http://www.newshare.com/wiki/api.php?action=feedcontributions&user=216.106.40.102&feedformat=atomIVP Wiki - User contributions [en]2024-03-28T19:17:25ZUser contributionsMediaWiki 1.31.1http://www.newshare.com/wiki/index.php?title=Blueprint-program&diff=681Blueprint-program2008-12-01T01:34:24Z<p>216.106.40.102: /* 8:30 a.m.-9:30 a.m. / Risk/opportunity framing: Four quick (non publisher) perspectives */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
==The Information Valet Project:==<br />
=<b>Blueprinting the shared user/value network</b>=<br />
===December 3-5, 2008<br>Reynolds Journalism Institute<br>Columbia, Missouri===<br />
<br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-late REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint HOME PAGE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-participants . . . WHO'S COMING]<br />
<br />
<br />
<hr><br />
[[Image:Rji-ideas.jpg|thumb|150px|left|[]]]<br />
[[Image:Rji-working.jpg|thumb|150px|right|[]]]<br />
<b>A senior-level strategy session designed to blueprint the law, ownership, management, marketing and technology of a [http://informationvalet.wordpress.com/about/ shared-user network] for user-centric demographics, privacy-protected purchasing and advertising exchange and compensation. Come help make the market for digital information.</b><br />
<hr><br />
<br />
=PROGRAM/SCHEDULE=<br />
Subject to change. Check this page for updates. <b>IMPORTANT: All proceedings of "Blueprinting the Information Valet Economy" are "on the record." Some sessions at the hotel and in the Fred W. Smith Forum (Room 200) will be video or audio taped.</b><br />
<br />
*Collaborators and participants [http://densmore.newshare.com/wiki/index.php/Blueprint-travel fly in] on Wednesday, Dec. 3, and register at the conference hotel venue, the [http://densmore.newshare.com/wiki/index.php/Blueprint-lodging The Hampton Inn.]<br />
<br />
===<u>WEDNESDAY</u>===<br />
<br />
*1:30 p.m.-3 p.m. -- Tours of Reynolds Journalism Institute and Futures Lab available by request. (Please email your interest) <br />
<br />
<b>At the Hampton Inn hotel . . . </b><br />
<br />
====4 p.m. -- Registration available (at hotel)====<br />
<br />
====4 p.m.-5 p.m. -- Pre-summit discussions (Hampton Inn)==== <br />
*''Open house for participants who have special projects they want to showcase.''<br />
<br />
====5 p.m.-6 p.m. -- Who's in the room, and why? (Hampton Inn: Columbia Room)====<br />
*''A circle-round convening of the member/collaborator group. Each collaborator joins us because they bring something specific to the strategic development process. Sort out goals and objectives for the IVSC; identify task groups: legal/corporate, marketing, engineering, financial/settlement, privacy/demographics, business models and others. Who's in the room, what do we bring, what do we want to take away?''<br />
<br />
====6 p.m.-7 p.m. -- Buffet dinner (at the hotel)====<br />
*''Participants are encouraged to consult the registration list and choose to form shared-interest tables and begin discussion.'' <br />
<br />
====7 p.m.-7:30 p.m. -- "The Mizzou Role: Identifying the Problem and the Opportunity"====<br />
*''Why is Columbia, Missouri, the starting point for creating the new information economy? An introduction by Dean Mills, dean of the Missouri Journalism School; Pam Johnson, director, Donald W. Reynolds Journalism Institute and [http://newshare.typepad.com/about.html Bill Densmore,] Reynolds Journalism Institute fellow and Information Valet Project principal convener; <br />
====7:30 p.m.-8 p.m. -- [http://densmore.newshare.com/wiki/index.php/Blueprint-program-privacy "Negotiating Privacy in the 21st Century"] -- Prof. Lee Wilkins====<br />
*''Missouri School of Journalism Prof. Lee Wilkins outlines plans for research and a survey of public attitudes toward privacy. How it is valued, and how it might be traded? She'll follow with a Q&A to gather advice for methodology and questions.''<br />
<br />
===<u>THURSDAY</u>===<br />
<br />
Continental breakfast at the Hampton Inn; informal networking at hotel<br />
<br />
*8:00 a.m. -- Shuttle van(s) leave for Reynolds Journalism Institute (RJI) <br />
*8:30 a.m. -- Convene in the Fred W. Smith Forum, Room 200 at RJI<br />
<br />
==== 8:30 a.m.-9:30 a.m. / Risk/opportunity framing: Four quick (non publisher) perspectives====<br />
''The Internet presents both opportunities and risks for information commerce. It permits the wildly efficient aggregation and sharing of civic, news and social information for important public purposes. At the same time, it is a channel through which invasive release of personal information can flow. Four co-participants briefly frame the range of issues (Eight minutes each, followed by discussion).''<ul><br />
*[http://exceo.typepad.com/about.html Tom Evslin] (via Skype) -- Networks matter <br />
<ul><ul>''Evslin explains why the news industry may be uniquely able to start a useful network from scratch.''</ul></ul><br />
*[http://www.betterbuydesign.com/resources.html Steve Mott,] BetterByDesign -- Exchanging value -- today's landscape<br />
<ul><ul>''Mott surveys the littered landscape of micropayments, and explains how IVP could aspire to a community-based application that's more workable.''</ul></ul><br />
*Lillie Coney, EPIC -- The price of privacy / regulation and law<br />
<ul><ul>''Coney surveys the status of privacy regulation and policy in Washington.''</ul></ul><br />
*Doc Searls, Berkman/Havard -- (via Skype) IVP and the [http://www.linuxjournal.com/node/1000035 Intention Economy]<br />
<ul><ul><i>Searls says we need to ' . . . start constructing technical solutions to the buyer's problem of getting what he or she wants from markets, rather than the seller's problem of getting buyers' attention." </i></ul></ul><br />
</ul><br />
<br />
====9:30 a.m.-9:45 a.m. -- Networking, bio break (Room 200A)====<br />
*''Coffee/tea/snacks available at the first floor cafe''<br />
<br />
====9:45 a.m. 10:15 a.m. -- Roundtable-style convening====<br />
*Discussion: "Confirming the Opportunity: Identifying Task Groups" -- ''In a facilitated discussion, we confirm our initial framing of challenges and opportunities from Wednesday evening and Thursday's sessions. We then organize task group/break-out discussions to formulate a solution/development strategy. Task groups adjourn to small spaces throughout the Reynolds Journalism Institute for work sessions.''<br />
<br />
====10:30 a.m.-noon -- First Task Group work sessions====<br />
<br />
*'''Every participant in IVP-Blueprint will have the opportunity to call a breakout session. We have enough rooms for eight simultaneous breakouts. Breakout rooms will be assigned on the fly based on the size of each group and whether a whiteboard or LCD/screen are needed. Here are some suggested topics and facilitators for getting started on Thursday morning. Afternoon sessions can be different. '''<br />
<BR><ul><br />
*Legal/corporate form -- Michael Cook, Todd Eskelsen, Jon Hart, Tom Moody (via Skype)<br><br />
<ul><ul>Can the Vermont L3C work with a co-operative ownership?</ul></ul><br />
*Marketing -- Steve Chase, Magid Associates; Chuck Peters, Gazette; Martin Langeveld, News after Newspapers<br><br />
<ul><ul>How do you create the network from scratch? Via consumers or B-to-B? </ul></ul><br />
*Advertising -- Greg Schermer, Martin Langeveld, Jim Bursch -- User-reward model, from inference to shared<br><br />
<ul><ul>How can a system directly reward users for their attention, and compensate their "valet" too?</ul></ul><br />
*Content -- Syndication opportunities -- Tom Stites, Banyan Project; Howard Saltz, MediaNews; Randy Picht, AP<br><br />
<ul><ul>How will the network reward publishers for sharing their content?</ul></ul><br />
*Privacy/demographics/identity -- Lillie Coney, Charles Andres, Lee Wilkins<br><br />
<ul><ul>How can mainstream media adapt to user-controlled demographics? </ul></ul><br />
*Business Models/Financial -- Steve Mott, Elizabeth Osder<br><br />
<ul><ul>What are the closests comparables in terms of financial risks/rewards?</ul></ul><br />
*Technology / IP rights -- Rick Lerner, Jeff VanderClute, Chynthia Typaldos, Abe Abreu<br><br />
<ul><ul>How can the IVP service be built and with what technologies? </ul></ul><br />
</ul><br />
(Plus any other breakouts determined on the fly at 9:45 a.m. session)<br />
<ul><br />
<br />
====Noon-12:30 p.m. -- More informal discussion/walking facility/tour Futures Lab====<br />
*''Optional tour/discussion about the RJI research newsroom and testing facilities.'' (Can also start walking to Reynolds Alumni Center -- about four blocks)<br />
====12:30 p.m. -- Shuttle leaves for Reynolds Alumni Center for lunch====<br />
*LUNCH BRIEFING -- ''Scaling to the Network -- An Overview'' -- Elizabeth Osder<br>''It's tought to comprehend the technical and organizational challenges of building a distributed network with tens of millions of users. Elizabeth Osder will relate her experience at Yahoo! -- and at news organizations -- to the potential IVP challenge.''<br />
<br />
====1:45 p.m. -- Walk / shuttle back to RJI's Fred W. Smith Forum to reconvene====<br />
<br />
====2:00-3 p.m. -- Facilitated Discussion -- What did we learn in the AM?====<br />
*''Each breakout leader presents morning findings and explains agenda for afternoon sessions, if any. We look for patterns, synergies, overlaps, compatibilities among the findings in order to redirect afternoon breakouts.''<br />
<br />
====3:00 p.m.-3:15 p.m. -- Next-step breakouts -- We call breakouts for "next step" action determination====<br />
*''Morning leaders reconvene, or fresh breakouts are called.''<br />
<br />
====3:15-3:30 p.m. -- Bio break (Food/coffee available ($$) at J-Cafe, First Floor)====<br />
<br />
====3:30 p.m.-5:00 p.m. -- "Next step" breakouts convene: Action steps formulated.====<br />
*''Action steps are formulated for overnight consideration and presentation on Friday morning. Focus on concrete, achievable actions and commitments.''<br />
<br />
====*5 p.m.-6 p.m. -- Shuttles make roundtrip to the Hampton Inn for those who need to get to their room before supper.====<br />
<br />
===<u>Networking with National Newspaper Association board members</u>===<br />
<br />
====6:00 p.m. -- Pre-dinner networking - RJI Lobby (Room 100A)==== <br />
*''For the evening, we are joined by members of the National Newspaper Association board of directors, who are scheduled to meet separately on Friday. "Blueprinting" participants explain proposed action steps and seek feedback.''<br />
<br />
====6:30 p.m. -- Buffet dinner in RJI Lobby (Room 100A)====<br />
*''A varied buffet designed to allow the option of eating while standing (to facilitate conversation). There will also be tables, however.'' <br />
<br />
====7:30 p.m. -- 8:30 p.m. -- Friday preview====<br />
*''During dessert and coffee, rapid-fire headlines from breakout leaders reporting on proposed action steps, pending overnight consideration and exchange. This will last for up to an hour.''<br />
</ul><br />
<br />
====END OF THURSDAY PROGRAM -- Shuttle back to Hampton Inn, or . . . ====<br />
*''There are an array of student-oriented nightspots within a few blocks of the RJI. We'll provide a handout guide.''<br />
<br />
===<u>FRIDAY MORNING</u>===<br />
<br />
Breakfast again at Hampton Inn; Shuttle to the RJI's Fred W. Smith Forum. <br />
<br />
*8:30 a.m.-10 a.m. -- "Laying out the Blueprint" -- ''In a facilitated discussion, break-out designated reporters confirm their recommendations for next steps; we build consensus for action (or not) and responsibilities. Consider next meeting(s), virtual or physical.''<br />
<br />
*10 a.m. -- Optional adjournment for those who need to make the 11:25 a.m. Northwest Airlink departure from the Columbia airport.<br />
<br />
*10:15 a.m.-noon -- Task groups meet individually or together to continue mapping next steps. Box lunches available; shuttle to hotel available on continuous loop. <br />
<br />
<hr><br />
<h3>OPTIONAL AFTERNOON ACTIVITIES: </h3><br />
<li>Optional task-group meeting/discussion time (rooms available) <br />
<li>Briefing on [http://rji.missouri.edu/futures-lab/index.php Reynolds Futures Lab] initiatives, capabilities <br />
<br />
</ul></ul><hr><br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-participants&diff=680Blueprint-participants2008-12-01T01:32:11Z<p>216.106.40.102: /* VIRTUAL PARTICIPANTS */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
<br />
===''Building a collaborative, shared-user network''<br>December 3-5, 2008 / Reynolds Journalism Institute / Columbia, Missouri===<br />
<br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint CONFERENCE HOME] . . .<br />
<hr><br />
[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
<br />
<br><br />
<br />
=WHO'S COMING=<br />
<H3>Here's the list of who's coming to "Blueprinting the Information Valet Economy" (or participate in IVP's development)</h3> <br />
<hr><br />
#[http://www.linkedin.com/in/charlesandres Andres, Charles,] Executive Director, [http://informationcard.net Information Card Foundation], Needham, Mass. / [http://densmore.newshare.com/wiki/index.php/Blueprint-resources-identity LINKS/RESOURCES]<br />
#[http://newshare.com/wiki/index.php/Blueprint-participants-Abe_Abreu Abreu, Abe,] founder, [http://e-meventures.com/ e-ME Ventures,] Oak Park, Ill.<br />
#Ashley, Seth, graduate researcher, ''Negotiating Privacy in the 21st Century,'' Missouri School of Journalism, Columbia, Mo.<br />
#[https://www.newsregister.com/user/jbladine Bladine, Jon ("Jeb"),] president/publisher, [http://www.newsregister.com/about-us News-Register Publishing Co.,] McMinville, Oregon <br />
#[http://journalism.missouri.edu/faculty/clyde-bentley.html Bentley, Clyde,]convergence professor, Missouri School of Journalism, Columbia, Mo. <br />
#Brown, Jessica Z., director, Gateway Media Literacy Partners, St. Louis, Mo.<br />
#[http://www.swiftcom.com/bios.php Brown, Robert L.,] chief operating officer, Swift Communications, Gypsum, Colo. <br />
#Bursch, James A., [http://www.mymindshare.com MyMindShare Inc.,] Manhattan Beach, Calif.<br />
#Carner, Dorothy, head librarian, Missouri School of Journalism, Columbia, Mo.<br />
#Chase, Steve, manager, business development, Frank N. Magid & Associates, Des Moines, Iowa <br />
#Coney, Lillie, associate director, [http://epic.org/epic/staff_and_board.html Electric Privacy Information Center,] Washington, D.C.<br />
#[http://web.missouri.edu/~cookml/ Cook, Michael,] professor, University of Missouri (expert on co-ops and alternative corporate forms)<br />
#[http://newshare.typepad.com/about.html Densmore, Bill,] [http://www.informationvalet.org 2008-2009 fellow,] Donald W. Reynolds Journalism Institute, Columbia, Mo. <br />
#[http://www.schiffhardin.com/ToddREskelsen.htm Eskelsen, Todd R.,] partner, Schiff Hardin LLP, Washington, D.C. <br />
#Fancher, Michael, 2008-2009 RJI Fellow, former exec. editor, The Seattle Times<br />
#[http://journalism.missouri.edu/staff/roger-fidler.html Fidler, Roger,] director, technology initiatives, Donald W. Reynolds Journalism Institute, Columbia, Mo. <br />
#[http://www.zoominfo.com/people/Fuerst_Mark_437883029.aspx Fuerst, Mark,] executive director, [http://www.integratedmedia.org/home.cfm Integrated Media Association,] Rhinebeck, N.Y. (public TV affiliates group) <br />
#[http://ipa.umsystem.edu/about/MUStaff.asp Francis, Harriet,] [http://ipa.umsystem.edu/about/default.asp technology licensing attorney,] Univ. of Missouri, Columbia, Mo.<br />
#Gafke, Roger, emeritus professor, electronic journalism, D.W. Reynolds Journalism Institute, Univ. of Missouri <br />
#[http://www.dlalaw.com/jhart/ Hart, Jonathan D.,] member, Dow Lohnes PLLC, Washington, D.C. (counsel, Online News Assn.)<br />
#[http://rji.missouri.edu/staff-and-advisers/pam-johnson.php Johnson, Pam,] executive director, Donald W. Reynolds Journalism Institute, Columbia, Mo.<br />
#Kolsky, Charles, vp-business development, [http://www.townnews.com/news/ TownNews.com,] St. Louis, Ill.<br />
#[http://journalism.missouri.edu/faculty/ed-lambeth.html Lambeth, Edmund B.,] emeritus professor, Missouri School of Journalism, Columbia, Mo. <br />
#Lawton, Beth, manager, digital media, Newspaper Association of America<br />
#Langeveld, Martin, blogger, [http://www.newsafternewspapers.blogspot.com/ News After Newspapers,] Brattleboro, Vt. (ex-daily publisher) <br />
#[http://www.clickshare.com/aboutus/management.shtml Lerner, Richard,] CEO, [http://www.clickshare.com/aboutus Clickshare Service Corp.,] Amherst, Mass.<br />
#[http://journalism.missouri.edu/news/2006/09-08-debra-mason.html Mason, Debra L.,] Center on Religion, the Professions and the Public, Columbia, Mo.<br />
#[http://journalism.unr.edu/fsMensing.htm Mensing, Donica H.,] professor, Reynolds School of Journalism, Univ. of Nevada-Reno<br />
#[http://journalism.missouri.edu/faculty/dean-mills.html Mills, Dean,] Missouri School of Journalism dean, Columbia, Mo. <br />
#[http://www.betterbuydesign.com/resources.html Mott, Steve,] principal, Better By Design, Stamford, Conn. (ex-senior VP, electronic commerce, Mastercard Corp.)<br />
#Newton, Peter, vp business development, [http://www.helium.com/ Helium.com,] Andover, Mass.<br />
#[http://www.osdergroup.com/leadership/4/elizabeth-osder Osder, Elizabeth,] principal, [http://www.osdergroup.com The Osder Group,] (former Yahoo director, local/social media)<br />
#[http://densmore.newshare.com/wiki/index.php/Blueprint-participants-chuck_peters Peters, Chuck,] president/CEO, Gazette Communications, Cedar Rapids, Iowa (tentative) <br />
#Picht, Randy, bureau chief, The Associated Press, Kansas City, Mo.<br />
#[http://www.halplotkin.com/ Plotkin, Hal,] founder, [http://www.centerformediachange.com/ Center for Media Change, Inc.], editor, [http://www.reelchanges.org/ ReelChanges.org], fiscal sponsor, [http://www.spot.us/ Spot.US]<br />
#Saltz, Howard, vp-content development, MediaNews Group Interactive, Denver, Colo. <br />
#Schermer, Greg, vp-interactive media, Lee Enterprises, Davenport, Iowa <br />
#Shackelford, Tiffany, Phase2 Technologies, Alexandria, Va. (former Online News Assn. director)<br />
#Sims, Norman, professor/principal investigator, The Media Giraffe Project, Univ. of Mass., Amherst, Mass.<br />
#[http://www.grady.uga.edu/resources.php?page=facultyandstaff_profiles.inc.php%7Cfac_ID=170 Soloski, John,] professor, Grady College, University of Georgia, Atlanta, Ga. (newspaper economics expert)<br />
#Spencer, Jim, founder, [http://journalism.missouri.edu/2008/schedule/event-newsy-video.html Newsy.com,] Columbia, Mo. (founding vp, Ask Jeeves/MSNBC)<br />
#Stern, Reuben, managing editor, ''The Missourian,'' D.W. Reynolds Journalism Institute, Columbia, Mo.<br />
#[http://multimedia.journalism.berkeley.edu/people/jstevens/ Stevens, Jane,] 2008-2009 Fellow, [http://rji.missouri.edu/fellows-program/stevens-j/index.php Donald W. Reynolds Journalism Institute,] Columbia, Mo. <br />
#Stites, Tom, [http://www.banyanproject.com The Banyan Project] and consulting editor, Center for Public Integrity, Washington, D.C. <br />
#Sussman, Emily, founder, [http://carpemedia.net/about-2/ <i>Carpe Media,</i>] Columbia, Mo. <br />
#[http://www.linkedin.com/in/typaldos Typaldos, Cynthia,] founder, Kachingle - "crowdfunding change", Silicon Valley, cynthia.typaldos@kachingle.com<br />
#Vander Clute, Jeff, founder, Avanoo Inc., Semantic Computing Framework, San Francisco, Calif. <br />
#Ward, Richard, CEO, [http://www.centramart.net CentraMart,] Kansas City, Mo. <br />
#[http://journalism.missouri.edu/staff/rob-weir.html Weir, Robert B.,] Knight Chair Editing Fellow, <i>The Columbia Missourian</i>, Columbia, Mo. <br />
#Westphal, David, USC-Annenberg School for Communications, Los Angeles (former McClatchy Washington, D.C. bureau chief) <br />
#[http://journalism.missouri.edu/faculty/lee-wilkins.html Wilkins, Lee,] professor, Missouri School of Journalism, and director, [http://densmore.newshare.com/wiki/index.php/Blueprint-program-privacy RJI Privacy Study]<br />
#Winters, William L., Ph.D., journalism consultant to the Donald W. Reynolds Foundation, Naples, Fla.<br />
<br><br />
<br />
==VIRTUAL PARTICIPANTS==<br />
<br />
*[http://exceo.typepad.com/about.html Evslin, Tom,] former ceo AT&T-Interchange ''("The network economy")''<br />
*[http://www.drm.com/attorney/bio/thomasMoody Moody, Thomas,] attorney, Downs Rachlin Martin PLLC, Burlington, Vt. [http://newshare.com/wiki/index.php/Blueprint-resources-l3c ''(Vermont L3C expert)'']<br />
*[http://www.searls.com/dochome.html Searls, Doc,] director, Vendor Relationship Management Project[http://cyber.law.harvard.edu/projectvrm/Main_Page (Project VRM),] Berkman Center, Harvard Univ., Cambridge, Mass.<br> (also editor, [http://www.linuxjournal.com/node/1000035 ''Linux Journal'')]<br />
<br><br />
<br />
==LIKELY ATTENDING==<br />
<br />
*Kramer, Staci, editor, PaidContent.org, St. Louis, Mo. <br />
*Lucas, Charlotte-Anne, professor, University of Nevada-Las Vegas <br />
*[http://www.womcom.org/awcconferences/2006/KSC/events/tonda_rush.htm Rush, Tonda,] attorney, former CEO, National Newspaper Association, Kansas City, Mo.<br />
<br><br />
<br />
==ADVISORS (in formation)==<br />
#[http://www.blindergroup.com/background-mlb.shtml Blinder, Mike,] principal, [http://www.blindergroup.com/ The Blinder Group] New Port Richie, Fla. (online advertising strategies)<br />
*[http://www.law.missouri.edu/faculty/directory/crouchd.html Crouch, Dennis,] associate professor, University of Missouri Law School, Columbia, Mo. (expert on patents and electronic commerce) <br />
*Garretson, Kim, principal, [http://www.realistadvisory.com Realist Ventures & Advisory Services,] Minneapolis, Minn. <br />
*Kussmaul, Wes, founder Delphia Internet Service, Weston, Mass.<br />
#[http://www.mediagiraffe.org/mgprofiles/index.php?action=profile&id=277 Thompson, Matt,] Reynolds Journalism Institute fellow 2008-2009, Columbia, Mo. <br />
*Weaver, Howard, vice president-news, The McClatchy Co., Sacramento, Calif. <br><br />
<hr><br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-participants&diff=679Blueprint-participants2008-12-01T01:31:43Z<p>216.106.40.102: /* WHO'S COMING */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
<br />
===''Building a collaborative, shared-user network''<br>December 3-5, 2008 / Reynolds Journalism Institute / Columbia, Missouri===<br />
<br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint CONFERENCE HOME] . . .<br />
<hr><br />
[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
<br />
<br><br />
<br />
=WHO'S COMING=<br />
<H3>Here's the list of who's coming to "Blueprinting the Information Valet Economy" (or participate in IVP's development)</h3> <br />
<hr><br />
#[http://www.linkedin.com/in/charlesandres Andres, Charles,] Executive Director, [http://informationcard.net Information Card Foundation], Needham, Mass. / [http://densmore.newshare.com/wiki/index.php/Blueprint-resources-identity LINKS/RESOURCES]<br />
#[http://newshare.com/wiki/index.php/Blueprint-participants-Abe_Abreu Abreu, Abe,] founder, [http://e-meventures.com/ e-ME Ventures,] Oak Park, Ill.<br />
#Ashley, Seth, graduate researcher, ''Negotiating Privacy in the 21st Century,'' Missouri School of Journalism, Columbia, Mo.<br />
#[https://www.newsregister.com/user/jbladine Bladine, Jon ("Jeb"),] president/publisher, [http://www.newsregister.com/about-us News-Register Publishing Co.,] McMinville, Oregon <br />
#[http://journalism.missouri.edu/faculty/clyde-bentley.html Bentley, Clyde,]convergence professor, Missouri School of Journalism, Columbia, Mo. <br />
#Brown, Jessica Z., director, Gateway Media Literacy Partners, St. Louis, Mo.<br />
#[http://www.swiftcom.com/bios.php Brown, Robert L.,] chief operating officer, Swift Communications, Gypsum, Colo. <br />
#Bursch, James A., [http://www.mymindshare.com MyMindShare Inc.,] Manhattan Beach, Calif.<br />
#Carner, Dorothy, head librarian, Missouri School of Journalism, Columbia, Mo.<br />
#Chase, Steve, manager, business development, Frank N. Magid & Associates, Des Moines, Iowa <br />
#Coney, Lillie, associate director, [http://epic.org/epic/staff_and_board.html Electric Privacy Information Center,] Washington, D.C.<br />
#[http://web.missouri.edu/~cookml/ Cook, Michael,] professor, University of Missouri (expert on co-ops and alternative corporate forms)<br />
#[http://newshare.typepad.com/about.html Densmore, Bill,] [http://www.informationvalet.org 2008-2009 fellow,] Donald W. Reynolds Journalism Institute, Columbia, Mo. <br />
#[http://www.schiffhardin.com/ToddREskelsen.htm Eskelsen, Todd R.,] partner, Schiff Hardin LLP, Washington, D.C. <br />
#Fancher, Michael, 2008-2009 RJI Fellow, former exec. editor, The Seattle Times<br />
#[http://journalism.missouri.edu/staff/roger-fidler.html Fidler, Roger,] director, technology initiatives, Donald W. Reynolds Journalism Institute, Columbia, Mo. <br />
#[http://www.zoominfo.com/people/Fuerst_Mark_437883029.aspx Fuerst, Mark,] executive director, [http://www.integratedmedia.org/home.cfm Integrated Media Association,] Rhinebeck, N.Y. (public TV affiliates group) <br />
#[http://ipa.umsystem.edu/about/MUStaff.asp Francis, Harriet,] [http://ipa.umsystem.edu/about/default.asp technology licensing attorney,] Univ. of Missouri, Columbia, Mo.<br />
#Gafke, Roger, emeritus professor, electronic journalism, D.W. Reynolds Journalism Institute, Univ. of Missouri <br />
#[http://www.dlalaw.com/jhart/ Hart, Jonathan D.,] member, Dow Lohnes PLLC, Washington, D.C. (counsel, Online News Assn.)<br />
#[http://rji.missouri.edu/staff-and-advisers/pam-johnson.php Johnson, Pam,] executive director, Donald W. Reynolds Journalism Institute, Columbia, Mo.<br />
#Kolsky, Charles, vp-business development, [http://www.townnews.com/news/ TownNews.com,] St. Louis, Ill.<br />
#[http://journalism.missouri.edu/faculty/ed-lambeth.html Lambeth, Edmund B.,] emeritus professor, Missouri School of Journalism, Columbia, Mo. <br />
#Lawton, Beth, manager, digital media, Newspaper Association of America<br />
#Langeveld, Martin, blogger, [http://www.newsafternewspapers.blogspot.com/ News After Newspapers,] Brattleboro, Vt. (ex-daily publisher) <br />
#[http://www.clickshare.com/aboutus/management.shtml Lerner, Richard,] CEO, [http://www.clickshare.com/aboutus Clickshare Service Corp.,] Amherst, Mass.<br />
#[http://journalism.missouri.edu/news/2006/09-08-debra-mason.html Mason, Debra L.,] Center on Religion, the Professions and the Public, Columbia, Mo.<br />
#[http://journalism.unr.edu/fsMensing.htm Mensing, Donica H.,] professor, Reynolds School of Journalism, Univ. of Nevada-Reno<br />
#[http://journalism.missouri.edu/faculty/dean-mills.html Mills, Dean,] Missouri School of Journalism dean, Columbia, Mo. <br />
#[http://www.betterbuydesign.com/resources.html Mott, Steve,] principal, Better By Design, Stamford, Conn. (ex-senior VP, electronic commerce, Mastercard Corp.)<br />
#Newton, Peter, vp business development, [http://www.helium.com/ Helium.com,] Andover, Mass.<br />
#[http://www.osdergroup.com/leadership/4/elizabeth-osder Osder, Elizabeth,] principal, [http://www.osdergroup.com The Osder Group,] (former Yahoo director, local/social media)<br />
#[http://densmore.newshare.com/wiki/index.php/Blueprint-participants-chuck_peters Peters, Chuck,] president/CEO, Gazette Communications, Cedar Rapids, Iowa (tentative) <br />
#Picht, Randy, bureau chief, The Associated Press, Kansas City, Mo.<br />
#[http://www.halplotkin.com/ Plotkin, Hal,] founder, [http://www.centerformediachange.com/ Center for Media Change, Inc.], editor, [http://www.reelchanges.org/ ReelChanges.org], fiscal sponsor, [http://www.spot.us/ Spot.US]<br />
#Saltz, Howard, vp-content development, MediaNews Group Interactive, Denver, Colo. <br />
#Schermer, Greg, vp-interactive media, Lee Enterprises, Davenport, Iowa <br />
#Shackelford, Tiffany, Phase2 Technologies, Alexandria, Va. (former Online News Assn. director)<br />
#Sims, Norman, professor/principal investigator, The Media Giraffe Project, Univ. of Mass., Amherst, Mass.<br />
#[http://www.grady.uga.edu/resources.php?page=facultyandstaff_profiles.inc.php%7Cfac_ID=170 Soloski, John,] professor, Grady College, University of Georgia, Atlanta, Ga. (newspaper economics expert)<br />
#Spencer, Jim, founder, [http://journalism.missouri.edu/2008/schedule/event-newsy-video.html Newsy.com,] Columbia, Mo. (founding vp, Ask Jeeves/MSNBC)<br />
#Stern, Reuben, managing editor, ''The Missourian,'' D.W. Reynolds Journalism Institute, Columbia, Mo.<br />
#[http://multimedia.journalism.berkeley.edu/people/jstevens/ Stevens, Jane,] 2008-2009 Fellow, [http://rji.missouri.edu/fellows-program/stevens-j/index.php Donald W. Reynolds Journalism Institute,] Columbia, Mo. <br />
#Stites, Tom, [http://www.banyanproject.com The Banyan Project] and consulting editor, Center for Public Integrity, Washington, D.C. <br />
#Sussman, Emily, founder, [http://carpemedia.net/about-2/ <i>Carpe Media,</i>] Columbia, Mo. <br />
#[http://www.linkedin.com/in/typaldos Typaldos, Cynthia,] founder, Kachingle - "crowdfunding change", Silicon Valley, cynthia.typaldos@kachingle.com<br />
#Vander Clute, Jeff, founder, Avanoo Inc., Semantic Computing Framework, San Francisco, Calif. <br />
#Ward, Richard, CEO, [http://www.centramart.net CentraMart,] Kansas City, Mo. <br />
#[http://journalism.missouri.edu/staff/rob-weir.html Weir, Robert B.,] Knight Chair Editing Fellow, <i>The Columbia Missourian</i>, Columbia, Mo. <br />
#Westphal, David, USC-Annenberg School for Communications, Los Angeles (former McClatchy Washington, D.C. bureau chief) <br />
#[http://journalism.missouri.edu/faculty/lee-wilkins.html Wilkins, Lee,] professor, Missouri School of Journalism, and director, [http://densmore.newshare.com/wiki/index.php/Blueprint-program-privacy RJI Privacy Study]<br />
#Winters, William L., Ph.D., journalism consultant to the Donald W. Reynolds Foundation, Naples, Fla.<br />
<br><br />
<br />
==VIRTUAL PARTICIPANTS==<br />
<br />
*[http://exceo.typepad.com/about.html Evslin, Tom,] former ceo AT&T-Interchange ''("The network economy")''<br />
*[http://www.drm.com/attorney/bio/thomasMoody Moody, Thomas,] attorney, Downs Rachlin Martin PLLC, Burlington, Vt. [http://newshare.com/wiki/index.php/Blueprint-resources-l3c ''(Vermont L3C expert)'']<br />
*[http://www.searls.com/dochome.html Searls, Doc,] director, Vendor Relationship Management Project[http://cyber.law.harvard.edu/projectvrm/Main_Page (Project VRM),] Berkman Center, Harvard Univ., Cambridge, Mass.<br> (also editor, [http://www.linuxjournal.com/node/1000035 ''Linux Journal'')]<br />
<br />
==LIKELY ATTENDING==<br />
<br />
*Kramer, Staci, editor, PaidContent.org, St. Louis, Mo. <br />
*Lucas, Charlotte-Anne, professor, University of Nevada-Las Vegas <br />
*[http://www.womcom.org/awcconferences/2006/KSC/events/tonda_rush.htm Rush, Tonda,] attorney, former CEO, National Newspaper Association, Kansas City, Mo.<br />
<br><br />
<br />
==ADVISORS (in formation)==<br />
#[http://www.blindergroup.com/background-mlb.shtml Blinder, Mike,] principal, [http://www.blindergroup.com/ The Blinder Group] New Port Richie, Fla. (online advertising strategies)<br />
*[http://www.law.missouri.edu/faculty/directory/crouchd.html Crouch, Dennis,] associate professor, University of Missouri Law School, Columbia, Mo. (expert on patents and electronic commerce) <br />
*Garretson, Kim, principal, [http://www.realistadvisory.com Realist Ventures & Advisory Services,] Minneapolis, Minn. <br />
*Kussmaul, Wes, founder Delphia Internet Service, Weston, Mass.<br />
#[http://www.mediagiraffe.org/mgprofiles/index.php?action=profile&id=277 Thompson, Matt,] Reynolds Journalism Institute fellow 2008-2009, Columbia, Mo. <br />
*Weaver, Howard, vice president-news, The McClatchy Co., Sacramento, Calif. <br><br />
<hr><br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-links&diff=670Blueprint-links2008-11-30T21:59:53Z<p>216.106.40.102: /* KEY PARTICIPATION LINKS */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
===Building a collaborative, shared-user network<br><br>December 3-5, 2008<br>Reynolds Journalism Institute<br>Columbia, Missouri===<br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-participants WHO'S INVOLVED] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
<hr><br />
<br />
'''Here are key links and reference resources for participation in "Blueprinting the Information Valet Economy." '''<br />
<br />
==KEY PARTICIPATION LINKS==<br />
*The program: http://newshare.com/wiki/index.php/Blueprint-program <br />
*Related resources: http://newshare.com/wiki/index.php/Blueprint-resources <br />
*The Twitter stream: http://twitter.com/infovalet <br />
*The live video stream: http://www.ustream.tv/channel/infovalet <br />
*The #Infovalet Twitter tag feed: http://search.twitter.com/search.atom?lang=en&q=%23infovalet<br />
*The RJI Fellows Google Groups: http://grouhttp://groups.google.com/group/rji-fellows/<br />
*The Information Valet Project blog: http://www.informationvalet.org<br />
*Use the tag "ivpblueprint" to [http://www.flickr.com/photos/tags/ivpblueprint tag any photos you shoot]<br />
<br />
==BACKGROUND AND IDEAS ==<br />
===Key discussion topic: Organizing the IVP===<br />
*An initial challenge faced by the IVP is to construct an ownership form for the shared-user network which will be stable, fundable and yet not subject to the challenges of either charitable or Wall Street control. Vermont attorney Tom Moody is among legal scholars advancing the "L3C" as a possible solution.<BR><br />
READ MORE: http://newshare.com/wiki/index.php/Blueprint-resources-l3c<br />
<br />
===The MIT gathering report ===<br />
*In June, 2007, Bill Densmore, of the Media Giraffe Project and Henry afasfasdf, at MIT, convened a one-day discussion among a dozens scholars, entrepreneurs and news-industry veterans to talk about what might sustain journalism in a web-centric world.<BR>READ THE SESSION REPORT: http://mediagiraffe.org/mit<br />
<br />
===Iowa-based news CEO's blog on innovation===<br />
*Chuck Peters is CEO of the company which owns the Cedar Rapids ''Gazette'' plus printing and other subsidiaries. He'll be joining us at "Blueprint" and he's been following and seeding innovation in the former newspaper industry. [http://cpetersia.wordpress.com/ Here's his blog.] Peters attended a [http://informationvalet.wordpress.com/2008/11/17/near-crisis-for-newspapers-calls-for-urgent-action-execs-told/ 50-executive summit at the American Press Institute] and [http://www.coveritlive.com/index.php?option=com_altcaster&task=siteviewaltcast&altcast_code=9d7d485abd&height=550&width=470 covered it live with Twitter.]<br />
PETERS' BLOG: http://cpetersia.wordpress.com<br />
<br />
===Former Massachusetts publisher's ''News after Newspapers''===<br />
*Martin Langeveld was the No.2 person at the family-owned ''Berkshire Eagle'' for more than a decade, then publisher of two MediaNews Group Inc. dailies. He writes his blog from near Brattleboro, Vt.<br />
FIND IT: http://newsafternewspapers.blogspot.com<br />
<br />
===Transforming newspapers: Unified technology needed===<br />
*"To be audience-centric, newspapers need to find a unified technology that helps them to get to know their readers from every interaction that they have . . . ," writes Don Oldman in a Nov. 26, [http://www.newsandtech.com/issues/2008/November/nt/11-08_oldham-transform.htm ''Newspapers & Technology'' column.]<br />
<br />
==OTHER BACKGROUND LINKS==<br />
<br />
*LINK TO [http://www.ivpblueprint.org SUMMIT HOME PAGE]<br />
*WHO'S PARTICIPATING: http://tinyurl.com/62yazu<br />
*KEY BLOG: http://tinyurl.com/6nbz9q<br />
*NEWS (pdf): http://newshare.com/blueprint.pdf<br />
*MORE NEWS: http://tinyurl.com/6jtjpr<br />
*SLIDESHOW: http://tinyurl.com/569au7<br />
*CONCEPT VIDEO: http://tinyurl.com/6zguf8<br />
*NINE-MINUTE VIDEO: http://tinyurl.com/5k8qw8<br />
*ABOUT REYNOLDS: http://tinyurl.com/6zkzr4<br />
*FACEBOOK: http://www.facebook.com/event.php?eid33838408751<br />
*TWITTER: http://twitter.com/infovalet<br />
*RSS FEED: http://feeds.feedburner.com/infovalet</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-resources&diff=665Blueprint-resources2008-11-30T21:46:44Z<p>216.106.40.102: /* Building a collaborative, shared-user networkDecember 3-5, 2008 / Reynolds Journalism Institute / Columbia, Missouri */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
<br />
<br><br />
===''Building a collaborative, shared-user network''<br>December 3-5, 2008 / Reynolds Journalism Institute / Columbia, Missouri===<br />
<br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint CONFERENCE HOME] . . .<br />
<hr><br />
[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
<br />
=Pre-convening resources=<br />
<br />
'''Here are links to a series of resources which might inform the discussion at "Blueprinting the Information Valet Economy," Dec. 3-5 at the Donald W. Reynolds Journalism Institute.'''<br />
<br />
===Pre- and post-summit discussions===<br />
"Blueprint" participants who arrive early on Wednesday or can remain into the afternoon on Friday may wish to join either of two "RJI-Lunchstorm" events. On Wednesday at noon, in RJI Room 2003, [http://www.newshare.com/wiki/index.php/Lunchstorm-banyan-stites Tom Stites will discuss his Banyan Project.] And on Friday, at noon, Bonnie Obremski will discuss [http://www.newshare.com/wiki/index.php/Lunchstorm-repj the RepJ project at Northfield, Minn.,] also in RJI Room 2003. Both briefings are informal, Q&A sessions; you're encouraged to bring a bag lunch.<br />
<br />
===Live video stream planned Dec. 4-5===<br />
For remote participants, live video streaming of the "Blueprint" discussions will be available via Ustream.tv on the [http://www.ustream.tv/channel/infovalet InfoValet channel.] Tentatively we'll begin stream at 8:30 p.m. CENTRAL on Thurs., Dec. 4. Viewers may off text comments or questions about the stream as it is in progress by typing in the clear bar on the bottom right of the page to the left of the SEND button. Clicking on send it will display the comments in the chat window above and make them visible to all other viewers. Please identify youself at first reference.<br />
<br />
===Bookmark the #infovalet Twitter stream===<br />
*[http://www.twitter.com/infovalet "InfoValet"] is the name of the Twitter stream where we'll be commenting live on activities at "Blueprint" -- [http://www.twitter.com/infovalet http://www.twitter.com/infovalet] . If you are posting about "Blueprint" to your own Twitter feed, please included the tag "#infovalet" in each post. In that way, your tweets, and those of other participants and remote viewers, will be picked up and viewable on [http://search.twitter.com/search.atom?lang=en&q=%23infovalet THIS PAGE.]<br />
<br />
===Backchannels for following and contributing to the discussion===<br />
*EMAIL/GOOGLEGROUP -- During "Blueprint" we'll be monitoring the email address [mailto:infovalet@gmail.com infovalet@gmail.com.] If you have comments or ideas to contribute you can use plain old email to reach us. We'll also forward your email to the RJI-Fellows Google Group (http://groups.google.com/group/rji-fellows/) if it seems relevant.<br />
<br />
*COVERITLIVE -- We'll be experimenting with a live backchannel "chat" channel for participants during some parts of "Blueprint." With a service called CoverItLive.com, several designated narrators will be posting briefing comments about the discussions Dec. 4 and 5. You can follow these comments -- and offer comments and suggestions of your own to the narrator. To launch the window and participate [http://www.coveritlive.com/index.php?option=com_altcaster&task=siteviewaltcast&altcast_code=75c2e44957&height=550&width=470 Click Here].<br />
<br />
===Blogging from the "Blueprint" summit===<br />
*Several participants in "Blueprint" will be writing short blog posts at the [http://www.informationvalet.org Information Valet Project blog.] You can also [http://feeds.feedburner.com/infovalet grab/bookmark the RSS stream.]</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-resources-l3c&diff=656Blueprint-resources-l3c2008-11-30T21:12:31Z<p>216.106.40.102: /* "The L3C – Facilitating Socially Beneficial Investing" */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
<br />
===''Building a collaborative, shared-user network''<br>December 3-5, 2008 / Reynolds Journalism Institute / Columbia, Missouri===<br />
<br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint CONFERENCE HOME] . . .<br />
<hr><br />
<br><br />
=''Could the IVP be organized as a low-profit, limited-liability company?''=<br />
<br />
'''A initial challenge faced by the Information Valet Project is to construct a form of ownership for the shared-user network which will be stable, fundable and yet not subject to the challenges of either charitable or Wall Street ownership. One option to consider could be incorporation using a new Vermont statute as a "low-profit, limited-liability company." Potential advantages:<br />
*<b>Profits are subservient to a requirement to achieve a social mission, and investors are explicitly aware of this.<br />
*The social mission makes it possible for foundations to loan or invest in the L3C as a "program-related investment."<br />
*Bylaws and management can be flexibly constructed to allow collaboration, different member classes and other features common to a co-operative.<br />
*Operating profits, after returning initial investment capital and funding R&D and reserves, could be directed to the social mission -- such as providing grants for investigative or other forms of civic journalism. <br />
To explore this concept, Tom Moody, of the law firm of Downs Rachlin Martin PLLC in Burlington, Vt., will join us via a Skype teleconference session to answer our questions about this idea. Moody is a co-author of the Vermont statute. Below, he provides background.<br><br />
<br />
-- Bill Densmore </b><br />
<hr><br />
<br />
="The L3C – Facilitating Socially Beneficial Investing"=<br />
<br />
''By [http://www.drm.com/attorney/bio/thomasMoody Tom Moody] / Attorney / Downs Rachlin Martin PLLC / Burlington, Vermont / tmoody@drm.com / 802-846-8316 <br>''<br />
<br />
==OVERVIEW==<br />
In April 2008, Vermont became the first state in the U.S. to enact a law enabling the formation of Low-Profit Limited Liability Companies. Also known by the abbreviation “L3C,” this new kind of business entity is designed to give socially oriented businesses greater access to capital.<br />
<br />
The advent of the L3C holds the promise that we will see more investment capital flowing to charitable organizations that are able to offer a “double bottom line” – a social benefit and a financial return. Private foundations and donor-advised funds will be most interested in investing in companies that are well managed, effectively advance their social mission, and have thoughtful financial plans for leveraging foundation capital. The companies that are able to create this kind of leverage will be giving private foundations the kind of long-term return they want to see – the possibility of some financial return, but, more importantly, long-term social benefits that will result from the organization’s expanded operations and greater financial self-sufficiency.<br />
<br />
Vermont's L3C act has national importance because an L3C organized under Vermont law can do business nationally, even internationally, under ordinary foreign entity qualification statutes. An L3C is essentially a for-profit, limited-liability company (LLC) that is organized primarily to pursue a social or charitable purpose. In a sense, it is a hybrid of a for-profit and non-profit organization, and has characteristics of each . . . it can have equity owners that have a right of distribution of profits and appreciation of the value of the business entity. <br />
<br />
<hr>'''More background appears below and in Moody's Sept. 2008 [http://newshare.com/pdf/trusts-and-estates-sept-2008.pdf article (PDF DOWNLOAD)] in [http://subscribers.trustsandestates.com/mag/estate_say_hello_0401/wall.html?return=http://subscribers.trustsandestates.com/mag/estate_say_hello_0401/index.html Trusts & Estates Magazine].'''<hr><br />
<br />
==BACKGROUND==<br />
<br />
An L3C is a for-profit limited liability company that is organized primarily to pursue some social or charitable purpose. It is taxed like any other for-profit entity, but it has an important advantage over other for-profit entities: It can accept program-related investments from private foundations. Accordingly, the principal purpose of the L3C is to combine foundation capital and private investor capital in enterprises that are significantly focused on charitable or educational mission, but which have equity owners who will receive a return on the investment should the enterprise become profitable.<br />
<br />
===Program-Related Investing===<br />
At the core of the L3C lies the concept of program-related investment (“PRI”) by private foundations. Generally speaking, private foundations are required under tax law to make grants to charitable programs of at least 5 percent of the foundation’s net assets. These grants are typically charitable contributions with “no strings attached” and offer little in the way of oversight by the foundation. As an alternative to a pure grant, tax regulations allow private foundations to satisfy the 5 percent requirement by making program-related investments.<br />
<br />
Stated briefly, a program-related investment is one in which: (a) the company receiving the investment significantly furthers one or more charitable or educational purposes, (b) no significant purpose of the company is the production of income or the appreciation of property, and (c) no significant purpose of the company is to accomplish one or more political or legislative purposes. <br />
<br />
Historically, program-related investments have been primarily in the form of low interest loans to non-profit corporations – typically in the range of 1 to 3 percent per annum. While the IRS has issued private letter rulings stating that equity investments in socially beneficial for-profit corporations can qualify as PRIs, there is an inherent inconsistency between the duties of officers and directors of a for-profit entity to maximize shareholder value and the IRS regulations providing that recipients of program-related investment must not have as a “significant purpose” the production of income or the appreciation of property.<br />
<br />
===The L3C Act===<br />
The concept of the L3C was developed, in part, as a solution to the clash between the duties and responsibilities of officers and directors of a for-profit entity and the PRI regulations, and, in part, to bring greater visibility to the benefits of program-related investment. <br />
<br />
An L3C is a limited liability company organized under the laws of the State of Vermont that meets the following criteria (upon formation and continuously during the life of the organization):<br />
<br />
*(A) The company significantly furthers the accomplishment of one or more charitable or educational purposes, and would not have been formed but for the company’s relationship to the accomplishment of charitable or educational purposes.<br />
<br />
*(B) No significant purpose of the company is the production of income or the appreciation of property; provided, however, that the fact that the company produces significant income or capital appreciation is not, in the absence of other factors, conclusive evidence of a significant purpose involving the production of income or the appreciation of property.<br />
<br />
*(C) The company is not organized to accomplish one or more political or legislative purposes.<br />
The language of the L3C Act comes directly out of the U.S. Treasury regulations defining the principal characteristics of a program-related investments. An L3C, therefore, is simply an limited liability company organized for a purpose that is aligned with the PRI regulations. In all other respects, its is governed by the Vermont Limited Liability Company Act. <br />
<br />
There is no special tax status associated with the L3C. An L3C is a taxable entity which can elect pass-through or corporate tax treatment. And, while the L3C does not have any special tax status, it signals to prospective charitable investors that the purposes for which the L3C were formed are consistent with the PRI regulations.<br />
<br />
Because the L3C Act is simply a modification to the Vermont Limited Liability Company Act, the tremendous flexibility that is available to a limited liability company is available when forming an L3C.<br />
<br />
===Attraction to Private Foundations===<br />
Private foundations are constantly looking for ways to maximize the value of their contributions. They are less concerned about return on investment than with the accomplishment of the social and charitable programs they are funding. The L3C is a compelling model because the foundation’s contribution is likely to be part of a broader financing strategy designed to build and expand the L3C’s social mission. Recipients of program-related investments will be operating with a secondary purpose of generating income to repay debt and/or a return for investors. This is likely to lead to more business-minded management, and, ultimately, an organization that is financially self-sustaining. <br />
<br />
Another significant difference between a charitable gift and an investment in an L3C (in the form of a low interest loan or equity investment), is that, in the latter case, the foundation’s loan or equity investment creates an on-going relationship with the charitable organization. A foundation seeking some measure of influence over the activities of the charitable organization would be able to exercise such influence in a variety of ways, including having a representative on the board, providing periodic input on the organization’s operating plan, and/or retaining approval rights with respect to certain activities that are outside the normal course of the organization’s operations.<br />
<br />
===Strategies for Using L3Cs===<br />
While there are a wide variety of ways in which the L3C structure could be used. At a very high level, I anticipate that we will see L3Cs used in the following ways: (i) newly created L3Cs, (ii) existing taxable non-profits and for-profit entities converting to L3Cs by merger, (iii) L3Cs being created as spin-offs of a portion of the operations of existing tax exempt non-profits, and (iv) the formation of social or charitable-focused investment funds. <br />
<ul><ul><br />
<br />
====A. Newly Created L3Cs====<br />
It is likely that many organizations will form L3Cs as new projects are developed or operations of an existing charitable organization are expanded. An example of this might be the creation of an L3C by an affordable housing development company for a new affordable housing project. In this industry, project companies are already a common means of holding and funding a discrete project. Another example might be a tax-exempt charitable organization that wants to expand by adding a new operation that is wishes to fund with program-related investment.<br />
<br />
====B. Conversion to L3C====<br />
While probably less common, we may see taxable non-profits and for-profit entities converting to L3Cs because (i) they are only marginally profitable and (ii) they believe they can attract more capital through the L3C model than a for-profit model. Such a conversion would be accomplished by merging the existing entity into a Vermont L3C.<br />
<br />
====C. Spin Offs====<br />
The third model – the spin off – is likely to be used widely by existing tax-exempt organizations that do not want to lose the stream of contributions from their existing donors, but have identified a revenue-generating part of their operations that could be expanded, and potentially become profitable, with additional investment capital. An example of this might be a recycling company that believes that it could generate substantial revenue from the sale of recycled metals – copper, bronze – if it had the resources to expand its collection and sales efforts. The non-profit entity would transfer the assets relating to the recycled metals part of the operation into an L3C that is formed as a subsidiary of the non-profit. This structure would enable the L3C to explore a variety of capital structures to attract capital from private foundations in order to expand the mission of the non-profit with PRI funding.<br />
<br />
====D. Socially Oriented Investment Fund====<br />
We will also see L3Cs organized as investment funds created for the purpose of making program-related investments. Such funds would be managed in a way that satisfies the mission objectives of its fund participants and satisfies the criteria for program-related investment. These funds would be created as L3Cs. Fund investors would be members of the L3C with membership interests similar to any other limited liability company. As such, they would have limited liability and pass-through tax treatment. Such funds would take the members’ pooled investment capital and make below-market interest rate loans and/or equity investments in companies falling within the mission of the fund participants. The L3C would, in all other respects, function like an ordinary private equity fund. It would add a measure of convenience to managers of foundations who do not want to evaluate and monitor individual PRI alternatives on a company-by-company basis. A socially-oriented L3C venture investment fund would serve the very useful function of creating a pool of PRI capital to be deployed for the benefit of important social and charitable causes.<br />
</ul></ul><br />
<br />
===Leveraging Foundation Investment===<br />
<br />
Perhaps the most compelling case for the use of L3Cs lies in the prospect that private foundation funding will help attract angel and venture capital investment, and even bank loans, on market terms. Used in this way, foundation investment is not simply applied to operating expenses. Instead, foundation investment helps create an equity cushion enabling the L3C to bring in additional capital from more conventional lending and equity sources. In such instances, the foundation investment could be in the form of a subordinated loan or junior equity investment. Commercial lenders or venture investors would then come in on market terms. There are many possible capital structures that could be devised to accommodate differing levels of risk and differing levels of expected financial return. <br />
<br />
The kind of outside capital that would be attracted to a low-profit company would in part be a function of the industry and possible exit scenarios. For example, a company doing R&D on a groundbreaking drug would be a candidate for venture investment – by virtue of the possibility of a significant liquidity event in the future. By contrast, a low-profit company in the recycling industry would more likely be a candidate for a below-market-rate loan from a foundation which is used to leverage commercial bank debt – because its revenue stream is likely to be from operations, not from a future sale of the entity.<br />
<br />
===Conclusion===<br />
<br />
The advent of the L3C holds the promise that we will see more investment capital flowing to charitable organizations that are able to offer a “double bottom line” – a social benefit and a financial return. Private foundations and donor-advised funds will be most interested in investing in companies that are well managed, effectively advance their social mission, and have thoughtful financial plans for leveraging foundation capital. The companies that are able to create this kind of leverage will be giving private foundations the kind of long-term return they want to see – the possibility of some financial return, but, more importantly, long-term social benefits that will result from the organization’s expanded operations and greater financial self-sufficiency.</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-participants&diff=655Blueprint-participants2008-11-30T21:03:40Z<p>216.106.40.102: /* VIRTUAL PARTICIPANTS */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
<br />
===''Building a collaborative, shared-user network''<br>December 3-5, 2008 / Reynolds Journalism Institute / Columbia, Missouri===<br />
<br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint CONFERENCE HOME] . . .<br />
<hr><br />
[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
<br />
<br><br />
<br />
=WHO'S COMING=<br />
<H3>Here's the list of who's coming to "Blueprinting the Information Valet Economy" (or participate in IVP's development)</h3> <br />
<hr><br />
