HR><br />
<br />
[[Image:Ivp-conference-room.jpg|180px|thumb|left|Break-out rooms]]<br />
[[Image:Ivp-forum.jpg|180px|thumb|left|Forum-style discussions]]<br />
[[Image:Ivp-library.jpg|180px|thumb|left|Small-group collaboration]]<br />
<br />
<hr><br />
<br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.43http://www.newshare.com/wiki/index.php?title=Blueprint&diff=789Blueprint2008-12-06T22:19:35Z<p>216.106.40.43: /* Building a collaborative, shared-user networkA wrapup of the December 3-5, 2008 summit at theDonald W. Reynolds Journalism InstituteColumbia, Missouri */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|300px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
[[Image:Blueprint-photos.jpg|thumb|300px|left|[http://flickr.com/photos/33134655@N06/sets/72157610817325064/ View all photos by Josh]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
===Building a collaborative, shared-user network<br><br>A wrapup of the December 3-5, 2008 summit at the<br>Donald W. Reynolds Journalism Institute<br>Columbia, Missouri===<br />
[[Image:Rji-ideas.jpg|thumb|150px|left|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]<br />
<br />
*-- [http://newshare.com/wiki/index.php/Blueprint-resources PRE-EVENT RESOURCES]<br />
*-- [http://newshare.com/wiki/index.php/ivp-about LEARN ABOUT THE INFOVALET PROJECT]<br />
*-- [http://wordpress.com/tag/ivp-blueprint-summit/ Blog reports by Emily Sussman]<br />
*-- [http://densmore.newshare.com/wiki/index.php/Blueprint-participants WHO PARTICIPATED AT RJI]<br />
*-- [http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE]<br />
*-- [http://search.twitter.com/search?q=%23infovalet REVIEW THE TWITTER SREAM] <br />
*-- [http://densmore.newshare.com/wiki/index.php/Blueprint-links OTHER LINKS]<br />
<hr><br />
<br />
=THE BACKGROUND=<br />
On Dec. 3-5, 2008 the [http://rji.missouri.edu/vision-and-mission/index.php Donald. W. Reynolds Journalism Institute (RJI)] hosted "Blueprinting the Information Valet Economy," a summit designed to kickoff the [http://www.informationvalet.org Information Valet Project.] . . . . [http://www.newshare.com/ivp-flyer.pdf (ORIGINAL FLYER ANNOUNCEMENT--PDF)] . . . <br />
<br />
Meeting in the new [http://www.flickr.com/photos/mediagiraffe/sets/72157609502122909/show/ RJI Smith Forum and adjacent meeting spaces], some 50 journalists, researchers, technologists, publishers and entrepreneurs worked to change the landscape for news and information-service providers, artists and publishers. They shared ideas and advised RJI fellows on how to start the <i>Information Valet Economy,</i> where companies compete to provide personalized service to users, and make money referring their users to content -- and advertising -- from anywhere. The service could coordinate next-generation advertising placement and compensation, consumer-centric demographic management (and privacy) and multi-site commerce -- all designed to sustain journalism and providing new value to traditional print news subscribers.<br />
<br />
==WHY IS 'BLUEPRINT' NEEDED? [http://rji.missouri.edu/fellows-program/densmore-b/stories/intro/index.php (WATCH VIDEO)]==<br />
<br />
The U.S. news industry struggles as print advertising moves elsewhere and web advertising's double-digit growth sputters. The industry can now rethink and relaunch its relationship with 50 million customers -- to become their "information valet" able to make money whether those users are buying services, information (including music and entertainment) or being paid for web seeking and contact with sponsored messages and advertising. <br />
*Consumers want a customized experience, but want to control and be compensated for use of demographic and usage profiles. <br />
*The Internet needs a user-focused system for sharing identity, exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a '''<i>New(s) Social Network.'''</i><br><br><br />
<br />
[[Image:Blueprint-banner.jpg|1000px|thumb|right|.]]<br />
<hr>[http://www.mediagiraffe.org/valet.pdf LEARN MORE ABOUT THE NEW(S) SOCIAL NETWORK] . . . [http://www.informationvalet.org READ THE INFORMATION VALET PROJECT BLOG] . . . . [http://feeds.feedburner.com/infovalet SUBSCRIBE TO OUR RSS FEED]<HR><br />
<br />
[[Image:Ivp-conference-room.jpg|180px|thumb|left|Break-out rooms]]<br />
[[Image:Ivp-forum.jpg|180px|thumb|left|Forum-style discussions]]<br />
[[Image:Ivp-library.jpg|180px|thumb|left|Small-group collaboration]]<br />
<br />
<hr><br />
<br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.43http://www.newshare.com/wiki/index.php?title=Blueprint-stakeholders-users&diff=759Blueprint-stakeholders-users2008-12-05T06:07:31Z<p>216.106.40.43: </p>
<hr />
<div>=Values for stakeholders -- compiled by the business models, legal corporate, marketing breakout=<br />
<br />
==Content creators==<br />
*focused reach<br />
*reach tiny niches economically<br />
*reach the long tail<br />
*make money on other peoples information (share value) <br />
*a business that works <br />
*Ability to influence development<br />
<br />
==Content consumers==<br />
*Convenience, security, privacy, monetizing relationships<br />
*Content they like <br />
*Content not available elsewhere <br />
*Saving time and money <br />
*Frictionless <br />
*Ability to influence how this develops <br />
*Scale ability to be compensated as creator as well as consumer<br />
<br />
==Commerce players==<br />
*Access to trusted nodes (papers, local brands, retailers) <br />
*Monetize content through better value<br />
*Access to content to more effectively market<br />
*Unique channels to consumers <br />
*Increases advertising efficiency<br />
<br />
==Aggregators of content==<br />
*Cuts down on acquisition cost of customers <br />
*Antidote to Google <br />
*Scale for important pieces of their business (e.g. OpenID)<br />
*New customers for platforms <br />
*Differential pricing <br />
<br />
==Educators==<br />
*Access to different genres of communication<br />
*Access to new business models <br />
*Narrowcasting, instead of broadcast mode <br />
<br />
==Regulators (beneficiary not stakeholder?)== <br />
*Self-policing organization (one instead of millions) <br />
*Capabilities for better regulation than government <br />
*Ability to generate new ideas and better ways of doing things</div>216.106.40.43