#[http://www.linkedin.com/in/charlesandres Andres, Charles,] Executive Director, [http://informationcard.net Information Card Foundation], Needham, Mass. / [http://densmore.newshare.com/wiki/index.php/Blueprint-resources-identity LINKS/RESOURCES]<br />
#[http://newshare.com/wiki/index.php/Blueprint-participants-Abe_Abreu Abreu, Abe,] founder, [http://e-meventures.com/ e-ME Ventures,] Oak Park, Ill.<br />
#Ashley, Seth, graduate researcher, ''Negotiating Privacy in the 21st Century,'' Missouri School of Journalism, Columbia, Mo.<br />
#[https://www.newsregister.com/user/jbladine Bladine, Jon ("Jeb"),] president/publisher, [http://www.newsregister.com/about-us News-Register Publishing Co.,] McMinville, Oregon <br />
#[http://journalism.missouri.edu/faculty/clyde-bentley.html Bentley, Clyde,]convergence professor, Missouri School of Journalism, Columbia, Mo. <br />
#Brown, Jessica Z., director, Gateway Media Literacy Partners, St. Louis, Mo.<br />
#[http://www.swiftcom.com/bios.php Brown, Robert L.,] chief operating officer, Swift Communications, Gypsum, Colo. <br />
#Bursch, James A., [http://www.mymindshare.com MyMindShare Inc.,] Manhattan Beach, Calif.<br />
#Carner, Dorothy, head librarian, Missouri School of Journalism, Columbia, Mo.<br />
#Chase, Steve, manager, business development, Frank N. Magid & Associates, Des Moines, Iowa <br />
#Coney, Lillie, associate director, [http://epic.org/epic/staff_and_board.html Electric Privacy Information Center,] Washington, D.C.<br />
#[http://web.missouri.edu/~cookml/ Cook, Michael,] professor, University of Missouri (expert on co-ops and alternative corporate forms)<br />
#[http://newshare.typepad.com/about.html Densmore, Bill,] [http://www.informationvalet.org 2008-2009 fellow,] Donald W. Reynolds Journalism Institute, Columbia, Mo. <br />
#[http://www.schiffhardin.com/ToddREskelsen.htm Eskelsen, Todd R.,] partner, Schiff Hardin LLP, Washington, D.C. <br />
#Fancher, Michael, 2008-2009 RJI Fellow, former exec. editor, The Seattle Times<br />
#[http://journalism.missouri.edu/staff/roger-fidler.html Fidler, Roger,] director, technology initiatives, Donald W. Reynolds Journalism Institute, Columbia, Mo. <br />
#[http://www.zoominfo.com/people/Fuerst_Mark_437883029.aspx Fuerst, Mark,] executive director, [http://www.integratedmedia.org/home.cfm Integrated Media Association,] Rhinebeck, N.Y. (public TV affiliates group) <br />
#[http://ipa.umsystem.edu/about/MUStaff.asp Francis, Harriet,] [http://ipa.umsystem.edu/about/default.asp technology licensing attorney,] Univ. of Missouri, Columbia, Mo.<br />
#Gafke, Roger, emeritus professor, electronic journalism, D.W. Reynolds Journalism Institute, Univ. of Missouri <br />
#[http://www.dlalaw.com/jhart/ Hart, Jonathan D.,] member, Dow Lohnes PLLC, Washington, D.C. (counsel, Online News Assn.)<br />
#[http://rji.missouri.edu/staff-and-advisers/pam-johnson.php Johnson, Pam,] executive director, Donald W. Reynolds Journalism Institute, Columbia, Mo.<br />
#Kolsky, Charles, vp-business development, [http://www.townnews.com/news/ TownNews.com,] St. Louis, Ill.<br />
#[http://journalism.missouri.edu/faculty/ed-lambeth.html Lambeth, Edmund B.,] emeritus professor, Missouri School of Journalism, Columbia, Mo. <br />
#Lawton, Beth, manager, digital media, Newspaper Association of America<br />
#Langeveld, Martin, blogger, [http://www.newsafternewspapers.blogspot.com/ News After Newspapers,] Brattleboro, Vt. (ex-daily publisher) <br />
#[http://www.clickshare.com/aboutus/management.shtml Lerner, Richard,] CEO, [http://www.clickshare.com/aboutus Clickshare Service Corp.,] Amherst, Mass.<br />
#[http://journalism.missouri.edu/news/2006/09-08-debra-mason.html Mason, Debra L.,] Center on Religion, the Professions and the Public, Columbia, Mo.<br />
#[http://journalism.unr.edu/fsMensing.htm Mensing, Donica H.,] professor, Reynolds School of Journalism, Univ. of Nevada-Reno<br />
#[http://journalism.missouri.edu/faculty/dean-mills.html Mills, Dean,] Missouri School of Journalism dean, Columbia, Mo. <br />
#[http://www.betterbuydesign.com/resources.html Mott, Steve,] principal, Better By Design, Stamford, Conn. (ex-senior VP, electronic commerce, Mastercard Corp.)<br />
#Newton, Peter, vp business development, [http://www.helium.com/ Helium.com,] Andover, Mass.<br />
#[http://www.osdergroup.com/leadership/4/elizabeth-osder Osder, Elizabeth,] principal, [http://www.osdergroup.com The Osder Group,] (former Yahoo director, local/social media)<br />
#[http://densmore.newshare.com/wiki/index.php/Blueprint-participants-chuck_peters Peters, Chuck,] president/CEO, Gazette Communications, Cedar Rapids, Iowa (tentative) <br />
#Picht, Randy, bureau chief, The Associated Press, Kansas City, Mo.<br />
#[http://www.halplotkin.com/ Plotkin, Hal,] founder, [http://www.centerformediachange.com/ Center for Media Change, Inc.], editor, [http://www.reelchanges.org/ ReelChanges.org], fiscal sponsor, [http://www.spot.us/ Spot.US]<br />
#Saltz, Howard, vp-content development, MediaNews Group Interactive, Denver, Colo. <br />
#Schermer, Greg, vp-interactive media, Lee Enterprises, Davenport, Iowa <br />
#Shackelford, Tiffany, Phase2 Technologies, Alexandria, Va. (former Online News Assn. director)<br />
#Sims, Norman, professor/principal investigator, The Media Giraffe Project, Univ. of Mass., Amherst, Mass.<br />
#[http://www.grady.uga.edu/resources.php?page=facultyandstaff_profiles.inc.php%7Cfac_ID=170 Soloski, John,] professor, Grady College, University of Georgia, Atlanta, Ga. (newspaper economics expert)<br />
#Spencer, Jim, founder, [http://journalism.missouri.edu/2008/schedule/event-newsy-video.html Newsy.com,] Columbia, Mo. (founding vp, Ask Jeeves/MSNBC)<br />
#Stern, Reuben, managing editor, ''The Missourian,'' D.W. Reynolds Journalism Institute, Columbia, Mo.<br />
#[http://multimedia.journalism.berkeley.edu/people/jstevens/ Stevens, Jane,] 2008-2009 Fellow, [http://rji.missouri.edu/fellows-program/stevens-j/index.php Donald W. Reynolds Journalism Institute,] Columbia, Mo. <br />
#Stites, Tom, [http://www.banyanproject.com The Banyan Project] and consulting editor, Center for Public Integrity, Washington, D.C. <br />
#Sussman, Emily, founder, [http://carpemedia.net/about-2/ <i>Carpe Media,</i>] Columbia, Mo. <br />
#[http://www.linkedin.com/in/typaldos Typaldos, Cynthia,] founder, Kachingle - "crowdfunding change", Silicon Valley, cynthia.typaldos@kachingle.com<br />
#Vander Clute, Jeff, founder, Avanoo Inc., Semantic Computing Framework, San Francisco, Calif. <br />
#Ward, Richard, CEO, [http://www.centramart.net CentraMart,] Kansas City, Mo. <br />
#[http://journalism.missouri.edu/staff/rob-weir.html Weir, Robert B.,] Knight Chair Editing Fellow, <i>The Columbia Missourian</i>, Columbia, Mo. <br />
#Westphal, David, USC-Annenberg School for Communications, Los Angeles (former McClatchy Washington, D.C. bureau chief) <br />
#[http://journalism.missouri.edu/faculty/lee-wilkins.html Wilkins, Lee,] professor, Missouri School of Journalism, and director, [http://densmore.newshare.com/wiki/index.php/Blueprint-program-privacy RJI Privacy Study]<br />
#Winters, William L., Ph.D., journalism consultant to the Donald W. Reynolds Foundation, Naples, Fla.<br />
<br><br />
<br />
==VIRTUAL PARTICIPANTS==<br />
<br />
*Evslin, Tom, former ceo AT&T-Interchange ''("The network economy")''<br />
*[http://www.drm.com/attorney/bio/thomasMoody Moody, Thomas,] attorney, Downs Rachlin Martin PLLC, Burlington, Vt. [http://newshare.com/wiki/index.php/Blueprint-resources-l3c ''(Vermont L3C expert)'']<br />
*[http://www.searls.com/dochome.html Searls, Doc,] director, Vendor Relationship Management Project[http://cyber.law.harvard.edu/projectvrm/Main_Page (Project VRM),] Berkman Center, Harvard Univ., Cambridge, Mass.<br> (also editor, [http://www.linuxjournal.com/node/1000035 ''Linux Journal'')]<br />
<br />
==LIKELY ATTENDING==<br />
<br />
*Kramer, Staci, editor, PaidContent.org, St. Louis, Mo. <br />
*Lucas, Charlotte-Anne, professor, University of Nevada-Las Vegas <br />
*[http://www.womcom.org/awcconferences/2006/KSC/events/tonda_rush.htm Rush, Tonda,] attorney, former CEO, National Newspaper Association, Kansas City, Mo.<br />
<br><br />
<br />
==ADVISORS (in formation)==<br />
#[http://www.blindergroup.com/background-mlb.shtml Blinder, Mike,] principal, [http://www.blindergroup.com/ The Blinder Group] New Port Richie, Fla. (online advertising strategies)<br />
*[http://www.law.missouri.edu/faculty/directory/crouchd.html Crouch, Dennis,] associate professor, University of Missouri Law School, Columbia, Mo. (expert on patents and electronic commerce) <br />
*Garretson, Kim, principal, [http://www.realistadvisory.com Realist Ventures & Advisory Services,] Minneapolis, Minn. <br />
*Kussmaul, Wes, founder Delphia Internet Service, Weston, Mass.<br />
#[http://www.mediagiraffe.org/mgprofiles/index.php?action=profile&id=277 Thompson, Matt,] Reynolds Journalism Institute fellow 2008-2009, Columbia, Mo. <br />
*Weaver, Howard, vice president-news, The McClatchy Co., Sacramento, Calif. <br><br />
<hr><br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-participants&diff=654Blueprint-participants2008-11-30T21:03:15Z<p>216.106.40.102: </p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
<br />
===''Building a collaborative, shared-user network''<br>December 3-5, 2008 / Reynolds Journalism Institute / Columbia, Missouri===<br />
<br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint CONFERENCE HOME] . . .<br />
<hr><br />
[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
<br />
<br><br />
<br />
=WHO'S COMING=<br />
<H3>Here's the list of who's coming to "Blueprinting the Information Valet Economy" (or participate in IVP's development)</h3> <br />
<hr><br />
#[http://www.linkedin.com/in/charlesandres Andres, Charles,] Executive Director, [http://informationcard.net Information Card Foundation], Needham, Mass. / [http://densmore.newshare.com/wiki/index.php/Blueprint-resources-identity LINKS/RESOURCES]<br />
#[http://newshare.com/wiki/index.php/Blueprint-participants-Abe_Abreu Abreu, Abe,] founder, [http://e-meventures.com/ e-ME Ventures,] Oak Park, Ill.<br />
#Ashley, Seth, graduate researcher, ''Negotiating Privacy in the 21st Century,'' Missouri School of Journalism, Columbia, Mo.<br />
#[https://www.newsregister.com/user/jbladine Bladine, Jon ("Jeb"),] president/publisher, [http://www.newsregister.com/about-us News-Register Publishing Co.,] McMinville, Oregon <br />
#[http://journalism.missouri.edu/faculty/clyde-bentley.html Bentley, Clyde,]convergence professor, Missouri School of Journalism, Columbia, Mo. <br />
#Brown, Jessica Z., director, Gateway Media Literacy Partners, St. Louis, Mo.<br />
#[http://www.swiftcom.com/bios.php Brown, Robert L.,] chief operating officer, Swift Communications, Gypsum, Colo. <br />
#Bursch, James A., [http://www.mymindshare.com MyMindShare Inc.,] Manhattan Beach, Calif.<br />
#Carner, Dorothy, head librarian, Missouri School of Journalism, Columbia, Mo.<br />
#Chase, Steve, manager, business development, Frank N. Magid & Associates, Des Moines, Iowa <br />
#Coney, Lillie, associate director, [http://epic.org/epic/staff_and_board.html Electric Privacy Information Center,] Washington, D.C.<br />
#[http://web.missouri.edu/~cookml/ Cook, Michael,] professor, University of Missouri (expert on co-ops and alternative corporate forms)<br />
#[http://newshare.typepad.com/about.html Densmore, Bill,] [http://www.informationvalet.org 2008-2009 fellow,] Donald W. Reynolds Journalism Institute, Columbia, Mo. <br />
#[http://www.schiffhardin.com/ToddREskelsen.htm Eskelsen, Todd R.,] partner, Schiff Hardin LLP, Washington, D.C. <br />
#Fancher, Michael, 2008-2009 RJI Fellow, former exec. editor, The Seattle Times<br />
#[http://journalism.missouri.edu/staff/roger-fidler.html Fidler, Roger,] director, technology initiatives, Donald W. Reynolds Journalism Institute, Columbia, Mo. <br />
#[http://www.zoominfo.com/people/Fuerst_Mark_437883029.aspx Fuerst, Mark,] executive director, [http://www.integratedmedia.org/home.cfm Integrated Media Association,] Rhinebeck, N.Y. (public TV affiliates group) <br />
#[http://ipa.umsystem.edu/about/MUStaff.asp Francis, Harriet,] [http://ipa.umsystem.edu/about/default.asp technology licensing attorney,] Univ. of Missouri, Columbia, Mo.<br />
#Gafke, Roger, emeritus professor, electronic journalism, D.W. Reynolds Journalism Institute, Univ. of Missouri <br />
#[http://www.dlalaw.com/jhart/ Hart, Jonathan D.,] member, Dow Lohnes PLLC, Washington, D.C. (counsel, Online News Assn.)<br />
#[http://rji.missouri.edu/staff-and-advisers/pam-johnson.php Johnson, Pam,] executive director, Donald W. Reynolds Journalism Institute, Columbia, Mo.<br />
#Kolsky, Charles, vp-business development, [http://www.townnews.com/news/ TownNews.com,] St. Louis, Ill.<br />
#[http://journalism.missouri.edu/faculty/ed-lambeth.html Lambeth, Edmund B.,] emeritus professor, Missouri School of Journalism, Columbia, Mo. <br />
#Lawton, Beth, manager, digital media, Newspaper Association of America<br />
#Langeveld, Martin, blogger, [http://www.newsafternewspapers.blogspot.com/ News After Newspapers,] Brattleboro, Vt. (ex-daily publisher) <br />
#[http://www.clickshare.com/aboutus/management.shtml Lerner, Richard,] CEO, [http://www.clickshare.com/aboutus Clickshare Service Corp.,] Amherst, Mass.<br />
#[http://journalism.missouri.edu/news/2006/09-08-debra-mason.html Mason, Debra L.,] Center on Religion, the Professions and the Public, Columbia, Mo.<br />
#[http://journalism.unr.edu/fsMensing.htm Mensing, Donica H.,] professor, Reynolds School of Journalism, Univ. of Nevada-Reno<br />
#[http://journalism.missouri.edu/faculty/dean-mills.html Mills, Dean,] Missouri School of Journalism dean, Columbia, Mo. <br />
#[http://www.betterbuydesign.com/resources.html Mott, Steve,] principal, Better By Design, Stamford, Conn. (ex-senior VP, electronic commerce, Mastercard Corp.)<br />
#Newton, Peter, vp business development, [http://www.helium.com/ Helium.com,] Andover, Mass.<br />
#[http://www.osdergroup.com/leadership/4/elizabeth-osder Osder, Elizabeth,] principal, [http://www.osdergroup.com The Osder Group,] (former Yahoo director, local/social media)<br />
#[http://densmore.newshare.com/wiki/index.php/Blueprint-participants-chuck_peters Peters, Chuck,] president/CEO, Gazette Communications, Cedar Rapids, Iowa (tentative) <br />
#Picht, Randy, bureau chief, The Associated Press, Kansas City, Mo.<br />
#[http://www.halplotkin.com/ Plotkin, Hal,] founder, [http://www.centerformediachange.com/ Center for Media Change, Inc.], editor, [http://www.reelchanges.org/ ReelChanges.org], fiscal sponsor, [http://www.spot.us/ Spot.US]<br />
#Saltz, Howard, vp-content development, MediaNews Group Interactive, Denver, Colo. <br />
#Schermer, Greg, vp-interactive media, Lee Enterprises, Davenport, Iowa <br />
#Shackelford, Tiffany, Phase2 Technologies, Alexandria, Va. (former Online News Assn. director)<br />
#Sims, Norman, professor/principal investigator, The Media Giraffe Project, Univ. of Mass., Amherst, Mass.<br />
#[http://www.grady.uga.edu/resources.php?page=facultyandstaff_profiles.inc.php%7Cfac_ID=170 Soloski, John,] professor, Grady College, University of Georgia, Atlanta, Ga. (newspaper economics expert)<br />
#Spencer, Jim, founder, [http://journalism.missouri.edu/2008/schedule/event-newsy-video.html Newsy.com,] Columbia, Mo. (founding vp, Ask Jeeves/MSNBC)<br />
#Stern, Reuben, managing editor, ''The Missourian,'' D.W. Reynolds Journalism Institute, Columbia, Mo.<br />
#[http://multimedia.journalism.berkeley.edu/people/jstevens/ Stevens, Jane,] 2008-2009 Fellow, [http://rji.missouri.edu/fellows-program/stevens-j/index.php Donald W. Reynolds Journalism Institute,] Columbia, Mo. <br />
#Stites, Tom, [http://www.banyanproject.com The Banyan Project] and consulting editor, Center for Public Integrity, Washington, D.C. <br />
#Sussman, Emily, founder, [http://carpemedia.net/about-2/ <i>Carpe Media,</i>] Columbia, Mo. <br />
#[http://www.linkedin.com/in/typaldos Typaldos, Cynthia,] founder, Kachingle - "crowdfunding change", Silicon Valley, cynthia.typaldos@kachingle.com<br />
#Vander Clute, Jeff, founder, Avanoo Inc., Semantic Computing Framework, San Francisco, Calif. <br />
#Ward, Richard, CEO, [http://www.centramart.net CentraMart,] Kansas City, Mo. <br />
#[http://journalism.missouri.edu/staff/rob-weir.html Weir, Robert B.,] Knight Chair Editing Fellow, <i>The Columbia Missourian</i>, Columbia, Mo. <br />
#Westphal, David, USC-Annenberg School for Communications, Los Angeles (former McClatchy Washington, D.C. bureau chief) <br />
#[http://journalism.missouri.edu/faculty/lee-wilkins.html Wilkins, Lee,] professor, Missouri School of Journalism, and director, [http://densmore.newshare.com/wiki/index.php/Blueprint-program-privacy RJI Privacy Study]<br />
#Winters, William L., Ph.D., journalism consultant to the Donald W. Reynolds Foundation, Naples, Fla.<br />
<br><br />
<br />
==VIRTUAL PARTICIPANTS==<br />
<br />
*Evslin, Tom, former ceo AT&T-Interchange ''("The network economy")''<br />
*[http://www.drm.com/attorney/bio/thomasMoody Moody, Thomas,] attorney, Downs Rachlin Martin PLLC, Burlington, Vt. [http://newshare.com/wiki/index.php/Blueprint-resources-l3c ''(Vermont L3C expert)'']<br />
*[http://www.searls.com/dochome.html Searls, Doc,] director, Vendor Relationship Management Project[http://cyber.law.harvard.edu/projectvrm/Main_Page (Project VRM),] Berkman Center, Harvard Univ., Cambridge, Mass. (also editor, [http://www.linuxjournal.com/node/1000035 ''Linux Journal'')]<br />
<br />
==LIKELY ATTENDING==<br />
<br />
*Kramer, Staci, editor, PaidContent.org, St. Louis, Mo. <br />
*Lucas, Charlotte-Anne, professor, University of Nevada-Las Vegas <br />
*[http://www.womcom.org/awcconferences/2006/KSC/events/tonda_rush.htm Rush, Tonda,] attorney, former CEO, National Newspaper Association, Kansas City, Mo.<br />
<br><br />
<br />
==ADVISORS (in formation)==<br />
#[http://www.blindergroup.com/background-mlb.shtml Blinder, Mike,] principal, [http://www.blindergroup.com/ The Blinder Group] New Port Richie, Fla. (online advertising strategies)<br />
*[http://www.law.missouri.edu/faculty/directory/crouchd.html Crouch, Dennis,] associate professor, University of Missouri Law School, Columbia, Mo. (expert on patents and electronic commerce) <br />
*Garretson, Kim, principal, [http://www.realistadvisory.com Realist Ventures & Advisory Services,] Minneapolis, Minn. <br />
*Kussmaul, Wes, founder Delphia Internet Service, Weston, Mass.<br />
#[http://www.mediagiraffe.org/mgprofiles/index.php?action=profile&id=277 Thompson, Matt,] Reynolds Journalism Institute fellow 2008-2009, Columbia, Mo. <br />
*Weaver, Howard, vice president-news, The McClatchy Co., Sacramento, Calif. <br><br />
<hr><br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-resources-l3c&diff=653Blueprint-resources-l3c2008-11-30T20:51:49Z<p>216.106.40.102: /* Could the IVP be organized as a low-profit, limited-liability company? */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
<br />
===''Building a collaborative, shared-user network''<br>December 3-5, 2008 / Reynolds Journalism Institute / Columbia, Missouri===<br />
<br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint CONFERENCE HOME] . . .<br />
<hr><br />
<br><br />
=''Could the IVP be organized as a low-profit, limited-liability company?''=<br />
<br />
'''A initial challenge faced by the Information Valet Project is to construct a form of ownership for the shared-user network which will be stable, fundable and yet not subject to the challenges of either charitable or Wall Street ownership. One option to consider could be incorporation using a new Vermont statute as a "low-profit, limited-liability company." Potential advantages:<br />
*<b>Profits are subservient to a requirement to achieve a social mission, and investors are explicitly aware of this.<br />
*The social mission makes it possible for foundations to loan or invest in the L3C as a "program-related investment."<br />
*Bylaws and management can be flexibly constructed to allow collaboration, different member classes and other features common to a co-operative.<br />
*Operating profits, after returning initial investment capital and funding R&D and reserves, could be directed to the social mission -- such as providing grants for investigative or other forms of civic journalism. <br />
To explore this concept, Tom Moody, of the law firm of Downs Rachlin Martin PLLC in Burlington, Vt., will join us via a Skype teleconference session to answer our questions about this idea. Moody is a co-author of the Vermont statute. Below, he provides background.<br><br />
<br />
-- Bill Densmore </b><br />
<hr><br />
<br />
="The L3C – Facilitating Socially Beneficial Investing"=<br />
<br />
''By Tom Moody / Attorney / Downs Rachlin Martin PLLC / Burlington, Vermont / tmoody@drm.com / 802-846-8316 <br>''<br />
<br />
==OVERVIEW==<br />
In April 2008, Vermont became the first state in the U.S. to enact a law enabling the formation of Low-Profit Limited Liability Companies. Also known by the abbreviation “L3C,” this new kind of business entity is designed to give socially oriented businesses greater access to capital.<br />
<br />
The advent of the L3C holds the promise that we will see more investment capital flowing to charitable organizations that are able to offer a “double bottom line” – a social benefit and a financial return. Private foundations and donor-advised funds will be most interested in investing in companies that are well managed, effectively advance their social mission, and have thoughtful financial plans for leveraging foundation capital. The companies that are able to create this kind of leverage will be giving private foundations the kind of long-term return they want to see – the possibility of some financial return, but, more importantly, long-term social benefits that will result from the organization’s expanded operations and greater financial self-sufficiency.<br />
<br />
Vermont's L3C act has national importance because an L3C organized under Vermont law can do business nationally, even internationally, under ordinary foreign entity qualification statutes. An L3C is essentially a for-profit, limited-liability company (LLC) that is organized primarily to pursue a social or charitable purpose. In a sense, it is a hybrid of a for-profit and non-profit organization, and has characteristics of each . . . it can have equity owners that have a right of distribution of profits and appreciation of the value of the business entity. <br />
<br />
<hr>'''More background appears below and in Moody's Sept. 2008 [http://newshare.com/pdf/trusts-and-estates-sept-2008.pdf article (PDF DOWNLOAD)] in [http://subscribers.trustsandestates.com/mag/estate_say_hello_0401/wall.html?return=http://subscribers.trustsandestates.com/mag/estate_say_hello_0401/index.html Trusts & Estates Magazine].'''<hr><br />
<br />
==BACKGROUND==<br />
<br />
An L3C is a for-profit limited liability company that is organized primarily to pursue some social or charitable purpose. It is taxed like any other for-profit entity, but it has an important advantage over other for-profit entities: It can accept program-related investments from private foundations. Accordingly, the principal purpose of the L3C is to combine foundation capital and private investor capital in enterprises that are significantly focused on charitable or educational mission, but which have equity owners who will receive a return on the investment should the enterprise become profitable.<br />
<br />
===Program-Related Investing===<br />
At the core of the L3C lies the concept of program-related investment (“PRI”) by private foundations. Generally speaking, private foundations are required under tax law to make grants to charitable programs of at least 5 percent of the foundation’s net assets. These grants are typically charitable contributions with “no strings attached” and offer little in the way of oversight by the foundation. As an alternative to a pure grant, tax regulations allow private foundations to satisfy the 5 percent requirement by making program-related investments.<br />
<br />
Stated briefly, a program-related investment is one in which: (a) the company receiving the investment significantly furthers one or more charitable or educational purposes, (b) no significant purpose of the company is the production of income or the appreciation of property, and (c) no significant purpose of the company is to accomplish one or more political or legislative purposes. <br />
<br />
Historically, program-related investments have been primarily in the form of low interest loans to non-profit corporations – typically in the range of 1 to 3 percent per annum. While the IRS has issued private letter rulings stating that equity investments in socially beneficial for-profit corporations can qualify as PRIs, there is an inherent inconsistency between the duties of officers and directors of a for-profit entity to maximize shareholder value and the IRS regulations providing that recipients of program-related investment must not have as a “significant purpose” the production of income or the appreciation of property.<br />
<br />
===The L3C Act===<br />
The concept of the L3C was developed, in part, as a solution to the clash between the duties and responsibilities of officers and directors of a for-profit entity and the PRI regulations, and, in part, to bring greater visibility to the benefits of program-related investment. <br />
<br />
An L3C is a limited liability company organized under the laws of the State of Vermont that meets the following criteria (upon formation and continuously during the life of the organization):<br />
<br />
*(A) The company significantly furthers the accomplishment of one or more charitable or educational purposes, and would not have been formed but for the company’s relationship to the accomplishment of charitable or educational purposes.<br />
<br />
*(B) No significant purpose of the company is the production of income or the appreciation of property; provided, however, that the fact that the company produces significant income or capital appreciation is not, in the absence of other factors, conclusive evidence of a significant purpose involving the production of income or the appreciation of property.<br />
<br />
*(C) The company is not organized to accomplish one or more political or legislative purposes.<br />
The language of the L3C Act comes directly out of the U.S. Treasury regulations defining the principal characteristics of a program-related investments. An L3C, therefore, is simply an limited liability company organized for a purpose that is aligned with the PRI regulations. In all other respects, its is governed by the Vermont Limited Liability Company Act. <br />
<br />
There is no special tax status associated with the L3C. An L3C is a taxable entity which can elect pass-through or corporate tax treatment. And, while the L3C does not have any special tax status, it signals to prospective charitable investors that the purposes for which the L3C were formed are consistent with the PRI regulations.<br />
<br />
Because the L3C Act is simply a modification to the Vermont Limited Liability Company Act, the tremendous flexibility that is available to a limited liability company is available when forming an L3C.<br />
<br />
===Attraction to Private Foundations===<br />
Private foundations are constantly looking for ways to maximize the value of their contributions. They are less concerned about return on investment than with the accomplishment of the social and charitable programs they are funding. The L3C is a compelling model because the foundation’s contribution is likely to be part of a broader financing strategy designed to build and expand the L3C’s social mission. Recipients of program-related investments will be operating with a secondary purpose of generating income to repay debt and/or a return for investors. This is likely to lead to more business-minded management, and, ultimately, an organization that is financially self-sustaining. <br />
<br />
Another significant difference between a charitable gift and an investment in an L3C (in the form of a low interest loan or equity investment), is that, in the latter case, the foundation’s loan or equity investment creates an on-going relationship with the charitable organization. A foundation seeking some measure of influence over the activities of the charitable organization would be able to exercise such influence in a variety of ways, including having a representative on the board, providing periodic input on the organization’s operating plan, and/or retaining approval rights with respect to certain activities that are outside the normal course of the organization’s operations.<br />
<br />
===Strategies for Using L3Cs===<br />
While there are a wide variety of ways in which the L3C structure could be used. At a very high level, I anticipate that we will see L3Cs used in the following ways: (i) newly created L3Cs, (ii) existing taxable non-profits and for-profit entities converting to L3Cs by merger, (iii) L3Cs being created as spin-offs of a portion of the operations of existing tax exempt non-profits, and (iv) the formation of social or charitable-focused investment funds. <br />
<ul><ul><br />
<br />
====A. Newly Created L3Cs====<br />
It is likely that many organizations will form L3Cs as new projects are developed or operations of an existing charitable organization are expanded. An example of this might be the creation of an L3C by an affordable housing development company for a new affordable housing project. In this industry, project companies are already a common means of holding and funding a discrete project. Another example might be a tax-exempt charitable organization that wants to expand by adding a new operation that is wishes to fund with program-related investment.<br />
<br />
====B. Conversion to L3C====<br />
While probably less common, we may see taxable non-profits and for-profit entities converting to L3Cs because (i) they are only marginally profitable and (ii) they believe they can attract more capital through the L3C model than a for-profit model. Such a conversion would be accomplished by merging the existing entity into a Vermont L3C.<br />
<br />
====C. Spin Offs====<br />
The third model – the spin off – is likely to be used widely by existing tax-exempt organizations that do not want to lose the stream of contributions from their existing donors, but have identified a revenue-generating part of their operations that could be expanded, and potentially become profitable, with additional investment capital. An example of this might be a recycling company that believes that it could generate substantial revenue from the sale of recycled metals – copper, bronze – if it had the resources to expand its collection and sales efforts. The non-profit entity would transfer the assets relating to the recycled metals part of the operation into an L3C that is formed as a subsidiary of the non-profit. This structure would enable the L3C to explore a variety of capital structures to attract capital from private foundations in order to expand the mission of the non-profit with PRI funding.<br />
<br />
====D. Socially Oriented Investment Fund====<br />
We will also see L3Cs organized as investment funds created for the purpose of making program-related investments. Such funds would be managed in a way that satisfies the mission objectives of its fund participants and satisfies the criteria for program-related investment. These funds would be created as L3Cs. Fund investors would be members of the L3C with membership interests similar to any other limited liability company. As such, they would have limited liability and pass-through tax treatment. Such funds would take the members’ pooled investment capital and make below-market interest rate loans and/or equity investments in companies falling within the mission of the fund participants. The L3C would, in all other respects, function like an ordinary private equity fund. It would add a measure of convenience to managers of foundations who do not want to evaluate and monitor individual PRI alternatives on a company-by-company basis. A socially-oriented L3C venture investment fund would serve the very useful function of creating a pool of PRI capital to be deployed for the benefit of important social and charitable causes.<br />
</ul></ul><br />
<br />
===Leveraging Foundation Investment===<br />
<br />
Perhaps the most compelling case for the use of L3Cs lies in the prospect that private foundation funding will help attract angel and venture capital investment, and even bank loans, on market terms. Used in this way, foundation investment is not simply applied to operating expenses. Instead, foundation investment helps create an equity cushion enabling the L3C to bring in additional capital from more conventional lending and equity sources. In such instances, the foundation investment could be in the form of a subordinated loan or junior equity investment. Commercial lenders or venture investors would then come in on market terms. There are many possible capital structures that could be devised to accommodate differing levels of risk and differing levels of expected financial return. <br />
<br />
The kind of outside capital that would be attracted to a low-profit company would in part be a function of the industry and possible exit scenarios. For example, a company doing R&D on a groundbreaking drug would be a candidate for venture investment – by virtue of the possibility of a significant liquidity event in the future. By contrast, a low-profit company in the recycling industry would more likely be a candidate for a below-market-rate loan from a foundation which is used to leverage commercial bank debt – because its revenue stream is likely to be from operations, not from a future sale of the entity.<br />
<br />
===Conclusion===<br />
<br />
The advent of the L3C holds the promise that we will see more investment capital flowing to charitable organizations that are able to offer a “double bottom line” – a social benefit and a financial return. Private foundations and donor-advised funds will be most interested in investing in companies that are well managed, effectively advance their social mission, and have thoughtful financial plans for leveraging foundation capital. The companies that are able to create this kind of leverage will be giving private foundations the kind of long-term return they want to see – the possibility of some financial return, but, more importantly, long-term social benefits that will result from the organization’s expanded operations and greater financial self-sufficiency.</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-resources-l3c&diff=652Blueprint-resources-l3c2008-11-30T20:51:21Z<p>216.106.40.102: /* Could the IVP be organized as a low-profit, limited-liability company? */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
<br />
===''Building a collaborative, shared-user network''<br>December 3-5, 2008 / Reynolds Journalism Institute / Columbia, Missouri===<br />
<br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint CONFERENCE HOME] . . .<br />
<hr><br />
<br><br />
=''Could the IVP be organized as a low-profit, limited-liability company?''=<br />
<br />
'''A initial challenge faced by the Information Valet Project is to construct a former of ownership for the shared-user network which will be stable, fundable and yet not subject to the challenges of either charitable or Wall Street ownership. One option to consider could be incorporation using a new Vermont statute as a "low-profit, limited-liability company." Potential advantages:<br />
*<b>Profits are subservient to a requirement to achieve a social mission, and investors are explicitly aware of this.<br />
*The social mission makes it possible for foundations to loan or invest in the L3C as a "program-related investment."<br />
*Bylaws and management can be flexibly constructed to allow collaboration, different member classes and other features common to a co-operative.<br />
*Operating profits, after returning initial investment capital and funding R&D and reserves, could be directed to the social mission -- such as providing grants for investigative or other forms of civic journalism. <br />
To explore this concept, Tom Moody, of the law firm of Downs Rachlin Martin PLLC in Burlington, Vt., will join us via a Skype teleconference session to answer our questions about this idea. Moody is a co-author of the Vermont statute. Below, he provides background.<br><br />
<br />
-- Bill Densmore </b><br />
<hr><br />
<br />
="The L3C – Facilitating Socially Beneficial Investing"=<br />
<br />
''By Tom Moody / Attorney / Downs Rachlin Martin PLLC / Burlington, Vermont / tmoody@drm.com / 802-846-8316 <br>''<br />
<br />
==OVERVIEW==<br />
In April 2008, Vermont became the first state in the U.S. to enact a law enabling the formation of Low-Profit Limited Liability Companies. Also known by the abbreviation “L3C,” this new kind of business entity is designed to give socially oriented businesses greater access to capital.<br />
<br />
The advent of the L3C holds the promise that we will see more investment capital flowing to charitable organizations that are able to offer a “double bottom line” – a social benefit and a financial return. Private foundations and donor-advised funds will be most interested in investing in companies that are well managed, effectively advance their social mission, and have thoughtful financial plans for leveraging foundation capital. The companies that are able to create this kind of leverage will be giving private foundations the kind of long-term return they want to see – the possibility of some financial return, but, more importantly, long-term social benefits that will result from the organization’s expanded operations and greater financial self-sufficiency.<br />
<br />
Vermont's L3C act has national importance because an L3C organized under Vermont law can do business nationally, even internationally, under ordinary foreign entity qualification statutes. An L3C is essentially a for-profit, limited-liability company (LLC) that is organized primarily to pursue a social or charitable purpose. In a sense, it is a hybrid of a for-profit and non-profit organization, and has characteristics of each . . . it can have equity owners that have a right of distribution of profits and appreciation of the value of the business entity. <br />
<br />
<hr>'''More background appears below and in Moody's Sept. 2008 [http://newshare.com/pdf/trusts-and-estates-sept-2008.pdf article (PDF DOWNLOAD)] in [http://subscribers.trustsandestates.com/mag/estate_say_hello_0401/wall.html?return=http://subscribers.trustsandestates.com/mag/estate_say_hello_0401/index.html Trusts & Estates Magazine].'''<hr><br />
<br />
==BACKGROUND==<br />
<br />
An L3C is a for-profit limited liability company that is organized primarily to pursue some social or charitable purpose. It is taxed like any other for-profit entity, but it has an important advantage over other for-profit entities: It can accept program-related investments from private foundations. Accordingly, the principal purpose of the L3C is to combine foundation capital and private investor capital in enterprises that are significantly focused on charitable or educational mission, but which have equity owners who will receive a return on the investment should the enterprise become profitable.<br />
<br />
===Program-Related Investing===<br />
At the core of the L3C lies the concept of program-related investment (“PRI”) by private foundations. Generally speaking, private foundations are required under tax law to make grants to charitable programs of at least 5 percent of the foundation’s net assets. These grants are typically charitable contributions with “no strings attached” and offer little in the way of oversight by the foundation. As an alternative to a pure grant, tax regulations allow private foundations to satisfy the 5 percent requirement by making program-related investments.<br />
<br />
Stated briefly, a program-related investment is one in which: (a) the company receiving the investment significantly furthers one or more charitable or educational purposes, (b) no significant purpose of the company is the production of income or the appreciation of property, and (c) no significant purpose of the company is to accomplish one or more political or legislative purposes. <br />
<br />
Historically, program-related investments have been primarily in the form of low interest loans to non-profit corporations – typically in the range of 1 to 3 percent per annum. While the IRS has issued private letter rulings stating that equity investments in socially beneficial for-profit corporations can qualify as PRIs, there is an inherent inconsistency between the duties of officers and directors of a for-profit entity to maximize shareholder value and the IRS regulations providing that recipients of program-related investment must not have as a “significant purpose” the production of income or the appreciation of property.<br />
<br />
===The L3C Act===<br />
The concept of the L3C was developed, in part, as a solution to the clash between the duties and responsibilities of officers and directors of a for-profit entity and the PRI regulations, and, in part, to bring greater visibility to the benefits of program-related investment. <br />
<br />
An L3C is a limited liability company organized under the laws of the State of Vermont that meets the following criteria (upon formation and continuously during the life of the organization):<br />
<br />
*(A) The company significantly furthers the accomplishment of one or more charitable or educational purposes, and would not have been formed but for the company’s relationship to the accomplishment of charitable or educational purposes.<br />
<br />
*(B) No significant purpose of the company is the production of income or the appreciation of property; provided, however, that the fact that the company produces significant income or capital appreciation is not, in the absence of other factors, conclusive evidence of a significant purpose involving the production of income or the appreciation of property.<br />
<br />
*(C) The company is not organized to accomplish one or more political or legislative purposes.<br />
The language of the L3C Act comes directly out of the U.S. Treasury regulations defining the principal characteristics of a program-related investments. An L3C, therefore, is simply an limited liability company organized for a purpose that is aligned with the PRI regulations. In all other respects, its is governed by the Vermont Limited Liability Company Act. <br />
<br />
There is no special tax status associated with the L3C. An L3C is a taxable entity which can elect pass-through or corporate tax treatment. And, while the L3C does not have any special tax status, it signals to prospective charitable investors that the purposes for which the L3C were formed are consistent with the PRI regulations.<br />
<br />
Because the L3C Act is simply a modification to the Vermont Limited Liability Company Act, the tremendous flexibility that is available to a limited liability company is available when forming an L3C.<br />
<br />
===Attraction to Private Foundations===<br />
Private foundations are constantly looking for ways to maximize the value of their contributions. They are less concerned about return on investment than with the accomplishment of the social and charitable programs they are funding. The L3C is a compelling model because the foundation’s contribution is likely to be part of a broader financing strategy designed to build and expand the L3C’s social mission. Recipients of program-related investments will be operating with a secondary purpose of generating income to repay debt and/or a return for investors. This is likely to lead to more business-minded management, and, ultimately, an organization that is financially self-sustaining. <br />
<br />
Another significant difference between a charitable gift and an investment in an L3C (in the form of a low interest loan or equity investment), is that, in the latter case, the foundation’s loan or equity investment creates an on-going relationship with the charitable organization. A foundation seeking some measure of influence over the activities of the charitable organization would be able to exercise such influence in a variety of ways, including having a representative on the board, providing periodic input on the organization’s operating plan, and/or retaining approval rights with respect to certain activities that are outside the normal course of the organization’s operations.<br />
<br />
===Strategies for Using L3Cs===<br />
While there are a wide variety of ways in which the L3C structure could be used. At a very high level, I anticipate that we will see L3Cs used in the following ways: (i) newly created L3Cs, (ii) existing taxable non-profits and for-profit entities converting to L3Cs by merger, (iii) L3Cs being created as spin-offs of a portion of the operations of existing tax exempt non-profits, and (iv) the formation of social or charitable-focused investment funds. <br />
<ul><ul><br />
<br />
====A. Newly Created L3Cs====<br />
It is likely that many organizations will form L3Cs as new projects are developed or operations of an existing charitable organization are expanded. An example of this might be the creation of an L3C by an affordable housing development company for a new affordable housing project. In this industry, project companies are already a common means of holding and funding a discrete project. Another example might be a tax-exempt charitable organization that wants to expand by adding a new operation that is wishes to fund with program-related investment.<br />
<br />
====B. Conversion to L3C====<br />
While probably less common, we may see taxable non-profits and for-profit entities converting to L3Cs because (i) they are only marginally profitable and (ii) they believe they can attract more capital through the L3C model than a for-profit model. Such a conversion would be accomplished by merging the existing entity into a Vermont L3C.<br />
<br />
====C. Spin Offs====<br />
The third model – the spin off – is likely to be used widely by existing tax-exempt organizations that do not want to lose the stream of contributions from their existing donors, but have identified a revenue-generating part of their operations that could be expanded, and potentially become profitable, with additional investment capital. An example of this might be a recycling company that believes that it could generate substantial revenue from the sale of recycled metals – copper, bronze – if it had the resources to expand its collection and sales efforts. The non-profit entity would transfer the assets relating to the recycled metals part of the operation into an L3C that is formed as a subsidiary of the non-profit. This structure would enable the L3C to explore a variety of capital structures to attract capital from private foundations in order to expand the mission of the non-profit with PRI funding.<br />
<br />
====D. Socially Oriented Investment Fund====<br />
We will also see L3Cs organized as investment funds created for the purpose of making program-related investments. Such funds would be managed in a way that satisfies the mission objectives of its fund participants and satisfies the criteria for program-related investment. These funds would be created as L3Cs. Fund investors would be members of the L3C with membership interests similar to any other limited liability company. As such, they would have limited liability and pass-through tax treatment. Such funds would take the members’ pooled investment capital and make below-market interest rate loans and/or equity investments in companies falling within the mission of the fund participants. The L3C would, in all other respects, function like an ordinary private equity fund. It would add a measure of convenience to managers of foundations who do not want to evaluate and monitor individual PRI alternatives on a company-by-company basis. A socially-oriented L3C venture investment fund would serve the very useful function of creating a pool of PRI capital to be deployed for the benefit of important social and charitable causes.<br />
</ul></ul><br />
<br />
===Leveraging Foundation Investment===<br />
<br />
Perhaps the most compelling case for the use of L3Cs lies in the prospect that private foundation funding will help attract angel and venture capital investment, and even bank loans, on market terms. Used in this way, foundation investment is not simply applied to operating expenses. Instead, foundation investment helps create an equity cushion enabling the L3C to bring in additional capital from more conventional lending and equity sources. In such instances, the foundation investment could be in the form of a subordinated loan or junior equity investment. Commercial lenders or venture investors would then come in on market terms. There are many possible capital structures that could be devised to accommodate differing levels of risk and differing levels of expected financial return. <br />
<br />
The kind of outside capital that would be attracted to a low-profit company would in part be a function of the industry and possible exit scenarios. For example, a company doing R&D on a groundbreaking drug would be a candidate for venture investment – by virtue of the possibility of a significant liquidity event in the future. By contrast, a low-profit company in the recycling industry would more likely be a candidate for a below-market-rate loan from a foundation which is used to leverage commercial bank debt – because its revenue stream is likely to be from operations, not from a future sale of the entity.<br />
<br />
===Conclusion===<br />
<br />
The advent of the L3C holds the promise that we will see more investment capital flowing to charitable organizations that are able to offer a “double bottom line” – a social benefit and a financial return. Private foundations and donor-advised funds will be most interested in investing in companies that are well managed, effectively advance their social mission, and have thoughtful financial plans for leveraging foundation capital. The companies that are able to create this kind of leverage will be giving private foundations the kind of long-term return they want to see – the possibility of some financial return, but, more importantly, long-term social benefits that will result from the organization’s expanded operations and greater financial self-sufficiency.</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-resources-l3c&diff=651Blueprint-resources-l3c2008-11-30T20:50:45Z<p>216.106.40.102: /* "The L3C – Facilitating Socially Beneficial Investing" */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
<br />
===''Building a collaborative, shared-user network''<br>December 3-5, 2008 / Reynolds Journalism Institute / Columbia, Missouri===<br />
<br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint CONFERENCE HOME] . . .<br />
<hr><br />
<br><br />
=Could the IVP be organized as a low-profit, limited-liability company?=<br />
<br />
'''A initial challenge faced by the Information Valet Project is to construct a former of ownership for the shared-user network which will be stable, fundable and yet not subject to the challenges of either charitable or Wall Street ownership. One option to consider could be incorporation using a new Vermont statute as a "low-profit, limited-liability company." Potential advantages:<br />
*<b>Profits are subservient to a requirement to achieve a social mission, and investors are explicitly aware of this.<br />
*The social mission makes it possible for foundations to loan or invest in the L3C as a "program-related investment."<br />
*Bylaws and management can be flexibly constructed to allow collaboration, different member classes and other features common to a co-operative.<br />
*Operating profits, after returning initial investment capital and funding R&D and reserves, could be directed to the social mission -- such as providing grants for investigative or other forms of civic journalism. <br />
To explore this concept, Tom Moody, of the law firm of Downs Rachlin Martin PLLC in Burlington, Vt., will join us via a Skype teleconference session to answer our questions about this idea. Moody is a co-author of the Vermont statute. Below, he provides background.<br><br />
<br />
-- Bill Densmore </b><br />
<hr><br />
<br />
="The L3C – Facilitating Socially Beneficial Investing"=<br />
<br />
''By Tom Moody / Attorney / Downs Rachlin Martin PLLC / Burlington, Vermont / tmoody@drm.com / 802-846-8316 <br>''<br />
<br />
==OVERVIEW==<br />
In April 2008, Vermont became the first state in the U.S. to enact a law enabling the formation of Low-Profit Limited Liability Companies. Also known by the abbreviation “L3C,” this new kind of business entity is designed to give socially oriented businesses greater access to capital.<br />
<br />
The advent of the L3C holds the promise that we will see more investment capital flowing to charitable organizations that are able to offer a “double bottom line” – a social benefit and a financial return. Private foundations and donor-advised funds will be most interested in investing in companies that are well managed, effectively advance their social mission, and have thoughtful financial plans for leveraging foundation capital. The companies that are able to create this kind of leverage will be giving private foundations the kind of long-term return they want to see – the possibility of some financial return, but, more importantly, long-term social benefits that will result from the organization’s expanded operations and greater financial self-sufficiency.<br />
<br />
Vermont's L3C act has national importance because an L3C organized under Vermont law can do business nationally, even internationally, under ordinary foreign entity qualification statutes. An L3C is essentially a for-profit, limited-liability company (LLC) that is organized primarily to pursue a social or charitable purpose. In a sense, it is a hybrid of a for-profit and non-profit organization, and has characteristics of each . . . it can have equity owners that have a right of distribution of profits and appreciation of the value of the business entity. <br />
<br />
<hr>'''More background appears below and in Moody's Sept. 2008 [http://newshare.com/pdf/trusts-and-estates-sept-2008.pdf article (PDF DOWNLOAD)] in [http://subscribers.trustsandestates.com/mag/estate_say_hello_0401/wall.html?return=http://subscribers.trustsandestates.com/mag/estate_say_hello_0401/index.html Trusts & Estates Magazine].'''<hr><br />
<br />
==BACKGROUND==<br />
<br />
An L3C is a for-profit limited liability company that is organized primarily to pursue some social or charitable purpose. It is taxed like any other for-profit entity, but it has an important advantage over other for-profit entities: It can accept program-related investments from private foundations. Accordingly, the principal purpose of the L3C is to combine foundation capital and private investor capital in enterprises that are significantly focused on charitable or educational mission, but which have equity owners who will receive a return on the investment should the enterprise become profitable.<br />
<br />
===Program-Related Investing===<br />
At the core of the L3C lies the concept of program-related investment (“PRI”) by private foundations. Generally speaking, private foundations are required under tax law to make grants to charitable programs of at least 5 percent of the foundation’s net assets. These grants are typically charitable contributions with “no strings attached” and offer little in the way of oversight by the foundation. As an alternative to a pure grant, tax regulations allow private foundations to satisfy the 5 percent requirement by making program-related investments.<br />
<br />
Stated briefly, a program-related investment is one in which: (a) the company receiving the investment significantly furthers one or more charitable or educational purposes, (b) no significant purpose of the company is the production of income or the appreciation of property, and (c) no significant purpose of the company is to accomplish one or more political or legislative purposes. <br />
<br />
Historically, program-related investments have been primarily in the form of low interest loans to non-profit corporations – typically in the range of 1 to 3 percent per annum. While the IRS has issued private letter rulings stating that equity investments in socially beneficial for-profit corporations can qualify as PRIs, there is an inherent inconsistency between the duties of officers and directors of a for-profit entity to maximize shareholder value and the IRS regulations providing that recipients of program-related investment must not have as a “significant purpose” the production of income or the appreciation of property.<br />
<br />
===The L3C Act===<br />
The concept of the L3C was developed, in part, as a solution to the clash between the duties and responsibilities of officers and directors of a for-profit entity and the PRI regulations, and, in part, to bring greater visibility to the benefits of program-related investment. <br />
<br />
An L3C is a limited liability company organized under the laws of the State of Vermont that meets the following criteria (upon formation and continuously during the life of the organization):<br />
<br />
*(A) The company significantly furthers the accomplishment of one or more charitable or educational purposes, and would not have been formed but for the company’s relationship to the accomplishment of charitable or educational purposes.<br />
<br />
*(B) No significant purpose of the company is the production of income or the appreciation of property; provided, however, that the fact that the company produces significant income or capital appreciation is not, in the absence of other factors, conclusive evidence of a significant purpose involving the production of income or the appreciation of property.<br />
<br />
*(C) The company is not organized to accomplish one or more political or legislative purposes.<br />
The language of the L3C Act comes directly out of the U.S. Treasury regulations defining the principal characteristics of a program-related investments. An L3C, therefore, is simply an limited liability company organized for a purpose that is aligned with the PRI regulations. In all other respects, its is governed by the Vermont Limited Liability Company Act. <br />
<br />
There is no special tax status associated with the L3C. An L3C is a taxable entity which can elect pass-through or corporate tax treatment. And, while the L3C does not have any special tax status, it signals to prospective charitable investors that the purposes for which the L3C were formed are consistent with the PRI regulations.<br />
<br />
Because the L3C Act is simply a modification to the Vermont Limited Liability Company Act, the tremendous flexibility that is available to a limited liability company is available when forming an L3C.<br />
<br />
===Attraction to Private Foundations===<br />
Private foundations are constantly looking for ways to maximize the value of their contributions. They are less concerned about return on investment than with the accomplishment of the social and charitable programs they are funding. The L3C is a compelling model because the foundation’s contribution is likely to be part of a broader financing strategy designed to build and expand the L3C’s social mission. Recipients of program-related investments will be operating with a secondary purpose of generating income to repay debt and/or a return for investors. This is likely to lead to more business-minded management, and, ultimately, an organization that is financially self-sustaining. <br />
<br />
Another significant difference between a charitable gift and an investment in an L3C (in the form of a low interest loan or equity investment), is that, in the latter case, the foundation’s loan or equity investment creates an on-going relationship with the charitable organization. A foundation seeking some measure of influence over the activities of the charitable organization would be able to exercise such influence in a variety of ways, including having a representative on the board, providing periodic input on the organization’s operating plan, and/or retaining approval rights with respect to certain activities that are outside the normal course of the organization’s operations.<br />
<br />
===Strategies for Using L3Cs===<br />
While there are a wide variety of ways in which the L3C structure could be used. At a very high level, I anticipate that we will see L3Cs used in the following ways: (i) newly created L3Cs, (ii) existing taxable non-profits and for-profit entities converting to L3Cs by merger, (iii) L3Cs being created as spin-offs of a portion of the operations of existing tax exempt non-profits, and (iv) the formation of social or charitable-focused investment funds. <br />
<ul><ul><br />
<br />
====A. Newly Created L3Cs====<br />
It is likely that many organizations will form L3Cs as new projects are developed or operations of an existing charitable organization are expanded. An example of this might be the creation of an L3C by an affordable housing development company for a new affordable housing project. In this industry, project companies are already a common means of holding and funding a discrete project. Another example might be a tax-exempt charitable organization that wants to expand by adding a new operation that is wishes to fund with program-related investment.<br />
<br />
====B. Conversion to L3C====<br />
While probably less common, we may see taxable non-profits and for-profit entities converting to L3Cs because (i) they are only marginally profitable and (ii) they believe they can attract more capital through the L3C model than a for-profit model. Such a conversion would be accomplished by merging the existing entity into a Vermont L3C.<br />
<br />
====C. Spin Offs====<br />
The third model – the spin off – is likely to be used widely by existing tax-exempt organizations that do not want to lose the stream of contributions from their existing donors, but have identified a revenue-generating part of their operations that could be expanded, and potentially become profitable, with additional investment capital. An example of this might be a recycling company that believes that it could generate substantial revenue from the sale of recycled metals – copper, bronze – if it had the resources to expand its collection and sales efforts. The non-profit entity would transfer the assets relating to the recycled metals part of the operation into an L3C that is formed as a subsidiary of the non-profit. This structure would enable the L3C to explore a variety of capital structures to attract capital from private foundations in order to expand the mission of the non-profit with PRI funding.<br />
<br />
====D. Socially Oriented Investment Fund====<br />
We will also see L3Cs organized as investment funds created for the purpose of making program-related investments. Such funds would be managed in a way that satisfies the mission objectives of its fund participants and satisfies the criteria for program-related investment. These funds would be created as L3Cs. Fund investors would be members of the L3C with membership interests similar to any other limited liability company. As such, they would have limited liability and pass-through tax treatment. Such funds would take the members’ pooled investment capital and make below-market interest rate loans and/or equity investments in companies falling within the mission of the fund participants. The L3C would, in all other respects, function like an ordinary private equity fund. It would add a measure of convenience to managers of foundations who do not want to evaluate and monitor individual PRI alternatives on a company-by-company basis. A socially-oriented L3C venture investment fund would serve the very useful function of creating a pool of PRI capital to be deployed for the benefit of important social and charitable causes.<br />
</ul></ul><br />
<br />
===Leveraging Foundation Investment===<br />
<br />
Perhaps the most compelling case for the use of L3Cs lies in the prospect that private foundation funding will help attract angel and venture capital investment, and even bank loans, on market terms. Used in this way, foundation investment is not simply applied to operating expenses. Instead, foundation investment helps create an equity cushion enabling the L3C to bring in additional capital from more conventional lending and equity sources. In such instances, the foundation investment could be in the form of a subordinated loan or junior equity investment. Commercial lenders or venture investors would then come in on market terms. There are many possible capital structures that could be devised to accommodate differing levels of risk and differing levels of expected financial return. <br />
<br />
The kind of outside capital that would be attracted to a low-profit company would in part be a function of the industry and possible exit scenarios. For example, a company doing R&D on a groundbreaking drug would be a candidate for venture investment – by virtue of the possibility of a significant liquidity event in the future. By contrast, a low-profit company in the recycling industry would more likely be a candidate for a below-market-rate loan from a foundation which is used to leverage commercial bank debt – because its revenue stream is likely to be from operations, not from a future sale of the entity.<br />
<br />
===Conclusion===<br />
<br />
The advent of the L3C holds the promise that we will see more investment capital flowing to charitable organizations that are able to offer a “double bottom line” – a social benefit and a financial return. Private foundations and donor-advised funds will be most interested in investing in companies that are well managed, effectively advance their social mission, and have thoughtful financial plans for leveraging foundation capital. The companies that are able to create this kind of leverage will be giving private foundations the kind of long-term return they want to see – the possibility of some financial return, but, more importantly, long-term social benefits that will result from the organization’s expanded operations and greater financial self-sufficiency.</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-program&diff=608Blueprint-program2008-11-30T16:20:13Z<p>216.106.40.102: /* 7:30 p.m. -- 8:30 p.m. -- Friday preview */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
==The Information Valet Project:==<br />
=<b>Blueprinting the shared user/value network</b>=<br />
===December 3-5, 2008<br>Reynolds Journalism Institute<br>Columbia, Missouri===<br />
<br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-late REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint HOME PAGE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-participants . . . WHO'S COMING]<br />
<br />
<br />
<hr><br />
[[Image:Rji-ideas.jpg|thumb|150px|left|[]]]<br />
[[Image:Rji-working.jpg|thumb|150px|right|[]]]<br />
<b>A senior-level strategy session designed to blueprint the law, ownership, management, marketing and technology of a [http://informationvalet.wordpress.com/about/ shared-user network] for user-centric demographics, privacy-protected purchasing and advertising exchange and compensation. Come help make the market for digital information.</b><br />
<hr><br />
<br />
=PROGRAM/SCHEDULE=<br />
Subject to change. Check this page for updates. <b>IMPORTANT: All proceedings of "Blueprinting the Information Valet Economy" are "on the record." Some sessions at the hotel and in the Fred W. Smith Forum (Room 200) will be video or audio taped.</b><br />
<br />
*Collaborators and participants [http://densmore.newshare.com/wiki/index.php/Blueprint-travel fly in] on Wednesday, Dec. 3, and register at the conference hotel venue, the [http://densmore.newshare.com/wiki/index.php/Blueprint-lodging The Hampton Inn.]<br />
<br />
===<u>WEDNESDAY</u>===<br />
<br />
*1:30 p.m.-3 p.m. -- Tours of Reynolds Journalism Institute and Futures Lab available by request. (Please email your interest) <br />
<br />
<b>At the Hampton Inn hotel . . . </b><br />
<br />
====4 p.m. -- Registration available (at hotel)====<br />
<br />
====4 p.m.-5 p.m. -- Pre-summit discussions (Hampton Inn)==== <br />
*''Open house for participants who have special projects they want to showcase.''<br />
<br />
====5 p.m.-6 p.m. -- Who's in the room, and why? (Hampton Inn: Columbia Room)====<br />
*''A circle-round convening of the member/collaborator group. Each collaborator joins us because they bring something specific to the strategic development process. Sort out goals and objectives for the IVSC; identify task groups: legal/corporate, marketing, engineering, financial/settlement, privacy/demographics, business models and others. Who's in the room, what do we bring, what do we want to take away?''<br />
<br />
====6 p.m.-7 p.m. -- Buffet dinner (at the hotel)====<br />
*''Participants are encouraged to consult the registration list and choose to form shared-interest tables and begin discussion.'' <br />
<br />
====7 p.m.-7:30 p.m. -- "The Mizzou Role: Identifying the Problem and the Opportunity"====<br />
*''Why is Columbia, Missouri, the starting point for creating the new information economy? An introduction by Dean Mills, dean of the Missouri Journalism School; Pam Johnson, director, Donald W. Reynolds Journalism Institute and [http://newshare.typepad.com/about.html Bill Densmore,] Reynolds Journalism Institute fellow and Information Valet Project principal convener; <br />
====7:30 p.m.-8 p.m. -- [http://densmore.newshare.com/wiki/index.php/Blueprint-program-privacy "Negotiating Privacy in the 21st Century"] -- Prof. Lee Wilkins====<br />
*''Missouri School of Journalism Prof. Lee Wilkins outlines plans for research and a survey of public attitudes toward privacy. How it is valued, and how it might be traded? She'll follow with a Q&A to gather advice for methodology and questions.''<br />
<br />
===<u>THURSDAY</u>===<br />
<br />
Continental breakfast at the Hampton Inn; informal networking at hotel<br />
<br />
*8:00 a.m. -- Shuttle van(s) leave for Reynolds Journalism Institute (RJI) <br />
*8:30 a.m. -- Convene in the Fred W. Smith Forum, Room 200 at RJI<br />
<br />
==== 8:30 a.m.-9:30 a.m. / Risk/opportunity framing====<br />
''The Internet presents both opportunities and risks for information commerce. It permits the wildly efficient aggregation and sharing of civic, news and social information for important public purposes. At the same time, it is a channel through which invasive release of personal information can flow. Four co-participants briefly frame the range of issues (Eight minutes each, followed by discussion).''<br />
#Tom Evslin (via Skype) -- Networks matter <br />
#Steve Mott, BetterByDesign -- Exchanging value -- today's landscape<br />
#Lillie Coney, EPIC -- The price of privacy / regulation and law<br />
#Doc Searls, Berkman/Havard -- The new user-centric marketplace<br />
<br />
====9:30 a.m.-9:45 a.m. -- Networking, bio break (Room 200A)====<br />
*''Coffee/tea/snacks available at the first floor cafe''<br />
<br />
====9:45 a.m. 10:15 a.m. -- Roundtable-style convening====<br />
*Discussion: "Confirming the Opportunity: Identifying Task Groups" -- ''In a facilitated discussion, we confirm our initial framing of challenges and opportunities from Wednesday evening and Thursday's sessions. We then organize task group/break-out discussions to formulate a solution/development strategy. Task groups adjourn to small spaces throughout the Reynolds Journalism Institute for work sessions.''<br />
<br />
====10:30 a.m.-noon -- First Task Group work sessions====<br />
<br />
<ul><ul><br />
SUGGESTED BREAKOUTS AND POSSIBLE FACILITATORS (final topics/facilitators determined by consensus): <BR><br />
*(''Break-out rooms will be assigned on the fly'')<BR><br />
1. Legal/corporate form -- Michael Cook, Todd Eskelsen and Jon Hart<br><br />
2. Marketing -- Carole Christie and other(s) TBD<br><br />
3. Advertising -- Greg Schermer / Jim Bursch -- User-reward model, from inference to shared<br><br />
4. Content -- Syndication opportunities -- Newspaper Consortium / others <br><br />
5. Privacy/demographics/identity -- Lillie Coney, Doc Searls -- (Inviting reps from Project VRM / Info Card Foundation / Identity Commons / OpenID / Shibboleth <br><br />
6. Financial/settlement -- Steve Mott and others <br><br />
7. Technology / IP rights -- Jeff VanderClute, Elizabeth Osder and others <br><br />
8. Business Models -- Bill Densmore and others<br><br />
</ul></ul><br />
(Plus any other breakouts determined on the fly at 9:45 a.m. session)<br />
<ul><br />
<br />
====Noon-12:30 p.m. -- More informal discussion/walking facility/tour Futures Lab====<br />
*''Optional tour/discussion about the RJI research newsroom and testing facilities.'' (Can also start walking to Reynolds Alumni Center -- about four blocks)<br />
====12:30 p.m. -- Shuttle leaves for Reynolds Alumni Center for lunch====<br />
*''Scaling to the Network -- An Overview'' -- Liz Osder<br />
====1:45 p.m. -- Walk / shuttle back to RJI's Fred W. Smith Forum to reconvene====<br />
<br />
====2:00-3 p.m. -- Facilitated Discussion -- What did we learn in the AM?====<br />
*''Each breakout leader presents morning findings and explains agenda for afternoon sessions, if any. We look for patterns, synergies, overlaps, compatibilities among the findings in order to redirect afternoon breakouts.''<br />
<br />
====3:00 p.m.-3:15 p.m. -- Next-step breakouts -- We call breakouts for "next step" action determination====<br />
*''Morning leaders reconvene, or fresh breakouts are called.''<br />
<br />
====3:15-3:30 p.m. -- Bio break (Food/coffee available ($$) at J-Cafe, First Floor)====<br />
<br />
====3:30 p.m.-5:00 p.m. -- "Next step" breakouts convene: Action steps formulated.====<br />
*''Action steps are formulated for overnight consideration and presentation on Friday morning. Focus on concrete, achievable actions and commitments.''<br />
<br />
====*5 p.m.-6 p.m. -- Shuttles make roundtrip to the Hampton Inn for those who need to get to their room before supper.====<br />
<br />
===<u>Networking with National Newspaper Association board members</u>===<br />
<br />
====6:00 p.m. -- Pre-dinner networking - RJI Lobby (Room 100A)==== <br />
*''For the evening, we are joined by members of the National Newspaper Association board of directors, who are scheduled to meet separately on Friday. "Blueprinting" participants explain proposed action steps and seek feedback.''<br />
<br />
====6:30 p.m. -- Buffet dinner in RJI Lobby (Room 100A)====<br />
*''A varied buffet designed to allow the option of eating while standing (to facilitate conversation). There will also be tables, however.'' <br />
<br />
====7:30 p.m. -- 8:30 p.m. -- Friday preview====<br />
*''During dessert and coffee, rapid-fire headlines from breakout leaders reporting on proposed action steps, pending overnight consideration and exchange. This will last for up to an hour.''<br />
</ul><br />
<br />
====END OF THURSDAY PROGRAM -- Shuttle back to Hampton Inn, or . . . ====<br />
*''There are an array of student-oriented nightspots within a few blocks of the RJI. We'll provide a handout guide.''<br />
<br />
===<u>FRIDAY MORNING</u>===<br />
<br />
Breakfast again at Hampton Inn; Shuttle to the RJI's Fred W. Smith Forum. <br />
<br />
*8:30 a.m.-10 a.m. -- "Laying out the Blueprint" -- ''In a facilitated discussion, break-out designated reporters confirm their recommendations for next steps; we build consensus for action (or not) and responsibilities. Consider next meeting(s), virtual or physical.''<br />
<br />
*10 a.m. -- Optional adjournment for those who need to make the 11:25 a.m. Northwest Airlink departure from the Columbia airport.<br />
<br />
*10:15 a.m.-noon -- Task groups meet individually or together to continue mapping next steps. Box lunches available; shuttle to hotel available on continuous loop. <br />
<br />
<hr><br />
<h3>OPTIONAL AFTERNOON ACTIVITIES: </h3><br />
<li>Optional task-group meeting/discussion time (rooms available) <br />
<li>Briefing on [http://rji.missouri.edu/futures-lab/index.php Reynolds Futures Lab] initiatives, capabilities <br />
<br />
</ul></ul><hr><br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-program&diff=607Blueprint-program2008-11-30T16:18:06Z<p>216.106.40.102: /* 10:30 a.m.-noon -- First Task Group work sessions */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
==The Information Valet Project:==<br />
=<b>Blueprinting the shared user/value network</b>=<br />
===December 3-5, 2008<br>Reynolds Journalism Institute<br>Columbia, Missouri===<br />
<br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-late REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint HOME PAGE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-participants . . . WHO'S COMING]<br />
<br />
<br />
<hr><br />
[[Image:Rji-ideas.jpg|thumb|150px|left|[]]]<br />
[[Image:Rji-working.jpg|thumb|150px|right|[]]]<br />
<b>A senior-level strategy session designed to blueprint the law, ownership, management, marketing and technology of a [http://informationvalet.wordpress.com/about/ shared-user network] for user-centric demographics, privacy-protected purchasing and advertising exchange and compensation. Come help make the market for digital information.</b><br />
<hr><br />
<br />
=PROGRAM/SCHEDULE=<br />
Subject to change. Check this page for updates. <b>IMPORTANT: All proceedings of "Blueprinting the Information Valet Economy" are "on the record." Some sessions at the hotel and in the Fred W. Smith Forum (Room 200) will be video or audio taped.</b><br />
<br />
*Collaborators and participants [http://densmore.newshare.com/wiki/index.php/Blueprint-travel fly in] on Wednesday, Dec. 3, and register at the conference hotel venue, the [http://densmore.newshare.com/wiki/index.php/Blueprint-lodging The Hampton Inn.]<br />
<br />
===<u>WEDNESDAY</u>===<br />
<br />
*1:30 p.m.-3 p.m. -- Tours of Reynolds Journalism Institute and Futures Lab available by request. (Please email your interest) <br />
<br />
<b>At the Hampton Inn hotel . . . </b><br />
<br />
====4 p.m. -- Registration available (at hotel)====<br />
<br />
====4 p.m.-5 p.m. -- Pre-summit discussions (Hampton Inn)==== <br />
*''Open house for participants who have special projects they want to showcase.''<br />
<br />
====5 p.m.-6 p.m. -- Who's in the room, and why? (Hampton Inn: Columbia Room)====<br />
*''A circle-round convening of the member/collaborator group. Each collaborator joins us because they bring something specific to the strategic development process. Sort out goals and objectives for the IVSC; identify task groups: legal/corporate, marketing, engineering, financial/settlement, privacy/demographics, business models and others. Who's in the room, what do we bring, what do we want to take away?''<br />
<br />
====6 p.m.-7 p.m. -- Buffet dinner (at the hotel)====<br />
*''Participants are encouraged to consult the registration list and choose to form shared-interest tables and begin discussion.'' <br />
<br />
====7 p.m.-7:30 p.m. -- "The Mizzou Role: Identifying the Problem and the Opportunity"====<br />
*''Why is Columbia, Missouri, the starting point for creating the new information economy? An introduction by Dean Mills, dean of the Missouri Journalism School; Pam Johnson, director, Donald W. Reynolds Journalism Institute and [http://newshare.typepad.com/about.html Bill Densmore,] Reynolds Journalism Institute fellow and Information Valet Project principal convener; <br />
====7:30 p.m.-8 p.m. -- [http://densmore.newshare.com/wiki/index.php/Blueprint-program-privacy "Negotiating Privacy in the 21st Century"] -- Prof. Lee Wilkins====<br />
*''Missouri School of Journalism Prof. Lee Wilkins outlines plans for research and a survey of public attitudes toward privacy. How it is valued, and how it might be traded? She'll follow with a Q&A to gather advice for methodology and questions.''<br />
<br />
===<u>THURSDAY</u>===<br />
<br />
Continental breakfast at the Hampton Inn; informal networking at hotel<br />
<br />
*8:00 a.m. -- Shuttle van(s) leave for Reynolds Journalism Institute (RJI) <br />
*8:30 a.m. -- Convene in the Fred W. Smith Forum, Room 200 at RJI<br />
<br />
==== 8:30 a.m.-9:30 a.m. / Risk/opportunity framing====<br />
''The Internet presents both opportunities and risks for information commerce. It permits the wildly efficient aggregation and sharing of civic, news and social information for important public purposes. At the same time, it is a channel through which invasive release of personal information can flow. Four co-participants briefly frame the range of issues (Eight minutes each, followed by discussion).''<br />
#Tom Evslin (via Skype) -- Networks matter <br />
#Steve Mott, BetterByDesign -- Exchanging value -- today's landscape<br />
#Lillie Coney, EPIC -- The price of privacy / regulation and law<br />
#Doc Searls, Berkman/Havard -- The new user-centric marketplace<br />
<br />
====9:30 a.m.-9:45 a.m. -- Networking, bio break (Room 200A)====<br />
*''Coffee/tea/snacks available at the first floor cafe''<br />
<br />
====9:45 a.m. 10:15 a.m. -- Roundtable-style convening====<br />
*Discussion: "Confirming the Opportunity: Identifying Task Groups" -- ''In a facilitated discussion, we confirm our initial framing of challenges and opportunities from Wednesday evening and Thursday's sessions. We then organize task group/break-out discussions to formulate a solution/development strategy. Task groups adjourn to small spaces throughout the Reynolds Journalism Institute for work sessions.''<br />
<br />
====10:30 a.m.-noon -- First Task Group work sessions====<br />
<br />
<ul><ul><br />
SUGGESTED BREAKOUTS AND POSSIBLE FACILITATORS (final topics/facilitators determined by consensus): <BR><br />
*(''Break-out rooms will be assigned on the fly'')<BR><br />
1. Legal/corporate form -- Michael Cook, Todd Eskelsen and Jon Hart<br><br />
2. Marketing -- Carole Christie and other(s) TBD<br><br />
3. Advertising -- Greg Schermer / Jim Bursch -- User-reward model, from inference to shared<br><br />
4. Content -- Syndication opportunities -- Newspaper Consortium / others <br><br />
5. Privacy/demographics/identity -- Lillie Coney, Doc Searls -- (Inviting reps from Project VRM / Info Card Foundation / Identity Commons / OpenID / Shibboleth <br><br />
6. Financial/settlement -- Steve Mott and others <br><br />
7. Technology / IP rights -- Jeff VanderClute, Elizabeth Osder and others <br><br />
8. Business Models -- Bill Densmore and others<br><br />
</ul></ul><br />
(Plus any other breakouts determined on the fly at 9:45 a.m. session)<br />
<ul><br />
<br />
====Noon-12:30 p.m. -- More informal discussion/walking facility/tour Futures Lab====<br />
*''Optional tour/discussion about the RJI research newsroom and testing facilities.'' (Can also start walking to Reynolds Alumni Center -- about four blocks)<br />
====12:30 p.m. -- Shuttle leaves for Reynolds Alumni Center for lunch====<br />
*''Scaling to the Network -- An Overview'' -- Liz Osder<br />
====1:45 p.m. -- Walk / shuttle back to RJI's Fred W. Smith Forum to reconvene====<br />
<br />
====2:00-3 p.m. -- Facilitated Discussion -- What did we learn in the AM?====<br />
*''Each breakout leader presents morning findings and explains agenda for afternoon sessions, if any. We look for patterns, synergies, overlaps, compatibilities among the findings in order to redirect afternoon breakouts.''<br />
<br />
====3:00 p.m.-3:15 p.m. -- Next-step breakouts -- We call breakouts for "next step" action determination====<br />
*''Morning leaders reconvene, or fresh breakouts are called.''<br />
<br />
====3:15-3:30 p.m. -- Bio break (Food/coffee available ($$) at J-Cafe, First Floor)====<br />
<br />
====3:30 p.m.-5:00 p.m. -- "Next step" breakouts convene: Action steps formulated.====<br />
*''Action steps are formulated for overnight consideration and presentation on Friday morning. Focus on concrete, achievable actions and commitments.''<br />
<br />
====*5 p.m.-6 p.m. -- Shuttles make roundtrip to the Hampton Inn for those who need to get to their room before supper.====<br />
<br />
===<u>Networking with National Newspaper Association board members</u>===<br />
<br />
====6:00 p.m. -- Pre-dinner networking - RJI Lobby (Room 100A)==== <br />
*''For the evening, we are joined by members of the National Newspaper Association board of directors, who are scheduled to meet separately on Friday. "Blueprinting" participants explain proposed action steps and seek feedback.''<br />
<br />
====6:30 p.m. -- Buffet dinner in RJI Lobby (Room 100A)====<br />
*''A varied buffet designed to allow the option of eating while standing (to facilitate conversation). There will also be tables, however.'' <br />
<br />
====7:30 p.m. -- 8:30 p.m. -- Friday preview====<br />
*''During dessert and coffee, rapid-fire headlines from breakout leaders reporting on proposed action steps, pending overnight consideration and exchange.''<br />
</ul><br />
====END OF THURSDAY PROGRAM -- Shuttle back to Hampton Inn, or . . . ====<br />
*''There are an array of student-oriented nightspots within a few blocks of the RJI. We'll provide a handout guide.''<br />
<br />
===<u>FRIDAY MORNING</u>===<br />
<br />
Breakfast again at Hampton Inn; Shuttle to the RJI's Fred W. Smith Forum. <br />
<br />
*8:30 a.m.-10 a.m. -- "Laying out the Blueprint" -- ''In a facilitated discussion, break-out designated reporters confirm their recommendations for next steps; we build consensus for action (or not) and responsibilities. Consider next meeting(s), virtual or physical.''<br />
<br />
*10 a.m. -- Optional adjournment for those who need to make the 11:25 a.m. Northwest Airlink departure from the Columbia airport.<br />
<br />
*10:15 a.m.-noon -- Task groups meet individually or together to continue mapping next steps. Box lunches available; shuttle to hotel available on continuous loop. <br />
<br />
<hr><br />
<h3>OPTIONAL AFTERNOON ACTIVITIES: </h3><br />
<li>Optional task-group meeting/discussion time (rooms available) <br />
<li>Briefing on [http://rji.missouri.edu/futures-lab/index.php Reynolds Futures Lab] initiatives, capabilities <br />
<br />
</ul></ul><hr><br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-program&diff=606Blueprint-program2008-11-30T16:17:30Z<p>216.106.40.102: /* 10:30 a.m.-noon -- First Task Group work sessions */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
==The Information Valet Project:==<br />
=<b>Blueprinting the shared user/value network</b>=<br />
===December 3-5, 2008<br>Reynolds Journalism Institute<br>Columbia, Missouri===<br />
<br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-late REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint HOME PAGE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-participants . . . WHO'S COMING]<br />
<br />
<br />
<hr><br />
[[Image:Rji-ideas.jpg|thumb|150px|left|[]]]<br />
[[Image:Rji-working.jpg|thumb|150px|right|[]]]<br />
<b>A senior-level strategy session designed to blueprint the law, ownership, management, marketing and technology of a [http://informationvalet.wordpress.com/about/ shared-user network] for user-centric demographics, privacy-protected purchasing and advertising exchange and compensation. Come help make the market for digital information.</b><br />
<hr><br />
<br />
=PROGRAM/SCHEDULE=<br />
Subject to change. Check this page for updates. <b>IMPORTANT: All proceedings of "Blueprinting the Information Valet Economy" are "on the record." Some sessions at the hotel and in the Fred W. Smith Forum (Room 200) will be video or audio taped.</b><br />
<br />
*Collaborators and participants [http://densmore.newshare.com/wiki/index.php/Blueprint-travel fly in] on Wednesday, Dec. 3, and register at the conference hotel venue, the [http://densmore.newshare.com/wiki/index.php/Blueprint-lodging The Hampton Inn.]<br />
<br />
===<u>WEDNESDAY</u>===<br />
<br />
*1:30 p.m.-3 p.m. -- Tours of Reynolds Journalism Institute and Futures Lab available by request. (Please email your interest) <br />
<br />
<b>At the Hampton Inn hotel . . . </b><br />
<br />
====4 p.m. -- Registration available (at hotel)====<br />
<br />
====4 p.m.-5 p.m. -- Pre-summit discussions (Hampton Inn)==== <br />
*''Open house for participants who have special projects they want to showcase.''<br />
<br />
====5 p.m.-6 p.m. -- Who's in the room, and why? (Hampton Inn: Columbia Room)====<br />
*''A circle-round convening of the member/collaborator group. Each collaborator joins us because they bring something specific to the strategic development process. Sort out goals and objectives for the IVSC; identify task groups: legal/corporate, marketing, engineering, financial/settlement, privacy/demographics, business models and others. Who's in the room, what do we bring, what do we want to take away?''<br />
<br />
====6 p.m.-7 p.m. -- Buffet dinner (at the hotel)====<br />
*''Participants are encouraged to consult the registration list and choose to form shared-interest tables and begin discussion.'' <br />
<br />
====7 p.m.-7:30 p.m. -- "The Mizzou Role: Identifying the Problem and the Opportunity"====<br />
*''Why is Columbia, Missouri, the starting point for creating the new information economy? An introduction by Dean Mills, dean of the Missouri Journalism School; Pam Johnson, director, Donald W. Reynolds Journalism Institute and [http://newshare.typepad.com/about.html Bill Densmore,] Reynolds Journalism Institute fellow and Information Valet Project principal convener; <br />
====7:30 p.m.-8 p.m. -- [http://densmore.newshare.com/wiki/index.php/Blueprint-program-privacy "Negotiating Privacy in the 21st Century"] -- Prof. Lee Wilkins====<br />
*''Missouri School of Journalism Prof. Lee Wilkins outlines plans for research and a survey of public attitudes toward privacy. How it is valued, and how it might be traded? She'll follow with a Q&A to gather advice for methodology and questions.''<br />
<br />
===<u>THURSDAY</u>===<br />
<br />
Continental breakfast at the Hampton Inn; informal networking at hotel<br />
<br />
*8:00 a.m. -- Shuttle van(s) leave for Reynolds Journalism Institute (RJI) <br />
*8:30 a.m. -- Convene in the Fred W. Smith Forum, Room 200 at RJI<br />
<br />
==== 8:30 a.m.-9:30 a.m. / Risk/opportunity framing====<br />
''The Internet presents both opportunities and risks for information commerce. It permits the wildly efficient aggregation and sharing of civic, news and social information for important public purposes. At the same time, it is a channel through which invasive release of personal information can flow. Four co-participants briefly frame the range of issues (Eight minutes each, followed by discussion).''<br />
#Tom Evslin (via Skype) -- Networks matter <br />
#Steve Mott, BetterByDesign -- Exchanging value -- today's landscape<br />
#Lillie Coney, EPIC -- The price of privacy / regulation and law<br />
#Doc Searls, Berkman/Havard -- The new user-centric marketplace<br />
<br />
====9:30 a.m.-9:45 a.m. -- Networking, bio break (Room 200A)====<br />
*''Coffee/tea/snacks available at the first floor cafe''<br />
<br />
====9:45 a.m. 10:15 a.m. -- Roundtable-style convening====<br />
*Discussion: "Confirming the Opportunity: Identifying Task Groups" -- ''In a facilitated discussion, we confirm our initial framing of challenges and opportunities from Wednesday evening and Thursday's sessions. We then organize task group/break-out discussions to formulate a solution/development strategy. Task groups adjourn to small spaces throughout the Reynolds Journalism Institute for work sessions.''<br />
<br />
====10:30 a.m.-noon -- First Task Group work sessions====<br />
<br />
<ul><ul><br />
SUGGESTED BREAKOUTS AND POSSIBLE FACILITATORS (final topics determined by consensus): <BR><br />
*(''Break-out rooms will be assigned on the fly'')<BR><br />
1. Legal/corporate form -- Michael Cook, Todd Eskelsen and Jon Hart<br><br />
2. Marketing -- Carole Christie and other(s) TBD<br><br />
3. Advertising -- Greg Schermer / Jim Bursch -- User-reward model, from inference to shared<br><br />
4. Content -- Syndication opportunities -- Newspaper Consortium / others <br><br />
5. Privacy/demographics/identity -- Lillie Coney, Doc Searls -- (Inviting reps from Project VRM / Info Card Foundation / Identity Commons / OpenID / Shibboleth <br><br />
6. Financial/settlement -- Steve Mott and others <br><br />
7. Technology / IP rights -- Jeff VanderClute, Elizabeth Osder and others <br><br />
8. Business Models -- Bill Densmore and others<br><br />
</ul></ul><br />
(Plus any other breakouts determined on the fly at 9:45 a.m. session)<br />
<ul><br />
<br />
====Noon-12:30 p.m. -- More informal discussion/walking facility/tour Futures Lab====<br />
*''Optional tour/discussion about the RJI research newsroom and testing facilities.'' (Can also start walking to Reynolds Alumni Center -- about four blocks)<br />
====12:30 p.m. -- Shuttle leaves for Reynolds Alumni Center for lunch====<br />
*''Scaling to the Network -- An Overview'' -- Liz Osder<br />
====1:45 p.m. -- Walk / shuttle back to RJI's Fred W. Smith Forum to reconvene====<br />
<br />
====2:00-3 p.m. -- Facilitated Discussion -- What did we learn in the AM?====<br />
*''Each breakout leader presents morning findings and explains agenda for afternoon sessions, if any. We look for patterns, synergies, overlaps, compatibilities among the findings in order to redirect afternoon breakouts.''<br />
<br />
====3:00 p.m.-3:15 p.m. -- Next-step breakouts -- We call breakouts for "next step" action determination====<br />
*''Morning leaders reconvene, or fresh breakouts are called.''<br />
<br />
====3:15-3:30 p.m. -- Bio break (Food/coffee available ($$) at J-Cafe, First Floor)====<br />
<br />
====3:30 p.m.-5:00 p.m. -- "Next step" breakouts convene: Action steps formulated.====<br />
*''Action steps are formulated for overnight consideration and presentation on Friday morning. Focus on concrete, achievable actions and commitments.''<br />
<br />
====*5 p.m.-6 p.m. -- Shuttles make roundtrip to the Hampton Inn for those who need to get to their room before supper.====<br />
<br />
===<u>Networking with National Newspaper Association board members</u>===<br />
<br />
====6:00 p.m. -- Pre-dinner networking - RJI Lobby (Room 100A)==== <br />
*''For the evening, we are joined by members of the National Newspaper Association board of directors, who are scheduled to meet separately on Friday. "Blueprinting" participants explain proposed action steps and seek feedback.''<br />
<br />
====6:30 p.m. -- Buffet dinner in RJI Lobby (Room 100A)====<br />
*''A varied buffet designed to allow the option of eating while standing (to facilitate conversation). There will also be tables, however.'' <br />
<br />
====7:30 p.m. -- 8:30 p.m. -- Friday preview====<br />
*''During dessert and coffee, rapid-fire headlines from breakout leaders reporting on proposed action steps, pending overnight consideration and exchange.''<br />
</ul><br />
====END OF THURSDAY PROGRAM -- Shuttle back to Hampton Inn, or . . . ====<br />
*''There are an array of student-oriented nightspots within a few blocks of the RJI. We'll provide a handout guide.''<br />
<br />
===<u>FRIDAY MORNING</u>===<br />
<br />
Breakfast again at Hampton Inn; Shuttle to the RJI's Fred W. Smith Forum. <br />
<br />
*8:30 a.m.-10 a.m. -- "Laying out the Blueprint" -- ''In a facilitated discussion, break-out designated reporters confirm their recommendations for next steps; we build consensus for action (or not) and responsibilities. Consider next meeting(s), virtual or physical.''<br />
<br />
*10 a.m. -- Optional adjournment for those who need to make the 11:25 a.m. Northwest Airlink departure from the Columbia airport.<br />
<br />
*10:15 a.m.-noon -- Task groups meet individually or together to continue mapping next steps. Box lunches available; shuttle to hotel available on continuous loop. <br />
<br />
<hr><br />
<h3>OPTIONAL AFTERNOON ACTIVITIES: </h3><br />
<li>Optional task-group meeting/discussion time (rooms available) <br />
<li>Briefing on [http://rji.missouri.edu/futures-lab/index.php Reynolds Futures Lab] initiatives, capabilities <br />
<br />
</ul></ul><hr><br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-program&diff=605Blueprint-program2008-11-30T16:16:13Z<p>216.106.40.102: /* 9:30 a.m.-9:45 a.m. -- Networking, bio break (Room 200A) */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
==The Information Valet Project:==<br />
=<b>Blueprinting the shared user/value network</b>=<br />
===December 3-5, 2008<br>Reynolds Journalism Institute<br>Columbia, Missouri===<br />
<br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-late REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint HOME PAGE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-participants . . . WHO'S COMING]<br />
<br />
<br />
<hr><br />
[[Image:Rji-ideas.jpg|thumb|150px|left|[]]]<br />
[[Image:Rji-working.jpg|thumb|150px|right|[]]]<br />
<b>A senior-level strategy session designed to blueprint the law, ownership, management, marketing and technology of a [http://informationvalet.wordpress.com/about/ shared-user network] for user-centric demographics, privacy-protected purchasing and advertising exchange and compensation. Come help make the market for digital information.</b><br />
<hr><br />
<br />
=PROGRAM/SCHEDULE=<br />
Subject to change. Check this page for updates. <b>IMPORTANT: All proceedings of "Blueprinting the Information Valet Economy" are "on the record." Some sessions at the hotel and in the Fred W. Smith Forum (Room 200) will be video or audio taped.</b><br />
<br />
*Collaborators and participants [http://densmore.newshare.com/wiki/index.php/Blueprint-travel fly in] on Wednesday, Dec. 3, and register at the conference hotel venue, the [http://densmore.newshare.com/wiki/index.php/Blueprint-lodging The Hampton Inn.]<br />
<br />
===<u>WEDNESDAY</u>===<br />
<br />
*1:30 p.m.-3 p.m. -- Tours of Reynolds Journalism Institute and Futures Lab available by request. (Please email your interest) <br />
<br />
<b>At the Hampton Inn hotel . . . </b><br />
<br />
====4 p.m. -- Registration available (at hotel)====<br />
<br />
====4 p.m.-5 p.m. -- Pre-summit discussions (Hampton Inn)==== <br />
*''Open house for participants who have special projects they want to showcase.''<br />
<br />
====5 p.m.-6 p.m. -- Who's in the room, and why? (Hampton Inn: Columbia Room)====<br />
*''A circle-round convening of the member/collaborator group. Each collaborator joins us because they bring something specific to the strategic development process. Sort out goals and objectives for the IVSC; identify task groups: legal/corporate, marketing, engineering, financial/settlement, privacy/demographics, business models and others. Who's in the room, what do we bring, what do we want to take away?''<br />
<br />
====6 p.m.-7 p.m. -- Buffet dinner (at the hotel)====<br />
*''Participants are encouraged to consult the registration list and choose to form shared-interest tables and begin discussion.'' <br />
<br />
====7 p.m.-7:30 p.m. -- "The Mizzou Role: Identifying the Problem and the Opportunity"====<br />
*''Why is Columbia, Missouri, the starting point for creating the new information economy? An introduction by Dean Mills, dean of the Missouri Journalism School; Pam Johnson, director, Donald W. Reynolds Journalism Institute and [http://newshare.typepad.com/about.html Bill Densmore,] Reynolds Journalism Institute fellow and Information Valet Project principal convener; <br />
====7:30 p.m.-8 p.m. -- [http://densmore.newshare.com/wiki/index.php/Blueprint-program-privacy "Negotiating Privacy in the 21st Century"] -- Prof. Lee Wilkins====<br />
*''Missouri School of Journalism Prof. Lee Wilkins outlines plans for research and a survey of public attitudes toward privacy. How it is valued, and how it might be traded? She'll follow with a Q&A to gather advice for methodology and questions.''<br />
<br />
===<u>THURSDAY</u>===<br />
<br />
Continental breakfast at the Hampton Inn; informal networking at hotel<br />
<br />
*8:00 a.m. -- Shuttle van(s) leave for Reynolds Journalism Institute (RJI) <br />
*8:30 a.m. -- Convene in the Fred W. Smith Forum, Room 200 at RJI<br />
<br />
==== 8:30 a.m.-9:30 a.m. / Risk/opportunity framing====<br />
''The Internet presents both opportunities and risks for information commerce. It permits the wildly efficient aggregation and sharing of civic, news and social information for important public purposes. At the same time, it is a channel through which invasive release of personal information can flow. Four co-participants briefly frame the range of issues (Eight minutes each, followed by discussion).''<br />
#Tom Evslin (via Skype) -- Networks matter <br />
#Steve Mott, BetterByDesign -- Exchanging value -- today's landscape<br />
#Lillie Coney, EPIC -- The price of privacy / regulation and law<br />
#Doc Searls, Berkman/Havard -- The new user-centric marketplace<br />
<br />
====9:30 a.m.-9:45 a.m. -- Networking, bio break (Room 200A)====<br />
*''Coffee/tea/snacks available at the first floor cafe''<br />
<br />
====9:45 a.m. 10:15 a.m. -- Roundtable-style convening====<br />
*Discussion: "Confirming the Opportunity: Identifying Task Groups" -- ''In a facilitated discussion, we confirm our initial framing of challenges and opportunities from Wednesday evening and Thursday's sessions. We then organize task group/break-out discussions to formulate a solution/development strategy. Task groups adjourn to small spaces throughout the Reynolds Journalism Institute for work sessions.''<br />
<br />
====10:30 a.m.-noon -- First Task Group work sessions====<br />
<br />
<ul><ul><br />
SUGGESTED BREAKOUTS AND POSSIBLE FACILITATORS (final topics determined by consensus): <BR><br />
<BR><br />
1. Legal/corporate form -- Michael Cook, Todd Eskelsen and Jon Hart<br><br />
2. Marketing -- Carole Christie and other(s) TBD<br><br />
3. Advertising -- Greg Schermer / Jim Bursch -- User-reward model, from inference to shared<br><br />
4. Content -- Syndication opportunities -- Newspaper Consortium / others <br><br />
5. Privacy/demographics/identity -- Lillie Coney, Doc Searls -- (Inviting reps from Project VRM / Info Card Foundation / Identity Commons / OpenID / Shibboleth <br><br />
6. Financial/settlement -- Steve Mott and others <br><br />
7. Technology / IP rights -- Jeff VanderClute, Elizabeth Osder and others <br><br />
8. Business Models -- Bill Densmore and others<br><br />
</ul></ul><br />
(Plus any other breakouts determined on the fly at 9:45 a.m. session)<br />
<ul><br />
<br />
====Noon-12:30 p.m. -- More informal discussion/walking facility/tour Futures Lab====<br />
*''Optional tour/discussion about the RJI research newsroom and testing facilities.'' (Can also start walking to Reynolds Alumni Center -- about four blocks)<br />
====12:30 p.m. -- Shuttle leaves for Reynolds Alumni Center for lunch====<br />
*''Scaling to the Network -- An Overview'' -- Liz Osder<br />
====1:45 p.m. -- Walk / shuttle back to RJI's Fred W. Smith Forum to reconvene====<br />
<br />
====2:00-3 p.m. -- Facilitated Discussion -- What did we learn in the AM?====<br />
*''Each breakout leader presents morning findings and explains agenda for afternoon sessions, if any. We look for patterns, synergies, overlaps, compatibilities among the findings in order to redirect afternoon breakouts.''<br />
<br />
====3:00 p.m.-3:15 p.m. -- Next-step breakouts -- We call breakouts for "next step" action determination====<br />
*''Morning leaders reconvene, or fresh breakouts are called.''<br />
<br />
====3:15-3:30 p.m. -- Bio break (Food/coffee available ($$) at J-Cafe, First Floor)====<br />
<br />
====3:30 p.m.-5:00 p.m. -- "Next step" breakouts convene: Action steps formulated.====<br />
*''Action steps are formulated for overnight consideration and presentation on Friday morning. Focus on concrete, achievable actions and commitments.''<br />
<br />
====*5 p.m.-6 p.m. -- Shuttles make roundtrip to the Hampton Inn for those who need to get to their room before supper.====<br />
<br />
===<u>Networking with National Newspaper Association board members</u>===<br />
<br />
====6:00 p.m. -- Pre-dinner networking - RJI Lobby (Room 100A)==== <br />
*''For the evening, we are joined by members of the National Newspaper Association board of directors, who are scheduled to meet separately on Friday. "Blueprinting" participants explain proposed action steps and seek feedback.''<br />
<br />
====6:30 p.m. -- Buffet dinner in RJI Lobby (Room 100A)====<br />
*''A varied buffet designed to allow the option of eating while standing (to facilitate conversation). There will also be tables, however.'' <br />
<br />
====7:30 p.m. -- 8:30 p.m. -- Friday preview====<br />
*''During dessert and coffee, rapid-fire headlines from breakout leaders reporting on proposed action steps, pending overnight consideration and exchange.''<br />
</ul><br />
====END OF THURSDAY PROGRAM -- Shuttle back to Hampton Inn, or . . . ====<br />
*''There are an array of student-oriented nightspots within a few blocks of the RJI. We'll provide a handout guide.''<br />
<br />
===<u>FRIDAY MORNING</u>===<br />
<br />
Breakfast again at Hampton Inn; Shuttle to the RJI's Fred W. Smith Forum. <br />
<br />
*8:30 a.m.-10 a.m. -- "Laying out the Blueprint" -- ''In a facilitated discussion, break-out designated reporters confirm their recommendations for next steps; we build consensus for action (or not) and responsibilities. Consider next meeting(s), virtual or physical.''<br />
<br />
*10 a.m. -- Optional adjournment for those who need to make the 11:25 a.m. Northwest Airlink departure from the Columbia airport.<br />
<br />
*10:15 a.m.-noon -- Task groups meet individually or together to continue mapping next steps. Box lunches available; shuttle to hotel available on continuous loop. <br />
<br />
<hr><br />
<h3>OPTIONAL AFTERNOON ACTIVITIES: </h3><br />
<li>Optional task-group meeting/discussion time (rooms available) <br />
<li>Briefing on [http://rji.missouri.edu/futures-lab/index.php Reynolds Futures Lab] initiatives, capabilities <br />
<br />
</ul></ul><hr><br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-program&diff=604Blueprint-program2008-11-30T16:15:51Z<p>216.106.40.102: /* 9:30 a.m.-9:45 a.m. -- Networking, bio break (Room 200A) */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
==The Information Valet Project:==<br />
=<b>Blueprinting the shared user/value network</b>=<br />
===December 3-5, 2008<br>Reynolds Journalism Institute<br>Columbia, Missouri===<br />
<br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-late REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint HOME PAGE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-participants . . . WHO'S COMING]<br />
<br />
<br />
<hr><br />
[[Image:Rji-ideas.jpg|thumb|150px|left|[]]]<br />
[[Image:Rji-working.jpg|thumb|150px|right|[]]]<br />
<b>A senior-level strategy session designed to blueprint the law, ownership, management, marketing and technology of a [http://informationvalet.wordpress.com/about/ shared-user network] for user-centric demographics, privacy-protected purchasing and advertising exchange and compensation. Come help make the market for digital information.</b><br />
<hr><br />
<br />
=PROGRAM/SCHEDULE=<br />
Subject to change. Check this page for updates. <b>IMPORTANT: All proceedings of "Blueprinting the Information Valet Economy" are "on the record." Some sessions at the hotel and in the Fred W. Smith Forum (Room 200) will be video or audio taped.</b><br />
<br />
*Collaborators and participants [http://densmore.newshare.com/wiki/index.php/Blueprint-travel fly in] on Wednesday, Dec. 3, and register at the conference hotel venue, the [http://densmore.newshare.com/wiki/index.php/Blueprint-lodging The Hampton Inn.]<br />
<br />
===<u>WEDNESDAY</u>===<br />
<br />
*1:30 p.m.-3 p.m. -- Tours of Reynolds Journalism Institute and Futures Lab available by request. (Please email your interest) <br />
<br />
<b>At the Hampton Inn hotel . . . </b><br />
<br />
====4 p.m. -- Registration available (at hotel)====<br />
<br />
====4 p.m.-5 p.m. -- Pre-summit discussions (Hampton Inn)==== <br />
*''Open house for participants who have special projects they want to showcase.''<br />
<br />
====5 p.m.-6 p.m. -- Who's in the room, and why? (Hampton Inn: Columbia Room)====<br />
*''A circle-round convening of the member/collaborator group. Each collaborator joins us because they bring something specific to the strategic development process. Sort out goals and objectives for the IVSC; identify task groups: legal/corporate, marketing, engineering, financial/settlement, privacy/demographics, business models and others. Who's in the room, what do we bring, what do we want to take away?''<br />
<br />
====6 p.m.-7 p.m. -- Buffet dinner (at the hotel)====<br />
*''Participants are encouraged to consult the registration list and choose to form shared-interest tables and begin discussion.'' <br />
<br />
====7 p.m.-7:30 p.m. -- "The Mizzou Role: Identifying the Problem and the Opportunity"====<br />
*''Why is Columbia, Missouri, the starting point for creating the new information economy? An introduction by Dean Mills, dean of the Missouri Journalism School; Pam Johnson, director, Donald W. Reynolds Journalism Institute and [http://newshare.typepad.com/about.html Bill Densmore,] Reynolds Journalism Institute fellow and Information Valet Project principal convener; <br />
====7:30 p.m.-8 p.m. -- [http://densmore.newshare.com/wiki/index.php/Blueprint-program-privacy "Negotiating Privacy in the 21st Century"] -- Prof. Lee Wilkins====<br />
*''Missouri School of Journalism Prof. Lee Wilkins outlines plans for research and a survey of public attitudes toward privacy. How it is valued, and how it might be traded? She'll follow with a Q&A to gather advice for methodology and questions.''<br />
<br />
===<u>THURSDAY</u>===<br />
<br />
Continental breakfast at the Hampton Inn; informal networking at hotel<br />
<br />
*8:00 a.m. -- Shuttle van(s) leave for Reynolds Journalism Institute (RJI) <br />
*8:30 a.m. -- Convene in the Fred W. Smith Forum, Room 200 at RJI<br />
<br />
==== 8:30 a.m.-9:30 a.m. / Risk/opportunity framing====<br />
''The Internet presents both opportunities and risks for information commerce. It permits the wildly efficient aggregation and sharing of civic, news and social information for important public purposes. At the same time, it is a channel through which invasive release of personal information can flow. Four co-participants briefly frame the range of issues (Eight minutes each, followed by discussion).''<br />
#Tom Evslin (via Skype) -- Networks matter <br />
#Steve Mott, BetterByDesign -- Exchanging value -- today's landscape<br />
#Lillie Coney, EPIC -- The price of privacy / regulation and law<br />
#Doc Searls, Berkman/Havard -- The new user-centric marketplace<br />
<br />
====9:30 a.m.-9:45 a.m. -- Networking, bio break (Room 200A)====<br />
''Coffee/tea/snacks available at the first floor cafe''<br />
<br />
====9:45 a.m. 10:15 a.m. -- Roundtable-style convening====<br />
*Discussion: "Confirming the Opportunity: Identifying Task Groups" -- ''In a facilitated discussion, we confirm our initial framing of challenges and opportunities from Wednesday evening and Thursday's sessions. We then organize task group/break-out discussions to formulate a solution/development strategy. Task groups adjourn to small spaces throughout the Reynolds Journalism Institute for work sessions.''<br />
<br />
====10:30 a.m.-noon -- First Task Group work sessions====<br />
<br />
<ul><ul><br />
SUGGESTED BREAKOUTS AND POSSIBLE FACILITATORS (final topics determined by consensus): <BR><br />
<BR><br />
1. Legal/corporate form -- Michael Cook, Todd Eskelsen and Jon Hart<br><br />
2. Marketing -- Carole Christie and other(s) TBD<br><br />
3. Advertising -- Greg Schermer / Jim Bursch -- User-reward model, from inference to shared<br><br />
4. Content -- Syndication opportunities -- Newspaper Consortium / others <br><br />
5. Privacy/demographics/identity -- Lillie Coney, Doc Searls -- (Inviting reps from Project VRM / Info Card Foundation / Identity Commons / OpenID / Shibboleth <br><br />
6. Financial/settlement -- Steve Mott and others <br><br />
7. Technology / IP rights -- Jeff VanderClute, Elizabeth Osder and others <br><br />
8. Business Models -- Bill Densmore and others<br><br />
</ul></ul><br />
(Plus any other breakouts determined on the fly at 9:45 a.m. session)<br />
<ul><br />
<br />
====Noon-12:30 p.m. -- More informal discussion/walking facility/tour Futures Lab====<br />
*''Optional tour/discussion about the RJI research newsroom and testing facilities.'' (Can also start walking to Reynolds Alumni Center -- about four blocks)<br />
====12:30 p.m. -- Shuttle leaves for Reynolds Alumni Center for lunch====<br />
*''Scaling to the Network -- An Overview'' -- Liz Osder<br />
====1:45 p.m. -- Walk / shuttle back to RJI's Fred W. Smith Forum to reconvene====<br />
<br />
====2:00-3 p.m. -- Facilitated Discussion -- What did we learn in the AM?====<br />
*''Each breakout leader presents morning findings and explains agenda for afternoon sessions, if any. We look for patterns, synergies, overlaps, compatibilities among the findings in order to redirect afternoon breakouts.''<br />
<br />
====3:00 p.m.-3:15 p.m. -- Next-step breakouts -- We call breakouts for "next step" action determination====<br />
*''Morning leaders reconvene, or fresh breakouts are called.''<br />
<br />
====3:15-3:30 p.m. -- Bio break (Food/coffee available ($$) at J-Cafe, First Floor)====<br />
<br />
====3:30 p.m.-5:00 p.m. -- "Next step" breakouts convene: Action steps formulated.====<br />
*''Action steps are formulated for overnight consideration and presentation on Friday morning. Focus on concrete, achievable actions and commitments.''<br />
<br />
====*5 p.m.-6 p.m. -- Shuttles make roundtrip to the Hampton Inn for those who need to get to their room before supper.====<br />
<br />
===<u>Networking with National Newspaper Association board members</u>===<br />
<br />
====6:00 p.m. -- Pre-dinner networking - RJI Lobby (Room 100A)==== <br />
*''For the evening, we are joined by members of the National Newspaper Association board of directors, who are scheduled to meet separately on Friday. "Blueprinting" participants explain proposed action steps and seek feedback.''<br />
<br />
====6:30 p.m. -- Buffet dinner in RJI Lobby (Room 100A)====<br />
*''A varied buffet designed to allow the option of eating while standing (to facilitate conversation). There will also be tables, however.'' <br />
<br />
====7:30 p.m. -- 8:30 p.m. -- Friday preview====<br />
*''During dessert and coffee, rapid-fire headlines from breakout leaders reporting on proposed action steps, pending overnight consideration and exchange.''<br />
</ul><br />
====END OF THURSDAY PROGRAM -- Shuttle back to Hampton Inn, or . . . ====<br />
*''There are an array of student-oriented nightspots within a few blocks of the RJI. We'll provide a handout guide.''<br />
<br />
===<u>FRIDAY MORNING</u>===<br />
<br />
Breakfast again at Hampton Inn; Shuttle to the RJI's Fred W. Smith Forum. <br />
<br />
*8:30 a.m.-10 a.m. -- "Laying out the Blueprint" -- ''In a facilitated discussion, break-out designated reporters confirm their recommendations for next steps; we build consensus for action (or not) and responsibilities. Consider next meeting(s), virtual or physical.''<br />
<br />
*10 a.m. -- Optional adjournment for those who need to make the 11:25 a.m. Northwest Airlink departure from the Columbia airport.<br />
<br />
*10:15 a.m.-noon -- Task groups meet individually or together to continue mapping next steps. Box lunches available; shuttle to hotel available on continuous loop. <br />
<br />
<hr><br />
<h3>OPTIONAL AFTERNOON ACTIVITIES: </h3><br />
<li>Optional task-group meeting/discussion time (rooms available) <br />
<li>Briefing on [http://rji.missouri.edu/futures-lab/index.php Reynolds Futures Lab] initiatives, capabilities <br />
<br />
</ul></ul><hr><br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-program&diff=603Blueprint-program2008-11-30T16:15:28Z<p>216.106.40.102: /* 9:30 a.m.-9:45 a.m. -- Networking, coffee and bio break (Room 200A) */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
==The Information Valet Project:==<br />
=<b>Blueprinting the shared user/value network</b>=<br />
===December 3-5, 2008<br>Reynolds Journalism Institute<br>Columbia, Missouri===<br />
<br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-late REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint HOME PAGE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-participants . . . WHO'S COMING]<br />
<br />
<br />
<hr><br />
[[Image:Rji-ideas.jpg|thumb|150px|left|[]]]<br />
[[Image:Rji-working.jpg|thumb|150px|right|[]]]<br />
<b>A senior-level strategy session designed to blueprint the law, ownership, management, marketing and technology of a [http://informationvalet.wordpress.com/about/ shared-user network] for user-centric demographics, privacy-protected purchasing and advertising exchange and compensation. Come help make the market for digital information.</b><br />
<hr><br />
<br />
=PROGRAM/SCHEDULE=<br />
Subject to change. Check this page for updates. <b>IMPORTANT: All proceedings of "Blueprinting the Information Valet Economy" are "on the record." Some sessions at the hotel and in the Fred W. Smith Forum (Room 200) will be video or audio taped.</b><br />
<br />
*Collaborators and participants [http://densmore.newshare.com/wiki/index.php/Blueprint-travel fly in] on Wednesday, Dec. 3, and register at the conference hotel venue, the [http://densmore.newshare.com/wiki/index.php/Blueprint-lodging The Hampton Inn.]<br />
<br />
===<u>WEDNESDAY</u>===<br />
<br />
*1:30 p.m.-3 p.m. -- Tours of Reynolds Journalism Institute and Futures Lab available by request. (Please email your interest) <br />
<br />
<b>At the Hampton Inn hotel . . . </b><br />
<br />
====4 p.m. -- Registration available (at hotel)====<br />
<br />
====4 p.m.-5 p.m. -- Pre-summit discussions (Hampton Inn)==== <br />
*''Open house for participants who have special projects they want to showcase.''<br />
<br />
====5 p.m.-6 p.m. -- Who's in the room, and why? (Hampton Inn: Columbia Room)====<br />
*''A circle-round convening of the member/collaborator group. Each collaborator joins us because they bring something specific to the strategic development process. Sort out goals and objectives for the IVSC; identify task groups: legal/corporate, marketing, engineering, financial/settlement, privacy/demographics, business models and others. Who's in the room, what do we bring, what do we want to take away?''<br />
<br />
====6 p.m.-7 p.m. -- Buffet dinner (at the hotel)====<br />
*''Participants are encouraged to consult the registration list and choose to form shared-interest tables and begin discussion.'' <br />
<br />
====7 p.m.-7:30 p.m. -- "The Mizzou Role: Identifying the Problem and the Opportunity"====<br />
*''Why is Columbia, Missouri, the starting point for creating the new information economy? An introduction by Dean Mills, dean of the Missouri Journalism School; Pam Johnson, director, Donald W. Reynolds Journalism Institute and [http://newshare.typepad.com/about.html Bill Densmore,] Reynolds Journalism Institute fellow and Information Valet Project principal convener; <br />
====7:30 p.m.-8 p.m. -- [http://densmore.newshare.com/wiki/index.php/Blueprint-program-privacy "Negotiating Privacy in the 21st Century"] -- Prof. Lee Wilkins====<br />
*''Missouri School of Journalism Prof. Lee Wilkins outlines plans for research and a survey of public attitudes toward privacy. How it is valued, and how it might be traded? She'll follow with a Q&A to gather advice for methodology and questions.''<br />
<br />
===<u>THURSDAY</u>===<br />
<br />
Continental breakfast at the Hampton Inn; informal networking at hotel<br />
<br />
*8:00 a.m. -- Shuttle van(s) leave for Reynolds Journalism Institute (RJI) <br />
*8:30 a.m. -- Convene in the Fred W. Smith Forum, Room 200 at RJI<br />
<br />
==== 8:30 a.m.-9:30 a.m. / Risk/opportunity framing====<br />
''The Internet presents both opportunities and risks for information commerce. It permits the wildly efficient aggregation and sharing of civic, news and social information for important public purposes. At the same time, it is a channel through which invasive release of personal information can flow. Four co-participants briefly frame the range of issues (Eight minutes each, followed by discussion).''<br />
#Tom Evslin (via Skype) -- Networks matter <br />
#Steve Mott, BetterByDesign -- Exchanging value -- today's landscape<br />
#Lillie Coney, EPIC -- The price of privacy / regulation and law<br />
#Doc Searls, Berkman/Havard -- The new user-centric marketplace<br />
<br />
====9:30 a.m.-9:45 a.m. -- Networking, bio break (Room 200A)====<br />
'''Coffee/tea/snacks available at the first floor cafe'''<br />
<br />
====9:45 a.m. 10:15 a.m. -- Roundtable-style convening====<br />
*Discussion: "Confirming the Opportunity: Identifying Task Groups" -- ''In a facilitated discussion, we confirm our initial framing of challenges and opportunities from Wednesday evening and Thursday's sessions. We then organize task group/break-out discussions to formulate a solution/development strategy. Task groups adjourn to small spaces throughout the Reynolds Journalism Institute for work sessions.''<br />
<br />
====10:30 a.m.-noon -- First Task Group work sessions====<br />
<br />
<ul><ul><br />
SUGGESTED BREAKOUTS AND POSSIBLE FACILITATORS (final topics determined by consensus): <BR><br />
<BR><br />
1. Legal/corporate form -- Michael Cook, Todd Eskelsen and Jon Hart<br><br />
2. Marketing -- Carole Christie and other(s) TBD<br><br />
3. Advertising -- Greg Schermer / Jim Bursch -- User-reward model, from inference to shared<br><br />
4. Content -- Syndication opportunities -- Newspaper Consortium / others <br><br />
5. Privacy/demographics/identity -- Lillie Coney, Doc Searls -- (Inviting reps from Project VRM / Info Card Foundation / Identity Commons / OpenID / Shibboleth <br><br />
6. Financial/settlement -- Steve Mott and others <br><br />
7. Technology / IP rights -- Jeff VanderClute, Elizabeth Osder and others <br><br />
8. Business Models -- Bill Densmore and others<br><br />
</ul></ul><br />
(Plus any other breakouts determined on the fly at 9:45 a.m. session)<br />
<ul><br />
<br />
====Noon-12:30 p.m. -- More informal discussion/walking facility/tour Futures Lab====<br />
*''Optional tour/discussion about the RJI research newsroom and testing facilities.'' (Can also start walking to Reynolds Alumni Center -- about four blocks)<br />
====12:30 p.m. -- Shuttle leaves for Reynolds Alumni Center for lunch====<br />
*''Scaling to the Network -- An Overview'' -- Liz Osder<br />
====1:45 p.m. -- Walk / shuttle back to RJI's Fred W. Smith Forum to reconvene====<br />
<br />
====2:00-3 p.m. -- Facilitated Discussion -- What did we learn in the AM?====<br />
*''Each breakout leader presents morning findings and explains agenda for afternoon sessions, if any. We look for patterns, synergies, overlaps, compatibilities among the findings in order to redirect afternoon breakouts.''<br />
<br />
====3:00 p.m.-3:15 p.m. -- Next-step breakouts -- We call breakouts for "next step" action determination====<br />
*''Morning leaders reconvene, or fresh breakouts are called.''<br />
<br />
====3:15-3:30 p.m. -- Bio break (Food/coffee available ($$) at J-Cafe, First Floor)====<br />
<br />
====3:30 p.m.-5:00 p.m. -- "Next step" breakouts convene: Action steps formulated.====<br />
*''Action steps are formulated for overnight consideration and presentation on Friday morning. Focus on concrete, achievable actions and commitments.''<br />
<br />
====*5 p.m.-6 p.m. -- Shuttles make roundtrip to the Hampton Inn for those who need to get to their room before supper.====<br />
<br />
===<u>Networking with National Newspaper Association board members</u>===<br />
<br />
====6:00 p.m. -- Pre-dinner networking - RJI Lobby (Room 100A)==== <br />
*''For the evening, we are joined by members of the National Newspaper Association board of directors, who are scheduled to meet separately on Friday. "Blueprinting" participants explain proposed action steps and seek feedback.''<br />
<br />
====6:30 p.m. -- Buffet dinner in RJI Lobby (Room 100A)====<br />
*''A varied buffet designed to allow the option of eating while standing (to facilitate conversation). There will also be tables, however.'' <br />
<br />
====7:30 p.m. -- 8:30 p.m. -- Friday preview====<br />
*''During dessert and coffee, rapid-fire headlines from breakout leaders reporting on proposed action steps, pending overnight consideration and exchange.''<br />
</ul><br />
====END OF THURSDAY PROGRAM -- Shuttle back to Hampton Inn, or . . . ====<br />
*''There are an array of student-oriented nightspots within a few blocks of the RJI. We'll provide a handout guide.''<br />
<br />
===<u>FRIDAY MORNING</u>===<br />
<br />
Breakfast again at Hampton Inn; Shuttle to the RJI's Fred W. Smith Forum. <br />
<br />
*8:30 a.m.-10 a.m. -- "Laying out the Blueprint" -- ''In a facilitated discussion, break-out designated reporters confirm their recommendations for next steps; we build consensus for action (or not) and responsibilities. Consider next meeting(s), virtual or physical.''<br />
<br />
*10 a.m. -- Optional adjournment for those who need to make the 11:25 a.m. Northwest Airlink departure from the Columbia airport.<br />
<br />
*10:15 a.m.-noon -- Task groups meet individually or together to continue mapping next steps. Box lunches available; shuttle to hotel available on continuous loop. <br />
<br />
<hr><br />
<h3>OPTIONAL AFTERNOON ACTIVITIES: </h3><br />
<li>Optional task-group meeting/discussion time (rooms available) <br />
<li>Briefing on [http://rji.missouri.edu/futures-lab/index.php Reynolds Futures Lab] initiatives, capabilities <br />
<br />
</ul></ul><hr><br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-program&diff=602Blueprint-program2008-11-30T16:12:41Z<p>216.106.40.102: /* FRIDAY MORNING */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
==The Information Valet Project:==<br />
=<b>Blueprinting the shared user/value network</b>=<br />
===December 3-5, 2008<br>Reynolds Journalism Institute<br>Columbia, Missouri===<br />
<br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-late REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint HOME PAGE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-participants . . . WHO'S COMING]<br />
<br />
<br />
<hr><br />
[[Image:Rji-ideas.jpg|thumb|150px|left|[]]]<br />
[[Image:Rji-working.jpg|thumb|150px|right|[]]]<br />
<b>A senior-level strategy session designed to blueprint the law, ownership, management, marketing and technology of a [http://informationvalet.wordpress.com/about/ shared-user network] for user-centric demographics, privacy-protected purchasing and advertising exchange and compensation. Come help make the market for digital information.</b><br />
<hr><br />
<br />
=PROGRAM/SCHEDULE=<br />
Subject to change. Check this page for updates. <b>IMPORTANT: All proceedings of "Blueprinting the Information Valet Economy" are "on the record." Some sessions at the hotel and in the Fred W. Smith Forum (Room 200) will be video or audio taped.</b><br />
<br />
*Collaborators and participants [http://densmore.newshare.com/wiki/index.php/Blueprint-travel fly in] on Wednesday, Dec. 3, and register at the conference hotel venue, the [http://densmore.newshare.com/wiki/index.php/Blueprint-lodging The Hampton Inn.]<br />
<br />
===<u>WEDNESDAY</u>===<br />
<br />
*1:30 p.m.-3 p.m. -- Tours of Reynolds Journalism Institute and Futures Lab available by request. (Please email your interest) <br />
<br />
<b>At the Hampton Inn hotel . . . </b><br />
<br />
====4 p.m. -- Registration available (at hotel)====<br />
<br />
====4 p.m.-5 p.m. -- Pre-summit discussions (Hampton Inn)==== <br />
*''Open house for participants who have special projects they want to showcase.''<br />
<br />
====5 p.m.-6 p.m. -- Who's in the room, and why? (Hampton Inn: Columbia Room)====<br />
*''A circle-round convening of the member/collaborator group. Each collaborator joins us because they bring something specific to the strategic development process. Sort out goals and objectives for the IVSC; identify task groups: legal/corporate, marketing, engineering, financial/settlement, privacy/demographics, business models and others. Who's in the room, what do we bring, what do we want to take away?''<br />
<br />
====6 p.m.-7 p.m. -- Buffet dinner (at the hotel)====<br />
*''Participants are encouraged to consult the registration list and choose to form shared-interest tables and begin discussion.'' <br />
<br />
====7 p.m.-7:30 p.m. -- "The Mizzou Role: Identifying the Problem and the Opportunity"====<br />
*''Why is Columbia, Missouri, the starting point for creating the new information economy? An introduction by Dean Mills, dean of the Missouri Journalism School; Pam Johnson, director, Donald W. Reynolds Journalism Institute and [http://newshare.typepad.com/about.html Bill Densmore,] Reynolds Journalism Institute fellow and Information Valet Project principal convener; <br />
====7:30 p.m.-8 p.m. -- [http://densmore.newshare.com/wiki/index.php/Blueprint-program-privacy "Negotiating Privacy in the 21st Century"] -- Prof. Lee Wilkins====<br />
*''Missouri School of Journalism Prof. Lee Wilkins outlines plans for research and a survey of public attitudes toward privacy. How it is valued, and how it might be traded? She'll follow with a Q&A to gather advice for methodology and questions.''<br />
<br />
===<u>THURSDAY</u>===<br />
<br />
Continental breakfast at the Hampton Inn; informal networking at hotel<br />
<br />
*8:00 a.m. -- Shuttle van(s) leave for Reynolds Journalism Institute (RJI) <br />
*8:30 a.m. -- Convene in the Fred W. Smith Forum, Room 200 at RJI<br />
<br />
==== 8:30 a.m.-9:30 a.m. / Risk/opportunity framing====<br />
''The Internet presents both opportunities and risks for information commerce. It permits the wildly efficient aggregation and sharing of civic, news and social information for important public purposes. At the same time, it is a channel through which invasive release of personal information can flow. Four co-participants briefly frame the range of issues (Eight minutes each, followed by discussion).''<br />
#Tom Evslin (via Skype) -- Networks matter <br />
#Steve Mott, BetterByDesign -- Exchanging value -- today's landscape<br />
#Lillie Coney, EPIC -- The price of privacy / regulation and law<br />
#Doc Searls, Berkman/Havard -- The new user-centric marketplace<br />
<br />
====9:30 a.m.-9:45 a.m. -- Networking, coffee and bio break (Room 200A)====<br />
<br />
====9:45 a.m. 10:15 a.m. -- Roundtable-style convening====<br />
*Discussion: "Confirming the Opportunity: Identifying Task Groups" -- ''In a facilitated discussion, we confirm our initial framing of challenges and opportunities from Wednesday evening and Thursday's sessions. We then organize task group/break-out discussions to formulate a solution/development strategy. Task groups adjourn to small spaces throughout the Reynolds Journalism Institute for work sessions.''<br />
<br />
====10:30 a.m.-noon -- First Task Group work sessions====<br />
<br />
<ul><ul><br />
SUGGESTED BREAKOUTS AND POSSIBLE FACILITATORS (final topics determined by consensus): <BR><br />
<BR><br />
1. Legal/corporate form -- Michael Cook, Todd Eskelsen and Jon Hart<br><br />
2. Marketing -- Carole Christie and other(s) TBD<br><br />
3. Advertising -- Greg Schermer / Jim Bursch -- User-reward model, from inference to shared<br><br />
4. Content -- Syndication opportunities -- Newspaper Consortium / others <br><br />
5. Privacy/demographics/identity -- Lillie Coney, Doc Searls -- (Inviting reps from Project VRM / Info Card Foundation / Identity Commons / OpenID / Shibboleth <br><br />
6. Financial/settlement -- Steve Mott and others <br><br />
7. Technology / IP rights -- Jeff VanderClute, Elizabeth Osder and others <br><br />
8. Business Models -- Bill Densmore and others<br><br />
</ul></ul><br />
(Plus any other breakouts determined on the fly at 9:45 a.m. session)<br />
<ul><br />
<br />
====Noon-12:30 p.m. -- More informal discussion/walking facility/tour Futures Lab====<br />
*''Optional tour/discussion about the RJI research newsroom and testing facilities.'' (Can also start walking to Reynolds Alumni Center -- about four blocks)<br />
====12:30 p.m. -- Shuttle leaves for Reynolds Alumni Center for lunch====<br />
*''Scaling to the Network -- An Overview'' -- Liz Osder<br />
====1:45 p.m. -- Walk / shuttle back to RJI's Fred W. Smith Forum to reconvene====<br />
<br />
====2:00-3 p.m. -- Facilitated Discussion -- What did we learn in the AM?====<br />
*''Each breakout leader presents morning findings and explains agenda for afternoon sessions, if any. We look for patterns, synergies, overlaps, compatibilities among the findings in order to redirect afternoon breakouts.''<br />
<br />
====3:00 p.m.-3:15 p.m. -- Next-step breakouts -- We call breakouts for "next step" action determination====<br />
*''Morning leaders reconvene, or fresh breakouts are called.''<br />
<br />
====3:15-3:30 p.m. -- Bio break (Food/coffee available ($$) at J-Cafe, First Floor)====<br />
<br />
====3:30 p.m.-5:00 p.m. -- "Next step" breakouts convene: Action steps formulated.====<br />
*''Action steps are formulated for overnight consideration and presentation on Friday morning. Focus on concrete, achievable actions and commitments.''<br />
<br />
====*5 p.m.-6 p.m. -- Shuttles make roundtrip to the Hampton Inn for those who need to get to their room before supper.====<br />
<br />
===<u>Networking with National Newspaper Association board members</u>===<br />
<br />
====6:00 p.m. -- Pre-dinner networking - RJI Lobby (Room 100A)==== <br />
*''For the evening, we are joined by members of the National Newspaper Association board of directors, who are scheduled to meet separately on Friday. "Blueprinting" participants explain proposed action steps and seek feedback.''<br />
<br />
====6:30 p.m. -- Buffet dinner in RJI Lobby (Room 100A)====<br />
*''A varied buffet designed to allow the option of eating while standing (to facilitate conversation). There will also be tables, however.'' <br />
<br />
====7:30 p.m. -- 8:30 p.m. -- Friday preview====<br />
*''During dessert and coffee, rapid-fire headlines from breakout leaders reporting on proposed action steps, pending overnight consideration and exchange.''<br />
</ul><br />
====END OF THURSDAY PROGRAM -- Shuttle back to Hampton Inn, or . . . ====<br />
*''There are an array of student-oriented nightspots within a few blocks of the RJI. We'll provide a handout guide.''<br />
<br />
===<u>FRIDAY MORNING</u>===<br />
<br />
Breakfast again at Hampton Inn; Shuttle to the RJI's Fred W. Smith Forum. <br />
<br />
*8:30 a.m.-10 a.m. -- "Laying out the Blueprint" -- ''In a facilitated discussion, break-out designated reporters confirm their recommendations for next steps; we build consensus for action (or not) and responsibilities. Consider next meeting(s), virtual or physical.''<br />
<br />
*10 a.m. -- Optional adjournment for those who need to make the 11:25 a.m. Northwest Airlink departure from the Columbia airport.<br />
<br />
*10:15 a.m.-noon -- Task groups meet individually or together to continue mapping next steps. Box lunches available; shuttle to hotel available on continuous loop. <br />
<br />
<hr><br />
<h3>OPTIONAL AFTERNOON ACTIVITIES: </h3><br />
<li>Optional task-group meeting/discussion time (rooms available) <br />
<li>Briefing on [http://rji.missouri.edu/futures-lab/index.php Reynolds Futures Lab] initiatives, capabilities <br />
<br />
</ul></ul><hr><br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-program&diff=601Blueprint-program2008-11-30T16:11:39Z<p>216.106.40.102: /* FRIDAY MORNING */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
==The Information Valet Project:==<br />
=<b>Blueprinting the shared user/value network</b>=<br />
===December 3-5, 2008<br>Reynolds Journalism Institute<br>Columbia, Missouri===<br />
<br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-late REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint HOME PAGE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-participants . . . WHO'S COMING]<br />
<br />
<br />
<hr><br />
[[Image:Rji-ideas.jpg|thumb|150px|left|[]]]<br />
[[Image:Rji-working.jpg|thumb|150px|right|[]]]<br />
<b>A senior-level strategy session designed to blueprint the law, ownership, management, marketing and technology of a [http://informationvalet.wordpress.com/about/ shared-user network] for user-centric demographics, privacy-protected purchasing and advertising exchange and compensation. Come help make the market for digital information.</b><br />
<hr><br />
<br />
=PROGRAM/SCHEDULE=<br />
Subject to change. Check this page for updates. <b>IMPORTANT: All proceedings of "Blueprinting the Information Valet Economy" are "on the record." Some sessions at the hotel and in the Fred W. Smith Forum (Room 200) will be video or audio taped.</b><br />
<br />
*Collaborators and participants [http://densmore.newshare.com/wiki/index.php/Blueprint-travel fly in] on Wednesday, Dec. 3, and register at the conference hotel venue, the [http://densmore.newshare.com/wiki/index.php/Blueprint-lodging The Hampton Inn.]<br />
<br />
===<u>WEDNESDAY</u>===<br />
<br />
*1:30 p.m.-3 p.m. -- Tours of Reynolds Journalism Institute and Futures Lab available by request. (Please email your interest) <br />
<br />
<b>At the Hampton Inn hotel . . . </b><br />
<br />
====4 p.m. -- Registration available (at hotel)====<br />
<br />
====4 p.m.-5 p.m. -- Pre-summit discussions (Hampton Inn)==== <br />
*''Open house for participants who have special projects they want to showcase.''<br />
<br />
====5 p.m.-6 p.m. -- Who's in the room, and why? (Hampton Inn: Columbia Room)====<br />
*''A circle-round convening of the member/collaborator group. Each collaborator joins us because they bring something specific to the strategic development process. Sort out goals and objectives for the IVSC; identify task groups: legal/corporate, marketing, engineering, financial/settlement, privacy/demographics, business models and others. Who's in the room, what do we bring, what do we want to take away?''<br />
<br />
====6 p.m.-7 p.m. -- Buffet dinner (at the hotel)====<br />
*''Participants are encouraged to consult the registration list and choose to form shared-interest tables and begin discussion.'' <br />
<br />
====7 p.m.-7:30 p.m. -- "The Mizzou Role: Identifying the Problem and the Opportunity"====<br />
*''Why is Columbia, Missouri, the starting point for creating the new information economy? An introduction by Dean Mills, dean of the Missouri Journalism School; Pam Johnson, director, Donald W. Reynolds Journalism Institute and [http://newshare.typepad.com/about.html Bill Densmore,] Reynolds Journalism Institute fellow and Information Valet Project principal convener; <br />
====7:30 p.m.-8 p.m. -- [http://densmore.newshare.com/wiki/index.php/Blueprint-program-privacy "Negotiating Privacy in the 21st Century"] -- Prof. Lee Wilkins====<br />
*''Missouri School of Journalism Prof. Lee Wilkins outlines plans for research and a survey of public attitudes toward privacy. How it is valued, and how it might be traded? She'll follow with a Q&A to gather advice for methodology and questions.''<br />
<br />
===<u>THURSDAY</u>===<br />
<br />
Continental breakfast at the Hampton Inn; informal networking at hotel<br />
<br />
*8:00 a.m. -- Shuttle van(s) leave for Reynolds Journalism Institute (RJI) <br />
*8:30 a.m. -- Convene in the Fred W. Smith Forum, Room 200 at RJI<br />
<br />
==== 8:30 a.m.-9:30 a.m. / Risk/opportunity framing====<br />
''The Internet presents both opportunities and risks for information commerce. It permits the wildly efficient aggregation and sharing of civic, news and social information for important public purposes. At the same time, it is a channel through which invasive release of personal information can flow. Four co-participants briefly frame the range of issues (Eight minutes each, followed by discussion).''<br />
#Tom Evslin (via Skype) -- Networks matter <br />
#Steve Mott, BetterByDesign -- Exchanging value -- today's landscape<br />
#Lillie Coney, EPIC -- The price of privacy / regulation and law<br />
#Doc Searls, Berkman/Havard -- The new user-centric marketplace<br />
<br />
====9:30 a.m.-9:45 a.m. -- Networking, coffee and bio break (Room 200A)====<br />
<br />
====9:45 a.m. 10:15 a.m. -- Roundtable-style convening====<br />
*Discussion: "Confirming the Opportunity: Identifying Task Groups" -- ''In a facilitated discussion, we confirm our initial framing of challenges and opportunities from Wednesday evening and Thursday's sessions. We then organize task group/break-out discussions to formulate a solution/development strategy. Task groups adjourn to small spaces throughout the Reynolds Journalism Institute for work sessions.''<br />
<br />
====10:30 a.m.-noon -- First Task Group work sessions====<br />
<br />
<ul><ul><br />
SUGGESTED BREAKOUTS AND POSSIBLE FACILITATORS (final topics determined by consensus): <BR><br />
<BR><br />
1. Legal/corporate form -- Michael Cook, Todd Eskelsen and Jon Hart<br><br />
2. Marketing -- Carole Christie and other(s) TBD<br><br />
3. Advertising -- Greg Schermer / Jim Bursch -- User-reward model, from inference to shared<br><br />
4. Content -- Syndication opportunities -- Newspaper Consortium / others <br><br />
5. Privacy/demographics/identity -- Lillie Coney, Doc Searls -- (Inviting reps from Project VRM / Info Card Foundation / Identity Commons / OpenID / Shibboleth <br><br />
6. Financial/settlement -- Steve Mott and others <br><br />
7. Technology / IP rights -- Jeff VanderClute, Elizabeth Osder and others <br><br />
8. Business Models -- Bill Densmore and others<br><br />
</ul></ul><br />
(Plus any other breakouts determined on the fly at 9:45 a.m. session)<br />
<ul><br />
<br />
====Noon-12:30 p.m. -- More informal discussion/walking facility/tour Futures Lab====<br />
*''Optional tour/discussion about the RJI research newsroom and testing facilities.'' (Can also start walking to Reynolds Alumni Center -- about four blocks)<br />
====12:30 p.m. -- Shuttle leaves for Reynolds Alumni Center for lunch====<br />
*''Scaling to the Network -- An Overview'' -- Liz Osder<br />
====1:45 p.m. -- Walk / shuttle back to RJI's Fred W. Smith Forum to reconvene====<br />
<br />
====2:00-3 p.m. -- Facilitated Discussion -- What did we learn in the AM?====<br />
*''Each breakout leader presents morning findings and explains agenda for afternoon sessions, if any. We look for patterns, synergies, overlaps, compatibilities among the findings in order to redirect afternoon breakouts.''<br />
<br />
====3:00 p.m.-3:15 p.m. -- Next-step breakouts -- We call breakouts for "next step" action determination====<br />
*''Morning leaders reconvene, or fresh breakouts are called.''<br />
<br />
====3:15-3:30 p.m. -- Bio break (Food/coffee available ($$) at J-Cafe, First Floor)====<br />
<br />
====3:30 p.m.-5:00 p.m. -- "Next step" breakouts convene: Action steps formulated.====<br />
*''Action steps are formulated for overnight consideration and presentation on Friday morning. Focus on concrete, achievable actions and commitments.''<br />
<br />
====*5 p.m.-6 p.m. -- Shuttles make roundtrip to the Hampton Inn for those who need to get to their room before supper.====<br />
<br />
===<u>Networking with National Newspaper Association board members</u>===<br />
<br />
====6:00 p.m. -- Pre-dinner networking - RJI Lobby (Room 100A)==== <br />
*''For the evening, we are joined by members of the National Newspaper Association board of directors, who are scheduled to meet separately on Friday. "Blueprinting" participants explain proposed action steps and seek feedback.''<br />
<br />
====6:30 p.m. -- Buffet dinner in RJI Lobby (Room 100A)====<br />
*''A varied buffet designed to allow the option of eating while standing (to facilitate conversation). There will also be tables, however.'' <br />
<br />
====7:30 p.m. -- 8:30 p.m. -- Friday preview====<br />
*''During dessert and coffee, rapid-fire headlines from breakout leaders reporting on proposed action steps, pending overnight consideration and exchange.''<br />
</ul><br />
====END OF THURSDAY PROGRAM -- Shuttle back to Hampton Inn, or . . . ====<br />
*''There are an array of student-oriented nightspots within a few blocks of the RJI. We'll provide a handout guide.''<br />
<br />
===<u>FRIDAY MORNING</u>===<br />
<br />
Breakfast again at Hampton Inn; Shuttle to the RJI's Fred W. Smith Forum. <br />
<br />
*8:30 a.m.-10 a.m. -- "Laying out the Blueprint" -- ''In a facilitated discussion, break-out designated reporters confirm their recommendations for next steps; we build consensus for action (or not) and responsibilities. Consider next meeting(s), virtual or physical.''<br />
<br />
*10 a.m. -- Optional adjournment for those who need to make the 11:25 a.m. Northwest Airlink departure from the Columbia airport.<br />
<br />
*10:15 a.m.-noon -- Task groups meet individually or together to continue mapping next steps. Box lunches available; shuttle to hotel available on continuous loop. <br />
<br />
<hr><br />
<h3>OPTIONAL AFTERNOON ACTIVITIES: </h3><br />
<li>Optional task-group meeting/discussion time (rooms available) <br />
<li>Briefing on [rji.missouri.edu/futures-lab/index.php Reynolds Futures Lab] initiatives, capabilities <br />
<br />
</ul></ul><hr><br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-resources&diff=599Blueprint-resources2008-11-30T15:19:24Z<p>216.106.40.102: /* A backchannel for following the discuss */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
<br />
===''Building a collaborative, shared-user network''<br>December 3-5, 2008 / Reynolds Journalism Institute / Columbia, Missouri===<br />
<br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint CONFERENCE HOME] . . .<br />
<hr><br />
[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
<br />
=Pre-convening resources=<br />
<br />
'''Here are links to a series of resources which might inform the discussion at "Blueprinting the Information Valet Economy," Dec. 3-5 at the Donald W. Reynolds Journalism Institute.'''<br />
<br />
===Bookmark the #infovalet Twitter stream===<br />
*[http://www.twitter.com/infovalet "InfoValet"] is the name of the Twitter stream where we'll be commenting live on activities at "Blueprint" -- [http://www.twitter.com/infovalet http://www.twitter.com/infovalet] . If you are posting about "Blueprint" to your own Twitter feed, please included the tag "#infovalet" in each post. In that way, your tweets, and those of other participants and remote viewers, will be picked up and viewable on [http://search.twitter.com/search.atom?lang=en&q=%23infovalet THIS PAGE.]<br />
<br />
===A backchannel for following the discussion===<br />
*We'll be experimenting with a live backchannel "chat" channel for participants during some parts of "Blueprint." With a service call CoverItLive.com, several designated narrators will be posting briefing comments about the discussions Dec. 4 and 5. You can follow these comments -- and offer comments and suggestions of your own to the narrator. To launch the window and participate [http://www.coveritlive.com/index.php?option=com_altcaster&task=siteviewaltcast&altcast_code=75c2e44957&height=550&width=470 Click Here].<br />
<br />
===Blogging from the "Blueprint" summit===<br />
*Several participants in "Blueprint" will be writing short blog posts at the [http://www.informationvalet.org Information Valet Project blog.] You can also [http://feeds.feedburner.com/infovalet grab/bookmark the RSS stream.]<br />
<br />
===Iowa-based news CEO's blog on innovation===<br />
*Chuck Peters is CEO of the company which owns the Cedar Rapids ''Gazette'' plus printing and other subsidiaries. He'll be joining us at "Blueprint" and he's been following and seeding innovation in the former newspaper industry. [http://cpetersia.wordpress.com/ Here's his blog.] Peters attended a [http://informationvalet.wordpress.com/2008/11/17/near-crisis-for-newspapers-calls-for-urgent-action-execs-told/ 50-executive summit at the American Press Institute] and [http://www.coveritlive.com/index.php?option=com_altcaster&task=siteviewaltcast&altcast_code=9d7d485abd&height=550&width=470 covered it live with Twitter.]<br />
<br />
===Former Massachusetts publisher's ''News after Newspapers''===<br />
*Martin Langeveld was the No.2 person at the family-owned ''Berkshire Eagle'' for more than a decade, then publisher of two MediaNews Group Inc. dailies. He [http://newsafternewspapers.blogspot.com writes his blog] from near Brattleboro, Vt.</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-resources&diff=598Blueprint-resources2008-11-30T15:13:31Z<p>216.106.40.102: /* Live "chat" via CoverItLive.com */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
<br />
===''Building a collaborative, shared-user network''<br>December 3-5, 2008 / Reynolds Journalism Institute / Columbia, Missouri===<br />
<br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint CONFERENCE HOME] . . .<br />
<hr><br />
[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
<br />
=Pre-convening resources=<br />
<br />
'''Here are links to a series of resources which might inform the discussion at "Blueprinting the Information Valet Economy," Dec. 3-5 at the Donald W. Reynolds Journalism Institute.'''<br />
<br />
===Bookmark the #infovalet Twitter stream===<br />
*[http://www.twitter.com/infovalet "InfoValet"] is the name of the Twitter stream where we'll be commenting live on activities at "Blueprint" -- [http://www.twitter.com/infovalet http://www.twitter.com/infovalet] . If you are posting about "Blueprint" to your own Twitter feed, please included the tag "#infovalet" in each post. In that way, your tweets, and those of other participants and remote viewers, will be picked up and viewable on [http://search.twitter.com/search.atom?lang=en&q=%23infovalet THIS PAGE.]<br />
<br />
===A backchannel for following the discuss===<br />
*We'll be experimenting with a live backchannel "chat" channel for participants during some parts of "Blueprint." With a service call CoverItLive.com, several designated narrators will be posting briefing comments about the discussions Dec. 4 and 5. You can follow these comments -- and offer comments and suggestions of your own to the narrator. To launch the window and participate [http://www.coveritlive.com/index.php?option=com_altcaster&task=siteviewaltcast&altcast_code=75c2e44957&height=550&width=470 Click Here].<br />
<br />
===Blogging from the "Blueprint" summit===<br />
*Several participants in "Blueprint" will be writing short blog posts at the [http://www.informationvalet.org Information Valet Project blog.] You can also [http://feeds.feedburner.com/infovalet grab/bookmark the RSS stream.]<br />
<br />
===Iowa-based news CEO's blog on innovation===<br />
*Chuck Peters is CEO of the company which owns the Cedar Rapids ''Gazette'' plus printing and other subsidiaries. He'll be joining us at "Blueprint" and he's been following and seeding innovation in the former newspaper industry. [http://cpetersia.wordpress.com/ Here's his blog.] Peters attended a [http://informationvalet.wordpress.com/2008/11/17/near-crisis-for-newspapers-calls-for-urgent-action-execs-told/ 50-executive summit at the American Press Institute] and [http://www.coveritlive.com/index.php?option=com_altcaster&task=siteviewaltcast&altcast_code=9d7d485abd&height=550&width=470 covered it live with Twitter.]<br />
<br />
===Former Massachusetts publisher's ''News after Newspapers''===<br />
*Martin Langeveld was the No.2 person at the family-owned ''Berkshire Eagle'' for more than a decade, then publisher of two MediaNews Group Inc. dailies. He [http://newsafternewspapers.blogspot.com writes his blog] from near Brattleboro, Vt.</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-resources&diff=597Blueprint-resources2008-11-30T15:08:58Z<p>216.106.40.102: /* Bookmark the #infovalet Twitter stream */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
<br />
===''Building a collaborative, shared-user network''<br>December 3-5, 2008 / Reynolds Journalism Institute / Columbia, Missouri===<br />
<br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint CONFERENCE HOME] . . .<br />
<hr><br />
[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
<br />
=Pre-convening resources=<br />
<br />
'''Here are links to a series of resources which might inform the discussion at "Blueprinting the Information Valet Economy," Dec. 3-5 at the Donald W. Reynolds Journalism Institute.'''<br />
<br />
===Bookmark the #infovalet Twitter stream===<br />
*[http://www.twitter.com/infovalet "InfoValet"] is the name of the Twitter stream where we'll be commenting live on activities at "Blueprint" -- [http://www.twitter.com/infovalet http://www.twitter.com/infovalet] . If you are posting about "Blueprint" to your own Twitter feed, please included the tag "#infovalet" in each post. In that way, your tweets, and those of other participants and remote viewers, will be picked up and viewable on [http://search.twitter.com/search.atom?lang=en&q=%23infovalet THIS PAGE.]<br />
<br />
===Live "chat" via CoverItLive.com===<br />
*We'll be experimenting with a live "chat" channel for participants during some parts of "Blueprint." To launch the window and participate [http://www.coveritlive.com/index.php?option=com_altcaster&task=siteviewaltcast&altcast_code=75c2e44957&height=550&width=470 Click Here].<br />
<br />
===Blogging from the "Blueprint" summit===<br />
*Several participants in "Blueprint" will be writing short blog posts at the [http://www.informationvalet.org Information Valet Project blog.] You can also [http://feeds.feedburner.com/infovalet grab/bookmark the RSS stream.]<br />
<br />
===Iowa-based news CEO's blog on innovation===<br />
*Chuck Peters is CEO of the company which owns the Cedar Rapids ''Gazette'' plus printing and other subsidiaries. He'll be joining us at "Blueprint" and he's been following and seeding innovation in the former newspaper industry. [http://cpetersia.wordpress.com/ Here's his blog.] Peters attended a [http://informationvalet.wordpress.com/2008/11/17/near-crisis-for-newspapers-calls-for-urgent-action-execs-told/ 50-executive summit at the American Press Institute] and [http://www.coveritlive.com/index.php?option=com_altcaster&task=siteviewaltcast&altcast_code=9d7d485abd&height=550&width=470 covered it live with Twitter.]<br />
<br />
===Former Massachusetts publisher's ''News after Newspapers''===<br />
*Martin Langeveld was the No.2 person at the family-owned ''Berkshire Eagle'' for more than a decade, then publisher of two MediaNews Group Inc. dailies. He [http://newsafternewspapers.blogspot.com writes his blog] from near Brattleboro, Vt.</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-program&diff=596Blueprint-program2008-11-30T15:03:16Z<p>216.106.40.102: /* 8:30 a.m.-9:30 a.m. / Risk/opportunity framing */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
==The Information Valet Project:==<br />
=<b>Blueprinting the shared user/value network</b>=<br />
===December 3-5, 2008<br>Reynolds Journalism Institute<br>Columbia, Missouri===<br />
<br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-late REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint HOME PAGE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-participants . . . WHO'S COMING]<br />
<br />
<br />
<hr><br />
[[Image:Rji-ideas.jpg|thumb|150px|left|[]]]<br />
[[Image:Rji-working.jpg|thumb|150px|right|[]]]<br />
<b>A senior-level strategy session designed to blueprint the law, ownership, management, marketing and technology of a [http://informationvalet.wordpress.com/about/ shared-user network] for user-centric demographics, privacy-protected purchasing and advertising exchange and compensation. Come help make the market for digital information.</b><br />
<hr><br />
<br />
=PROGRAM/SCHEDULE=<br />
Subject to change. Check this page for updates. <b>IMPORTANT: All proceedings of "Blueprinting the Information Valet Economy" are "on the record." Some sessions at the hotel and in the Fred W. Smith Forum (Room 200) will be video or audio taped.</b><br />
<br />
*Collaborators and participants [http://densmore.newshare.com/wiki/index.php/Blueprint-travel fly in] on Wednesday, Dec. 3, and register at the conference hotel venue, the [http://densmore.newshare.com/wiki/index.php/Blueprint-lodging The Hampton Inn.]<br />
<br />
===<u>WEDNESDAY</u>===<br />
<br />
*1:30 p.m.-3 p.m. -- Tours of Reynolds Journalism Institute and Futures Lab available by request. (Please email your interest) <br />
<br />
<b>At the Hampton Inn hotel . . . </b><br />
<br />
====4 p.m. -- Registration available (at hotel)====<br />
<br />
====4 p.m.-5 p.m. -- Pre-summit discussions (Hampton Inn)==== <br />
*''Open house for participants who have special projects they want to showcase.''<br />
<br />
====5 p.m.-6 p.m. -- Who's in the room, and why? (Hampton Inn: Columbia Room)====<br />
*''A circle-round convening of the member/collaborator group. Each collaborator joins us because they bring something specific to the strategic development process. Sort out goals and objectives for the IVSC; identify task groups: legal/corporate, marketing, engineering, financial/settlement, privacy/demographics, business models and others. Who's in the room, what do we bring, what do we want to take away?''<br />
<br />
====6 p.m.-7 p.m. -- Buffet dinner (at the hotel)====<br />
*''Participants are encouraged to consult the registration list and choose to form shared-interest tables and begin discussion.'' <br />
<br />
====7 p.m.-7:30 p.m. -- "The Mizzou Role: Identifying the Problem and the Opportunity"====<br />
*''Why is Columbia, Missouri, the starting point for creating the new information economy? An introduction by Dean Mills, dean of the Missouri Journalism School; Pam Johnson, director, Donald W. Reynolds Journalism Institute and [http://newshare.typepad.com/about.html Bill Densmore,] Reynolds Journalism Institute fellow and Information Valet Project principal convener; <br />
====7:30 p.m.-8 p.m. -- [http://densmore.newshare.com/wiki/index.php/Blueprint-program-privacy "Negotiating Privacy in the 21st Century"] -- Prof. Lee Wilkins====<br />
*''Missouri School of Journalism Prof. Lee Wilkins outlines plans for research and a survey of public attitudes toward privacy. How it is valued, and how it might be traded? She'll follow with a Q&A to gather advice for methodology and questions.''<br />
<br />
===<u>THURSDAY</u>===<br />
<br />
Continental breakfast at the Hampton Inn; informal networking at hotel<br />
<br />
*8:00 a.m. -- Shuttle van(s) leave for Reynolds Journalism Institute (RJI) <br />
*8:30 a.m. -- Convene in the Fred W. Smith Forum, Room 200 at RJI<br />
<br />
==== 8:30 a.m.-9:30 a.m. / Risk/opportunity framing====<br />
''The Internet presents both opportunities and risks for information commerce. It permits the wildly efficient aggregation and sharing of civic, news and social information for important public purposes. At the same time, it is a channel through which invasive release of personal information can flow. Four co-participants briefly frame the range of issues (Eight minutes each, followed by discussion).''<br />
#Tom Evslin (via Skype) -- Networks matter <br />
#Steve Mott, BetterByDesign -- Exchanging value -- today's landscape<br />
#Lillie Coney, EPIC -- The price of privacy / regulation and law<br />
#Doc Searls, Berkman/Havard -- The new user-centric marketplace<br />
<br />
====9:30 a.m.-9:45 a.m. -- Networking, coffee and bio break (Room 200A)====<br />
<br />
====9:45 a.m. 10:15 a.m. -- Roundtable-style convening====<br />
*Discussion: "Confirming the Opportunity: Identifying Task Groups" -- ''In a facilitated discussion, we confirm our initial framing of challenges and opportunities from Wednesday evening and Thursday's sessions. We then organize task group/break-out discussions to formulate a solution/development strategy. Task groups adjourn to small spaces throughout the Reynolds Journalism Institute for work sessions.''<br />
<br />
====10:30 a.m.-noon -- First Task Group work sessions====<br />
<br />
<ul><ul><br />
SUGGESTED BREAKOUTS AND POSSIBLE FACILITATORS (final topics determined by consensus): <BR><br />
<BR><br />
1. Legal/corporate form -- Michael Cook, Todd Eskelsen and Jon Hart<br><br />
2. Marketing -- Carole Christie and other(s) TBD<br><br />
3. Advertising -- Greg Schermer / Jim Bursch -- User-reward model, from inference to shared<br><br />
4. Content -- Syndication opportunities -- Newspaper Consortium / others <br><br />
5. Privacy/demographics/identity -- Lillie Coney, Doc Searls -- (Inviting reps from Project VRM / Info Card Foundation / Identity Commons / OpenID / Shibboleth <br><br />
6. Financial/settlement -- Steve Mott and others <br><br />
7. Technology / IP rights -- Jeff VanderClute, Elizabeth Osder and others <br><br />
8. Business Models -- Bill Densmore and others<br><br />
</ul></ul><br />
(Plus any other breakouts determined on the fly at 9:45 a.m. session)<br />
<ul><br />
<br />
====Noon-12:30 p.m. -- More informal discussion/walking facility/tour Futures Lab====<br />
*''Optional tour/discussion about the RJI research newsroom and testing facilities.'' (Can also start walking to Reynolds Alumni Center -- about four blocks)<br />
====12:30 p.m. -- Shuttle leaves for Reynolds Alumni Center for lunch====<br />
*''Scaling to the Network -- An Overview'' -- Liz Osder<br />
====1:45 p.m. -- Walk / shuttle back to RJI's Fred W. Smith Forum to reconvene====<br />
<br />
====2:00-3 p.m. -- Facilitated Discussion -- What did we learn in the AM?====<br />
*''Each breakout leader presents morning findings and explains agenda for afternoon sessions, if any. We look for patterns, synergies, overlaps, compatibilities among the findings in order to redirect afternoon breakouts.''<br />
<br />
====3:00 p.m.-3:15 p.m. -- Next-step breakouts -- We call breakouts for "next step" action determination====<br />
*''Morning leaders reconvene, or fresh breakouts are called.''<br />
<br />
====3:15-3:30 p.m. -- Bio break (Food/coffee available ($$) at J-Cafe, First Floor)====<br />
<br />
====3:30 p.m.-5:00 p.m. -- "Next step" breakouts convene: Action steps formulated.====<br />
*''Action steps are formulated for overnight consideration and presentation on Friday morning. Focus on concrete, achievable actions and commitments.''<br />
<br />
====*5 p.m.-6 p.m. -- Shuttles make roundtrip to the Hampton Inn for those who need to get to their room before supper.====<br />
<br />
===<u>Networking with National Newspaper Association board members</u>===<br />
<br />
====6:00 p.m. -- Pre-dinner networking - RJI Lobby (Room 100A)==== <br />
*''For the evening, we are joined by members of the National Newspaper Association board of directors, who are scheduled to meet separately on Friday. "Blueprinting" participants explain proposed action steps and seek feedback.''<br />
<br />
====6:30 p.m. -- Buffet dinner in RJI Lobby (Room 100A)====<br />
*''A varied buffet designed to allow the option of eating while standing (to facilitate conversation). There will also be tables, however.'' <br />
<br />
====7:30 p.m. -- 8:30 p.m. -- Friday preview====<br />
*''During dessert and coffee, rapid-fire headlines from breakout leaders reporting on proposed action steps, pending overnight consideration and exchange.''<br />
</ul><br />
====END OF THURSDAY PROGRAM -- Shuttle back to Hampton Inn, or . . . ====<br />
*''There are an array of student-oriented nightspots within a few blocks of the RJI. We'll provide a handout guide.''<br />
<br />
===<u>FRIDAY MORNING</u>===<br />
<br />
Breakfast again at Hampton Inn; Shuttle to the RJI's Fred W. Smith Forum. <br />
<br />
*8:30 a.m.-10 a.m. -- "Laying out the Blueprint" -- ''In a facilitated discussion, break-out designated reporters conform their recommendations for next steps; consensus built for action (or not) and responsibilities. Consider next meeting(s), virtual or physical.''<br />
<br />
*10 a.m. -- Optional adjournment for those who need to make the 11:25 a.m. Northwest Airlink departure from the Columbia airport.<br />
<br />
*10:15 a.m.-noon -- Task groups meet individually or together to continue mapping next steps. Box lunches available; shuttle to hotel available on continuous loop. <br />
<br />
<hr><br />
<h3>OPTIONAL AFTERNOON ACTIVITIES: </h3><br />
<li>Optional task-group meeting/discussion time (rooms available) <br />
<li>Briefing on [rji.missouri.edu/futures-lab/index.php Reynolds Futures Lab] initiatives, capabilities <br />
<br />
</ul></ul><hr><br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-notes1&diff=540Blueprint-notes12008-11-24T02:03:17Z<p>216.106.40.102: </p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
<br />
=Documenting "Blueprinting the Information Valet Economy" summit=<br />
'''This wiki page is a running commentary on the "Blueprinting the Information Valet Economy," summit underway Dec. 3-5, 2008 at the Donald W. Reynolds Journalism Institute at the University of Missouri School of Journalism in Columbia, Mo.'''<br />
<hr><br />
*You can check [http://www.ustream.tv/channel/rji-fellows-lunchstorm HERE FOR A LIVE STREAM] if we casting<br />
*You can follow our tweets at the [http://twitter.com/infovalet InfoValet Twitter page]<br />
<hr></div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-notes1&diff=539Blueprint-notes12008-11-24T02:02:39Z<p>216.106.40.102: New page: [[http://informationvalet.wordpress.com The Information Valet Project]] <H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4> ...</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
nIjbHu <a href="http://iznhozclqywu.com/">iznhozclqywu</a>, [url=http://locseaxpwcsw.com/]locseaxpwcsw[/url], [link=http://mreabenfywkf.com/]mreabenfywkf[/link], http://mqdbjqeytknl.com/<br />
=Documenting "Blueprinting the Information Valet Economy" summit=<br />
'''This wiki page is a running commentary on the "Blueprinting the Information Valet Economy," summit underway Dec. 3-5, 2008 at the Donald W. Reynolds Journalism Institute at the University of Missouri School of Journalism in Columbia, Mo.'''<br />
<hr><br />
*You can check [http://www.ustream.tv/channel/rji-fellows-lunchstorm HERE FOR A LIVE STREAM] if we casting<br />
*You can follow our tweets at the [http://twitter.com/infovalet InfoValet Twitter page]<br />
<hr></div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-participants&diff=538Blueprint-participants2008-11-24T01:10:28Z<p>216.106.40.102: /* Building a collaborative, shared-user networkDecember 3-5, 2008 / Reynolds Journalism Institute / Columbia, Missouri */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
<br />
===''Building a collaborative, shared-user network''<br>December 3-5, 2008 / Reynolds Journalism Institute / Columbia, Missouri===<br />
<br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-late REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint CONFERENCE HOME] . . .<br />
<hr><br />
[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
<br />
<br><br />
<br />
=WHO'S COMING=<br />
<H3>Here's the list of who's coming to "Blueprinting the Information Valet Economy" (or participate in IVP's development)</h3> <br />
<hr><br />
#[http://www.linkedin.com/in/charlesandres Andres, Charles,] Executive Director, [http://informationcard.net Information Card Foundation], Needham, Mass. / [http://densmore.newshare.com/wiki/index.php/Blueprint-resources-identity LINKS/RESOURCES]<br />
#Ashley, Seth, graduate researcher, ''Negotiating Privacy in the 21st Century,'' Missouri School of Journalism, Columbia, Mo.<br />
#[https://www.newsregister.com/user/jbladine Bladine, Jon ("Jeb"),] president/publisher, [http://www.newsregister.com/about-us News-Register Publishing Co.,] McMinville, Oregon <br />
#[http://www.blindergroup.com/background-mlb.shtml Blinder, Mike,] principal, [http://www.blindergroup.com/ The Blinder Group] New Port Richie, Fla. (online advertising strategies)<br />
#[http://journalism.missouri.edu/faculty/clyde-bentley.html Bentley, Clyde,]convergence professor, Missouri School of Journalism, Columbia, Mo. <br />
#Brown, Jessica Z., director, Gateway Media Literacy Partners, St. Louis, Mo.<br />
#Bursch, James A., [http://www.mymindshare.com MyMindShare Inc.,] Manhattan Beach, Calif.<br />
#Carner, Dorothy, head librarian, Missouri School of Journalism, Columbia, Mo.<br />
#Chase, Steve, manager, business development, Frank N. Magid & Associates, Des Moines, Iowa <br />
#Clark, Beth C., [http://www.qcmag.com/aboutus/ Clark Publishing LLC,] Quad Cities, Ill. <br />
#Clark, Bruce T., [http://www.qcmag.com/aboutus/ Clark Publishing LLC,] Quad Cities, Ill. <br />
#Coney, Lillie, associate director, [http://epic.org/epic/staff_and_board.html Electric Privacy Information Center,] Washington, D.C.<br />
#[http://web.missouri.edu/~cookml/ Cook, Michael,] professor, University of Missouri (expert on co-ops and alternative corporate forms)<br />
#[http://www.schiffhardin.com/ToddREskelsen.htm Eskelsen, Todd R.,] partner, Schiff Hardin LLP, Washington, D.C. <br />
#Fancher, Michael, 2008-2009 RJI Fellow, former exec. editor, The Seattle Times<br />
#[http://journalism.missouri.edu/staff/roger-fidler.html Fidler, Roger,] director, technology initiatives, Donald W. Reynolds Journalism Institute, Columbia, Mo. <br />
#[http://www.zoominfo.com/people/Fuerst_Mark_437883029.aspx Fuerst, Mark,] executive director, [http://www.integratedmedia.org/home.cfm Integrated Media Association,] Rhinebeck, N.Y. (public TV affiliates group) <br />
#Gafke, Roger, emeritus professor, electronic journalism, D.W. Reynolds Journalism Institute, Univ. of Missouri <br />
#[http://ipa.umsystem.edu/about/MUStaff.asp Francis, Harriet,] [http://ipa.umsystem.edu/about/default.asp technology licensing attorney,] Univ. of Missouri, Columbia, Mo.<br />
#[http://www.dlalaw.com/jhart/ Hart, Jonathan D.,] member, Dow Lohnes PLLC, Washington, D.C. (counsel, Online News Assn.)<br />
#Johnson, Pam, director, Donald W. Reynolds Journalism Institute, Columbia, Mo.<br />
#Kolsky, Charles, vp-business development, [http://www.townnews.com/news/ TownNews.com,] Moline, Ill.<br />
#[http://journalism.missouri.edu/faculty/ed-lambeth.html Lambeth, Edmund B.,] emeritus professor, Missouri School of Journalism, Columbia, Mo. <br />
#Lawton, Beth, manager, digital media, Newspaper Association of America<br />
#Langeveld, Martin, blogger, [http://www.newsafternewspapers.blogspot.com/ News After Newspapers,] Brattleboro, Vt. (ex-daily publisher) <br />
#[http://www.clickshare.com/aboutus/management.shtml Lerner, Richard,] CEO, [http://www.clickshare.com/aboutus Clickshare Service Corp.,] Amherst, Mass.<br />
#[http://journalism.missouri.edu/news/2006/09-08-debra-mason.html Mason, Debra L.,] Center on Religion, the Professions and the Public, Columbia, Mo.<br />
#[http://journalism.unr.edu/fsMensing.htm Mensing, Donica H.,] professor, Reynolds School of Journalism, Univ. of Nevada-Reno<br />
#[http://www.betterbuydesign.com/resources.html Mott, Steve,] principal, Better By Design, Stamford, Conn. (ex-senior VP, electronic commerce, Mastercard Corp.)<br />
#Newton, Peter, vp business development, [http://www.helium.com/ Helium.com,] Andover, Mass.<br />
#[http://www.osdergroup.com/leadership/4/elizabeth-osder Osder, Elizabeth,] principal, [http://www.osdergroup.com The Osder Group,] (former Yahoo director, local/social media)<br />
#[http://densmore.newshare.com/wiki/index.php/Blueprint-participants-chuck_peters Peters, Chuck,] president/CEO, Gazette Communications, Cedar Rapids, Iowa (tentative) <br />
#Picht, Randy, bureau chief, The Associated Press, Kansas City, Mo.<br />
#[http://www.halplotkin.com/ Plotkin, Hal,] founder, [http://www.centerformediachange.com/ Center for Media Change, Inc.], editor, [http://www.reelchanges.org/ ReelChanges.org], fiscal sponsor, [http://www.spot.us/ Spot.US]<br />
#Saltz, Howard, vp-content development, MediaNews Group Interactive, Denver, Colo. <br />
#Schermer, Greg, vp-interactive media, Lee Enterprises, Davenport, Iowa <br />
#Searls, Doc, director, Vendor Relationship Management Project (Project VRM), Berkman Center, Harvard Univ., Cambridge, Mass.<br />
#[http://www.grady.uga.edu/resources.php?page=facultyandstaff_profiles.inc.php%7Cfac_ID=170 Soloski, John,] professor, Grady College, University of Georgia, Atlanta, Ga. (newspaper economics expert)<br />
#Shackelford, Tiffany, Phase2 Technologies, Alexandria, Va. (former Online News Assn. director)<br />
#Sims, Norman, professor/principal investigator, The Media Giraffe Project, Univ. of Mass., Amherst, Mass.<br />
#Spencer, Jim, founder, [http://journalism.missouri.edu/2008/schedule/event-newsy-video.html Newsy.com,] Columbia, Mo. (founding vp, Ask Jeeves/MSNBC)<br />
#Stites, Tom, [http://www.banyanproject.com The Banyan Project] and consulting editor, Center for Public Integrity, Washington, D.C. <br />
#Sussman, Emily, founder, [http://carpemedia.net/about-2/ <i>Carpe Media,</i>] Columbia, Mo. <br />
#Typaldos, Cynthia, founder, Kachingle, Silicon Valley <br />
#Vander Clute, Jeff, founder, Avanoo Inc., Semantic Computing Framework, San Francisco, Calif. <br />
#Ward, Richard, CEO, [http://www.centramart.net CentraMart,] Kansas City, Mo. <br />
#Westphal, David, USC-Annenberg School for Communications, Los Angeles (former McClatchy Washington, D.C. bureau chief) <br />
#[http://journalism.missouri.edu/faculty/lee-wilkins.html Wilkins, Lee,] professor, Missouri School of Journalism, and director, [http://densmore.newshare.com/wiki/index.php/Blueprint-program-privacy RJI Privacy Study]<br />
#[http://journalism.missouri.edu/staff/rob-weir.html Weir, Robert B.,] Knight Chair Editing Fellow, <i>The Columbia Missourian</i>, Columbia, Mo. <br />
<br><br />
<br />
==VIRTUAL PARTICIPANTS==<br />
<br />
*Evslin, Tom, former ceo AT&T-Interchange <br />
<br />
==LIKELY ATTENDING==<br />
<br />
*Kramer, Staci, editor, PaidContent.org, St. Louis, Mo. <br />
*Lucas, Charlotte-Anne, professor, University of Nevada-Las Vegas <br />
*[http://www.womcom.org/awcconferences/2006/KSC/events/tonda_rush.htm Rush, Tonda,] attorney, former CEO, National Newspaper Association, Kansas City, Mo.<br />
<br><br />
<br />
==ADVISORS (in formation)==<br />
<br />
*[http://www.law.missouri.edu/faculty/directory/crouchd.html Crouch, Dennis,] associate professor, University of Missouri Law School, Columbia, Mo. (expert on patents and electronic commerce) <br />
*Garretson, Kim, principal, [http://www.realistadvisory.com Realist Ventures & Advisory Services,] Minneapolis, Minn. <br />
*Kussmaul, Wes, founder Delphia Internet Service, Weston, Mass.<br />
#[http://www.mediagiraffe.org/mgprofiles/index.php?action=profile&id=277 Thompson, Matt,] Reynolds Journalism Institute fellow 2008-2009, Columbia, Mo. <br />
*Weaver, Howard, vice president-news, The McClatchy Co., Sacramento, Calif. <br><br />
<hr><br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-participants&diff=537Blueprint-participants2008-11-24T01:09:41Z<p>216.106.40.102: /* WHO'S COMING */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
<br />
===''Building a collaborative, shared-user network''<br>December 3-5, 2008 / Reynolds Journalism Institute / Columbia, Missouri===<br />
<br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint CONFERENCE HOME] . . .<br />
<hr><br />
[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
<br />
<br><br />
<br />
=WHO'S COMING=<br />
<H3>Here's the list of who's coming to "Blueprinting the Information Valet Economy" (or participate in IVP's development)</h3> <br />
<hr><br />
#[http://www.linkedin.com/in/charlesandres Andres, Charles,] Executive Director, [http://informationcard.net Information Card Foundation], Needham, Mass. / [http://densmore.newshare.com/wiki/index.php/Blueprint-resources-identity LINKS/RESOURCES]<br />
#Ashley, Seth, graduate researcher, ''Negotiating Privacy in the 21st Century,'' Missouri School of Journalism, Columbia, Mo.<br />
#[https://www.newsregister.com/user/jbladine Bladine, Jon ("Jeb"),] president/publisher, [http://www.newsregister.com/about-us News-Register Publishing Co.,] McMinville, Oregon <br />
#[http://www.blindergroup.com/background-mlb.shtml Blinder, Mike,] principal, [http://www.blindergroup.com/ The Blinder Group] New Port Richie, Fla. (online advertising strategies)<br />
#[http://journalism.missouri.edu/faculty/clyde-bentley.html Bentley, Clyde,]convergence professor, Missouri School of Journalism, Columbia, Mo. <br />
#Brown, Jessica Z., director, Gateway Media Literacy Partners, St. Louis, Mo.<br />
#Bursch, James A., [http://www.mymindshare.com MyMindShare Inc.,] Manhattan Beach, Calif.<br />
#Carner, Dorothy, head librarian, Missouri School of Journalism, Columbia, Mo.<br />
#Chase, Steve, manager, business development, Frank N. Magid & Associates, Des Moines, Iowa <br />
#Clark, Beth C., [http://www.qcmag.com/aboutus/ Clark Publishing LLC,] Quad Cities, Ill. <br />
#Clark, Bruce T., [http://www.qcmag.com/aboutus/ Clark Publishing LLC,] Quad Cities, Ill. <br />
#Coney, Lillie, associate director, [http://epic.org/epic/staff_and_board.html Electric Privacy Information Center,] Washington, D.C.<br />
#[http://web.missouri.edu/~cookml/ Cook, Michael,] professor, University of Missouri (expert on co-ops and alternative corporate forms)<br />
#[http://www.schiffhardin.com/ToddREskelsen.htm Eskelsen, Todd R.,] partner, Schiff Hardin LLP, Washington, D.C. <br />
#Fancher, Michael, 2008-2009 RJI Fellow, former exec. editor, The Seattle Times<br />
#[http://journalism.missouri.edu/staff/roger-fidler.html Fidler, Roger,] director, technology initiatives, Donald W. Reynolds Journalism Institute, Columbia, Mo. <br />
#[http://www.zoominfo.com/people/Fuerst_Mark_437883029.aspx Fuerst, Mark,] executive director, [http://www.integratedmedia.org/home.cfm Integrated Media Association,] Rhinebeck, N.Y. (public TV affiliates group) <br />
#Gafke, Roger, emeritus professor, electronic journalism, D.W. Reynolds Journalism Institute, Univ. of Missouri <br />
#[http://ipa.umsystem.edu/about/MUStaff.asp Francis, Harriet,] [http://ipa.umsystem.edu/about/default.asp technology licensing attorney,] Univ. of Missouri, Columbia, Mo.<br />
#[http://www.dlalaw.com/jhart/ Hart, Jonathan D.,] member, Dow Lohnes PLLC, Washington, D.C. (counsel, Online News Assn.)<br />
#Johnson, Pam, director, Donald W. Reynolds Journalism Institute, Columbia, Mo.<br />
#Kolsky, Charles, vp-business development, [http://www.townnews.com/news/ TownNews.com,] Moline, Ill.<br />
#[http://journalism.missouri.edu/faculty/ed-lambeth.html Lambeth, Edmund B.,] emeritus professor, Missouri School of Journalism, Columbia, Mo. <br />
#Lawton, Beth, manager, digital media, Newspaper Association of America<br />
#Langeveld, Martin, blogger, [http://www.newsafternewspapers.blogspot.com/ News After Newspapers,] Brattleboro, Vt. (ex-daily publisher) <br />
#[http://www.clickshare.com/aboutus/management.shtml Lerner, Richard,] CEO, [http://www.clickshare.com/aboutus Clickshare Service Corp.,] Amherst, Mass.<br />
#[http://journalism.missouri.edu/news/2006/09-08-debra-mason.html Mason, Debra L.,] Center on Religion, the Professions and the Public, Columbia, Mo.<br />
#[http://journalism.unr.edu/fsMensing.htm Mensing, Donica H.,] professor, Reynolds School of Journalism, Univ. of Nevada-Reno<br />
#[http://www.betterbuydesign.com/resources.html Mott, Steve,] principal, Better By Design, Stamford, Conn. (ex-senior VP, electronic commerce, Mastercard Corp.)<br />
#Newton, Peter, vp business development, [http://www.helium.com/ Helium.com,] Andover, Mass.<br />
#[http://www.osdergroup.com/leadership/4/elizabeth-osder Osder, Elizabeth,] principal, [http://www.osdergroup.com The Osder Group,] (former Yahoo director, local/social media)<br />
#[http://densmore.newshare.com/wiki/index.php/Blueprint-participants-chuck_peters Peters, Chuck,] president/CEO, Gazette Communications, Cedar Rapids, Iowa (tentative) <br />
#Picht, Randy, bureau chief, The Associated Press, Kansas City, Mo.<br />
#[http://www.halplotkin.com/ Plotkin, Hal,] founder, [http://www.centerformediachange.com/ Center for Media Change, Inc.], editor, [http://www.reelchanges.org/ ReelChanges.org], fiscal sponsor, [http://www.spot.us/ Spot.US]<br />
#Saltz, Howard, vp-content development, MediaNews Group Interactive, Denver, Colo. <br />
#Schermer, Greg, vp-interactive media, Lee Enterprises, Davenport, Iowa <br />
#Searls, Doc, director, Vendor Relationship Management Project (Project VRM), Berkman Center, Harvard Univ., Cambridge, Mass.<br />
#[http://www.grady.uga.edu/resources.php?page=facultyandstaff_profiles.inc.php%7Cfac_ID=170 Soloski, John,] professor, Grady College, University of Georgia, Atlanta, Ga. (newspaper economics expert)<br />
#Shackelford, Tiffany, Phase2 Technologies, Alexandria, Va. (former Online News Assn. director)<br />
#Sims, Norman, professor/principal investigator, The Media Giraffe Project, Univ. of Mass., Amherst, Mass.<br />
#Spencer, Jim, founder, [http://journalism.missouri.edu/2008/schedule/event-newsy-video.html Newsy.com,] Columbia, Mo. (founding vp, Ask Jeeves/MSNBC)<br />
#Stites, Tom, [http://www.banyanproject.com The Banyan Project] and consulting editor, Center for Public Integrity, Washington, D.C. <br />
#Sussman, Emily, founder, [http://carpemedia.net/about-2/ <i>Carpe Media,</i>] Columbia, Mo. <br />
#Typaldos, Cynthia, founder, Kachingle, Silicon Valley <br />
#Vander Clute, Jeff, founder, Avanoo Inc., Semantic Computing Framework, San Francisco, Calif. <br />
#Ward, Richard, CEO, [http://www.centramart.net CentraMart,] Kansas City, Mo. <br />
#Westphal, David, USC-Annenberg School for Communications, Los Angeles (former McClatchy Washington, D.C. bureau chief) <br />
#[http://journalism.missouri.edu/faculty/lee-wilkins.html Wilkins, Lee,] professor, Missouri School of Journalism, and director, [http://densmore.newshare.com/wiki/index.php/Blueprint-program-privacy RJI Privacy Study]<br />
#[http://journalism.missouri.edu/staff/rob-weir.html Weir, Robert B.,] Knight Chair Editing Fellow, <i>The Columbia Missourian</i>, Columbia, Mo. <br />
<br><br />
<br />
==VIRTUAL PARTICIPANTS==<br />
<br />
*Evslin, Tom, former ceo AT&T-Interchange <br />
<br />
==LIKELY ATTENDING==<br />
<br />
*Kramer, Staci, editor, PaidContent.org, St. Louis, Mo. <br />
*Lucas, Charlotte-Anne, professor, University of Nevada-Las Vegas <br />
*[http://www.womcom.org/awcconferences/2006/KSC/events/tonda_rush.htm Rush, Tonda,] attorney, former CEO, National Newspaper Association, Kansas City, Mo.<br />
<br><br />
<br />
==ADVISORS (in formation)==<br />
<br />
*[http://www.law.missouri.edu/faculty/directory/crouchd.html Crouch, Dennis,] associate professor, University of Missouri Law School, Columbia, Mo. (expert on patents and electronic commerce) <br />
*Garretson, Kim, principal, [http://www.realistadvisory.com Realist Ventures & Advisory Services,] Minneapolis, Minn. <br />
*Kussmaul, Wes, founder Delphia Internet Service, Weston, Mass.<br />
#[http://www.mediagiraffe.org/mgprofiles/index.php?action=profile&id=277 Thompson, Matt,] Reynolds Journalism Institute fellow 2008-2009, Columbia, Mo. <br />
*Weaver, Howard, vice president-news, The McClatchy Co., Sacramento, Calif. <br><br />
<hr><br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-participants&diff=536Blueprint-participants2008-11-24T01:08:35Z<p>216.106.40.102: </p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
<br />
===''Building a collaborative, shared-user network''<br>December 3-5, 2008 / Reynolds Journalism Institute / Columbia, Missouri===<br />
<br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint CONFERENCE HOME] . . .<br />
<hr><br />
[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
<br />
<br><br />
<br />
=WHO'S COMING=<br />
<H3>Here's the growing list of who's planning on coming to "Blueprinting the Information Valet Economy" (or participate in IVP's development)</h3> <br />
<hr><br />
#[http://www.linkedin.com/in/charlesandres Andres, Charles,] Executive Director, [http://informationcard.net Information Card Foundation], Needham, Mass. / [http://densmore.newshare.com/wiki/index.php/Blueprint-resources-identity LINKS/RESOURCES]<br />
#Ashley, Seth, graduate researcher, ''Negotiating Privacy in the 21st Century,'' Missouri School of Journalism, Columbia, Mo.<br />
#[https://www.newsregister.com/user/jbladine Bladine, Jon ("Jeb"),] president/publisher, [http://www.newsregister.com/about-us News-Register Publishing Co.,] McMinville, Oregon <br />
#[http://www.blindergroup.com/background-mlb.shtml Blinder, Mike,] principal, [http://www.blindergroup.com/ The Blinder Group] New Port Richie, Fla. (online advertising strategies)<br />
#[http://journalism.missouri.edu/faculty/clyde-bentley.html Bentley, Clyde,]convergence professor, Missouri School of Journalism, Columbia, Mo. <br />
#Brown, Jessica Z., director, Gateway Media Literacy Partners, St. Louis, Mo.<br />
#Bursch, James A., [http://www.mymindshare.com MyMindShare Inc.,] Manhattan Beach, Calif.<br />
#Carner, Dorothy, head librarian, Missouri School of Journalism, Columbia, Mo.<br />
#Chase, Steve, manager, business development, Frank N. Magid & Associates, Des Moines, Iowa <br />
#Clark, Beth C., [http://www.qcmag.com/aboutus/ Clark Publishing LLC,] Quad Cities, Ill. <br />
#Clark, Bruce T., [http://www.qcmag.com/aboutus/ Clark Publishing LLC,] Quad Cities, Ill. <br />
#Coney, Lillie, associate director, [http://epic.org/epic/staff_and_board.html Electric Privacy Information Center,] Washington, D.C.<br />
#[http://web.missouri.edu/~cookml/ Cook, Michael,] professor, University of Missouri (expert on co-ops and alternative corporate forms)<br />
#[http://www.schiffhardin.com/ToddREskelsen.htm Eskelsen, Todd R.,] partner, Schiff Hardin LLP, Washington, D.C. <br />
#Fancher, Michael, 2008-2009 RJI Fellow, former exec. editor, The Seattle Times<br />
#[http://journalism.missouri.edu/staff/roger-fidler.html Fidler, Roger,] director, technology initiatives, Donald W. Reynolds Journalism Institute, Columbia, Mo. <br />
#[http://www.zoominfo.com/people/Fuerst_Mark_437883029.aspx Fuerst, Mark,] executive director, [http://www.integratedmedia.org/home.cfm Integrated Media Association,] Rhinebeck, N.Y. (public TV affiliates group) <br />
#Gafke, Roger, emeritus professor, electronic journalism, D.W. Reynolds Journalism Institute, Univ. of Missouri <br />
#[http://ipa.umsystem.edu/about/MUStaff.asp Francis, Harriet,] [http://ipa.umsystem.edu/about/default.asp technology licensing attorney,] Univ. of Missouri, Columbia, Mo.<br />
#[http://www.dlalaw.com/jhart/ Hart, Jonathan D.,] member, Dow Lohnes PLLC, Washington, D.C. (counsel, Online News Assn.)<br />
#Johnson, Pam, director, Donald W. Reynolds Journalism Institute, Columbia, Mo.<br />
#Kolsky, Charles, vp-business development, [http://www.townnews.com/news/ TownNews.com,] Moline, Ill.<br />
#[http://journalism.missouri.edu/faculty/ed-lambeth.html Lambeth, Edmund B.,] emeritus professor, Missouri School of Journalism, Columbia, Mo. <br />
#Lawton, Beth, manager, digital media, Newspaper Association of America<br />
#Langeveld, Martin, blogger, [http://www.newsafternewspapers.blogspot.com/ News After Newspapers,] Brattleboro, Vt. (ex-daily publisher) <br />
#[http://www.clickshare.com/aboutus/management.shtml Lerner, Richard,] CEO, [http://www.clickshare.com/aboutus Clickshare Service Corp.,] Amherst, Mass.<br />
#[http://journalism.missouri.edu/news/2006/09-08-debra-mason.html Mason, Debra L.,] Center on Religion, the Professions and the Public, Columbia, Mo.<br />
#[http://journalism.unr.edu/fsMensing.htm Mensing, Donica H.,] professor, Reynolds School of Journalism, Univ. of Nevada-Reno<br />
#[http://www.betterbuydesign.com/resources.html Mott, Steve,] principal, Better By Design, Stamford, Conn. (ex-senior VP, electronic commerce, Mastercard Corp.)<br />
#Newton, Peter, vp business development, [http://www.helium.com/ Helium.com,] Andover, Mass.<br />
#[http://www.osdergroup.com/leadership/4/elizabeth-osder Osder, Elizabeth,] principal, [http://www.osdergroup.com The Osder Group,] (former Yahoo director, local/social media)<br />
#[http://densmore.newshare.com/wiki/index.php/Blueprint-participants-chuck_peters Peters, Chuck,] president/CEO, Gazette Communications, Cedar Rapids, Iowa (tentative) <br />
#Picht, Randy, bureau chief, The Associated Press, Kansas City, Mo.<br />
#[http://www.halplotkin.com/ Plotkin, Hal,] founder, [http://www.centerformediachange.com/ Center for Media Change, Inc.], editor, [http://www.reelchanges.org/ ReelChanges.org], fiscal sponsor, [http://www.spot.us/ Spot.US]<br />
#Saltz, Howard, vp-content development, MediaNews Group Interactive, Denver, Colo. <br />
#Schermer, Greg, vp-interactive media, Lee Enterprises, Davenport, Iowa <br />
#Searls, Doc, director, Vendor Relationship Management Project (Project VRM), Berkman Center, Harvard Univ., Cambridge, Mass.<br />
#[http://www.grady.uga.edu/resources.php?page=facultyandstaff_profiles.inc.php%7Cfac_ID=170 Soloski, John,] professor, Grady College, University of Georgia, Atlanta, Ga. (newspaper economics expert)<br />
#Shackelford, Tiffany, Phase2 Technologies, Alexandria, Va. (former Online News Assn. director)<br />
#Sims, Norman, professor/principal investigator, The Media Giraffe Project, Univ. of Mass., Amherst, Mass.<br />
#Spencer, Jim, founder, [http://journalism.missouri.edu/2008/schedule/event-newsy-video.html Newsy.com,] Columbia, Mo. (founding vp, Ask Jeeves/MSNBC)<br />
#Stites, Tom, [http://www.banyanproject.com The Banyan Project] and consulting editor, Center for Public Integrity, Washington, D.C. <br />
#Sussman, Emily, founder, [http://carpemedia.net/about-2/ <i>Carpe Media,</i>] Columbia, Mo. <br />
#Typaldos, Cynthia, founder, Kachingle, Silicon Valley <br />
#Vander Clute, Jeff, founder, Avanoo Inc., Semantic Computing Framework, San Francisco, Calif. <br />
#Ward, Richard, CEO, [http://www.centramart.net CentraMart,] Kansas City, Mo. <br />
#Westphal, David, USC-Annenberg School for Communications, Los Angeles (former McClatchy Washington, D.C. bureau chief) <br />
#[http://journalism.missouri.edu/faculty/lee-wilkins.html Wilkins, Lee,] professor, Missouri School of Journalism, and director, [http://densmore.newshare.com/wiki/index.php/Blueprint-program-privacy RJI Privacy Study]<br />
#[http://journalism.missouri.edu/staff/rob-weir.html Weir, Robert B.,] Knight Chair Editing Fellow, <i>The Columbia Missourian</i>, Columbia, Mo. <br />
<br><br />
<br />
==VIRTUAL PARTICIPANTS==<br />
<br />
*Evslin, Tom, former ceo AT&T-Interchange <br />
<br />
==LIKELY ATTENDING==<br />
<br />
*Kramer, Staci, editor, PaidContent.org, St. Louis, Mo. <br />
*Lucas, Charlotte-Anne, professor, University of Nevada-Las Vegas <br />
*[http://www.womcom.org/awcconferences/2006/KSC/events/tonda_rush.htm Rush, Tonda,] attorney, former CEO, National Newspaper Association, Kansas City, Mo.<br />
<br><br />
<br />
==ADVISORS (in formation)==<br />
<br />
*[http://www.law.missouri.edu/faculty/directory/crouchd.html Crouch, Dennis,] associate professor, University of Missouri Law School, Columbia, Mo. (expert on patents and electronic commerce) <br />
*Garretson, Kim, principal, [http://www.realistadvisory.com Realist Ventures & Advisory Services,] Minneapolis, Minn. <br />
*Kussmaul, Wes, founder Delphia Internet Service, Weston, Mass.<br />
#[http://www.mediagiraffe.org/mgprofiles/index.php?action=profile&id=277 Thompson, Matt,] Reynolds Journalism Institute fellow 2008-2009, Columbia, Mo. <br />
*Weaver, Howard, vice president-news, The McClatchy Co., Sacramento, Calif. <br><br />
<hr><br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-program&diff=534Blueprint-program2008-11-23T14:49:30Z<p>216.106.40.102: /* December 3-5, 2008Reynolds Journalism InstituteColumbia, Missouri */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
==The Information Valet Project:==<br />
=<b>Blueprinting the shared user/value network</b>=<br />
===December 3-5, 2008<br>Reynolds Journalism Institute<br>Columbia, Missouri===<br />
<br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-late REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint HOME PAGE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-participants . . . WHO'S COMING]<br />
<br />
<br />
<hr><br />
[[Image:Rji-ideas.jpg|thumb|150px|left|[]]]<br />
[[Image:Rji-working.jpg|thumb|150px|right|[]]]<br />
<b>A senior-level strategy session designed to blueprint the law, ownership, management, marketing and technology of a [http://informationvalet.wordpress.com/about/ shared-user network] for user-centric demographics, privacy-protected purchasing and advertising exchange and compensation. Come help make the market for digital information.</b><br />
<hr><br />
<br />
=PROGRAM/SCHEDULE=<br />
Subject to change. Check this page for updates. <b>IMPORTANT: All proceedings of "Blueprinting the Information Valet Economy" are "on the record." Some sessions at the hotel and in the Fred W. Smith Forum (Room 200) will be video or audio taped.</b><br />
<br />
*Collaborators and participants [http://densmore.newshare.com/wiki/index.php/Blueprint-travel fly in] on Wednesday, Dec. 3, and register at the conference hotel venue, the [http://densmore.newshare.com/wiki/index.php/Blueprint-lodging The Hampton Inn.]<br />
<br />
===<u>WEDNESDAY</u>===<br />
<br />
*1:30 p.m.-3 p.m. -- Tours of Reynolds Journalism Institute and Futures Lab available by request. (Please email your interest) <br />
<br />
<b>At the Hampton Inn hotel . . . </b><br />
<br />
====4 p.m. -- Registration available (at hotel)====<br />
<br />
====4 p.m.-5 p.m. -- Pre-summit discussions (Hampton Inn)==== <br />
*''Open house for participants who have special projects they want to showcase.''<br />
<br />
====5 p.m.-6 p.m. -- Who's in the room, and why? (Hampton Inn: Columbia Room)====<br />
*''A circle-round convening of the member/collaborator group. Each collaborator joins us because they bring something specific to the strategic development process. Sort out goals and objectives for the IVSC; identify task groups: legal/corporate, marketing, engineering, financial/settlement, privacy/demographics, business models and others. Who's in the room, what do we bring, what do we want to take away?''<br />
<br />
====6 p.m.-7 p.m. -- Buffet dinner (at the hotel)====<br />
*''Participants are encouraged to consult the registration list and choose to form shared-interest tables and begin discussion.'' <br />
<br />
====7 p.m.-7:30 p.m. -- "The Mizzou Role: Identifying the Problem and the Opportunity"====<br />
*''Why is Columbia, Missouri, the starting point for creating the new information economy? An introduction by Dean Mills, dean of the Missouri Journalism School; Pam Johnson, director, Donald W. Reynolds Journalism Institute and [http://newshare.typepad.com/about.html Bill Densmore,] Reynolds Journalism Institute fellow and Information Valet Project principal convener; <br />
====7:30 p.m.-8 p.m. -- [http://densmore.newshare.com/wiki/index.php/Blueprint-program-privacy "Negotiating Privacy in the 21st Century"] -- Prof. Lee Wilkins====<br />
*''Missouri School of Journalism Prof. Lee Wilkins outlines plans for research and a survey of public attitudes toward privacy. How it is valued, and how it might be traded? She'll follow with a Q&A to gather advice for methodology and questions.''<br />
<br />
===<u>THURSDAY</u>===<br />
<br />
Continental breakfast at the Hampton Inn; informal networking at hotel<br />
<br />
*8:00 a.m. -- Shuttle van(s) leave for Reynolds Journalism Institute (RJI) <br />
*8:30 a.m. -- Convene in the Fred W. Smith Forum, Room 200 at RJI<br />
<br />
==== 8:30 a.m.-9:30 a.m. / Risk/opportunity framing====<br />
''The Internet presents both opportunities and risks for information commerce. It permits the wildly efficient aggregation and sharing of civic, news and social information for important public purposes. At the same time, it is a channel through which destructive, invasive release of personal information can flow. Four co-participants briefly frame the range of issues (Eight minutes each, followed by discussion).''<br />
#Tom Evslin (via Skype) -- Networks matter <br />
#Steve Mott, BetterByDesign -- Exchanging value -- today's landscape<br />
#Lillie Coney, EPIC -- The price of privacy / regulation and law<br />
#Doc Searls, Berkman/Havard -- The new user-centric marketplace<br />
<br />
====9:30 a.m.-9:45 a.m. -- Networking, coffee and bio break (Room 200A)====<br />
<br />
====9:45 a.m. 10:15 a.m. -- Roundtable-style convening====<br />
*Discussion: "Confirming the Opportunity: Identifying Task Groups" -- ''In a facilitated discussion, we confirm our initial framing of challenges and opportunities from Wednesday evening and Thursday's sessions. We then organize task group/break-out discussions to formulate a solution/development strategy. Task groups adjourn to small spaces throughout the Reynolds Journalism Institute for work sessions.''<br />
<br />
====10:30 a.m.-noon -- First Task Group work sessions====<br />
<br />
<ul><ul><br />
SUGGESTED BREAKOUTS AND POSSIBLE FACILITATORS (final topics determined by consensus): <BR><br />
<BR><br />
1. Legal/corporate form -- Michael Cook, Todd Eskelsen and Jon Hart<br><br />
2. Marketing -- Carole Christie and other(s) TBD<br><br />
3. Advertising -- Greg Schermer / Jim Bursch -- User-reward model, from inference to shared<br><br />
4. Content -- Syndication opportunities -- Newspaper Consortium / others <br><br />
5. Privacy/demographics/identity -- Lillie Coney, Doc Searls -- (Inviting reps from Project VRM / Info Card Foundation / Identity Commons / OpenID / Shibboleth <br><br />
6. Financial/settlement -- Steve Mott and others <br><br />
7. Technology / IP rights -- Jeff VanderClute, Elizabeth Osder and others <br><br />
8. Business Models -- Bill Densmore and others<br><br />
</ul></ul><br />
(Plus any other breakouts determined on the fly at 9:45 a.m. session)<br />
<ul><br />
<br />
====Noon-12:30 p.m. -- More informal discussion/walking facility/tour Futures Lab====<br />
*''Optional tour/discussion about the RJI research newsroom and testing facilities.'' (Can also start walking to Reynolds Alumni Center -- about four blocks)<br />
====12:30 p.m. -- Shuttle leaves for Reynolds Alumni Center for lunch====<br />
*''Scaling to the Network -- An Overview'' -- Liz Osder<br />
====1:45 p.m. -- Walk / shuttle back to RJI's Fred W. Smith Forum to reconvene====<br />
<br />
====2:00-3 p.m. -- Facilitated Discussion -- What did we learn in the AM?====<br />
*''Each breakout leader presents morning findings and explains agenda for afternoon sessions, if any. We look for patterns, synergies, overlaps, compatibilities among the findings in order to redirect afternoon breakouts.''<br />
<br />
====3:00 p.m.-3:15 p.m. -- Next-step breakouts -- We call breakouts for "next step" action determination====<br />
*''Morning leaders reconvene, or fresh breakouts are called.''<br />
<br />
====3:15-3:30 p.m. -- Bio break (Food/coffee available ($$) at J-Cafe, First Floor)====<br />
<br />
====3:30 p.m.-5:00 p.m. -- "Next step" breakouts convene: Action steps formulated.====<br />
*''Action steps are formulated for overnight consideration and presentation on Friday morning. Focus on concrete, achievable actions and commitments.''<br />
<br />
====*5 p.m.-6 p.m. -- Shuttles make roundtrip to the Hampton Inn for those who need to get to their room before supper.====<br />
<br />
===<u>Networking with National Newspaper Association board members</u>===<br />
<br />
====6:00 p.m. -- Pre-dinner networking - RJI Lobby (Room 100A)==== <br />
*''For the evening, we are joined by members of the National Newspaper Association board of directors, who are scheduled to meet separately on Friday. "Blueprinting" participants explain proposed action steps and seek feedback.''<br />
<br />
====6:30 p.m. -- Buffet dinner in RJI Lobby (Room 100A)====<br />
*''A varied buffet designed to allow the option of eating while standing (to facilitate conversation). There will also be tables, however.'' <br />
<br />
====7:30 p.m. -- 8:30 p.m. -- Friday preview====<br />
*''During dessert and coffee, rapid-fire headlines from breakout leaders reporting on proposed action steps, pending overnight consideration and exchange.''<br />
</ul><br />
====END OF THURSDAY PROGRAM -- Shuttle back to Hampton Inn, or . . . ====<br />
*''There are an array of student-oriented nightspots within a few blocks of the RJI. We'll provide a handout guide.''<br />
<br />
===<u>FRIDAY MORNING</u>===<br />
<br />
Breakfast again at Hampton Inn; Shuttle to the RJI's Fred W. Smith Forum. <br />
<br />
*8:30 a.m.-10 a.m. -- "Laying out the Blueprint" -- ''In a facilitated discussion, break-out designated reporters conform their recommendations for next steps; consensus built for action (or not) and responsibilities. Consider next meeting(s), virtual or physical.''<br />
<br />
*10 a.m. -- Optional adjournment for those who need to make the 11:25 a.m. Northwest Airlink departure from the Columbia airport.<br />
<br />
*10:15 a.m.-noon -- Task groups meet individually or together to continue mapping next steps. Box lunches available; shuttle to hotel available on continuous loop. <br />
<br />
<hr><br />
<h3>OPTIONAL AFTERNOON ACTIVITIES: </h3><br />
<li>Optional task-group meeting/discussion time (rooms available) <br />
<li>Briefing on [rji.missouri.edu/futures-lab/index.php Reynolds Futures Lab] initiatives, capabilities <br />
<br />
</ul></ul><hr><br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-travel&diff=533Blueprint-travel2008-11-23T14:48:54Z<p>216.106.40.102: /* December 3-5, 2008Reynolds Journalism InstituteColumbia, Missouri */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://www.informationvalet.org The Information Valet Project]]]]<br />
==The Information Valet Project:==<br />
=<b>Blueprinting the shared user/value network</b>=<br />
===December 3-5, 2008<br>Reynolds Journalism Institute<br>Columbia, Missouri===<br />
<br />
<br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-late REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint HOME PAGE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-program PROGRAM/SCHEDULE]<br />
<hr><br />
<br />
=Travel to the IVP Blueprint strategic summit=<br />
<br />
==Major airports convenient to I-70==<br />
We're gathering at the just-opened, $31-million Reynolds Journalism Institute at the Missouri School of Journalism. Columbia, Mo., is on Interstate 70 approximate 1.75 hours from Lambert St. Louis International Airport (STL) and about 2.25 hours from Kansas City International Airport (MCI). Both are on I-70. Driving by rental car is convenient and simple. Major airlines, including Southwest, serve both STL and MCI. <br />
<br />
<br />
[[Image:Cou-travel.jpg|250px|thumb|left|[http://densmore.newshare.com/wiki/index.php/Image:Cou-travel.jpg Missouri travel note]]]<br />
<br />
==New Northwest Airlink service to Columbia Regional Airport (COU)==<br />
<br />
In September, Northwest Airlink commenced three flights per day between the Columbia Regional Airport, about 15 minutes from campus, and Memphis, a hub for Northwest Airlines. With fares subsidized, if you can board a non-stop flight to Memphis, connecting to Columbia directly may be the most convenient travel option. [http://www.gocolumbiamo.com/PublicWorks/Airport/ FLIGHT/AIRPORT DETAILS]<br />
<br />
===Shuttle transportation from airports===<br />
<br />
[http://www.moexpress.com MoEX] runs shuttles that pickup from the hotel with a 24-hour advanced notice. For information about pricing call MoEX at 877-669-4826. MoEX also runs shceduled service from 203 Parkade Center,, 601 Business Loop I-70 in Columbia, including 12 roundtrips daily to Lambert St. Louis International Airport (STL) and five roundtrips daily to Kansas City (MCI). EMAIL: [mailto:info@moexpress.com info@moexpress.com]<br />
<br />
Pricing roundtrip door-to-door booked in advance for an individual is $86 (total roundtrip) if booked online at the [http://www.moexpress.com MoEX website.]<br />
on College Avenue(Rock Quarry Road) and Stadium Boulevard.<br />
<br />
===Directions to/from airports and hotel===<br />
The [http://hamptoninn.hilton.com/en/hp/hotels/maps_directions.jhtml;jsessionid=LUAVJOKHOIHHECSGBJF2VCQ?ctyhocn=COUUMHX designated hotel website] provides directions to/from all three airports.<br />
<br />
==Designated conference lodging==<br />
<br />
[http://hamptoninn.hilton.com/en/hp/hotels/index.jhtml?ctyhocn=COUUMHX Hampton Inn & Suites Columbia (at the University of Missouri)]<br><br />
1225 Fellow's Place, Columbia, Missouri, USA 65201 <br><br />
Tel: +1-573-214-2222 Fax: +1-573-441-2242 <br></div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-lodging&diff=532Blueprint-lodging2008-11-23T14:48:35Z<p>216.106.40.102: </p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://www.informationvalet.org The Information Valet Project]]]]<br />
==The Information Valet Project:==<br />
=<b>Blueprinting the shared user/value network</b>=<br />
===December 3-5, 2008<br>Reynolds Journalism Institute<br>Columbia, Missouri===<br />
<br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-late REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint HOME PAGE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-program PROGRAM/SCHEDULE]<br />
<h1>[http://densmore.newshare.com/wiki/index.php/Blueprint-late CLICK HERE FOR LATE REGISTRATION]</h1><br />
<hr><br />
<br />
=BOOK YOUR ROOM ONLINE=<br />
<br />
Book your room online at our $99/night conference rate (includes breakfast and free wifi) by using this custom link:<br><br />
http://hamptoninn.hilton.com/en/hp/groups/personalized/COUUMHX-RJS-20081203/index.jhtml<br />
<br />
==Designated conference lodging==<br />
<br />
[http://hamptoninn.hilton.com/en/hp/hotels/index.jhtml?ctyhocn=COUUMHX Hampton Inn & Suites Columbia (at the University of Missouri)]<br><br />
1225 Fellow's Place, Columbia, Missouri, USA 65201 <br><br />
Tel: +1-573-214-2222 Fax: +1-573-441-2242 <br><br />
<br />
===Directions===<br />
<br />
[http://hamptoninn.hilton.com/en/hp/hotels/maps_directions.jhtml;jsessionid=JSSKQD3WE04M2CSGBJF2VCQ?ctyhocn=COUUMHX#localmap View Map]<br> <br />
<br />
From I-70: Take US-63 South to Stadium Boulevard turn right, travel to College Avenue(Rock Quarry Road) turn left, the hotel is on your immediate right. Cross Streets: The hotel is located on College Avenue(Rock Quarry Road) and Stadium Boulevard.<br />
<br />
===Transportation from airports===<br />
<br />
[http://www.moexpress.com MoEX] runs shuttles that pickup from the hotel with a 24-hour advanced notice. For information about pricing call MoEX at 877-669-4826. MoEX also runs shceduled service from 203 Parkade Center,, 601 Business Loop I-70 in Columbia, including 12 roundtrips daily to Lambert St. Louis International Airport (STL) and five roundtrips daily to Kansas City (MCI). EMAIL: [mailto:info@moexpress.com info@moexpress.com]<br />
<br />
Pricing roundtrip door-to-door booked in advance for an individual is $86 (total roundtrip) if booked online at the [http://www.moexpress.com MoEX website.]<br />
<br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . .</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-late&diff=531Blueprint-late2008-11-23T14:46:41Z<p>216.106.40.102: /* December 3-5, 2008Reynolds Journalism InstituteColumbia, Missouri */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://www.informationvalet.org The Information Valet Project]]]]<br />
==The Information Valet Project:==<br />
=<b>LATE REGISTRATION: Blueprinting the shared user/value network</b>=<br />
===December 3-5, 2008<br>Reynolds Journalism Institute<br>Columbia, Missouri===<br />
<br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint HOME PAGE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-program PROGRAM/SCHEDULE]<br />
<br />
<h1>You've missed the ''online'' registration deadline for "Blueprinting the Information Valet Economy." However, we expect to have a few extra seats available and you can still participate! Send your contact information, a little background, including your phone number, to [mailto:densmorew@rjionline.org densmorew@rjionline.org] and we'll call to confirm arrangements.</h1><br />
<br />
=YOU CAN STILL BOOK YOUR ROOM ONLINE=<br />
<br />
Book your room online at our $99/night conference rate (includes breakfast and free wifi) by using this custom link:<br><br />
http://hamptoninn.hilton.com/en/hp/groups/personalized/COUUMHX-RJS-20081203/index.jhtml<br />
<br />
==Designated conference lodging==<br />
<br />
[http://hamptoninn.hilton.com/en/hp/hotels/index.jhtml?ctyhocn=COUUMHX Hampton Inn & Suites Columbia (at the University of Missouri)]<br><br />
1225 Fellow's Place, Columbia, Missouri, USA 65201 <br><br />
Tel: +1-573-214-2222 Fax: +1-573-441-2242 <br><br />
<br />
===Directions===<br />
<br />
[http://hamptoninn.hilton.com/en/hp/hotels/maps_directions.jhtml;jsessionid=JSSKQD3WE04M2CSGBJF2VCQ?ctyhocn=COUUMHX#localmap View Map]<br> <br />
<br />
From I-70: Take US-63 South to Stadium Boulevard turn right, travel to College Avenue(Rock Quarry Road) turn left, the hotel is on your immediate right. Cross Streets: The hotel is located on College Avenue(Rock Quarry Road) and Stadium Boulevard.<br />
<br />
===Transportation from airports===<br />
<br />
[http://www.moexpress.com MoEX] runs shuttles that pickup from the hotel with a 24-hour advanced notice. For information about pricing call MoEX at 877-669-4826. MoEX also runs shceduled service from 203 Parkade Center,, 601 Business Loop I-70 in Columbia, including 12 roundtrips daily to Lambert St. Louis International Airport (STL) and five roundtrips daily to Kansas City (MCI). EMAIL: [mailto:info@moexpress.com info@moexpress.com]<br />
<br />
Pricing roundtrip door-to-door booked in advance for an individual is $86 (total roundtrip) if booked online at the [http://www.moexpress.com MoEX website.]</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-late&diff=530Blueprint-late2008-11-23T14:45:55Z<p>216.106.40.102: /* December 3-5, 2008Reynolds Journalism InstituteColumbia, Missouri */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://www.informationvalet.org The Information Valet Project]]]]<br />
==The Information Valet Project:==<br />
=<b>LATE REGISTRATION: Blueprinting the shared user/value network</b>=<br />
===December 3-5, 2008<br>Reynolds Journalism Institute<br>Columbia, Missouri===<br />
<br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint HOME PAGE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-program PROGRAM/SCHEDULE]<br />
<br />
<h1>You've missed the ''online'' registration deadline for "Blueprinting the Information Valet Economy." However, we expect to have a few extra seats available and you can still participate! Send your contact information, a little background, including your phone number, to [mailto:densmorew@rjionline.org densmorew@rjionline.org] and we'll call to confirm arrangements.</h1><br />
<br />
=YOU CAN STILL BOOK YOUR ROOM ONLINE=<br />
<br />
Book your room online at our $99/night conference rate (includes breakfast and free wifi) by using this custom link:<br><br />
http://hamptoninn.hilton.com/en/hp/groups/personalized/COUUMHX-RJS-20081203/index.jhtml<br />
<br />
==Designated conference lodging==<br />
<br />
[http://hamptoninn.hilton.com/en/hp/hotels/index.jhtml?ctyhocn=COUUMHX Hampton Inn & Suites Columbia (at the University of Missouri)]<br><br />
1225 Fellow's Place, Columbia, Missouri, USA 65201 <br><br />
Tel: +1-573-214-2222 Fax: +1-573-441-2242 <br><br />
<br />
===Directions===<br />
<br />
[http://hamptoninn.hilton.com/en/hp/hotels/maps_directions.jhtml;jsessionid=JSSKQD3WE04M2CSGBJF2VCQ?ctyhocn=COUUMHX#localmap View Map]<br> <br />
<br />
From I-70: Take US-63 South to Stadium Boulevard turn right, travel to College Avenue(Rock Quarry Road) turn left, the hotel is on your immediate right. Cross Streets: The hotel is located on College Avenue(Rock Quarry Road) and Stadium Boulevard.<br />
<br />
===Transportation from airports===<br />
<br />
[http://www.moexpress.com MoEX] runs shuttles that pickup from the hotel with a 24-hour advanced notice. For information about pricing call MoEX at 877-669-4826. MoEX also runs shceduled service from 203 Parkade Center,, 601 Business Loop I-70 in Columbia, including 12 roundtrips daily to Lambert St. Louis International Airport (STL) and five roundtrips daily to Kansas City (MCI). EMAIL: [mailto:info@moexpress.com info@moexpress.com]<br />
<br />
Pricing roundtrip door-to-door booked in advance for an individual is $86 (total roundtrip) if booked online at the [http://www.moexpress.com MoEX website.]</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-late&diff=529Blueprint-late2008-11-23T14:45:29Z<p>216.106.40.102: New page: [[http://www.informationvalet.org The Information Valet Project]] ==The Information Valet Project:== =<b>LATE REGISTRATION: Blueprinting the sha...</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://www.informationvalet.org The Information Valet Project]]]]<br />
==The Information Valet Project:==<br />
=<b>LATE REGISTRATION: Blueprinting the shared user/value network</b>=<br />
===December 3-5, 2008<br>Reynolds Journalism Institute<br>Columbia, Missouri===<br />
<br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint HOME PAGE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-program PROGRAM/SCHEDULE]<br />
<br />
<h1>You've missed the registration deadline for "Blueprinting the Information Valet Economy." However, we expect to have a few extra seats available and you can still participate! Send your contact information, a little background, including your phone number, to [mailto:densmorew@rjionline.org densmorew@rjionline.org] and we'll call to confirm arrangements.</h1><br />
<br />
=YOU CAN STILL BOOK YOUR ROOM ONLINE=<br />
<br />
Book your room online at our $99/night conference rate (includes breakfast and free wifi) by using this custom link:<br><br />
http://hamptoninn.hilton.com/en/hp/groups/personalized/COUUMHX-RJS-20081203/index.jhtml<br />
<br />
==Designated conference lodging==<br />
<br />
[http://hamptoninn.hilton.com/en/hp/hotels/index.jhtml?ctyhocn=COUUMHX Hampton Inn & Suites Columbia (at the University of Missouri)]<br><br />
1225 Fellow's Place, Columbia, Missouri, USA 65201 <br><br />
Tel: +1-573-214-2222 Fax: +1-573-441-2242 <br><br />
<br />
===Directions===<br />
<br />
[http://hamptoninn.hilton.com/en/hp/hotels/maps_directions.jhtml;jsessionid=JSSKQD3WE04M2CSGBJF2VCQ?ctyhocn=COUUMHX#localmap View Map]<br> <br />
<br />
From I-70: Take US-63 South to Stadium Boulevard turn right, travel to College Avenue(Rock Quarry Road) turn left, the hotel is on your immediate right. Cross Streets: The hotel is located on College Avenue(Rock Quarry Road) and Stadium Boulevard.<br />
<br />
===Transportation from airports===<br />
<br />
[http://www.moexpress.com MoEX] runs shuttles that pickup from the hotel with a 24-hour advanced notice. For information about pricing call MoEX at 877-669-4826. MoEX also runs shceduled service from 203 Parkade Center,, 601 Business Loop I-70 in Columbia, including 12 roundtrips daily to Lambert St. Louis International Airport (STL) and five roundtrips daily to Kansas City (MCI). EMAIL: [mailto:info@moexpress.com info@moexpress.com]<br />
<br />
Pricing roundtrip door-to-door booked in advance for an individual is $86 (total roundtrip) if booked online at the [http://www.moexpress.com MoEX website.]</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-lodging&diff=528Blueprint-lodging2008-11-23T14:42:34Z<p>216.106.40.102: /* December 3-5, 2008Reynolds Journalism InstituteColumbia, Missouri */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://www.informationvalet.org The Information Valet Project]]]]<br />
==The Information Valet Project:==<br />
=<b>Blueprinting the shared user/value network</b>=<br />
===December 3-5, 2008<br>Reynolds Journalism Institute<br>Columbia, Missouri===<br />
<br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint HOME PAGE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-program PROGRAM/SCHEDULE]<br />
<h1>[http://densmore.newshare.com/wiki/index.php/Blueprint-late CLICK HERE FOR LATE REGISTRATION]</h1><br />
<hr><br />
<br />
=BOOK YOUR ROOM ONLINE=<br />
<br />
Book your room online at our $99/night conference rate (includes breakfast and free wifi) by using this custom link:<br><br />
http://hamptoninn.hilton.com/en/hp/groups/personalized/COUUMHX-RJS-20081203/index.jhtml<br />
<br />
==Designated conference lodging==<br />
<br />
[http://hamptoninn.hilton.com/en/hp/hotels/index.jhtml?ctyhocn=COUUMHX Hampton Inn & Suites Columbia (at the University of Missouri)]<br><br />
1225 Fellow's Place, Columbia, Missouri, USA 65201 <br><br />
Tel: +1-573-214-2222 Fax: +1-573-441-2242 <br><br />
<br />
===Directions===<br />
<br />
[http://hamptoninn.hilton.com/en/hp/hotels/maps_directions.jhtml;jsessionid=JSSKQD3WE04M2CSGBJF2VCQ?ctyhocn=COUUMHX#localmap View Map]<br> <br />
<br />
From I-70: Take US-63 South to Stadium Boulevard turn right, travel to College Avenue(Rock Quarry Road) turn left, the hotel is on your immediate right. Cross Streets: The hotel is located on College Avenue(Rock Quarry Road) and Stadium Boulevard.<br />
<br />
===Transportation from airports===<br />
<br />
[http://www.moexpress.com MoEX] runs shuttles that pickup from the hotel with a 24-hour advanced notice. For information about pricing call MoEX at 877-669-4826. MoEX also runs shceduled service from 203 Parkade Center,, 601 Business Loop I-70 in Columbia, including 12 roundtrips daily to Lambert St. Louis International Airport (STL) and five roundtrips daily to Kansas City (MCI). EMAIL: [mailto:info@moexpress.com info@moexpress.com]<br />
<br />
Pricing roundtrip door-to-door booked in advance for an individual is $86 (total roundtrip) if booked online at the [http://www.moexpress.com MoEX website.]</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint&diff=527Blueprint2008-11-22T22:59:16Z<p>216.106.40.102: /* Building a collaborative, shared-user networkDecember 3-5, 2008Donald W. Reynolds Journalism InstituteColumbia, Missouri .....................................REGISTER NOW */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
===Building a collaborative, shared-user network<br><br>December 3-5, 2008<br>Donald W. Reynolds Journalism Institute<br>Columbia, Missouri .....................................<u>[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW]</u>===<br />
<h3><br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program PROGRAM/SCHEDULE] . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-participants WHO'S COMING] . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
[http://search.twitter.com/search?q=%23infovalet TWITTER #infovalet]<br />
</h3><br />
<hr><br />
<br />
[[Image:Rji-ideas.jpg|thumb|150px|left|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]<br />
<br />
<h4>A senior-level strategy session designed to blueprint the law, ownership, management, marketing and technology of a shared-user network for user-centric demographics, privacy-protected purchasing and advertising exchange and compensation. Come help make the market for digital information. </h4><br />
<br />
=YOU'RE INVITED=<br />
<H3>Please join us Dec. 3-5 at the [http://en.wikipedia.org/wiki/Missouri_School_of_Journalism largest and finest journalism school] in America . . . the [http://en.wikipedia.org/wiki/University_of_Missouri first public university west of the Mississippi] . . . at the [http://rji.missouri.edu/vision-and-mission/index.php first institution] dedicated to inventing, researching, shaping and sustaining the future of journalism . . . to help us draw the blueprint for the next great Internet innovation.</h3><br />
<hr>[http://www.newshare.com/ivp-flyer.pdf DOWNLOAD 2-PAGE FLYER (PDF)] . . . [http://www.flickr.com/photos/mediagiraffe/sets/72157609502122909/show/ WHERE WE'RE MEETING (slide show)]<hr><br />
<br />
You're invited to "Blueprinting the Information Valet Economy," a unique, two-day, action-planning session designed to change the landscape for news and information-service providers, artists and publishers. We'll plan, join and start setting up the <i>Information Valet Economy,</i> where companies compete to provide personalized service to users, and make money referring their users to content -- and advertising -- from anywhere.<br />
<br />
==WHY IS 'BLUEPRINT' NEEDED? [http://rji.missouri.edu/fellows-program/densmore-b/stories/intro/index.php (WATCH VIDEO)]==<br />
<br />
The U.S. news industry struggles as print advertising moves elsewhere and web advertising's double-digit growth sputters. The industry can now rethink and relaunch its relationship with 50 million customers -- to become their "information valet" able to make money whether those users are buying services, information (including music and entertainment) or being paid for web seeking and contact with sponsored messages and advertising. <br />
*Consumers want a customized experience, but want to control and be compensated for use of demographic and usage profiles. <br />
*The Internet needs a user-focused system for sharing identity, exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a '''<i>New(s) Social Network.'''</i><br><br><br />
<br />
[[Image:Blueprint-banner.jpg|1000px|thumb|right|.]]<br />
<hr>[http://www.mediagiraffe.org/valet.pdf LEARN MORE ABOUT THE NEW(S) SOCIAL NETWORK] . . . [http://www.informationvalet.org READ THE INFORMATION VALET PROJECT BLOG] . . . . [http://feeds.feedburner.com/infovalet SUBSCRIBE TO OUR RSS FEED]<HR><br />
<br />
[[Image:Ivp-conference-room.jpg|180px|thumb|left|Break-out rooms]]<br />
[[Image:Ivp-forum.jpg|180px|thumb|left|Forum-style discussions]]<br />
[[Image:Ivp-library.jpg|180px|thumb|left|Small-group collaboration]]<br />
<br />
==WHAT TO EXPECT==<br />
<br />
A fast-paced, informal, focused set of briefings, discussions and round-table, task-oriented breakout work sessions designed in two days. We'll lay out specifications, then draw a consensus, then draw a conceptual blueprint for a shared-user Internet network. It could coordinate next-generation advertising placement and compensation, consumer-centric demographic management (and privacy) and multi-site commerce -- all designed to sustain journalism and providing new value to traditional print news subscribers.<br />
<br />
On Dec. 4, breakout groups will start creating frameworks for the Information Valet economy in law, governance,marketing, advertising, technology, user identity and transactions. Our intention is not to proscribe a precise system, but rather to consider the new relationships the Internet enables among users and information providers -- why it is breaking some businesses, and creating others.<br />
<br />
==WHO SHOULD PARTICIPATE==<br />
<br />
If you are an executive or strategist in advertising, financial services, telecommunications, publishing, health-care or entertainment, public-policy or political expert, artist, marketer or privacy advocate you're likely to gain important new insights into the future of your business or passion by attending, "Blueprinting the Information Valet Economy."<br />
<br />
[http://www.flickr.com/photos/29760471@N08/sets/72157607001164540/ VIEW ADDITIONAL PHOTOS] . . . [http://www.flickr.com/photos/29760471@N08/sets/72157607001164540/show SLIDE SHOW VERSION]<br />
<br />
==TWO LEVELS OF PARTICIPATION==<br />
<ul><ul><br />
*Invited Members/collaborators -- Enterprise partners, institutions, individuals, donors or foundations who are likely to play a key role (money or time) in forming the Information Valet Service Corp. (IVSC). Reduced registration applies to this group, to make it clear that we are inviting them to consider contributing their time and institutional support as a result of what we all learn. <br />
<br><br />
*General participants -- Registration is open to the public, until we reach a limit beyond which active one-on-one interaction and participation could be difficult. <br />
<br />
<br />
</ul></ul><br><br />
<br />
==WHY NOW?==<br />
[[Image:All-thats-left.jpg|250px|thumb|right|[http://www.mediagiraffe.org/valet.pdf THE NEED]]]<br />
Today we face a challenge not just for democracy -- how to support independent, fact-based reporting -- but for our own enjoyment as well -- how to find, sort and encourage the information and entertain we enjoy as citizens and people. <br />
<br />
When people like Vint Cerf and Tim Berners-Lee helped invent key parts of the Internet and World Wide Web, no one foresaw that a one-time defense-industry experiment and academic research network would become a key engine of worldwide commerce.<br />
<br />
Their elegant inspiration -- protocols that did barely what was necessary, and nothing more, has fostered nearly two decades of furious, independent, free-market innovation. But we now know there are some missing pieces: <br />
<ul><ul><br />
<li>A way to get paid -- and pay for -- the exchange of small bits of value, across multiple websites. <br />
<br />
<li>The ability to selectively control and share your identity, when desired, to obtain a personalized web experience. <br />
<br />
<li>The freedom to choose from an array of service providers for such single-account, customized convenience, rather than be forced to a single provider.<br><br><br />
</ul></ul><br />
<br />
==TRANSFERRING VALUE -- THE SHARED-USER NETWORK==<br />
The technologists would call this federated authentication coupled with a four-party commerce network. We're calling it the [http://newsafternewspapers.blogspot.com/2008/10/infovalet-at-your-service.html Information Valet Project.] The Internet needs additional infrastructure which will update the role and effectiveness of advertising, enhance consumer privacy options, and enable the sharing of information commerce among publishers, producers and artists. [http://informationvalet.wordpress.com/about (READ MORE).]<br />
<br />
<br />
For an [http://densmore.newshare.com/wiki/index.php/Blueprint-program afternoon, a full day and a wrapup morning,] in the serenity of the Midwest prairie, and with the facilities of the just-opened, $31-million [http://rji.missouri.edu Donald W. Reynolds Journalism Institute] at our disposal, we'll hash out the governance, technologies, business models, marketing and financial operation of the Information Valet Service . . . who will own it and who will benefit.<br />
<br />
==TAKE CHARGE OF DISRUPTION==<br />
<br />
[[Image:Blueprint.jpg|180px|thumb|left|[http://www.flickr.com/photos/43802765@N00/313714321/ Photo/Flickr]]]<br />
<br />
If you are a senior executive or strategist in the news, telecommunications, wireless, technology, health care, financial services or entertainment businesses, we urge you to joining us. Because the Information Valet Project could change your business in ways you haven't imagined. For once, it's your chance to shape disruption to your advantage -- before it occurs.<br />
<br />
In the development of any transformative technology, a time arrives for collaboration that does not stop competition . . . but enables it -- by creating rules . . . and a level playing field. Whether it's settling on 60-cycles alternating current, or establishing the railroad-track guage, or the Bluetooth specifications . . . technology requires standardization before the real change begins.<br />
<br />
As a participant in "IVP Blueprint," you are accepting a challenge to lead this pattern again in creating crucial new standards . . . to add a new dimension to the Information Superhighway that rigorously respects personal privacy, yet takes Internet information commerce to a new level of sharing -- and competition.<br />
<br />
You may never have been to [http://en.wikipedia.org/wiki/Columbia_Missouri Columbia, Missouri.] And you may never return again. But please don't miss this chance to visit America's heartland, at a special time and for a critical reason. The connections you make, the ideas you'll share . . . and hatch . . . should inform your business and your life for years to come.<br />
<br />
==COSTS==<br />
<br />
We have streamlined the cost of convening "Blueprint," which includes dinner on Wednesday, lunch and dinner on Thursday and breakfast on both Thursday and Friday at the just-opened Hampton Inn, where our special room rate is $99.00 [http://hamptoninn.hilton.com/en/hp/groups/personalized/COUUMHX-RJS-20081203/index.jhtml (BOOK NOW)] when booked online. From the [https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 registration page,] you will be asked to pay (MasterCard or Visa only): <br />
<br />
*"Founding Collaborator" -- $75.00 -- If you received an email invitation before Oct. 16<br />
*"Project Collaborator" -- $95.00 -- If you plan an active, ongoing role <br />
*"Regular Participant" -- $145.00 -- If you're interested enough to come but not sure after that<br />
<br />
<br />
<hr><br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint&diff=470Blueprint2008-11-20T08:23:19Z<p>216.106.40.102: /* WHO SHOULD PARTICIPATE */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
===Building a collaborative, shared-user network<br><br>December 3-5, 2008<br>Donald W. Reynolds Journalism Institute<br>Columbia, Missouri .....................................<u>[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW]</u>===<br />
<h3><br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program PROGRAM/SCHEDULE] . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-participants WHO'S COMING] . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL]<br />
</h3><br />
<hr><br />
<br />
[[Image:Rji-ideas.jpg|thumb|150px|left|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]<br />
<br />
<h4>A senior-level strategy session designed to blueprint the law, ownership, management, marketing and technology of a shared-user network for user-centric demographics, privacy-protected purchasing and advertising exchange and compensation. Come help make the market for digital information. </h4><br />
<br />
=YOU'RE INVITED=<br />
<H3>Please join us Dec. 3-5 at the [http://en.wikipedia.org/wiki/Missouri_School_of_Journalism largest and finest journalism school] in America . . . the [http://en.wikipedia.org/wiki/University_of_Missouri first public university west of the Mississippi] . . . at the [http://rji.missouri.edu/vision-and-mission/index.php first institution] dedicated to inventing, researching, shaping and sustaining the future of journalism . . . to help us draw the blueprint for the next great Internet innovation.</h3><br />
<hr>[http://www.newshare.com/ivp-flyer.pdf DOWNLOAD 2-PAGE FLYER (PDF)] . . . [http://www.flickr.com/photos/mediagiraffe/sets/72157609502122909/show/ WHERE WE'RE MEETING (slide show)]<hr><br />
<br />
You're invited to "Blueprinting the Information Valet Economy," a unique, two-day, action-planning session designed to change the landscape for news and information-service providers, artists and publishers. We'll plan, join and start setting up the <i>Information Valet Economy,</i> where companies compete to provide personalized service to users, and make money referring their users to content -- and advertising -- from anywhere.<br />
<br />
==WHY IS 'BLUEPRINT' NEEDED? [http://rji.missouri.edu/fellows-program/densmore-b/stories/intro/index.php (WATCH VIDEO)]==<br />
<br />
The U.S. news industry struggles as print advertising moves elsewhere and web advertising's double-digit growth sputters. The industry can now rethink and relaunch its relationship with 50 million customers -- to become their "information valet" able to make money whether those users are buying services, information (including music and entertainment) or being paid for web seeking and contact with sponsored messages and advertising. <br />
*Consumers want a customized experience, but want to control and be compensated for use of demographic and usage profiles. <br />
*The Internet needs a user-focused system for sharing identity, exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a '''<i>New(s) Social Network.'''</i><br><br><br />
<br />
[[Image:Blueprint-banner.jpg|1000px|thumb|right|.]]<br />
<hr>[http://www.mediagiraffe.org/valet.pdf LEARN MORE ABOUT THE NEW(S) SOCIAL NETWORK] . . . [http://www.informationvalet.org READ THE INFORMATION VALET PROJECT BLOG] . . . . [http://feeds.feedburner.com/infovalet SUBSCRIBE TO OUR RSS FEED]<HR><br />
<br />
[[Image:Ivp-conference-room.jpg|180px|thumb|left|Break-out rooms]]<br />
[[Image:Ivp-forum.jpg|180px|thumb|left|Forum-style discussions]]<br />
[[Image:Ivp-library.jpg|180px|thumb|left|Small-group collaboration]]<br />
<br />
==WHAT TO EXPECT==<br />
<br />
A fast-paced, informal, focused set of briefings, discussions and round-table, task-oriented breakout work sessions designed in two days. We'll lay out specifications, then draw a consensus, then draw a conceptual blueprint for a shared-user Internet network. It could coordinate next-generation advertising placement and compensation, consumer-centric demographic management (and privacy) and multi-site commerce -- all designed to sustain journalism and providing new value to traditional print news subscribers.<br />
<br />
On Dec. 4, breakout groups will start creating frameworks for the Information Valet economy in law, governance,marketing, advertising, technology, user identity and transactions. Our intention is not to proscribe a precise system, but rather to consider the new relationships the Internet enables among users and information providers -- why it is breaking some businesses, and creating others.<br />
<br />
==WHO SHOULD PARTICIPATE==<br />
<br />
If you are an executive or strategist in advertising, financial services, telecommunications, publishing, health-care or entertainment, public-policy or political expert, artist, marketer or privacy advocate you're likely to gain important new insights into the future of your business or passion by attending, "Blueprinting the Information Valet Economy."<br />
<br />
[http://www.flickr.com/photos/29760471@N08/sets/72157607001164540/ VIEW ADDITIONAL PHOTOS] . . . [http://www.flickr.com/photos/29760471@N08/sets/72157607001164540/show SLIDE SHOW VERSION]<br />
<br />
==TWO LEVELS OF PARTICIPATION==<br />
<ul><ul><br />
*Invited Members/collaborators -- Enterprise partners, institutions, individuals, donors or foundations who are likely to play a key role (money or time) in forming the Information Valet Service Corp. (IVSC). Reduced registration applies to this group, to make it clear that we are inviting them to consider contributing their time and institutional support as a result of what we all learn. <br />
<br><br />
*General participants -- Registration is open to the public, until we reach a limit beyond which active one-on-one interaction and participation could be difficult. <br />
<br />
<br />
</ul></ul><br><br />
<br />
==WHY NOW?==<br />
[[Image:All-thats-left.jpg|250px|thumb|right|[http://www.mediagiraffe.org/valet.pdf THE NEED]]]<br />
Today we face a challenge not just for democracy -- how to support independent, fact-based reporting -- but for our own enjoyment as well -- how to find, sort and encourage the information and entertain we enjoy as citizens and people. <br />
<br />
When people like Vint Cerf and Tim Berners-Lee helped invent key parts of the Internet and World Wide Web, no one foresaw that a one-time defense-industry experiment and academic research network would become a key engine of worldwide commerce.<br />
<br />
Their elegant inspiration -- protocols that did barely what was necessary, and nothing more, has fostered nearly two decades of furious, independent, free-market innovation. But we now know there are some missing pieces: <br />
<ul><ul><br />
<li>A way to get paid -- and pay for -- the exchange of small bits of value, across multiple websites. <br />
<br />
<li>The ability to selectively control and share your identity, when desired, to obtain a personalized web experience. <br />
<br />
<li>The freedom to choose from an array of service providers for such single-account, customized convenience, rather than be forced to a single provider.<br><br><br />
</ul></ul><br />
<br />
==TRANSFERRING VALUE -- THE SHARED-USER NETWORK==<br />
The technologists would call this federated authentication coupled with a four-party commerce network. We're calling it the [http://newsafternewspapers.blogspot.com/2008/10/infovalet-at-your-service.html Information Valet Project.] The Internet needs additional infrastructure which will update the role and effectiveness of advertising, enhance consumer privacy options, and enable the sharing of information commerce among publishers, producers and artists. [http://informationvalet.wordpress.com/about (READ MORE).]<br />
<br />
<br />
For an [http://densmore.newshare.com/wiki/index.php/Blueprint-program afternoon, a full day and a wrapup morning,] in the serenity of the Midwest prairie, and with the facilities of the just-opened, $31-million [http://rji.missouri.edu Donald W. Reynolds Journalism Institute] at our disposal, we'll hash out the governance, technologies, business models, marketing and financial operation of the Information Valet Service . . . who will own it and who will benefit.<br />
<br />
==TAKE CHARGE OF DISRUPTION==<br />
<br />
[[Image:Blueprint.jpg|180px|thumb|left|[http://www.flickr.com/photos/43802765@N00/313714321/ Photo/Flickr]]]<br />
<br />
If you are a senior executive or strategist in the news, telecommunications, wireless, technology, health care, financial services or entertainment businesses, we urge you to joining us. Because the Information Valet Project could change your business in ways you haven't imagined. For once, it's your chance to shape disruption to your advantage -- before it occurs.<br />
<br />
In the development of any transformative technology, a time arrives for collaboration that does not stop competition . . . but enables it -- by creating rules . . . and a level playing field. Whether it's settling on 60-cycles alternating current, or establishing the railroad-track guage, or the Bluetooth specifications . . . technology requires standardization before the real change begins.<br />
<br />
As a participant in "IVP Blueprint," you are accepting a challenge to lead this pattern again in creating crucial new standards . . . to add a new dimension to the Information Superhighway that rigorously respects personal privacy, yet takes Internet information commerce to a new level of sharing -- and competition.<br />
<br />
You may never have been to [http://en.wikipedia.org/wiki/Columbia_Missouri Columbia, Missouri.] And you may never return again. But please don't miss this chance to visit America's heartland, at a special time and for a critical reason. The connections you make, the ideas you'll share . . . and hatch . . . should inform your business and your life for years to come.<br />
<br />
==COSTS==<br />
<br />
We have streamlined the cost of convening "Blueprint," which includes dinner on Wednesday, lunch and dinner on Thursday and breakfast on both Thursday and Friday at the just-opened Hampton Inn, where our special room rate is $99.00 [http://hamptoninn.hilton.com/en/hp/groups/personalized/COUUMHX-RJS-20081203/index.jhtml (BOOK NOW)] when booked online. From the [https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 registration page,] you will be asked to pay (MasterCard or Visa only): <br />
<br />
*"Founding Collaborator" -- $75.00 -- If you received an email invitation before Oct. 16<br />
*"Project Collaborator" -- $95.00 -- If you plan an active, ongoing role <br />
*"Regular Participant" -- $145.00 -- If you're interested enough to come but not sure after that<br />
<br />
<br />
<hr><br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint&diff=469Blueprint2008-11-20T08:21:27Z<p>216.106.40.102: /* COSTS */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
===Building a collaborative, shared-user network<br><br>December 3-5, 2008<br>Donald W. Reynolds Journalism Institute<br>Columbia, Missouri .....................................<u>[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW]</u>===<br />
<h3><br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program PROGRAM/SCHEDULE] . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-participants WHO'S COMING] . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL]<br />
</h3><br />
<hr><br />
<br />
[[Image:Rji-ideas.jpg|thumb|150px|left|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]<br />
<br />
<h4>A senior-level strategy session designed to blueprint the law, ownership, management, marketing and technology of a shared-user network for user-centric demographics, privacy-protected purchasing and advertising exchange and compensation. Come help make the market for digital information. </h4><br />
<br />
=YOU'RE INVITED=<br />
<H3>Please join us Dec. 3-5 at the [http://en.wikipedia.org/wiki/Missouri_School_of_Journalism largest and finest journalism school] in America . . . the [http://en.wikipedia.org/wiki/University_of_Missouri first public university west of the Mississippi] . . . at the [http://rji.missouri.edu/vision-and-mission/index.php first institution] dedicated to inventing, researching, shaping and sustaining the future of journalism . . . to help us draw the blueprint for the next great Internet innovation.</h3><br />
<hr>[http://www.newshare.com/ivp-flyer.pdf DOWNLOAD 2-PAGE FLYER (PDF)] . . . [http://www.flickr.com/photos/mediagiraffe/sets/72157609502122909/show/ WHERE WE'RE MEETING (slide show)]<hr><br />
<br />
You're invited to "Blueprinting the Information Valet Economy," a unique, two-day, action-planning session designed to change the landscape for news and information-service providers, artists and publishers. We'll plan, join and start setting up the <i>Information Valet Economy,</i> where companies compete to provide personalized service to users, and make money referring their users to content -- and advertising -- from anywhere.<br />
<br />
==WHY IS 'BLUEPRINT' NEEDED? [http://rji.missouri.edu/fellows-program/densmore-b/stories/intro/index.php (WATCH VIDEO)]==<br />
<br />
The U.S. news industry struggles as print advertising moves elsewhere and web advertising's double-digit growth sputters. The industry can now rethink and relaunch its relationship with 50 million customers -- to become their "information valet" able to make money whether those users are buying services, information (including music and entertainment) or being paid for web seeking and contact with sponsored messages and advertising. <br />
*Consumers want a customized experience, but want to control and be compensated for use of demographic and usage profiles. <br />
*The Internet needs a user-focused system for sharing identity, exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a '''<i>New(s) Social Network.'''</i><br><br><br />
<br />
[[Image:Blueprint-banner.jpg|1000px|thumb|right|.]]<br />
<hr>[http://www.mediagiraffe.org/valet.pdf LEARN MORE ABOUT THE NEW(S) SOCIAL NETWORK] . . . [http://www.informationvalet.org READ THE INFORMATION VALET PROJECT BLOG] . . . . [http://feeds.feedburner.com/infovalet SUBSCRIBE TO OUR RSS FEED]<HR><br />
<br />
[[Image:Ivp-conference-room.jpg|180px|thumb|left|Break-out rooms]]<br />
[[Image:Ivp-forum.jpg|180px|thumb|left|Forum-style discussions]]<br />
[[Image:Ivp-library.jpg|180px|thumb|left|Small-group collaboration]]<br />
<br />
==WHAT TO EXPECT==<br />
<br />
A fast-paced, informal, focused set of briefings, discussions and round-table, task-oriented breakout work sessions designed in two days. We'll lay out specifications, then draw a consensus, then draw a conceptual blueprint for a shared-user Internet network. It could coordinate next-generation advertising placement and compensation, consumer-centric demographic management (and privacy) and multi-site commerce -- all designed to sustain journalism and providing new value to traditional print news subscribers.<br />
<br />
On Dec. 4, breakout groups will start creating frameworks for the Information Valet economy in law, governance,marketing, advertising, technology, user identity and transactions. Our intention is not to proscribe a precise system, but rather to consider the new relationships the Internet enables among users and information providers -- why it is breaking some businesses, and creating others.<br />
<br />
==WHO SHOULD PARTICIPATE==<br />
<br />
If you are an executive or strategist in advertising, financial services, telecommunications, publishing, health-care or entertainment, public-policy or political expert, artist, marketer or privacy advocate you're likely to gain important new insights into the future of your business or passion by attending, "Blueprinting the Information Valet Economy."<br />
<br />
[http://rji.missouri.edu/image-library/stories/new-building/index.php VIEW ADDITIONAL PHOTOS]<br />
<br />
==TWO LEVELS OF PARTICIPATION==<br />
<ul><ul><br />
*Invited Members/collaborators -- Enterprise partners, institutions, individuals, donors or foundations who are likely to play a key role (money or time) in forming the Information Valet Service Corp. (IVSC). Reduced registration applies to this group, to make it clear that we are inviting them to consider contributing their time and institutional support as a result of what we all learn. <br />
<br><br />
*General participants -- Registration is open to the public, until we reach a limit beyond which active one-on-one interaction and participation could be difficult. <br />
<br />
<br />
</ul></ul><br><br />
<br />
==WHY NOW?==<br />
[[Image:All-thats-left.jpg|250px|thumb|right|[http://www.mediagiraffe.org/valet.pdf THE NEED]]]<br />
Today we face a challenge not just for democracy -- how to support independent, fact-based reporting -- but for our own enjoyment as well -- how to find, sort and encourage the information and entertain we enjoy as citizens and people. <br />
<br />
When people like Vint Cerf and Tim Berners-Lee helped invent key parts of the Internet and World Wide Web, no one foresaw that a one-time defense-industry experiment and academic research network would become a key engine of worldwide commerce.<br />
<br />
Their elegant inspiration -- protocols that did barely what was necessary, and nothing more, has fostered nearly two decades of furious, independent, free-market innovation. But we now know there are some missing pieces: <br />
<ul><ul><br />
<li>A way to get paid -- and pay for -- the exchange of small bits of value, across multiple websites. <br />
<br />
<li>The ability to selectively control and share your identity, when desired, to obtain a personalized web experience. <br />
<br />
<li>The freedom to choose from an array of service providers for such single-account, customized convenience, rather than be forced to a single provider.<br><br><br />
</ul></ul><br />
<br />
==TRANSFERRING VALUE -- THE SHARED-USER NETWORK==<br />
The technologists would call this federated authentication coupled with a four-party commerce network. We're calling it the [http://newsafternewspapers.blogspot.com/2008/10/infovalet-at-your-service.html Information Valet Project.] The Internet needs additional infrastructure which will update the role and effectiveness of advertising, enhance consumer privacy options, and enable the sharing of information commerce among publishers, producers and artists. [http://informationvalet.wordpress.com/about (READ MORE).]<br />
<br />
<br />
For an [http://densmore.newshare.com/wiki/index.php/Blueprint-program afternoon, a full day and a wrapup morning,] in the serenity of the Midwest prairie, and with the facilities of the just-opened, $31-million [http://rji.missouri.edu Donald W. Reynolds Journalism Institute] at our disposal, we'll hash out the governance, technologies, business models, marketing and financial operation of the Information Valet Service . . . who will own it and who will benefit.<br />
<br />
==TAKE CHARGE OF DISRUPTION==<br />
<br />
[[Image:Blueprint.jpg|180px|thumb|left|[http://www.flickr.com/photos/43802765@N00/313714321/ Photo/Flickr]]]<br />
<br />
If you are a senior executive or strategist in the news, telecommunications, wireless, technology, health care, financial services or entertainment businesses, we urge you to joining us. Because the Information Valet Project could change your business in ways you haven't imagined. For once, it's your chance to shape disruption to your advantage -- before it occurs.<br />
<br />
In the development of any transformative technology, a time arrives for collaboration that does not stop competition . . . but enables it -- by creating rules . . . and a level playing field. Whether it's settling on 60-cycles alternating current, or establishing the railroad-track guage, or the Bluetooth specifications . . . technology requires standardization before the real change begins.<br />
<br />
As a participant in "IVP Blueprint," you are accepting a challenge to lead this pattern again in creating crucial new standards . . . to add a new dimension to the Information Superhighway that rigorously respects personal privacy, yet takes Internet information commerce to a new level of sharing -- and competition.<br />
<br />
You may never have been to [http://en.wikipedia.org/wiki/Columbia_Missouri Columbia, Missouri.] And you may never return again. But please don't miss this chance to visit America's heartland, at a special time and for a critical reason. The connections you make, the ideas you'll share . . . and hatch . . . should inform your business and your life for years to come.<br />
<br />
==COSTS==<br />
<br />
We have streamlined the cost of convening "Blueprint," which includes dinner on Wednesday, lunch and dinner on Thursday and breakfast on both Thursday and Friday at the just-opened Hampton Inn, where our special room rate is $99.00 [http://hamptoninn.hilton.com/en/hp/groups/personalized/COUUMHX-RJS-20081203/index.jhtml (BOOK NOW)] when booked online. From the [https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 registration page,] you will be asked to pay (MasterCard or Visa only): <br />
<br />
*"Founding Collaborator" -- $75.00 -- If you received an email invitation before Oct. 16<br />
*"Project Collaborator" -- $95.00 -- If you plan an active, ongoing role <br />
*"Regular Participant" -- $145.00 -- If you're interested enough to come but not sure after that<br />
<br />
<br />
<hr><br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint&diff=468Blueprint2008-11-20T07:28:07Z<p>216.106.40.102: </p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
===Building a collaborative, shared-user network<br><br>December 3-5, 2008<br>Donald W. Reynolds Journalism Institute<br>Columbia, Missouri .....................................<u>[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW]</u>===<br />
<h3><br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program PROGRAM/SCHEDULE] . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-participants WHO'S COMING] . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL]<br />
</h3><br />
<hr><br />
<br />
[[Image:Rji-ideas.jpg|thumb|150px|left|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]<br />
<br />
<h4>A senior-level strategy session designed to blueprint the law, ownership, management, marketing and technology of a shared-user network for user-centric demographics, privacy-protected purchasing and advertising exchange and compensation. Come help make the market for digital information. </h4><br />
<br />
=YOU'RE INVITED=<br />
<H3>Please join us Dec. 3-5 at the [http://en.wikipedia.org/wiki/Missouri_School_of_Journalism largest and finest journalism school] in America . . . the [http://en.wikipedia.org/wiki/University_of_Missouri first public university west of the Mississippi] . . . at the [http://rji.missouri.edu/vision-and-mission/index.php first institution] dedicated to inventing, researching, shaping and sustaining the future of journalism . . . to help us draw the blueprint for the next great Internet innovation.</h3><br />
<hr>[http://www.newshare.com/ivp-flyer.pdf DOWNLOAD 2-PAGE FLYER (PDF)] . . . [http://www.flickr.com/photos/mediagiraffe/sets/72157609502122909/show/ WHERE WE'RE MEETING (slide show)]<hr><br />
<br />
You're invited to "Blueprinting the Information Valet Economy," a unique, two-day, action-planning session designed to change the landscape for news and information-service providers, artists and publishers. We'll plan, join and start setting up the <i>Information Valet Economy,</i> where companies compete to provide personalized service to users, and make money referring their users to content -- and advertising -- from anywhere.<br />
<br />
==WHY IS 'BLUEPRINT' NEEDED? [http://rji.missouri.edu/fellows-program/densmore-b/stories/intro/index.php (WATCH VIDEO)]==<br />
<br />
The U.S. news industry struggles as print advertising moves elsewhere and web advertising's double-digit growth sputters. The industry can now rethink and relaunch its relationship with 50 million customers -- to become their "information valet" able to make money whether those users are buying services, information (including music and entertainment) or being paid for web seeking and contact with sponsored messages and advertising. <br />
*Consumers want a customized experience, but want to control and be compensated for use of demographic and usage profiles. <br />
*The Internet needs a user-focused system for sharing identity, exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a '''<i>New(s) Social Network.'''</i><br><br><br />
<br />
[[Image:Blueprint-banner.jpg|1000px|thumb|right|.]]<br />
<hr>[http://www.mediagiraffe.org/valet.pdf LEARN MORE ABOUT THE NEW(S) SOCIAL NETWORK] . . . [http://www.informationvalet.org READ THE INFORMATION VALET PROJECT BLOG] . . . . [http://feeds.feedburner.com/infovalet SUBSCRIBE TO OUR RSS FEED]<HR><br />
<br />
[[Image:Ivp-conference-room.jpg|180px|thumb|left|Break-out rooms]]<br />
[[Image:Ivp-forum.jpg|180px|thumb|left|Forum-style discussions]]<br />
[[Image:Ivp-library.jpg|180px|thumb|left|Small-group collaboration]]<br />
<br />
==WHAT TO EXPECT==<br />
<br />
A fast-paced, informal, focused set of briefings, discussions and round-table, task-oriented breakout work sessions designed in two days. We'll lay out specifications, then draw a consensus, then draw a conceptual blueprint for a shared-user Internet network. It could coordinate next-generation advertising placement and compensation, consumer-centric demographic management (and privacy) and multi-site commerce -- all designed to sustain journalism and providing new value to traditional print news subscribers.<br />
<br />
On Dec. 4, breakout groups will start creating frameworks for the Information Valet economy in law, governance,marketing, advertising, technology, user identity and transactions. Our intention is not to proscribe a precise system, but rather to consider the new relationships the Internet enables among users and information providers -- why it is breaking some businesses, and creating others.<br />
<br />
==WHO SHOULD PARTICIPATE==<br />
<br />
If you are an executive or strategist in advertising, financial services, telecommunications, publishing, health-care or entertainment, public-policy or political expert, artist, marketer or privacy advocate you're likely to gain important new insights into the future of your business or passion by attending, "Blueprinting the Information Valet Economy."<br />
<br />
[http://rji.missouri.edu/image-library/stories/new-building/index.php VIEW ADDITIONAL PHOTOS]<br />
<br />
==TWO LEVELS OF PARTICIPATION==<br />
<ul><ul><br />
*Invited Members/collaborators -- Enterprise partners, institutions, individuals, donors or foundations who are likely to play a key role (money or time) in forming the Information Valet Service Corp. (IVSC). Reduced registration applies to this group, to make it clear that we are inviting them to consider contributing their time and institutional support as a result of what we all learn. <br />
<br><br />
*General participants -- Registration is open to the public, until we reach a limit beyond which active one-on-one interaction and participation could be difficult. <br />
<br />
<br />
</ul></ul><br><br />
<br />
==WHY NOW?==<br />
[[Image:All-thats-left.jpg|250px|thumb|right|[http://www.mediagiraffe.org/valet.pdf THE NEED]]]<br />
Today we face a challenge not just for democracy -- how to support independent, fact-based reporting -- but for our own enjoyment as well -- how to find, sort and encourage the information and entertain we enjoy as citizens and people. <br />
<br />
When people like Vint Cerf and Tim Berners-Lee helped invent key parts of the Internet and World Wide Web, no one foresaw that a one-time defense-industry experiment and academic research network would become a key engine of worldwide commerce.<br />
<br />
Their elegant inspiration -- protocols that did barely what was necessary, and nothing more, has fostered nearly two decades of furious, independent, free-market innovation. But we now know there are some missing pieces: <br />
<ul><ul><br />
<li>A way to get paid -- and pay for -- the exchange of small bits of value, across multiple websites. <br />
<br />
<li>The ability to selectively control and share your identity, when desired, to obtain a personalized web experience. <br />
<br />
<li>The freedom to choose from an array of service providers for such single-account, customized convenience, rather than be forced to a single provider.<br><br><br />
</ul></ul><br />
<br />
==TRANSFERRING VALUE -- THE SHARED-USER NETWORK==<br />
The technologists would call this federated authentication coupled with a four-party commerce network. We're calling it the [http://newsafternewspapers.blogspot.com/2008/10/infovalet-at-your-service.html Information Valet Project.] The Internet needs additional infrastructure which will update the role and effectiveness of advertising, enhance consumer privacy options, and enable the sharing of information commerce among publishers, producers and artists. [http://informationvalet.wordpress.com/about (READ MORE).]<br />
<br />
<br />
For an [http://densmore.newshare.com/wiki/index.php/Blueprint-program afternoon, a full day and a wrapup morning,] in the serenity of the Midwest prairie, and with the facilities of the just-opened, $31-million [http://rji.missouri.edu Donald W. Reynolds Journalism Institute] at our disposal, we'll hash out the governance, technologies, business models, marketing and financial operation of the Information Valet Service . . . who will own it and who will benefit.<br />
<br />
==TAKE CHARGE OF DISRUPTION==<br />
<br />
[[Image:Blueprint.jpg|180px|thumb|left|[http://www.flickr.com/photos/43802765@N00/313714321/ Photo/Flickr]]]<br />
<br />
If you are a senior executive or strategist in the news, telecommunications, wireless, technology, health care, financial services or entertainment businesses, we urge you to joining us. Because the Information Valet Project could change your business in ways you haven't imagined. For once, it's your chance to shape disruption to your advantage -- before it occurs.<br />
<br />
In the development of any transformative technology, a time arrives for collaboration that does not stop competition . . . but enables it -- by creating rules . . . and a level playing field. Whether it's settling on 60-cycles alternating current, or establishing the railroad-track guage, or the Bluetooth specifications . . . technology requires standardization before the real change begins.<br />
<br />
As a participant in "IVP Blueprint," you are accepting a challenge to lead this pattern again in creating crucial new standards . . . to add a new dimension to the Information Superhighway that rigorously respects personal privacy, yet takes Internet information commerce to a new level of sharing -- and competition.<br />
<br />
You may never have been to [http://en.wikipedia.org/wiki/Columbia_Missouri Columbia, Missouri.] And you may never return again. But please don't miss this chance to visit America's heartland, at a special time and for a critical reason. The connections you make, the ideas you'll share . . . and hatch . . . should inform your business and your life for years to come.<br />
<br />
==COSTS==<br />
<br />
We have streamlined the cost of convening "Blueprint," which includes dinner on Wednesday, lunch and dinner on Thursday and breakfast on both Thursday and Friday at the just-opened Hampton Inn, where our special room rate is $99.00 [http://hamptoninn.hilton.com/en/hp/groups/personalized/COUUMHX-RJS-20081203/index.jhtml (BOOK NOW)] when booked online. From the [https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 registration page,] you will be asked to pay (MasterCard or Visa only): <br />
<br />
*"Founding Collaborator" -- $75.00 -- If you received an email invitation before Oct. 16<br />
*"Project Collaborator" -- $95.00 -- If you plan an active, ongoing role <br />
*"Regular Participant" -- $125.00 -- If you're interested enough to come but not sure after that<br />
<br />
<br />
<hr><br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Poynter-pay&diff=395Poynter-pay2008-11-17T14:12:30Z<p>216.106.40.102: /* (Proceedings summarized by Bill Densmore) */</p>
<hr />
<div>=With the paper in news going the way of the buggy whip,<br>some in news organizations eye network, cooperation for salvation=<br />
<br />
===='''(Proceedings summarized by Bill Densmore)'''====<br />
{| border="1" cellspacing="0" align="right" cellpadding="2" style="margin-left: 1em; margin-bottom: 0.5em; margin-right: 1em;"<br />
|-<br />
|http://farm4.static.flickr.com/3156/2760710935_e0f70e0024_m.jpg|<br />
|<br />
|}<hr><i>DISCLOSURE: The author is part owner of a project which is promoting a network approach to news sharing. (See [http://www.ivpblueprint.org ''Blueprinting the Information Valet Economy''] You can edit and make changes/corrections to this wiki page. Click on the edit tab; when you're finish, click on the "save page" button to store your changes.</i><hr> <br />
<br />
Within 10 years, 80-percent of newspaper readership will be gone, and the only way newspaper companies can survive the change is to band together in networks, about 35 publishers, editors, journalists gathered at the Poynter Institute have been told. They gathered Nov. 10-11 at the St. Petersburg, Fla., newspaper education and training facility. <br />
<br />
Journalism is shifting more from a business to a social mission, observed Paul Tash, chairman, CEO and editor of the St. Petersburgh Times, which is owned by the non-profit Poynter Insitutte. Tash told partipants in the seminar, "Who Will Pay for the News?" that he believed something more than a "white paper that doesn't get read' needed ultimately to come out of their deliberations. He said Poynter is looking to understand larger parts of the journalism mission than just newspapers. "How can the Poynter Institute adapt its mission to meet the needs of journalism that is going on outside of these commercially based institutions?"<br />
<br />
Poynter recently completed acquistion of the last piece of a 40-acre parcel of undeveloped land just south of its St. Petersburg campus building and is thinking about ways to use it to further its educational mission, Poynter President Karen Dunlap told seminar participants. One idea she broached: Establishing a “Poynter lab” in partnership with technology companies. <br />
<br />
Acknowledging that philanthropy alone cannot sustain U.S. journalism as it presently exists, Dunlap asks seminar participants to nonetheless focus a session on new way foundations, private donors and the general public might play an increased role, as journalism begins to be thought of as a “public good” rather than merely a profitable business.<br />
<br />
==Ideas for journalistic renewal: SWAT teams and collaboration== <br />
<br />
At least two ideas were broached for journalistic renewal. <br />
<br />
*Fresh news that Journal-Register Corp. was saying it will close dailies in Bristol and New Britain, Conn., if they don’t find a buyer by the end of the year prompted Poynter faculty member Rick Edmonds to ask: “What if there were a SWAT team to go in and help New Britain and Bristol to create replacements for their newspaper?” <br />
<br />
*And Mike Philippe, of the Scripps Howard Foundation, suggested it might be time for news organizations to mount a public-awareness campaign “to promote what we do and remind people that we are at risk.” <br />
<br />
The newspaper business model which supported – and depended upon – community journalism is a “package which doesn’t work anymore,” said Diane McFarlin, publisher of the New York Times-owned Sarasota Herald-Tribune daily. “We have to deliver it in smaller pieces . . . it really does depend upon partnerships and collaborations . . . one level of collaboration is with profit – and non-profit – worlds.” <br />
<br />
Michael Novak, vice president of multimedia for <i>El Nuevo Dia</i> in San Juan, Peurto Rico, suggested the creation of a philanthropic bridge – he called it a “foundation of foundations” – to make it easier for newspapers to make a faster transition to a paperless environment. “Many papers would like to do that, but they can’t,” said Novak. “Could a foundation or the government help the newspapers or subsidize them during that process of transition?” <br />
<br />
Novak then asked for a show of hands among 35 participants with their answer to this question, which he posed: “How many people think we will go to 80:20 paperless in the next 10 years?” Virtually every hand in the room went up, including the publishers of two good-sized daily newspapers.<br />
<br />
==Monitor will grow circulation as weekly: Yemma== <br />
<br />
Among participants in "Who Will Pay for the News," was John Yemma, new editor of The Christian Science Monitor, which in early November announced it would end daily print publication by spring. Yemma said The Monitor hopes to grow its circulation to 85,000 or 90,000 when it shifts to to weekly publication next year -- compared with 52,000 daily circulation today, Yemma said. And Yemma says the paper's international correspondents will be expected to feed a 24/7 website with breaking news -- a change from the print Monitor's historically analytical and somewhat timeless approach. "They are really going to have to be in the fray on a daily basis," Yemma says. <br />
<br />
Toward the end of Tuesday’s session, at least two voices spoke for investing in the teaching of news literacy in schools as a way of seeding the public’s appreciation of the connection between independent journalism and participatory democracy. At least three of the foundations represented – Scripps Howard, the Ethics and Excellence in Journalism Foundation and the Carnegie Corp. – routinely fund journalism education.<br />
<hr>[http://www.mediagiraffe.org/wiki/index.php/Newsliteracy-notes Background on Aug. 11 Poynter news-literacy session] ... / ... [http://www.rebootingthenews.org The Philadelphia "Rebooting the News" event]<hr><br />
<br />
==Millstein: Network collaboration required== <br />
<br />
There are multiple challenges facing legacy newspaper publishers as they move to the web, according to Lincoln Millstein, senior vp for digital media at Hearst Corp.'s newspapers. First, publishers need to learn how to "be at the end of the user's intent" for information. While a site like nytimes.com has 22 million unique users, he said, Yahoo has 170 million. "Online, we become nothing but niche publishers. We haven't achieved scale," he says. Newspapers need to achieve something of scale, says Millstein, and that will only be possible if set aside differences sand learn how to collaborate in networks. "We need to get away from the silo mentality," he said. "Single siloed newspaper publishers can't achieve scale without participating in someone else's network." <br />
<br />
"We need to figure out a way quickly to take down the silos," added Joe Bergantino, an award-winning veteran investigative reporter for WBZ-TV, Channel 4 in Boston who left earlier this year to develop a non-profit investigative operation for New England. <br />
<br />
Millstein illustrated why the partnership between Yahoo and 700 newspaper websites called the Newspaper Consortium makes advertising sense. Boston.com, the popular site owned by The Boston Globe, only reaches about 20 percent of the total Internet audiences in Boston in a given day. Yahoo, by contrast, reaches about 80 percent. That means there are lots of opportunities to put Boston-area advertisers on Yahoo pages to reach Boston-area consumers. But Yahoo doesn't have a Boston sales force. By partnering with Boston.com, Yahoo provides audiences, and Boston.com provides sales feet on the ground. <br />
<br />
Now, says Millstein, the Yahoo newspaper partners are trying to figure out how to share content. "I think that a network of quality publishers banding together -- that I think is sustainable." Millstein also said he was "not dismissing" a revenue stream from users, perhaps relayed via wireless carriers, who could offer high-quality premium content. "There's a huge play for a network of quality publishers," he said again. <br />
<br />
Hearst will roll out in 2009 a portable reading device, Millstein says. The company is also going to "proactively" manage down the circulation size of its metro daily papers, and increasingly focus on the days when editions are profitable -- Thursday, Friday and Sunday.<br />
<br />
==Near consensus on the need to charge via a network== <br />
<br />
Through two days, Poynter seminar participants returned repeatedly to the question of whether, or how, the public might be expected to pay for informaion. <br />
<br />
The Christian Science Monitor intends to rely on web advertising -- and advertising in the weekly print addition -- as it gradually weans itself of a multi-million dollar annual subsidy from the Christian Science church, Yemma said. There are no plans to charge for web content, says Yemma, because "the evidence is that pay walls don't work in the news business." <br />
<br />
Not everyone agreed that paid content won't work, however. "There is a likelihood that people may pay for specialized content," said Marty Petty, publisher and executive vp of the St. Petersburg Times. "And I think that may be more true of the millenials, because they have a passion about things." <br />
<br />
"One of the biggest mistakes that we made is to not charge for news on the Internet," said Ginger Gadsden, morning anchor at WTSP-TV, Channel 10 in St. Petersburg, Fla. Yet she said she surveys interns and young adults at the station and none of them say they would be willing to pay for news online.<br />
<br />
"I think we will be heading toward that model," replied Darius Walker, New York bureau chief of CNN. "I don't know how it is going to work . . . I think in the future there will be pay Internet for news." Walker said CNN expects a downturn in advertising revenues in 2009, but noted that the cable network is slightly cushioned from that by the licensing revenues it receive from cable-TV systems which pay a per-subscriber fee to carry CNN. <br />
<br />
"Are we too far down the road to free?" asked Amy Mitchell, deputy director of the Pew-funded Project for Excellence in Journalism. "What about subscriptions?" She continued later in the day: "How can we start to demand some money for this journalism that we are producing . . . you would have to have some big brands that carry influence nationwide.” At a third point in the day, Mitchell wondered if foundations could be a catalyst to fund some sort of new infrastructure for journalism. <br />
<br />
"There should be some national organization to create a model for how to pay for news," MinnPost's Joel Kramer said at another point in the discussion. <br />
<br />
"How do you build a network?" asked Mike Phillipe, CEO of the Scripps Howard Foundation, and most recently editor of the new-defunct Cincinnati Post. "How do you convince a very independent-minded group of newspaper publishers that they have to get together?" Phillipe said he'd like to see foundations get together and fund "a piece of software that allows for a universal kind of sharing of resources . . . maybe we could pay for it and then give it to the community . . . a time of crisis is a great time to get things accomplished." While philanthropy might seed the sharing network, said Phillipe, the result has to serve a market. "How do you create incentives for a market-based solution?" he asked. <br />
<br />
The cost journalism needs to be reduced "by having people share what they do well," said Joel Kramer, editor/founder of MinnPost.com, a news website serving Minneapolis and the state of Minnesota. He said journalists need to come togehter to fund a solution of how to fund their work in the future including, Kramer said: <br />
<br />
*Getting the money from readers, whatever the model is. <br />
*How to get better results from advertising. Said Kramer: "The biggest problem we face is the advertisers will increasingly solve their problems without recourse to news." <br />
<br />
==Understanding the “millennial” generation”== <br />
<br />
On Tuesday morning, Poynter summit participants were treated to a short summary of research on the demographics and desires of the “millennial” generation – those U.S. adults who are now age 18-30. Poynter faculty member Kelly McBride, who regular speciality is journalistic ethics, said she had been surveying and would summarize research by the Pew Foundation and Magid Associates. The analysis is important, she said, because the age group is the first to have come of age entirely in the Internet era – and they are not big newspapers readers. So news organization who want them as users need to study them. <br />
<hr>[http://www.flickr.com/photos/mediagiraffe/sets/72157606728215602/show/ View excerpt of Magid Associates' Jack MacKenzie's July 11, 2008 slide show at Poynter about the millenials]<hr><br />
Millenials are the largest marketing demographic group, McBride said. They spend several hours a day with a significant adult, rather than the 15 minutes a day spent by GenXers. They are relentlessly optimistic and positive. They think everyone’s a winner, they date and work in groups, get along with their parents, are required to volunteer and are expected to succeed. They are less religious than previous generations. <br />
<br />
Eighty-six percent of millenials are on the Internet daily – more than baby boomers but less than GenXers. They document their lives in pictures and messages four times as often as other generations and use real-time communication twice as much. They typically have a cell phone and camera in their pocket – or one device which does both. <br />
<br />
They grew up with reality TV, and with CNN. The defining moment of their childhood was Sept. 11, 2001. Their homework is online. The value humor, novelty, each other, entertainment, customization, the collective, the crowd, speed and outrageous behavior. <br />
<br />
"They believe that the system is going to work,” said McBride. “They believe that the government is going to respond. They trust information – if they can manipulate it – and they want to be their own editors . . . they love to share. They want to be able to share information. They love to pass things along." Overwhelmingly, says McBride, the top destination websites for millenials are ESPN.com, WikiPedia, YouTube, iTunes, the Perez Hilton site and gaming sites. If news organizations want to reach the millenials, McBride, concludes, one way to do it is through one of those sites. “The challenge is finding the path to deliver the content,” says McBride. <br />
<br />
“It isn’t that people aren’t interested in the news,” said Mike Orren, president and founder of PegasusNews.com, Dallas, Texas, a web news community. “They are just not interested in how we present it . . . they are interested in a world that is tailored to their interests.”<br />
<br />
==Scaling from niche specialties== <br />
<br />
Different news organizations have different specialities, observed Barbara E. Martinez, amanging editor/web for the soon-to-launch GlobalPost online international news source. Martinez's last job as at the Politico, which she noted is an example of "modular" journalism, along with a variety of speciality web sites. "If the corporations that are running media companies look for ways to tie together these successful efforts that are going on, we could start to see a model for sustaining journalism," she said. <br />
<br />
"There has to be scale in publishing," said Arthur W. Howe, of Verve Wireless. "We have to do it together. Collectively, our contnet and our brands work better together . . . there has to be a consortium, there has to be content shared virtically." Verve is working with Associated Press and local papers to deliver news and advertising messages to consumer cell phones that is localized based on the location of the phone, Howe says. He says the service had 35 million page views last month and should have 100 million by December. <br />
<br />
Yet Howe says mobile content and advertising is not going to save journalism. Howe said he had just spent a day with 12 people at a private meeting with a New York publisher, and there were no quick answers proposed. "It will be much tougher -- breathtaking change has to occur immediately," he said. "This is not something that can take months."<br />
<br />
Newspapers have never built an national advertising platform, said investor Thomas Russo, because publishers have been "fiercely independent." Now, the industry "needs to somehow get the story out about itself." Russo is a principal at Gardner, Russo & Gardner, in Lancaster, Penn.<br />
<br />
<br />
==Non-profit news -- two examples== <br />
<br />
Paul Steiger spent almost two decades as a senior editor at The Wall Street Journal, which sells 2 million daily print copies. When he left THe Journal to found ProPublica, a non-profit investigative journalism operation funded for $10 million a year from a single private donor, he wasn't sure what his impact would be in the new world of web journalism. Recently, MSNBC agreed to promote a Pro Publica story on its web front page -- and it garnered 880,000 "hits."<br />
<br />
Steiger, ProPublica's editor-in-chief, sees reason for optimism about the survival of journalism, despite the decline of U.S. newspapers. "You have great institutions sliding into the sea," he said. "And yo uhave other institutions starting up, with very different approaches . . . but they are going to get to some of the same places." For example, Steiger said he was recently told by Arianna Huffington, that she intends to set aside $1 million a year for investigative report on her Huffington Post website. <br />
<br />
"For a guy who spent 18 years running a 2-million circulation newspaper, having one story get 880,000 hits is pretty damn good," Steiger said. "Are we going to collaborate with MSNBC again? You bet."<br />
<br />
When GlobalPost, a Boston-based web operation focused on international news gathering, launches in early January, it will aim to earn most of its revenue from advertising and from syndication of its stories to newspapers and other publishing partners, according to Barbara Martinez, managing editor/web for GlobalPost. Although the website will be free, she says GlobalPost plans a "premium-content" portion of the site that will cost almost $199 a year to subscribers.<br />
<br />
Joel Kramer was once publisher of the Minneapolis Star Tribune, the major-market daily. When it was sold, he collected a few million dollars of severance. Last year, he raised foundation and private-donor money -- adding $250,000 of his own cash -- to start MinnPost.com, a quality-news website for Minnesota. He says the number of people willing to pay for the print newspaper form is declining quickly. Kramer says that his quality-news site is able to charge $15-per-thousand impressions ($15 CPM) for most of its advertising positions, vs. $1.50 for mass-market news sites. In the web contest for advertising dollars, he says, the people who suffer will be those who have "undifferentiated eyeballs." He adds: "You need to create a site that is closer to a club." <br />
<br />
Throughout the two-day gathering, Kramer sprinkled insights about what he's learned as a print editor-publisher turned web entrepreneur, where stories can be carefully measured by hits. Some tips: Detached, writing-from-Olympus style reporting gets far fewer hits than more conversational, personable style. Short stories and briefs get far more traffic than longer write ups. And frequent updating -- several times a day -- dramatically increases traffic to a given feature.<br />
<br />
==In India, Hindustani Times may barter up to 50% of 2009 advertising == <br />
<br />
HT Media Ltd., the Indian company which owns the mass-circulation New Delhi daily, the Hindustani Times, is taking a novel approach to revenue generation. This year, about 5% of its (U.S.$)300 million in revenues will come from barter arrangements – taking real estate or other items in exchange for running advertising – according to Rajiv Verma the company’s CEO. In 2009, as much of 50% of newspaper revenues may be barter, he says. The company hired investment bankers and other transaction experts who will quickly turn acquired assets for cash. Rajiv has a background in consumer-goods marketing and sales. <br />
<br />
India’s economy is the world’s fourth largest and it includes 300 million mobile phone users – second largest in the world. There are 50 million Internet users. However, 48% of advertising spending still goes to print and 41% to television in India. So Verma sees wireless and the Internet as the only areas for real growth. <br />
<br />
Right now, says Verma, Indian journalism is vibrant and hiring. But he assumes the trends hitting U.S. journalism now will hit India in a decade or so. And if journalism falters in India, he says, “if it begins to lose huge shareholder value, I think it will have to move to the state.” <br />
<br />
<br />
==Action ideas –- Kaiser goes direct== <br />
<br />
The Kaiser Family Foundation is launching a health news service which has already hired to journalists from former main-stream media news outlets, said Jill Braden Balderas, Kaiser’s managing editor. The decision illustrates a trend by non-government organizations with agendas – some outrightly political and some just focused on adding to the public’s knowledge on particular topics – to use the web to take their ideas directly to the public, rather than filtered through established news venues. <br />
<br />
“I’m investing in things that will seed ideas and make a different,” said participant Ruth Ann Harnisch, a former Tennessee television news reporter and anchor who retired two decades ago and now manages a family foundation build from a Wall Street hedge-fund fortune. “My most successful philanthropy is when you never ask me again.” <br />
<br />
Earlier this year, Harnish provide a grant to Kennesaw State University to test an idea called “RepJ.” The university is funding a fellowship for a young reporter who was dispatched to the small Minnesota city of Northfield. The goal is to see if the reporter, primarily using the web and extensive outreach to community groups and citizens, can gradually build a support community for civic journalism based on voluntary public subscription. <br />
<br />
William Bohlen, of the German Marshall Fund, described the private foundation’s intention to fund reporting projects which specifically advance U.S.-European understanding and relationships.<br />
<br />
==What is the role of philanthropy?== <br />
<br />
Philanthropic funding of U.S. media is novel idea. It was a major foundation, the Carnegie Corp., which provided seed financing for the Corporation for Public Broadcasting (CPB), the umbrella structure for the nation’s public television infrastructure, reminded Susan R. King, who now heads Carnegie’s journalism initiatives and strategy.<br />
<br />
“One business model for philanthropic funding journalism is to just fund it,” added Don Kimelman, of the Pew Foundation, which backs Amy Mitchell’s group and a major media research organization in Washington, D.C. He said that would mean moving beyond the traditional recipients of media funding, which have been primary CPB, National Public Radio, their affiliate stations and independent producers. <br />
<br />
Looking to philanthropy to fund or save the ongoing operations of journalism seems a stretch, said Susan King, of Carnegie. "Philanthropy ain't gonna do it,” she said. “We're an incubator, not an oxygen tank." She said funding educational efforts in journalism “funds a pipeline” of interest and expertise that has long-term benefits. <br />
<br />
The Collins Center for Public Policy, a Florida-based foundation chartered to help the state “find solutions to its toughest problems,” is looking at how to increase “community information capacities,” said seminar participant John DeVries.</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Poynter-pay&diff=394Poynter-pay2008-11-17T14:11:59Z<p>216.106.40.102: /* (Proceedings summarized by Bill Densmore) */</p>
<hr />
<div>=With the paper in news going the way of the buggy whip,<br>some in news organizations eye network, cooperation for salvation=<br />
<br />
===='''(Proceedings summarized by Bill Densmore)'''====<br />
{| border="1" cellspacing="0" align="right" cellpadding="2" style="margin-left: 1em; margin-bottom: 0.5em; margin-right: 1em;"<br />
|-<br />
|http://farm4.static.flickr.com/3156/2760710935_e0f70e0024_m.jpg<br />
|<br />
|}<hr><i>DISCLOSURE: The author is part owner of a project which is promoting a network approach to news sharing. (See [http://www.ivpblueprint.org ''Blueprinting the Information Valet Economy''] You can edit and make changes/corrections to this wiki page. Click on the edit tab; when you're finish, click on the "save page" button to store your changes.</i><hr> <br />
<br />
Within 10 years, 80-percent of newspaper readership will be gone, and the only way newspaper companies can survive the change is to band together in networks, about 35 publishers, editors, journalists gathered at the Poynter Institute have been told. They gathered Nov. 10-11 at the St. Petersburg, Fla., newspaper education and training facility. <br />
<br />
Journalism is shifting more from a business to a social mission, observed Paul Tash, chairman, CEO and editor of the St. Petersburgh Times, which is owned by the non-profit Poynter Insitutte. Tash told partipants in the seminar, "Who Will Pay for the News?" that he believed something more than a "white paper that doesn't get read' needed ultimately to come out of their deliberations. He said Poynter is looking to understand larger parts of the journalism mission than just newspapers. "How can the Poynter Institute adapt its mission to meet the needs of journalism that is going on outside of these commercially based institutions?"<br />
<br />
Poynter recently completed acquistion of the last piece of a 40-acre parcel of undeveloped land just south of its St. Petersburg campus building and is thinking about ways to use it to further its educational mission, Poynter President Karen Dunlap told seminar participants. One idea she broached: Establishing a “Poynter lab” in partnership with technology companies. <br />
<br />
Acknowledging that philanthropy alone cannot sustain U.S. journalism as it presently exists, Dunlap asks seminar participants to nonetheless focus a session on new way foundations, private donors and the general public might play an increased role, as journalism begins to be thought of as a “public good” rather than merely a profitable business.<br />
<br />
==Ideas for journalistic renewal: SWAT teams and collaboration== <br />
<br />
At least two ideas were broached for journalistic renewal. <br />
<br />
*Fresh news that Journal-Register Corp. was saying it will close dailies in Bristol and New Britain, Conn., if they don’t find a buyer by the end of the year prompted Poynter faculty member Rick Edmonds to ask: “What if there were a SWAT team to go in and help New Britain and Bristol to create replacements for their newspaper?” <br />
<br />
*And Mike Philippe, of the Scripps Howard Foundation, suggested it might be time for news organizations to mount a public-awareness campaign “to promote what we do and remind people that we are at risk.” <br />
<br />
The newspaper business model which supported – and depended upon – community journalism is a “package which doesn’t work anymore,” said Diane McFarlin, publisher of the New York Times-owned Sarasota Herald-Tribune daily. “We have to deliver it in smaller pieces . . . it really does depend upon partnerships and collaborations . . . one level of collaboration is with profit – and non-profit – worlds.” <br />
<br />
Michael Novak, vice president of multimedia for <i>El Nuevo Dia</i> in San Juan, Peurto Rico, suggested the creation of a philanthropic bridge – he called it a “foundation of foundations” – to make it easier for newspapers to make a faster transition to a paperless environment. “Many papers would like to do that, but they can’t,” said Novak. “Could a foundation or the government help the newspapers or subsidize them during that process of transition?” <br />
<br />
Novak then asked for a show of hands among 35 participants with their answer to this question, which he posed: “How many people think we will go to 80:20 paperless in the next 10 years?” Virtually every hand in the room went up, including the publishers of two good-sized daily newspapers.<br />
<br />
==Monitor will grow circulation as weekly: Yemma== <br />
<br />
Among participants in "Who Will Pay for the News," was John Yemma, new editor of The Christian Science Monitor, which in early November announced it would end daily print publication by spring. Yemma said The Monitor hopes to grow its circulation to 85,000 or 90,000 when it shifts to to weekly publication next year -- compared with 52,000 daily circulation today, Yemma said. And Yemma says the paper's international correspondents will be expected to feed a 24/7 website with breaking news -- a change from the print Monitor's historically analytical and somewhat timeless approach. "They are really going to have to be in the fray on a daily basis," Yemma says. <br />
<br />
Toward the end of Tuesday’s session, at least two voices spoke for investing in the teaching of news literacy in schools as a way of seeding the public’s appreciation of the connection between independent journalism and participatory democracy. At least three of the foundations represented – Scripps Howard, the Ethics and Excellence in Journalism Foundation and the Carnegie Corp. – routinely fund journalism education.<br />
<hr>[http://www.mediagiraffe.org/wiki/index.php/Newsliteracy-notes Background on Aug. 11 Poynter news-literacy session] ... / ... [http://www.rebootingthenews.org The Philadelphia "Rebooting the News" event]<hr><br />
<br />
==Millstein: Network collaboration required== <br />
<br />
There are multiple challenges facing legacy newspaper publishers as they move to the web, according to Lincoln Millstein, senior vp for digital media at Hearst Corp.'s newspapers. First, publishers need to learn how to "be at the end of the user's intent" for information. While a site like nytimes.com has 22 million unique users, he said, Yahoo has 170 million. "Online, we become nothing but niche publishers. We haven't achieved scale," he says. Newspapers need to achieve something of scale, says Millstein, and that will only be possible if set aside differences sand learn how to collaborate in networks. "We need to get away from the silo mentality," he said. "Single siloed newspaper publishers can't achieve scale without participating in someone else's network." <br />
<br />
"We need to figure out a way quickly to take down the silos," added Joe Bergantino, an award-winning veteran investigative reporter for WBZ-TV, Channel 4 in Boston who left earlier this year to develop a non-profit investigative operation for New England. <br />
<br />
Millstein illustrated why the partnership between Yahoo and 700 newspaper websites called the Newspaper Consortium makes advertising sense. Boston.com, the popular site owned by The Boston Globe, only reaches about 20 percent of the total Internet audiences in Boston in a given day. Yahoo, by contrast, reaches about 80 percent. That means there are lots of opportunities to put Boston-area advertisers on Yahoo pages to reach Boston-area consumers. But Yahoo doesn't have a Boston sales force. By partnering with Boston.com, Yahoo provides audiences, and Boston.com provides sales feet on the ground. <br />
<br />
Now, says Millstein, the Yahoo newspaper partners are trying to figure out how to share content. "I think that a network of quality publishers banding together -- that I think is sustainable." Millstein also said he was "not dismissing" a revenue stream from users, perhaps relayed via wireless carriers, who could offer high-quality premium content. "There's a huge play for a network of quality publishers," he said again. <br />
<br />
Hearst will roll out in 2009 a portable reading device, Millstein says. The company is also going to "proactively" manage down the circulation size of its metro daily papers, and increasingly focus on the days when editions are profitable -- Thursday, Friday and Sunday.<br />
<br />
==Near consensus on the need to charge via a network== <br />
<br />
Through two days, Poynter seminar participants returned repeatedly to the question of whether, or how, the public might be expected to pay for informaion. <br />
<br />
The Christian Science Monitor intends to rely on web advertising -- and advertising in the weekly print addition -- as it gradually weans itself of a multi-million dollar annual subsidy from the Christian Science church, Yemma said. There are no plans to charge for web content, says Yemma, because "the evidence is that pay walls don't work in the news business." <br />
<br />
Not everyone agreed that paid content won't work, however. "There is a likelihood that people may pay for specialized content," said Marty Petty, publisher and executive vp of the St. Petersburg Times. "And I think that may be more true of the millenials, because they have a passion about things." <br />
<br />
"One of the biggest mistakes that we made is to not charge for news on the Internet," said Ginger Gadsden, morning anchor at WTSP-TV, Channel 10 in St. Petersburg, Fla. Yet she said she surveys interns and young adults at the station and none of them say they would be willing to pay for news online.<br />
<br />
"I think we will be heading toward that model," replied Darius Walker, New York bureau chief of CNN. "I don't know how it is going to work . . . I think in the future there will be pay Internet for news." Walker said CNN expects a downturn in advertising revenues in 2009, but noted that the cable network is slightly cushioned from that by the licensing revenues it receive from cable-TV systems which pay a per-subscriber fee to carry CNN. <br />
<br />
"Are we too far down the road to free?" asked Amy Mitchell, deputy director of the Pew-funded Project for Excellence in Journalism. "What about subscriptions?" She continued later in the day: "How can we start to demand some money for this journalism that we are producing . . . you would have to have some big brands that carry influence nationwide.” At a third point in the day, Mitchell wondered if foundations could be a catalyst to fund some sort of new infrastructure for journalism. <br />
<br />
"There should be some national organization to create a model for how to pay for news," MinnPost's Joel Kramer said at another point in the discussion. <br />
<br />
"How do you build a network?" asked Mike Phillipe, CEO of the Scripps Howard Foundation, and most recently editor of the new-defunct Cincinnati Post. "How do you convince a very independent-minded group of newspaper publishers that they have to get together?" Phillipe said he'd like to see foundations get together and fund "a piece of software that allows for a universal kind of sharing of resources . . . maybe we could pay for it and then give it to the community . . . a time of crisis is a great time to get things accomplished." While philanthropy might seed the sharing network, said Phillipe, the result has to serve a market. "How do you create incentives for a market-based solution?" he asked. <br />
<br />
The cost journalism needs to be reduced "by having people share what they do well," said Joel Kramer, editor/founder of MinnPost.com, a news website serving Minneapolis and the state of Minnesota. He said journalists need to come togehter to fund a solution of how to fund their work in the future including, Kramer said: <br />
<br />
*Getting the money from readers, whatever the model is. <br />
*How to get better results from advertising. Said Kramer: "The biggest problem we face is the advertisers will increasingly solve their problems without recourse to news." <br />
<br />
==Understanding the “millennial” generation”== <br />
<br />
On Tuesday morning, Poynter summit participants were treated to a short summary of research on the demographics and desires of the “millennial” generation – those U.S. adults who are now age 18-30. Poynter faculty member Kelly McBride, who regular speciality is journalistic ethics, said she had been surveying and would summarize research by the Pew Foundation and Magid Associates. The analysis is important, she said, because the age group is the first to have come of age entirely in the Internet era – and they are not big newspapers readers. So news organization who want them as users need to study them. <br />
<hr>[http://www.flickr.com/photos/mediagiraffe/sets/72157606728215602/show/ View excerpt of Magid Associates' Jack MacKenzie's July 11, 2008 slide show at Poynter about the millenials]<hr><br />
Millenials are the largest marketing demographic group, McBride said. They spend several hours a day with a significant adult, rather than the 15 minutes a day spent by GenXers. They are relentlessly optimistic and positive. They think everyone’s a winner, they date and work in groups, get along with their parents, are required to volunteer and are expected to succeed. They are less religious than previous generations. <br />
<br />
Eighty-six percent of millenials are on the Internet daily – more than baby boomers but less than GenXers. They document their lives in pictures and messages four times as often as other generations and use real-time communication twice as much. They typically have a cell phone and camera in their pocket – or one device which does both. <br />
<br />
They grew up with reality TV, and with CNN. The defining moment of their childhood was Sept. 11, 2001. Their homework is online. The value humor, novelty, each other, entertainment, customization, the collective, the crowd, speed and outrageous behavior. <br />
<br />
"They believe that the system is going to work,” said McBride. “They believe that the government is going to respond. They trust information – if they can manipulate it – and they want to be their own editors . . . they love to share. They want to be able to share information. They love to pass things along." Overwhelmingly, says McBride, the top destination websites for millenials are ESPN.com, WikiPedia, YouTube, iTunes, the Perez Hilton site and gaming sites. If news organizations want to reach the millenials, McBride, concludes, one way to do it is through one of those sites. “The challenge is finding the path to deliver the content,” says McBride. <br />
<br />
“It isn’t that people aren’t interested in the news,” said Mike Orren, president and founder of PegasusNews.com, Dallas, Texas, a web news community. “They are just not interested in how we present it . . . they are interested in a world that is tailored to their interests.”<br />
<br />
==Scaling from niche specialties== <br />
<br />
Different news organizations have different specialities, observed Barbara E. Martinez, amanging editor/web for the soon-to-launch GlobalPost online international news source. Martinez's last job as at the Politico, which she noted is an example of "modular" journalism, along with a variety of speciality web sites. "If the corporations that are running media companies look for ways to tie together these successful efforts that are going on, we could start to see a model for sustaining journalism," she said. <br />
<br />
"There has to be scale in publishing," said Arthur W. Howe, of Verve Wireless. "We have to do it together. Collectively, our contnet and our brands work better together . . . there has to be a consortium, there has to be content shared virtically." Verve is working with Associated Press and local papers to deliver news and advertising messages to consumer cell phones that is localized based on the location of the phone, Howe says. He says the service had 35 million page views last month and should have 100 million by December. <br />
<br />
Yet Howe says mobile content and advertising is not going to save journalism. Howe said he had just spent a day with 12 people at a private meeting with a New York publisher, and there were no quick answers proposed. "It will be much tougher -- breathtaking change has to occur immediately," he said. "This is not something that can take months."<br />
<br />
Newspapers have never built an national advertising platform, said investor Thomas Russo, because publishers have been "fiercely independent." Now, the industry "needs to somehow get the story out about itself." Russo is a principal at Gardner, Russo & Gardner, in Lancaster, Penn.<br />
<br />
<br />
==Non-profit news -- two examples== <br />
<br />
Paul Steiger spent almost two decades as a senior editor at The Wall Street Journal, which sells 2 million daily print copies. When he left THe Journal to found ProPublica, a non-profit investigative journalism operation funded for $10 million a year from a single private donor, he wasn't sure what his impact would be in the new world of web journalism. Recently, MSNBC agreed to promote a Pro Publica story on its web front page -- and it garnered 880,000 "hits."<br />
<br />
Steiger, ProPublica's editor-in-chief, sees reason for optimism about the survival of journalism, despite the decline of U.S. newspapers. "You have great institutions sliding into the sea," he said. "And yo uhave other institutions starting up, with very different approaches . . . but they are going to get to some of the same places." For example, Steiger said he was recently told by Arianna Huffington, that she intends to set aside $1 million a year for investigative report on her Huffington Post website. <br />
<br />
"For a guy who spent 18 years running a 2-million circulation newspaper, having one story get 880,000 hits is pretty damn good," Steiger said. "Are we going to collaborate with MSNBC again? You bet."<br />
<br />
When GlobalPost, a Boston-based web operation focused on international news gathering, launches in early January, it will aim to earn most of its revenue from advertising and from syndication of its stories to newspapers and other publishing partners, according to Barbara Martinez, managing editor/web for GlobalPost. Although the website will be free, she says GlobalPost plans a "premium-content" portion of the site that will cost almost $199 a year to subscribers.<br />
<br />
Joel Kramer was once publisher of the Minneapolis Star Tribune, the major-market daily. When it was sold, he collected a few million dollars of severance. Last year, he raised foundation and private-donor money -- adding $250,000 of his own cash -- to start MinnPost.com, a quality-news website for Minnesota. He says the number of people willing to pay for the print newspaper form is declining quickly. Kramer says that his quality-news site is able to charge $15-per-thousand impressions ($15 CPM) for most of its advertising positions, vs. $1.50 for mass-market news sites. In the web contest for advertising dollars, he says, the people who suffer will be those who have "undifferentiated eyeballs." He adds: "You need to create a site that is closer to a club." <br />
<br />
Throughout the two-day gathering, Kramer sprinkled insights about what he's learned as a print editor-publisher turned web entrepreneur, where stories can be carefully measured by hits. Some tips: Detached, writing-from-Olympus style reporting gets far fewer hits than more conversational, personable style. Short stories and briefs get far more traffic than longer write ups. And frequent updating -- several times a day -- dramatically increases traffic to a given feature.<br />
<br />
==In India, Hindustani Times may barter up to 50% of 2009 advertising == <br />
<br />
HT Media Ltd., the Indian company which owns the mass-circulation New Delhi daily, the Hindustani Times, is taking a novel approach to revenue generation. This year, about 5% of its (U.S.$)300 million in revenues will come from barter arrangements – taking real estate or other items in exchange for running advertising – according to Rajiv Verma the company’s CEO. In 2009, as much of 50% of newspaper revenues may be barter, he says. The company hired investment bankers and other transaction experts who will quickly turn acquired assets for cash. Rajiv has a background in consumer-goods marketing and sales. <br />
<br />
India’s economy is the world’s fourth largest and it includes 300 million mobile phone users – second largest in the world. There are 50 million Internet users. However, 48% of advertising spending still goes to print and 41% to television in India. So Verma sees wireless and the Internet as the only areas for real growth. <br />
<br />
Right now, says Verma, Indian journalism is vibrant and hiring. But he assumes the trends hitting U.S. journalism now will hit India in a decade or so. And if journalism falters in India, he says, “if it begins to lose huge shareholder value, I think it will have to move to the state.” <br />
<br />
<br />
==Action ideas –- Kaiser goes direct== <br />
<br />
The Kaiser Family Foundation is launching a health news service which has already hired to journalists from former main-stream media news outlets, said Jill Braden Balderas, Kaiser’s managing editor. The decision illustrates a trend by non-government organizations with agendas – some outrightly political and some just focused on adding to the public’s knowledge on particular topics – to use the web to take their ideas directly to the public, rather than filtered through established news venues. <br />
<br />
“I’m investing in things that will seed ideas and make a different,” said participant Ruth Ann Harnisch, a former Tennessee television news reporter and anchor who retired two decades ago and now manages a family foundation build from a Wall Street hedge-fund fortune. “My most successful philanthropy is when you never ask me again.” <br />
<br />
Earlier this year, Harnish provide a grant to Kennesaw State University to test an idea called “RepJ.” The university is funding a fellowship for a young reporter who was dispatched to the small Minnesota city of Northfield. The goal is to see if the reporter, primarily using the web and extensive outreach to community groups and citizens, can gradually build a support community for civic journalism based on voluntary public subscription. <br />
<br />
William Bohlen, of the German Marshall Fund, described the private foundation’s intention to fund reporting projects which specifically advance U.S.-European understanding and relationships.<br />
<br />
==What is the role of philanthropy?== <br />
<br />
Philanthropic funding of U.S. media is novel idea. It was a major foundation, the Carnegie Corp., which provided seed financing for the Corporation for Public Broadcasting (CPB), the umbrella structure for the nation’s public television infrastructure, reminded Susan R. King, who now heads Carnegie’s journalism initiatives and strategy.<br />
<br />
“One business model for philanthropic funding journalism is to just fund it,” added Don Kimelman, of the Pew Foundation, which backs Amy Mitchell’s group and a major media research organization in Washington, D.C. He said that would mean moving beyond the traditional recipients of media funding, which have been primary CPB, National Public Radio, their affiliate stations and independent producers. <br />
<br />
Looking to philanthropy to fund or save the ongoing operations of journalism seems a stretch, said Susan King, of Carnegie. "Philanthropy ain't gonna do it,” she said. “We're an incubator, not an oxygen tank." She said funding educational efforts in journalism “funds a pipeline” of interest and expertise that has long-term benefits. <br />
<br />
The Collins Center for Public Policy, a Florida-based foundation chartered to help the state “find solutions to its toughest problems,” is looking at how to increase “community information capacities,” said seminar participant John DeVries.</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Poynter-pay&diff=383Poynter-pay2008-11-17T13:46:05Z<p>216.106.40.102: /* Action ideas – Kaiser goes direct */</p>
<hr />
<div>=With the paper in news going the way of the buggy whip,<br>some in news organizations eye network for salvation=<br />
<br />
===='''(Proceedings summarized by Bill Densmore)'''====<br />
<hr><i>DISCLOSURE: The author is part owner of a company which is promoting a network approach to news sharing. You can edit and make changes/corrections to this wiki page. Click on the edit tab; when you're finish, click on the "save page" button to store your changes.</i><hr> <br />
<br />
Within 10 years, 80-percent of newspaper readership will be gone, and the only way newspaper companies can survive the change is to band together in networks, about 35 publishers, editors, journalists gathered at the Poynter Institute have been told. They gathered Nov. 10-11 at the St. Petersburg, Fla., newspaper education and training facility. <br />
<br />
Journalism is shifting more from a business to a social mission, observed Paul Tash, chairman, CEO and editor of the St. Petersburgh Times, which is owned by the non-profit Poynter Insitutte. Tash told partipants in the seminar, "Who Will Pay for the News?" that he believed something more than a "white paper that doesn't get read' needed ultimately to come out of their deliberations. He said Poynter is looking to understand larger parts of the journalism mission than just newspapers. "How can the Poynter Institute adapt its mission to meet the needs of journalism that is going on outside of these commercially based institutions?"<br />
<br />
Poynter recently completed acquistion of the last piece of a 40-acre parcel of undeveloped land just south of its St. Petersburg campus building and is thinking about ways to use it to further its educational mission, Poynter President Karen Dunlap told seminar participants. One idea she broached: Establishing a “Poynter lab” in partnership with technology companies. <br />
<br />
Acknowledging that philanthropy alone cannot sustain U.S. journalism as it presently exists, Dunlap asks seminar participants to nonetheless focus a session on new way foundations, private donors and the general public might play an increased role, as journalism begins to be thought of as a “public good” rather than merely a profitable business.<br />
<br />
==Ideas for journalistic renewal: SWAT teams and collaboration== <br />
<br />
At least two ideas were broached for journalistic renewal. <br />
<br />
*Fresh news that Journal-Register Corp. was saying it will close dailies in Bristol and New Britain, Conn., if they don’t find a buyer by the end of the year prompted Poynter faculty member Rick Edmonds to ask: “What if there were a SWAT team to go in and help New Britain and Bristol to create replacements for their newspaper?” <br />
<br />
*And Mike Philippe, of the Scripps Howard Foundation, suggested it might be time for news organizations to mount a public-awareness campaign “to promote what we do and remind people that we are at risk.” <br />
<br />
The newspaper business model which supported – and depended upon – community journalism is a “package which doesn’t work anymore,” said Diane McFarlin, publisher of the New York Times-owned Sarasota Herald-Tribune daily. “We have to deliver it in smaller pieces . . . it really does depend upon partnerships and collaborations . . . one level of collaboration is with profit – and non-profit – worlds.” <br />
<br />
Michael Novak suggested the creation of a philanthropic bridge – he called it a “foundation of foundations” – to make it easier for newspapers to make a faster transition to a paperless environment. “Many papers would like to do that, but they can’t,” said Novak. “Could a foundation or the government help the newspapers or subsidize them during that process of transition?” <br />
<br />
Novak then asked for a show of hands among 35 participants with their answer to this question, which he posed: “How many people think we will go to 80:20 paperless in the next 10 years?” Virtually every hand in the room went up, including the publishers of two good-sized daily newspapers. <br />
<br />
==Monitor will grow circulation as weekly: Yemma== <br />
<br />
Among participants in "Who Will Pay for the News," was John Yemma, new editor of The Christian Science Monitor, which in early November announced it would end daily print publication by spring. Yemma said The Monitor hopes to grow its circulation to 85,000 or 90,000 when it shifts to to weekly publication next year -- compared with 52,000 daily circulation today, Yemma said. And Yemma says the paper's international correspondents will be expected to feed a 24/7 website with breaking news -- a change from the print Monitor's historically analytical and somewhat timeless approach. "They are really going to have to be in the fray on a daily basis," Yemma says. <br />
<br />
Toward the end of Tuesday’s session, at least two voices spoke for investing in the teaching of news literacy in schools as a way of seeding the public’s appreciation of the connection between independent journalism and participatory democracy. At least three of the foundations represented – Scripps Howard, the Ethics and Excellence in Journalism Foundation and the Carnegie Corp. – routinely fund journalism education.<br />
<br />
==Millstein: Network collaboration required== <br />
<br />
There are multiple challenges facing legacy newspaper publishers as they move to the web, according to Lincoln Millstein, senior vp for digital media at Hearst Corp.'s newspapers. First, publishers need to learn how to "be at the end of the user's intent" for information. While a site like nytimes.com has 22 million unique users, he said, Yahoo has 170 million. "Online, we become nothing but niche publishers. We haven't achieved scale," he says. Newspapers need to achieve something of scale, says Millstein, and that will only be possible if set aside differences sand learn how to collaborate in networks. "We need to get away from the silo mentality," he said. "Single siloed newspaper publishers can't achieve scale without participating in someone else's network." <br />
<br />
"We need to figure out a way quickly to take down the silos," added Joe Bergantino, an award-winning veteran investigative reporter for WBZ-TV, Channel 4 in Boston who left earlier this year to develop a non-profit investigative operation for New England. <br />
<br />
Millstein illustrated why the partnership between Yahoo and 700 newspaper websites called the Newspaper Consortium makes advertising sense. Boston.com, the popular site owned by The Boston Globe, only reaches about 20 percent of the total Internet audiences in Boston in a given day. Yahoo, by contrast, reaches about 80 percent. That means there are lots of opportunities to put Boston-area advertisers on Yahoo pages to reach Boston-area consumers. But Yahoo doesn't have a Boston sales force. By partnering with Boston.com, Yahoo provides audiences, and Boston.com provides sales feet on the ground. <br />
<br />
Now, says Millstein, the Yahoo newspaper partners are trying to figure out how to share content. "I think that a network of quality publishers banding together -- that I think is sustainable." Millstein also said he was "not dismissing" a revenue stream from users, perhaps relayed via wireless carriers, who could offer high-quality premium content. "There's a huge play for a network of quality publishers," he said again. <br />
<br />
Hearst will roll out in 2009 a portable reading device, Millstein says. The company is also going to "proactively" manage down the circulation size of its metro daily papers, and increasingly focus on the days when editions are profitable -- Thursday, Friday and Sunday.<br />
<br />
==Scaling from niche specialties== <br />
<br />
Different news organizations have differnet specialities, observed Barbara E. Martinez, amanging editor/web for the soon-to-launch GlobalPost online international news source. Martinez's last job as at the Politico, which she noted is an example of "modular" journalism, along with a variety of speciality web sites. "If the corporations that are running media companies look for ways to tie together these successful efforts that are going on, we could start to see a model for sustaining journalism," she said. <br />
<br />
"There has to be scale in publishing," said Arthur W. Howe, of Verve Wireless. "We have to do it together. Collectively, our contnet and our brands work better together . . . there has to be a consortium, there has to be content shared virtically." Verve is working with Associated Press and local papers to deliver news and advertising messages to consumer cell phones that is localized based on the location of the phone, Howe says. He says the service had 35 million page views last month and should have 100 million by December. <br />
<br />
Yet Howe says mobile content and advertising is not going to save journalism. Howe said he had just spent a day with 12 people at a private meeting with a New York publisher, and there were no quick answers proposed. "It will be much tougher -- breathtaking change has to occur immediately," he said. "This is not something that can take months."<br />
<br />
Newspapers have never built an national advertising platform, said investor Thomas Russo, because publishers have been "fiercely independent." Now, the industry "needs to somehow get the story out about itself." Russo is a principal at Gardner, Russo & Gardner, in Lancaster, Penn.<br />
<br />
==Near consensus on the need to charge via a network== <br />
<br />
Through two days, Poynter seminar participants returned repeatedly to the question of whether, or how, the public might be expected to pay for informaion. <br />
<br />
The Christian Science Monitor intends to rely on web advertising -- and advertising in the weekly print addition -- as it gradually weans itself of a multi-million dollar annual subsidy from the Christian Science church, Yemma said. There are no plans to charge for web content, says Yemma, because "the evidence is that pay walls don't work in the news business." <br />
<br />
Not everyone agreed that paid content won't work, however. "There is a likelihood that people may pay for specialized content," said Marty Petty, publisher and executive vp of the St. Petersburg Times. "And I think that may be more true of the millenials, because they have a passion about things." <br />
<br />
"One of the biggest mistakes that we made is to not charge for news on the Internet," said Ginger Gadsden, morning anchor at WTSP-TV, Channel 10 in St. Petersburg, Fla. Yet she said she surveys interns and young adults at the station and none of them say they would be willing to pay for news online.<br />
<br />
"I think we will be heading toward that model," replied Darius Walker, New York bureau chief of CNN. "I don't know how it is going to work . . . I think in the future there will be pay Internet for news." Walker said CNN expects a downturn in advertising revenues in 2009, but noted that the cable network is slightly cushioned from that by the licensing revenues it receive from cable-TV systems which pay a per-subscriber fee to carry CNN. <br />
<br />
"Are we too far down the road to free?" asked Amy Mitchell, deputy director of the Pew-funded Project for Excellence in Journalism. "What about subscriptions?" She continued later in the day: "How can we start to demand some money for this journalism that we are producing . . . you would have to have some big brands that carry influence nationwide.” At a third point in the day, Mitchell wondered if foundations could be a catalyst to fund some sort of new infrastructure for journalism. <br />
<br />
"There should be some national organization to create a model for how to pay for news," MinnPost's Joel Kramer said at another point in the discussion. <br />
<br />
"How do you build a network?" asked Mike Phillipe, CEO of the Scripps Howard Foundation, and most recently editor of the new-defunct Cincinnati Post. "How do you convince a very independent-minded group of newspaper publishers that they have to get together?" Phillipe said he'd like to see foundations get together and fund "a piece of software that allows for a universal kind of sharing of resources . . . maybe we could pay for it and then give it to the community . . . a time of crisis is a great time to get things accomplished." While philanthropy might seed the sharing network, said Phillipe, the result has to serve a market. "How do you create incentives for a market-based solution?" he asked. <br />
<br />
The cost journalism needs to be reduced "by having people share what they do well," said Joel Kramer, editor/founder of MinnPost.com, a news website serving Minneapolis and the state of Minnesota. He said journalists need to come togehter to fund a solution of how to fund their work in the future including, Kramer said: <br />
<br />
*Getting the money from readers, whatever the model is. <br />
*How to get better results from advertising. Said Kramer: "The biggest problem we face is the advertisers will increasingly solve their problems without recourse to news." <br />
<br />
==Non-profit news -- two examples== <br />
<br />
Paul Steiger spent almost two decades as a senior editor at The Wall Street Journal, which sells 2 million daily print copies. When he left THe Journal to found ProPublica, a non-profit investigative journalism operation funded for $10 million a year from a single private donor, he wasn't sure what his impact would be in the new world of web journalism. Recently, MSNBC agreed to promote a Pro Publica story on its web front page -- and it garnered 880,000 "hits."<br />
<br />
Steiger, ProPublica's editor-in-chief, sees reason for optimism about the survival of journalism, despite the decline of U.S. newspapers. "You have great institutions sliding into the sea," he said. "And yo uhave other institutions starting up, with very different approaches . . . but they are going to get to some of the same places." For example, Steiger said he was recently told by Arianna Huffington, that she intends to set aside $1 million a year for investigative report on her Huffington Post website. <br />
<br />
"For a guy who spent 18 years running a 2-million circulation newspaper, having one story get 880,000 hits is pretty damn good," Steiger said. "Are we going to collaborate with MSNBC again? You bet."<br />
<br />
When GlobalPost, a Boston-based web operation focused on international news gathering, launches in early January, it will aim to earn most of its revenue from advertising and from syndication of its stories to newspapers and other publishing partners, according to Barbara Martinez, managing editor/web for GlobalPost. Although the website will be free, she says GlobalPost plans a "premium-content" portion of the site that will cost almost $199 a year to subscribers.<br />
<br />
Joel Kramer was once publisher of the Minneapolis Star Tribune, the major-market daily. When it was sold, he collected a few million dollars of severance. Last year, he raised foundation and private-donor money -- adding $250,000 of his own cash -- to start MinnPost.com, a quality-news website for Minnesota. He says the number of people willing to pay for the print newspaper form is declining quickly. Kramer says that his quality-news site is able to charge $15-per-thousand impressions ($15 CPM) for most of its advertising positions, vs. $1.50 for mass-market news sites. In the web contest for advertising dollars, he says, the people who suffer will be those who have "undifferentiated eyeballs." He adds: "You need to create a site that is closer to a club." <br />
<br />
Throughout the two-day gathering, Kramer sprinkled insights about what he's learned as a print editor-publisher turned web entrepreneur, where stories can be carefully measured by hits. Some tips: Detached, writing-from-Olympus style reporting gets far fewer hits than more conversational, personable style. Short stories and briefs get far more traffic than longer write ups. And frequent updating -- several times a day -- dramatically increases traffic to a given feature. <br />
<br />
==In India, Hindustani Times may barter up to 50% of 2009 advertising == <br />
<br />
HT Media Ltd., the Indian company which owns the mass-circulation New Delhi daily, the Hindustani Times, is taking a novel approach to revenue generation. This year, about 5% of its (U.S.$)300 million in revenues will come from barter arrangements – taking real estate or other items in exchange for running advertising – according to Rajiv Verma the company’s CEO. In 2009, as much of 50% of newspaper revenues may be barter, he says. The company hired investment bankers and other transaction experts who will quickly turn acquired assets for cash. Rajiv has a background in consumer-goods marketing and sales. <br />
<br />
India’s economy is the world’s fourth largest and it includes 300 million mobile phone users – second largest in the world. There are 50 million Internet users. However, 48% of advertising spending still goes to print and 41% to television in India. So Verma sees wireless and the Internet as the only areas for real growth. <br />
<br />
Right now, says Verma, Indian journalism is vibrant and hiring. But he assumes the trends hitting U.S. journalism now will hit India in a decade or so. And if journalism falters in India, he says, “if it begins to lose huge shareholder value, I think it will have to move to the state.” <br />
<br />
==Understanding the “millennial” generation”== <br />
<br />
On Tuesday morning, Poynter summit participants were treated to a short summary of research on the demographics and desires of the “millennial” generation – those U.S. adults who are now age 18-30. Poynter faculty member Kelly McBride, who regular speciality is journalistic ethics, said she had been surveying and would summarize research by the Pew Foundation and Magid Associates. The analysis is important, she said, because the age group is the first to have come of age entirely in the Internet era – and they are not big newspapers readers. So news organization who want them as users need to study them. <br />
<br />
Millenials are the largest marketing demographic group, McBride said. They spend several hours a day with a significant adult, rather than the 15 minutes a day spent by GenXers. They are relentlessly optimistic and positive. They think everyone’s a winner, they date and work in groups, get along with their parents, are required to volunteer and are expected to succeed. They are less religious than previous generations. <br />
<br />
Eighty-six percent of millenials are on the Internet daily – more than baby boomers but less than GenXers. They document their lives in pictures and messages four times as often as other generations and use real-time communication twice as much. They typically have a cell phone and camera in their pocket – or one device which does both. <br />
<br />
They grew up with reality TV, and with CNN. The defining moment of their childhood was Sept. 11, 2001. Their homework is online. The value humor, novelty, each other, entertainment, customization, the collective, the crowd, speed and outrageous behavior. <br />
<br />
"They believe that the system is going to work,” said McBride. “They believe that the government is going to respond. They trust information – if they can manipulate it – and they want to be their own editors . . . they love to share. They want to be able to share information. They love to pass things along." Overwhelmingly, says McBride, the top destination websites for millenials are ESPN.com, WikiPedia, YouTube, iTunes, the Perez Hilton site and gaming sites. If news organizations want to reach the millenials, McBride, concludes, one way to do it is through one of those sites. “The challenge is finding the path to deliver the content,” says McBride. <br />
<br />
“It isn’t that people aren’t interested in the news,” said Mike Orren, president and founder of PegasusNews.com, Dallas, Texas, a web news community. “They are just not interested in how we present it . . . they are interested in a world that is tailored to their interests.” <br />
<br />
==Action ideas –- Kaiser goes direct== <br />
<br />
The Kaiser Family Foundation is launching a health news service which has already hired to journalists from former main-stream media news outlets, said Jill Braden Balderas, Kaiser’s managing editor. The decision illustrates a trend by non-government organizations with agendas – some outrightly political and some just focused on adding to the public’s knowledge on particular topics – to use the web to take their ideas directly to the public, rather than filtered through established news venues. <br />
<br />
“I’m investing in things that will seed ideas and make a different,” said participant Ruth Ann Harnisch, a former Tennessee television news reporter and anchor who retired two decades ago and now manages a family foundation build from a Wall Street hedge-fund fortune. “My most successful philanthropy is when you never ask me again.” <br />
<br />
Earlier this year, Harnish provide a grant to Kennesaw State University to test an idea called “RepJ.” The university is funding a fellowship for a young reporter who was dispatched to the small Minnesota city of Northfield. The goal is to see if the reporter, primarily using the web and extensive outreach to community groups and citizens, can gradually build a support community for civic journalism based on voluntary public subscription. <br />
<br />
William Bohlen, of the German Marshall Fund, described the private foundation’s intention to fund reporting projects which specifically advance U.S.-European understanding and relationships.<br />
<br />
==What is the role of philanthropy?== <br />
<br />
Philanthropic funding of U.S. media is novel idea. It was a major foundation, the Carnegie Corp., which provided seed financing for the Corporation for Public Broadcasting (CPB), the umbrella structure for the nation’s public television infrastructure, reminded Susan R. King, who now heads Carnegie’s journalism initiatives and strategy.<br />
<br />
“One business model for philanthropic funding journalism is to just fund it,” added Don Kimelman, of the Pew Foundation, which backs Amy Mitchell’s group and a major media research organization in Washington, D.C. He said that would mean moving beyond the traditional recipients of media funding, which have been primary CPB, National Public Radio, their affiliate stations and independent producers. <br />
<br />
Looking to philanthropy to fund or save the ongoing operations of journalism seems a stretch, said Susan King, of Carnegie. "Philanthropy ain't gonna do it,” she said. “We're an incubator, not an oxygen tank." She said funding educational efforts in journalism “funds a pipeline” of interest and expertise that has long-term benefits. <br />
<br />
The Collins Center for Public Policy, a Florida-based foundation chartered to help the state “find solutions to its toughest problems,” is looking at how to increase “community information capacities,” said seminar participant John DeVries.</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Poynter-pay&diff=382Poynter-pay2008-11-17T07:45:07Z<p>216.106.40.102: /* (Proceedings summarized by Bill Densmore) */</p>
<hr />
<div>=With the paper in news going the way of the buggy whip,<br>some in news organizations eye network for salvation=<br />
<br />
===='''(Proceedings summarized by Bill Densmore)'''====<br />
<hr><i>DISCLOSURE: The author is part owner of a company which is promoting a network approach to news sharing. You can edit and make changes/corrections to this wiki page. Click on the edit tab; when you're finish, click on the "save page" button to store your changes.</i><hr> <br />
<br />
Within 10 years, 80-percent of newspaper readership will be gone, and the only way newspaper companies can survive the change is to band together in networks, about 35 publishers, editors, journalists gathered at the Poynter Institute have been told. They gathered Nov. 10-11 at the St. Petersburg, Fla., newspaper education and training facility. <br />
<br />
Journalism is shifting more from a business to a social mission, observed Paul Tash, chairman, CEO and editor of the St. Petersburgh Times, which is owned by the non-profit Poynter Insitutte. Tash told partipants in the seminar, "Who Will Pay for the News?" that he believed something more than a "white paper that doesn't get read' needed ultimately to come out of their deliberations. He said Poynter is looking to understand larger parts of the journalism mission than just newspapers. "How can the Poynter Institute adapt its mission to meet the needs of journalism that is going on outside of these commercially based institutions?"<br />
<br />
Poynter recently completed acquistion of the last piece of a 40-acre parcel of undeveloped land just south of its St. Petersburg campus building and is thinking about ways to use it to further its educational mission, Poynter President Karen Dunlap told seminar participants. One idea she broached: Establishing a “Poynter lab” in partnership with technology companies. <br />
<br />
Acknowledging that philanthropy alone cannot sustain U.S. journalism as it presently exists, Dunlap asks seminar participants to nonetheless focus a session on new way foundations, private donors and the general public might play an increased role, as journalism begins to be thought of as a “public good” rather than merely a profitable business.<br />
<br />
==Ideas for journalistic renewal: SWAT teams and collaboration== <br />
<br />
At least two ideas were broached for journalistic renewal. <br />
<br />
*Fresh news that Journal-Register Corp. was saying it will close dailies in Bristol and New Britain, Conn., if they don’t find a buyer by the end of the year prompted Poynter faculty member Rick Edmonds to ask: “What if there were a SWAT team to go in and help New Britain and Bristol to create replacements for their newspaper?” <br />
<br />
*And Mike Philippe, of the Scripps Howard Foundation, suggested it might be time for news organizations to mount a public-awareness campaign “to promote what we do and remind people that we are at risk.” <br />
<br />
The newspaper business model which supported – and depended upon – community journalism is a “package which doesn’t work anymore,” said Diane McFarlin, publisher of the New York Times-owned Sarasota Herald-Tribune daily. “We have to deliver it in smaller pieces . . . it really does depend upon partnerships and collaborations . . . one level of collaboration is with profit – and non-profit – worlds.” <br />
<br />
Michael Novak suggested the creation of a philanthropic bridge – he called it a “foundation of foundations” – to make it easier for newspapers to make a faster transition to a paperless environment. “Many papers would like to do that, but they can’t,” said Novak. “Could a foundation or the government help the newspapers or subsidize them during that process of transition?” <br />
<br />
Novak then asked for a show of hands among 35 participants with their answer to this question, which he posed: “How many people think we will go to 80:20 paperless in the next 10 years?” Virtually every hand in the room went up, including the publishers of two good-sized daily newspapers. <br />
<br />
==Monitor will grow circulation as weekly: Yemma== <br />
<br />
Among participants in "Who Will Pay for the News," was John Yemma, new editor of The Christian Science Monitor, which in early November announced it would end daily print publication by spring. Yemma said The Monitor hopes to grow its circulation to 85,000 or 90,000 when it shifts to to weekly publication next year -- compared with 52,000 daily circulation today, Yemma said. And Yemma says the paper's international correspondents will be expected to feed a 24/7 website with breaking news -- a change from the print Monitor's historically analytical and somewhat timeless approach. "They are really going to have to be in the fray on a daily basis," Yemma says. <br />
<br />
Toward the end of Tuesday’s session, at least two voices spoke for investing in the teaching of news literacy in schools as a way of seeding the public’s appreciation of the connection between independent journalism and participatory democracy. At least three of the foundations represented – Scripps Howard, the Ethics and Excellence in Journalism Foundation and the Carnegie Corp. – routinely fund journalism education.<br />
<br />
==Millstein: Network collaboration required== <br />
<br />
There are multiple challenges facing legacy newspaper publishers as they move to the web, according to Lincoln Millstein, senior vp for digital media at Hearst Corp.'s newspapers. First, publishers need to learn how to "be at the end of the user's intent" for information. While a site like nytimes.com has 22 million unique users, he said, Yahoo has 170 million. "Online, we become nothing but niche publishers. We haven't achieved scale," he says. Newspapers need to achieve something of scale, says Millstein, and that will only be possible if set aside differences sand learn how to collaborate in networks. "We need to get away from the silo mentality," he said. "Single siloed newspaper publishers can't achieve scale without participating in someone else's network." <br />
<br />
"We need to figure out a way quickly to take down the silos," added Joe Bergantino, an award-winning veteran investigative reporter for WBZ-TV, Channel 4 in Boston who left earlier this year to develop a non-profit investigative operation for New England. <br />
<br />
Millstein illustrated why the partnership between Yahoo and 700 newspaper websites called the Newspaper Consortium makes advertising sense. Boston.com, the popular site owned by The Boston Globe, only reaches about 20 percent of the total Internet audiences in Boston in a given day. Yahoo, by contrast, reaches about 80 percent. That means there are lots of opportunities to put Boston-area advertisers on Yahoo pages to reach Boston-area consumers. But Yahoo doesn't have a Boston sales force. By partnering with Boston.com, Yahoo provides audiences, and Boston.com provides sales feet on the ground. <br />
<br />
Now, says Millstein, the Yahoo newspaper partners are trying to figure out how to share content. "I think that a network of quality publishers banding together -- that I think is sustainable." Millstein also said he was "not dismissing" a revenue stream from users, perhaps relayed via wireless carriers, who could offer high-quality premium content. "There's a huge play for a network of quality publishers," he said again. <br />
<br />
Hearst will roll out in 2009 a portable reading device, Millstein says. The company is also going to "proactively" manage down the circulation size of its metro daily papers, and increasingly focus on the days when editions are profitable -- Thursday, Friday and Sunday.<br />
<br />
==Scaling from niche specialties== <br />
<br />
Different news organizations have differnet specialities, observed Barbara E. Martinez, amanging editor/web for the soon-to-launch GlobalPost online international news source. Martinez's last job as at the Politico, which she noted is an example of "modular" journalism, along with a variety of speciality web sites. "If the corporations that are running media companies look for ways to tie together these successful efforts that are going on, we could start to see a model for sustaining journalism," she said. <br />
<br />
"There has to be scale in publishing," said Arthur W. Howe, of Verve Wireless. "We have to do it together. Collectively, our contnet and our brands work better together . . . there has to be a consortium, there has to be content shared virtically." Verve is working with Associated Press and local papers to deliver news and advertising messages to consumer cell phones that is localized based on the location of the phone, Howe says. He says the service had 35 million page views last month and should have 100 million by December. <br />
<br />
Yet Howe says mobile content and advertising is not going to save journalism. Howe said he had just spent a day with 12 people at a private meeting with a New York publisher, and there were no quick answers proposed. "It will be much tougher -- breathtaking change has to occur immediately," he said. "This is not something that can take months."<br />
<br />
Newspapers have never built an national advertising platform, said investor Thomas Russo, because publishers have been "fiercely independent." Now, the industry "needs to somehow get the story out about itself." Russo is a principal at Gardner, Russo & Gardner, in Lancaster, Penn.<br />
<br />
==Near consensus on the need to charge via a network== <br />
<br />
Through two days, Poynter seminar participants returned repeatedly to the question of whether, or how, the public might be expected to pay for informaion. <br />
<br />
The Christian Science Monitor intends to rely on web advertising -- and advertising in the weekly print addition -- as it gradually weans itself of a multi-million dollar annual subsidy from the Christian Science church, Yemma said. There are no plans to charge for web content, says Yemma, because "the evidence is that pay walls don't work in the news business." <br />
<br />
Not everyone agreed that paid content won't work, however. "There is a likelihood that people may pay for specialized content," said Marty Petty, publisher and executive vp of the St. Petersburg Times. "And I think that may be more true of the millenials, because they have a passion about things." <br />
<br />
"One of the biggest mistakes that we made is to not charge for news on the Internet," said Ginger Gadsden, morning anchor at WTSP-TV, Channel 10 in St. Petersburg, Fla. Yet she said she surveys interns and young adults at the station and none of them say they would be willing to pay for news online.<br />
<br />
"I think we will be heading toward that model," replied Darius Walker, New York bureau chief of CNN. "I don't know how it is going to work . . . I think in the future there will be pay Internet for news." Walker said CNN expects a downturn in advertising revenues in 2009, but noted that the cable network is slightly cushioned from that by the licensing revenues it receive from cable-TV systems which pay a per-subscriber fee to carry CNN. <br />
<br />
"Are we too far down the road to free?" asked Amy Mitchell, deputy director of the Pew-funded Project for Excellence in Journalism. "What about subscriptions?" She continued later in the day: "How can we start to demand some money for this journalism that we are producing . . . you would have to have some big brands that carry influence nationwide.” At a third point in the day, Mitchell wondered if foundations could be a catalyst to fund some sort of new infrastructure for journalism. <br />
<br />
"There should be some national organization to create a model for how to pay for news," MinnPost's Joel Kramer said at another point in the discussion. <br />
<br />
"How do you build a network?" asked Mike Phillipe, CEO of the Scripps Howard Foundation, and most recently editor of the new-defunct Cincinnati Post. "How do you convince a very independent-minded group of newspaper publishers that they have to get together?" Phillipe said he'd like to see foundations get together and fund "a piece of software that allows for a universal kind of sharing of resources . . . maybe we could pay for it and then give it to the community . . . a time of crisis is a great time to get things accomplished." While philanthropy might seed the sharing network, said Phillipe, the result has to serve a market. "How do you create incentives for a market-based solution?" he asked. <br />
<br />
The cost journalism needs to be reduced "by having people share what they do well," said Joel Kramer, editor/founder of MinnPost.com, a news website serving Minneapolis and the state of Minnesota. He said journalists need to come togehter to fund a solution of how to fund their work in the future including, Kramer said: <br />
<br />
*Getting the money from readers, whatever the model is. <br />
*How to get better results from advertising. Said Kramer: "The biggest problem we face is the advertisers will increasingly solve their problems without recourse to news." <br />
<br />
==Non-profit news -- two examples== <br />
<br />
Paul Steiger spent almost two decades as a senior editor at The Wall Street Journal, which sells 2 million daily print copies. When he left THe Journal to found ProPublica, a non-profit investigative journalism operation funded for $10 million a year from a single private donor, he wasn't sure what his impact would be in the new world of web journalism. Recently, MSNBC agreed to promote a Pro Publica story on its web front page -- and it garnered 880,000 "hits."<br />
<br />
Steiger, ProPublica's editor-in-chief, sees reason for optimism about the survival of journalism, despite the decline of U.S. newspapers. "You have great institutions sliding into the sea," he said. "And yo uhave other institutions starting up, with very different approaches . . . but they are going to get to some of the same places." For example, Steiger said he was recently told by Arianna Huffington, that she intends to set aside $1 million a year for investigative report on her Huffington Post website. <br />
<br />
"For a guy who spent 18 years running a 2-million circulation newspaper, having one story get 880,000 hits is pretty damn good," Steiger said. "Are we going to collaborate with MSNBC again? You bet."<br />
<br />
When GlobalPost, a Boston-based web operation focused on international news gathering, launches in early January, it will aim to earn most of its revenue from advertising and from syndication of its stories to newspapers and other publishing partners, according to Barbara Martinez, managing editor/web for GlobalPost. Although the website will be free, she says GlobalPost plans a "premium-content" portion of the site that will cost almost $199 a year to subscribers.<br />
<br />
Joel Kramer was once publisher of the Minneapolis Star Tribune, the major-market daily. When it was sold, he collected a few million dollars of severance. Last year, he raised foundation and private-donor money -- adding $250,000 of his own cash -- to start MinnPost.com, a quality-news website for Minnesota. He says the number of people willing to pay for the print newspaper form is declining quickly. Kramer says that his quality-news site is able to charge $15-per-thousand impressions ($15 CPM) for most of its advertising positions, vs. $1.50 for mass-market news sites. In the web contest for advertising dollars, he says, the people who suffer will be those who have "undifferentiated eyeballs." He adds: "You need to create a site that is closer to a club." <br />
<br />
Throughout the two-day gathering, Kramer sprinkled insights about what he's learned as a print editor-publisher turned web entrepreneur, where stories can be carefully measured by hits. Some tips: Detached, writing-from-Olympus style reporting gets far fewer hits than more conversational, personable style. Short stories and briefs get far more traffic than longer write ups. And frequent updating -- several times a day -- dramatically increases traffic to a given feature. <br />
<br />
==In India, Hindustani Times may barter up to 50% of 2009 advertising == <br />
<br />
HT Media Ltd., the Indian company which owns the mass-circulation New Delhi daily, the Hindustani Times, is taking a novel approach to revenue generation. This year, about 5% of its (U.S.$)300 million in revenues will come from barter arrangements – taking real estate or other items in exchange for running advertising – according to Rajiv Verma the company’s CEO. In 2009, as much of 50% of newspaper revenues may be barter, he says. The company hired investment bankers and other transaction experts who will quickly turn acquired assets for cash. Rajiv has a background in consumer-goods marketing and sales. <br />
<br />
India’s economy is the world’s fourth largest and it includes 300 million mobile phone users – second largest in the world. There are 50 million Internet users. However, 48% of advertising spending still goes to print and 41% to television in India. So Verma sees wireless and the Internet as the only areas for real growth. <br />
<br />
Right now, says Verma, Indian journalism is vibrant and hiring. But he assumes the trends hitting U.S. journalism now will hit India in a decade or so. And if journalism falters in India, he says, “if it begins to lose huge shareholder value, I think it will have to move to the state.” <br />
<br />
==Understanding the “millennial” generation”== <br />
<br />
On Tuesday morning, Poynter summit participants were treated to a short summary of research on the demographics and desires of the “millennial” generation – those U.S. adults who are now age 18-30. Poynter faculty member Kelly McBride, who regular speciality is journalistic ethics, said she had been surveying and would summarize research by the Pew Foundation and Magid Associates. The analysis is important, she said, because the age group is the first to have come of age entirely in the Internet era – and they are not big newspapers readers. So news organization who want them as users need to study them. <br />
<br />
Millenials are the largest marketing demographic group, McBride said. They spend several hours a day with a significant adult, rather than the 15 minutes a day spent by GenXers. They are relentlessly optimistic and positive. They think everyone’s a winner, they date and work in groups, get along with their parents, are required to volunteer and are expected to succeed. They are less religious than previous generations. <br />
<br />
Eighty-six percent of millenials are on the Internet daily – more than baby boomers but less than GenXers. They document their lives in pictures and messages four times as often as other generations and use real-time communication twice as much. They typically have a cell phone and camera in their pocket – or one device which does both. <br />
<br />
They grew up with reality TV, and with CNN. The defining moment of their childhood was Sept. 11, 2001. Their homework is online. The value humor, novelty, each other, entertainment, customization, the collective, the crowd, speed and outrageous behavior. <br />
<br />
"They believe that the system is going to work,” said McBride. “They believe that the government is going to respond. They trust information – if they can manipulate it – and they want to be their own editors . . . they love to share. They want to be able to share information. They love to pass things along." Overwhelmingly, says McBride, the top destination websites for millenials are ESPN.com, WikiPedia, YouTube, iTunes, the Perez Hilton site and gaming sites. If news organizations want to reach the millenials, McBride, concludes, one way to do it is through one of those sites. “The challenge is finding the path to deliver the content,” says McBride. <br />
<br />
“It isn’t that people aren’t interested in the news,” said Mike Orren, president and founder of PegasusNews.com, Dallas, Texas, a web news community. “They are just not interested in how we present it . . . they are interested in a world that is tailored to their interests.” <br />
<br />
==Action ideas – Kaiser goes direct== <br />
<br />
The Kaiser Family Foundation is launching a health news service which has already hired to journalists from former main-stream media news outlets, said Jill Braden Balderas, Kaiser’s managing editor. The decision illustrates a trend by non-government organizations with agendas – some outrightly political and some just focused on adding to the public’s knowledge on particular topics – to use the web to take their ideas directly to the public, rather than filtered through established news venues. <br />
<br />
“I’m investing in things that will seed ideas and make a different,” said participant Ruth Ann Harnisch, a former Tennessee television news reporter and anchor who retired two decades ago and now manages a family foundation build from a Wall Street hedge-fund fortune. “My most successful philanthropy is when you never ask me again.” <br />
<br />
Earlier this year, Harnish provide a grant to Kennesaw State University to test an idea called “RepJ.” The university is funding a fellowship for a young reporter who was dispatched to the small Minnesota city of Northfield. The goal is to see if the reporter, primarily using the web and extensive outreach to community groups and citizens, can gradually build a support community for civic journalism based on voluntary public subscription. <br />
<br />
William Bohlen, of the German Marshall Fund, described the private foundation’s intention to fund reporting projects which specifically advance U.S.-European understanding and relationships. <br />
<br />
==What is the role of philanthropy?== <br />
<br />
Philanthropic funding of U.S. media is novel idea. It was a major foundation, the Carnegie Corp., which provided seed financing for the Corporation for Public Broadcasting (CPB), the umbrella structure for the nation’s public television infrastructure, reminded Susan R. King, who now heads Carnegie’s journalism initiatives and strategy.<br />
<br />
“One business model for philanthropic funding journalism is to just fund it,” added Don Kimelman, of the Pew Foundation, which backs Amy Mitchell’s group and a major media research organization in Washington, D.C. He said that would mean moving beyond the traditional recipients of media funding, which have been primary CPB, National Public Radio, their affiliate stations and independent producers. <br />
<br />
Looking to philanthropy to fund or save the ongoing operations of journalism seems a stretch, said Susan King, of Carnegie. "Philanthropy ain't gonna do it,” she said. “We're an incubator, not an oxygen tank." She said funding educational efforts in journalism “funds a pipeline” of interest and expertise that has long-term benefits. <br />
<br />
The Collins Center for Public Policy, a Florida-based foundation chartered to help the state “find solutions to its toughest problems,” is looking at how to increase “community information capacities,” said seminar participant John DeVries.</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Poynter-pay&diff=381Poynter-pay2008-11-17T07:36:06Z<p>216.106.40.102: /* (Proceedings summarized by Bill Densmore) */</p>
<hr />
<div>=With the paper in news going the way of the buggy whip,<br>some in news organizations eye network for salvation=<br />
<br />
===='''(Proceedings summarized by Bill Densmore)'''====<br />
<hr><i>DISCLOSURE: The author is part owner of a company which is promoting a network approach to news sharing. You can edit and make changes/corrections to this wiki page. Click on the edit tab; when you're finish, click on the "save page" button to store your changes.</i><hr> <br />
<br />
Within 10 years, 80-percent of newspaper readership will be gone, and the only way newspaper companies can survive the change is to bad together in networks, about 35 publishers, editors, journalists gathered at the Poynter Institute have been told. They gathered Nov. 10-11 at the St. Petersburg, Fla., newspaper education and training facility. <br />
<br />
Journalism is shifting more from a business to a social mission, observed Paul Tash, chairman, CEO and editor of the St. Petersburgh Times, which is owned by the non-profit Poynter Insitutte. Tash told partipants in the seminar, "Who Will Pay for the News?" that he believed something more than a "white paper that doesn't get read' needed ultimately to come out of their deliberations. He said Poynter is looking to understand larger parts of the journalism mission than just newspapers. "How can the Poynter Institute adapt its mission to meet the needs of journalism that is going on outside of these commercially based institutions?"<br />
<br />
Poynter recently completed acquistion of the last piece of a 40-acre parcel of undeveloped land just south of its St. Petersburg campus building and is thinking about ways to use it to further its educational mission, Poynter President Karen Dunlap told seminar participants. One idea she broached: Establishing a “Poynter lab” in partnership with technology companies. <br />
<br />
Acknowledging that philanthropy alone cannot sustain U.S. journalism as it presently exists, Dunlap asks seminar participants to nonetheless focus a session on new way foundations, private donors and the general public might play an increased role, as journalism begins to be thought of as a “public good” rather than merely a profitable business.<br />
<br />
==Ideas for journalistic renewal: SWAT teams and collaboration== <br />
<br />
At least two ideas were broached for journalistic renewal. <br />
<br />
*Fresh news that Journal-Register Corp. was saying it will close dailies in Bristol and New Britain, Conn., if they don’t find a buyer by the end of the year prompted Poynter faculty member Rick Edmonds to ask: “What if there were a SWAT team to go in and help New Britain and Bristol to create replacements for their newspaper?” <br />
<br />
*And Mike Philippe, of the Scripps Howard Foundation, suggested it might be time for news organizations to mount a public-awareness campaign “to promote what we do and remind people that we are at risk.” <br />
<br />
The newspaper business model which supported – and depended upon – community journalism is a “package which doesn’t work anymore,” said Diane McFarlin, publisher of the New York Times-owned Sarasota Herald-Tribune daily. “We have to deliver it in smaller pieces . . . it really does depend upon partnerships and collaborations . . . one level of collaboration is with profit – and non-profit – worlds.” <br />
<br />
Michael Novak suggested the creation of a philanthropic bridge – he called it a “foundation of foundations” – to make it easier for newspapers to make a faster transition to a paperless environment. “Many papers would like to do that, but they can’t,” said Novak. “Could a foundation or the government help the newspapers or subsidize them during that process of transition?” <br />
<br />
Novak then asked for a show of hands among 35 participants with their answer to this question, which he posed: “How many people think we will go to 80:20 paperless in the next 10 years?” Virtually every hand in the room went up, including the publishers of two good-sized daily newspapers. <br />
<br />
==Monitor will grow circulation as weekly: Yemma== <br />
<br />
Among participants in "Who Will Pay for the News," was John Yemma, new editor of The Christian Science Monitor, which in early November announced it would end daily print publication by spring. Yemma said The Monitor hopes to grow its circulation to 85,000 or 90,000 when it shifts to to weekly publication next year -- compared with 52,000 daily circulation today, Yemma said. And Yemma says the paper's international correspondents will be expected to feed a 24/7 website with breaking news -- a change from the print Monitor's historically analytical and somewhat timeless approach. "They are really going to have to be in the fray on a daily basis," Yemma says. <br />
<br />
Toward the end of Tuesday’s session, at least two voices spoke for investing in the teaching of news literacy in schools as a way of seeding the public’s appreciation of the connection between independent journalism and participatory democracy. At least three of the foundations represented – Scripps Howard, the Ethics and Excellence in Journalism Foundation and the Carnegie Corp. – routinely fund journalism education.<br />
<br />
==Millstein: Network collaboration required== <br />
<br />
There are multiple challenges facing legacy newspaper publishers as they move to the web, according to Lincoln Millstein, senior vp for digital media at Hearst Corp.'s newspapers. First, publishers need to learn how to "be at the end of the user's intent" for information. While a site like nytimes.com has 22 million unique users, he said, Yahoo has 170 million. "Online, we become nothing but niche publishers. We haven't achieved scale," he says. Newspapers need to achieve something of scale, says Millstein, and that will only be possible if set aside differences sand learn how to collaborate in networks. "We need to get away from the silo mentality," he said. "Single siloed newspaper publishers can't achieve scale without participating in someone else's network." <br />
<br />
"We need to figure out a way quickly to take down the silos," added Joe Bergantino, an award-winning veteran investigative reporter for WBZ-TV, Channel 4 in Boston who left earlier this year to develop a non-profit investigative operation for New England. <br />
<br />
Millstein illustrated why the partnership between Yahoo and 700 newspaper websites called the Newspaper Consortium makes advertising sense. Boston.com, the popular site owned by The Boston Globe, only reaches about 20 percent of the total Internet audiences in Boston in a given day. Yahoo, by contrast, reaches about 80 percent. That means there are lots of opportunities to put Boston-area advertisers on Yahoo pages to reach Boston-area consumers. But Yahoo doesn't have a Boston sales force. By partnering with Boston.com, Yahoo provides audiences, and Boston.com provides sales feet on the ground. <br />
<br />
Now, says Millstein, the Yahoo newspaper partners are trying to figure out how to share content. "I think that a network of quality publishers banding together -- that I think is sustainable." Millstein also said he was "not dismissing" a revenue stream from users, perhaps relayed via wireless carriers, who could offer high-quality premium content. "There's a huge play for a network of quality publishers," he said again. <br />
<br />
Hearst will roll out in 2009 a portable reading device, Millstein says. The company is also going to "proactively" manage down the circulation size of its metro daily papers, and increasingly focus on the days when editions are profitable -- Thursday, Friday and Sunday.<br />
<br />
==Scaling from niche specialties== <br />
<br />
Different news organizations have differnet specialities, observed Barbara E. Martinez, amanging editor/web for the soon-to-launch GlobalPost online international news source. Martinez's last job as at the Politico, which she noted is an example of "modular" journalism, along with a variety of speciality web sites. "If the corporations that are running media companies look for ways to tie together these successful efforts that are going on, we could start to see a model for sustaining journalism," she said. <br />
<br />
"There has to be scale in publishing," said Arthur W. Howe, of Verve Wireless. "We have to do it together. Collectively, our contnet and our brands work better together . . . there has to be a consortium, there has to be content shared virtically." Verve is working with Associated Press and local papers to deliver news and advertising messages to consumer cell phones that is localized based on the location of the phone, Howe says. He says the service had 35 million page views last month and should have 100 million by December. <br />
<br />
Yet Howe says mobile content and advertising is not going to save journalism. Howe said he had just spent a day with 12 people at a private meeting with a New York publisher, and there were no quick answers proposed. "It will be much tougher -- breathtaking change has to occur immediately," he said. "This is not something that can take months."<br />
<br />
Newspapers have never built an national advertising platform, said investor Thomas Russo, because publishers have been "fiercely independent." Now, the industry "needs to somehow get the story out about itself." Russo is a principal at Gardner, Russo & Gardner, in Lancaster, Penn.<br />
<br />
==Near consensus on the need to charge via a network== <br />
<br />
Through two days, Poynter seminar participants returned repeatedly to the question of whether, or how, the public might be expected to pay for informaion. <br />
<br />
The Christian Science Monitor intends to rely on web advertising -- and advertising in the weekly print addition -- as it gradually weans itself of a multi-million dollar annual subsidy from the Christian Science church, Yemma said. There are no plans to charge for web content, says Yemma, because "the evidence is that pay walls don't work in the news business." <br />
<br />
Not everyone agreed that paid content won't work, however. "There is a likelihood that people may pay for specialized content," said Marty Petty, publisher and executive vp of the St. Petersburg Times. "And I think that may be more true of the millenials, because they have a passion about things." <br />
<br />
"One of the biggest mistakes that we made is to not charge for news on the Internet," said Ginger Gadsden, morning anchor at WTSP-TV, Channel 10 in St. Petersburg, Fla. Yet she said she surveys interns and young adults at the station and none of them say they would be willing to pay for news online.<br />
<br />
"I think we will be heading toward that model," replied Darius Walker, New York bureau chief of CNN. "I don't know how it is going to work . . . I think in the future there will be pay Internet for news." Walker said CNN expects a downturn in advertising revenues in 2009, but noted that the cable network is slightly cushioned from that by the licensing revenues it receive from cable-TV systems which pay a per-subscriber fee to carry CNN. <br />
<br />
"Are we too far down the road to free?" asked Amy Mitchell, deputy director of the Pew-funded Project for Excellence in Journalism. "What about subscriptions?" She continued later in the day: "How can we start to demand some money for this journalism that we are producing . . . you would have to have some big brands that carry influence nationwide.” At a third point in the day, Mitchell wondered if foundations could be a catalyst to fund some sort of new infrastructure for journalism. <br />
<br />
"There should be some national organization to create a model for how to pay for news," MinnPost's Joel Kramer said at another point in the discussion. <br />
<br />
"How do you build a network?" asked Mike Phillipe, CEO of the Scripps Howard Foundation, and most recently editor of the new-defunct Cincinnati Post. "How do you convince a very independent-minded group of newspaper publishers that they have to get together?" Phillipe said he'd like to see foundations get together and fund "a piece of software that allows for a universal kind of sharing of resources . . . maybe we could pay for it and then give it to the community . . . a time of crisis is a great time to get things accomplished." While philanthropy might seed the sharing network, said Phillipe, the result has to serve a market. "How do you create incentives for a market-based solution?" he asked. <br />
<br />
The cost journalism needs to be reduced "by having people share what they do well," said Joel Kramer, editor/founder of MinnPost.com, a news website serving Minneapolis and the state of Minnesota. He said journalists need to come togehter to fund a solution of how to fund their work in the future including, Kramer said: <br />
<br />
*Getting the money from readers, whatever the model is. <br />
*How to get better results from advertising. Said Kramer: "The biggest problem we face is the advertisers will increasingly solve their problems without recourse to news." <br />
<br />
==Non-profit news -- two examples== <br />
<br />
Paul Steiger spent almost two decades as a senior editor at The Wall Street Journal, which sells 2 million daily print copies. When he left THe Journal to found ProPublica, a non-profit investigative journalism operation funded for $10 million a year from a single private donor, he wasn't sure what his impact would be in the new world of web journalism. Recently, MSNBC agreed to promote a Pro Publica story on its web front page -- and it garnered 880,000 "hits."<br />
<br />
Steiger, ProPublica's editor-in-chief, sees reason for optimism about the survival of journalism, despite the decline of U.S. newspapers. "You have great institutions sliding into the sea," he said. "And yo uhave other institutions starting up, with very different approaches . . . but they are going to get to some of the same places." For example, Steiger said he was recently told by Arianna Huffington, that she intends to set aside $1 million a year for investigative report on her Huffington Post website. <br />
<br />
"For a guy who spent 18 years running a 2-million circulation newspaper, having one story get 880,000 hits is pretty damn good," Steiger said. "Are we going to collaborate with MSNBC again? You bet."<br />
<br />
When GlobalPost, a Boston-based web operation focused on international news gathering, launches in early January, it will aim to earn most of its revenue from advertising and from syndication of its stories to newspapers and other publishing partners, according to Barbara Martinez, managing editor/web for GlobalPost. Although the website will be free, she says GlobalPost plans a "premium-content" portion of the site that will cost almost $199 a year to subscribers.<br />
<br />
Joel Kramer was once publisher of the Minneapolis Star Tribune, the major-market daily. When it was sold, he collected a few million dollars of severance. Last year, he raised foundation and private-donor money -- adding $250,000 of his own cash -- to start MinnPost.com, a quality-news website for Minnesota. He says the number of people willing to pay for the print newspaper form is declining quickly. Kramer says that his quality-news site is able to charge $15-per-thousand impressions ($15 CPM) for most of its advertising positions, vs. $1.50 for mass-market news sites. In the web contest for advertising dollars, he says, the people who suffer will be those who have "undifferentiated eyeballs." He adds: "You need to create a site that is closer to a club." <br />
<br />
Throughout the two-day gathering, Kramer sprinkled insights about what he's learned as a print editor-publisher turned web entrepreneur, where stories can be carefully measured by hits. Some tips: Detached, writing-from-Olympus style reporting gets far fewer hits than more conversational, personable style. Short stories and briefs get far more traffic than longer write ups. And frequent updating -- several times a day -- dramatically increases traffic to a given feature. <br />
<br />
==In India, Hindustani Times may barter up to 50% of 2009 advertising == <br />
<br />
HT Media Ltd., the Indian company which owns the mass-circulation New Delhi daily, the Hindustani Times, is taking a novel approach to revenue generation. This year, about 5% of its (U.S.$)300 million in revenues will come from barter arrangements – taking real estate or other items in exchange for running advertising – according to Rajiv Verma the company’s CEO. In 2009, as much of 50% of newspaper revenues may be barter, he says. The company hired investment bankers and other transaction experts who will quickly turn acquired assets for cash. Rajiv has a background in consumer-goods marketing and sales. <br />
<br />
India’s economy is the world’s fourth largest and it includes 300 million mobile phone users – second largest in the world. There are 50 million Internet users. However, 48% of advertising spending still goes to print and 41% to television in India. So Verma sees wireless and the Internet as the only areas for real growth. <br />
<br />
Right now, says Verma, Indian journalism is vibrant and hiring. But he assumes the trends hitting U.S. journalism now will hit India in a decade or so. And if journalism falters in India, he says, “if it begins to lose huge shareholder value, I think it will have to move to the state.” <br />
<br />
==Understanding the “millennial” generation”== <br />
<br />
On Tuesday morning, Poynter summit participants were treated to a short summary of research on the demographics and desires of the “millennial” generation – those U.S. adults who are now age 18-30. Poynter faculty member Kelly McBride, who regular speciality is journalistic ethics, said she had been surveying and would summarize research by the Pew Foundation and Magid Associates. The analysis is important, she said, because the age group is the first to have come of age entirely in the Internet era – and they are not big newspapers readers. So news organization who want them as users need to study them. <br />
<br />
Millenials are the largest marketing demographic group, McBride said. They spend several hours a day with a significant adult, rather than the 15 minutes a day spent by GenXers. They are relentlessly optimistic and positive. They think everyone’s a winner, they date and work in groups, get along with their parents, are required to volunteer and are expected to succeed. They are less religious than previous generations. <br />
<br />
Eighty-six percent of millenials are on the Internet daily – more than baby boomers but less than GenXers. They document their lives in pictures and messages four times as often as other generations and use real-time communication twice as much. They typically have a cell phone and camera in their pocket – or one device which does both. <br />
<br />
They grew up with reality TV, and with CNN. The defining moment of their childhood was Sept. 11, 2001. Their homework is online. The value humor, novelty, each other, entertainment, customization, the collective, the crowd, speed and outrageous behavior. <br />
<br />
"They believe that the system is going to work,” said McBride. “They believe that the government is going to respond. They trust information – if they can manipulate it – and they want to be their own editors . . . they love to share. They want to be able to share information. They love to pass things along." Overwhelmingly, says McBride, the top destination websites for millenials are ESPN.com, WikiPedia, YouTube, iTunes, the Perez Hilton site and gaming sites. If news organizations want to reach the millenials, McBride, concludes, one way to do it is through one of those sites. “The challenge is finding the path to deliver the content,” says McBride. <br />
<br />
“It isn’t that people aren’t interested in the news,” said Mike Orren, president and founder of PegasusNews.com, Dallas, Texas, a web news community. “They are just not interested in how we present it . . . they are interested in a world that is tailored to their interests.” <br />
<br />
==Action ideas – Kaiser goes direct== <br />
<br />
The Kaiser Family Foundation is launching a health news service which has already hired to journalists from former main-stream media news outlets, said Jill Braden Balderas, Kaiser’s managing editor. The decision illustrates a trend by non-government organizations with agendas – some outrightly political and some just focused on adding to the public’s knowledge on particular topics – to use the web to take their ideas directly to the public, rather than filtered through established news venues. <br />
<br />
“I’m investing in things that will seed ideas and make a different,” said participant Ruth Ann Harnisch, a former Tennessee television news reporter and anchor who retired two decades ago and now manages a family foundation build from a Wall Street hedge-fund fortune. “My most successful philanthropy is when you never ask me again.” <br />
<br />
Earlier this year, Harnish provide a grant to Kennesaw State University to test an idea called “RepJ.” The university is funding a fellowship for a young reporter who was dispatched to the small Minnesota city of Northfield. The goal is to see if the reporter, primarily using the web and extensive outreach to community groups and citizens, can gradually build a support community for civic journalism based on voluntary public subscription. <br />
<br />
William Bohlen, of the German Marshall Fund, described the private foundation’s intention to fund reporting projects which specifically advance U.S.-European understanding and relationships. <br />
<br />
==What is the role of philanthropy?== <br />
<br />
Philanthropic funding of U.S. media is novel idea. It was a major foundation, the Carnegie Corp., which provided seed financing for the Corporation for Public Broadcasting (CPB), the umbrella structure for the nation’s public television infrastructure, reminded Susan R. King, who now heads Carnegie’s journalism initiatives and strategy.<br />
<br />
“One business model for philanthropic funding journalism is to just fund it,” added Don Kimelman, of the Pew Foundation, which backs Amy Mitchell’s group and a major media research organization in Washington, D.C. He said that would mean moving beyond the traditional recipients of media funding, which have been primary CPB, National Public Radio, their affiliate stations and independent producers. <br />
<br />
Looking to philanthropy to fund or save the ongoing operations of journalism seems a stretch, said Susan King, of Carnegie. "Philanthropy ain't gonna do it,” she said. “We're an incubator, not an oxygen tank." She said funding educational efforts in journalism “funds a pipeline” of interest and expertise that has long-term benefits. <br />
<br />
The Collins Center for Public Policy, a Florida-based foundation chartered to help the state “find solutions to its toughest problems,” is looking at how to increase “community information capacities,” said seminar participant John DeVries.</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Poynter-pay&diff=380Poynter-pay2008-11-17T07:34:46Z<p>216.106.40.102: /* (Proceedings summarized by Bill Densmore) */</p>
<hr />
<div>=With the paper in news going the way of the buggy whip,<br>some in news organizations eye network for salvation=<br />
<br />
===='''(Proceedings summarized by Bill Densmore)'''====<br />
<hr><i>You can edit and make changes/corrections to this wiki page. Click on the edit tab; when you're finish, click on the "save page" button to store your changes.</i></hr> <br />
<br />
Within 10 years, 80-percent of newspaper readership will be gone, and the only way newspaper companies can survive the change is to bad together in networks, about 35 publishers, editors, journalists gathered at the Poynter Institute have been told. They gathered Nov. 10-11 at the St. Petersburg, Fla., newspaper education and training facility. <br />
<br />
Journalism is shifting more from a business to a social mission, observed Paul Tash, chairman, CEO and editor of the St. Petersburgh Times, which is owned by the non-profit Poynter Insitutte. Tash told partipants in the seminar, "Who Will Pay for the News?" that he believed something more than a "white paper that doesn't get read' needed ultimately to come out of their deliberations. He said Poynter is looking to understand larger parts of the journalism mission than just newspapers. "How can the Poynter Institute adapt its mission to meet the needs of journalism that is going on outside of these commercially based institutions?"<br />
<br />
Poynter recently completed acquistion of the last piece of a 40-acre parcel of undeveloped land just south of its St. Petersburg campus building and is thinking about ways to use it to further its educational mission, Poynter President Karen Dunlap told seminar participants. One idea she broached: Establishing a “Poynter lab” in partnership with technology companies. <br />
<br />
Acknowledging that philanthropy alone cannot sustain U.S. journalism as it presently exists, Dunlap asks seminar participants to nonetheless focus a session on new way foundations, private donors and the general public might play an increased role, as journalism begins to be thought of as a “public good” rather than merely a profitable business.<br />
<br />
==Ideas for journalistic renewal: SWAT teams and collaboration== <br />
<br />
At least two ideas were broached for journalistic renewal. <br />
<br />
*Fresh news that Journal-Register Corp. was saying it will close dailies in Bristol and New Britain, Conn., if they don’t find a buyer by the end of the year prompted Poynter faculty member Rick Edmonds to ask: “What if there were a SWAT team to go in and help New Britain and Bristol to create replacements for their newspaper?” <br />
<br />
*And Mike Philippe, of the Scripps Howard Foundation, suggested it might be time for news organizations to mount a public-awareness campaign “to promote what we do and remind people that we are at risk.” <br />
<br />
The newspaper business model which supported – and depended upon – community journalism is a “package which doesn’t work anymore,” said Diane McFarlin, publisher of the New York Times-owned Sarasota Herald-Tribune daily. “We have to deliver it in smaller pieces . . . it really does depend upon partnerships and collaborations . . . one level of collaboration is with profit – and non-profit – worlds.” <br />
<br />
Michael Novak suggested the creation of a philanthropic bridge – he called it a “foundation of foundations” – to make it easier for newspapers to make a faster transition to a paperless environment. “Many papers would like to do that, but they can’t,” said Novak. “Could a foundation or the government help the newspapers or subsidize them during that process of transition?” <br />
<br />
Novak then asked for a show of hands among 35 participants with their answer to this question, which he posed: “How many people think we will go to 80:20 paperless in the next 10 years?” Virtually every hand in the room went up, including the publishers of two good-sized daily newspapers. <br />
<br />
==Monitor will grow circulation as weekly: Yemma== <br />
<br />
Among participants in "Who Will Pay for the News," was John Yemma, new editor of The Christian Science Monitor, which in early November announced it would end daily print publication by spring. Yemma said The Monitor hopes to grow its circulation to 85,000 or 90,000 when it shifts to to weekly publication next year -- compared with 52,000 daily circulation today, Yemma said. And Yemma says the paper's international correspondents will be expected to feed a 24/7 website with breaking news -- a change from the print Monitor's historically analytical and somewhat timeless approach. "They are really going to have to be in the fray on a daily basis," Yemma says. <br />
<br />
Toward the end of Tuesday’s session, at least two voices spoke for investing in the teaching of news literacy in schools as a way of seeding the public’s appreciation of the connection between independent journalism and participatory democracy. At least three of the foundations represented – Scripps Howard, the Ethics and Excellence in Journalism Foundation and the Carnegie Corp. – routinely fund journalism education.<br />
<br />
==Millstein: Network collaboration required== <br />
<br />
There are multiple challenges facing legacy newspaper publishers as they move to the web, according to Lincoln Millstein, senior vp for digital media at Hearst Corp.'s newspapers. First, publishers need to learn how to "be at the end of the user's intent" for information. While a site like nytimes.com has 22 million unique users, he said, Yahoo has 170 million. "Online, we become nothing but niche publishers. We haven't achieved scale," he says. Newspapers need to achieve something of scale, says Millstein, and that will only be possible if set aside differences sand learn how to collaborate in networks. "We need to get away from the silo mentality," he said. "Single siloed newspaper publishers can't achieve scale without participating in someone else's network." <br />
<br />
"We need to figure out a way quickly to take down the silos," added Joe Bergantino, an award-winning veteran investigative reporter for WBZ-TV, Channel 4 in Boston who left earlier this year to develop a non-profit investigative operation for New England. <br />
<br />
Millstein illustrated why the partnership between Yahoo and 700 newspaper websites called the Newspaper Consortium makes advertising sense. Boston.com, the popular site owned by The Boston Globe, only reaches about 20 percent of the total Internet audiences in Boston in a given day. Yahoo, by contrast, reaches about 80 percent. That means there are lots of opportunities to put Boston-area advertisers on Yahoo pages to reach Boston-area consumers. But Yahoo doesn't have a Boston sales force. By partnering with Boston.com, Yahoo provides audiences, and Boston.com provides sales feet on the ground. <br />
<br />
Now, says Millstein, the Yahoo newspaper partners are trying to figure out how to share content. "I think that a network of quality publishers banding together -- that I think is sustainable." Millstein also said he was "not dismissing" a revenue stream from users, perhaps relayed via wireless carriers, who could offer high-quality premium content. "There's a huge play for a network of quality publishers," he said again. <br />
<br />
Hearst will roll out in 2009 a portable reading device, Millstein says. The company is also going to "proactively" manage down the circulation size of its metro daily papers, and increasingly focus on the days when editions are profitable -- Thursday, Friday and Sunday.<br />
<br />
==Scaling from niche specialties== <br />
<br />
Different news organizations have differnet specialities, observed Barbara E. Martinez, amanging editor/web for the soon-to-launch GlobalPost online international news source. Martinez's last job as at the Politico, which she noted is an example of "modular" journalism, along with a variety of speciality web sites. "If the corporations that are running media companies look for ways to tie together these successful efforts that are going on, we could start to see a model for sustaining journalism," she said. <br />
<br />
"There has to be scale in publishing," said Arthur W. Howe, of Verve Wireless. "We have to do it together. Collectively, our contnet and our brands work better together . . . there has to be a consortium, there has to be content shared virtically." Verve is working with Associated Press and local papers to deliver news and advertising messages to consumer cell phones that is localized based on the location of the phone, Howe says. He says the service had 35 million page views last month and should have 100 million by December. <br />
<br />
Yet Howe says mobile content and advertising is not going to save journalism. Howe said he had just spent a day with 12 people at a private meeting with a New York publisher, and there were no quick answers proposed. "It will be much tougher -- breathtaking change has to occur immediately," he said. "This is not something that can take months."<br />
<br />
Newspapers have never built an national advertising platform, said investor Thomas Russo, because publishers have been "fiercely independent." Now, the industry "needs to somehow get the story out about itself." Russo is a principal at Gardner, Russo & Gardner, in Lancaster, Penn.<br />
<br />
==Near consensus on the need to charge via a network== <br />
<br />
Through two days, Poynter seminar participants returned repeatedly to the question of whether, or how, the public might be expected to pay for informaion. <br />
<br />
The Christian Science Monitor intends to rely on web advertising -- and advertising in the weekly print addition -- as it gradually weans itself of a multi-million dollar annual subsidy from the Christian Science church, Yemma said. There are no plans to charge for web content, says Yemma, because "the evidence is that pay walls don't work in the news business." <br />
<br />
Not everyone agreed that paid content won't work, however. "There is a likelihood that people may pay for specialized content," said Marty Petty, publisher and executive vp of the St. Petersburg Times. "And I think that may be more true of the millenials, because they have a passion about things." <br />
<br />
"One of the biggest mistakes that we made is to not charge for news on the Internet," said Ginger Gadsden, morning anchor at WTSP-TV, Channel 10 in St. Petersburg, Fla. Yet she said she surveys interns and young adults at the station and none of them say they would be willing to pay for news online.<br />
<br />
"I think we will be heading toward that model," replied Darius Walker, New York bureau chief of CNN. "I don't know how it is going to work . . . I think in the future there will be pay Internet for news." Walker said CNN expects a downturn in advertising revenues in 2009, but noted that the cable network is slightly cushioned from that by the licensing revenues it receive from cable-TV systems which pay a per-subscriber fee to carry CNN. <br />
<br />
"Are we too far down the road to free?" asked Amy Mitchell, deputy director of the Pew-funded Project for Excellence in Journalism. "What about subscriptions?" She continued later in the day: "How can we start to demand some money for this journalism that we are producing . . . you would have to have some big brands that carry influence nationwide.” At a third point in the day, Mitchell wondered if foundations could be a catalyst to fund some sort of new infrastructure for journalism. <br />
<br />
"There should be some national organization to create a model for how to pay for news," MinnPost's Joel Kramer said at another point in the discussion. <br />
<br />
"How do you build a network?" asked Mike Phillipe, CEO of the Scripps Howard Foundation, and most recently editor of the new-defunct Cincinnati Post. "How do you convince a very independent-minded group of newspaper publishers that they have to get together?" Phillipe said he'd like to see foundations get together and fund "a piece of software that allows for a universal kind of sharing of resources . . . maybe we could pay for it and then give it to the community . . . a time of crisis is a great time to get things accomplished." While philanthropy might seed the sharing network, said Phillipe, the result has to serve a market. "How do you create incentives for a market-based solution?" he asked. <br />
<br />
The cost journalism needs to be reduced "by having people share what they do well," said Joel Kramer, editor/founder of MinnPost.com, a news website serving Minneapolis and the state of Minnesota. He said journalists need to come togehter to fund a solution of how to fund their work in the future including, Kramer said: <br />
<br />
*Getting the money from readers, whatever the model is. <br />
*How to get better results from advertising. Said Kramer: "The biggest problem we face is the advertisers will increasingly solve their problems without recourse to news." <br />
<br />
==Non-profit news -- two examples== <br />
<br />
Paul Steiger spent almost two decades as a senior editor at The Wall Street Journal, which sells 2 million daily print copies. When he left THe Journal to found ProPublica, a non-profit investigative journalism operation funded for $10 million a year from a single private donor, he wasn't sure what his impact would be in the new world of web journalism. Recently, MSNBC agreed to promote a Pro Publica story on its web front page -- and it garnered 880,000 "hits."<br />
<br />
Steiger, ProPublica's editor-in-chief, sees reason for optimism about the survival of journalism, despite the decline of U.S. newspapers. "You have great institutions sliding into the sea," he said. "And yo uhave other institutions starting up, with very different approaches . . . but they are going to get to some of the same places." For example, Steiger said he was recently told by Arianna Huffington, that she intends to set aside $1 million a year for investigative report on her Huffington Post website. <br />
<br />
"For a guy who spent 18 years running a 2-million circulation newspaper, having one story get 880,000 hits is pretty damn good," Steiger said. "Are we going to collaborate with MSNBC again? You bet."<br />
<br />
When GlobalPost, a Boston-based web operation focused on international news gathering, launches in early January, it will aim to earn most of its revenue from advertising and from syndication of its stories to newspapers and other publishing partners, according to Barbara Martinez, managing editor/web for GlobalPost. Although the website will be free, she says GlobalPost plans a "premium-content" portion of the site that will cost almost $199 a year to subscribers.<br />
<br />
Joel Kramer was once publisher of the Minneapolis Star Tribune, the major-market daily. When it was sold, he collected a few million dollars of severance. Last year, he raised foundation and private-donor money -- adding $250,000 of his own cash -- to start MinnPost.com, a quality-news website for Minnesota. He says the number of people willing to pay for the print newspaper form is declining quickly. Kramer says that his quality-news site is able to charge $15-per-thousand impressions ($15 CPM) for most of its advertising positions, vs. $1.50 for mass-market news sites. In the web contest for advertising dollars, he says, the people who suffer will be those who have "undifferentiated eyeballs." He adds: "You need to create a site that is closer to a club." <br />
<br />
Throughout the two-day gathering, Kramer sprinkled insights about what he's learned as a print editor-publisher turned web entrepreneur, where stories can be carefully measured by hits. Some tips: Detached, writing-from-Olympus style reporting gets far fewer hits than more conversational, personable style. Short stories and briefs get far more traffic than longer write ups. And frequent updating -- several times a day -- dramatically increases traffic to a given feature. <br />
<br />
==In India, Hindustani Times may barter up to 50% of 2009 advertising == <br />
<br />
HT Media Ltd., the Indian company which owns the mass-circulation New Delhi daily, the Hindustani Times, is taking a novel approach to revenue generation. This year, about 5% of its (U.S.$)300 million in revenues will come from barter arrangements – taking real estate or other items in exchange for running advertising – according to Rajiv Verma the company’s CEO. In 2009, as much of 50% of newspaper revenues may be barter, he says. The company hired investment bankers and other transaction experts who will quickly turn acquired assets for cash. Rajiv has a background in consumer-goods marketing and sales. <br />
<br />
India’s economy is the world’s fourth largest and it includes 300 million mobile phone users – second largest in the world. There are 50 million Internet users. However, 48% of advertising spending still goes to print and 41% to television in India. So Verma sees wireless and the Internet as the only areas for real growth. <br />
<br />
Right now, says Verma, Indian journalism is vibrant and hiring. But he assumes the trends hitting U.S. journalism now will hit India in a decade or so. And if journalism falters in India, he says, “if it begins to lose huge shareholder value, I think it will have to move to the state.” <br />
<br />
==Understanding the “millennial” generation”== <br />
<br />
On Tuesday morning, Poynter summit participants were treated to a short summary of research on the demographics and desires of the “millennial” generation – those U.S. adults who are now age 18-30. Poynter faculty member Kelly McBride, who regular speciality is journalistic ethics, said she had been surveying and would summarize research by the Pew Foundation and Magid Associates. The analysis is important, she said, because the age group is the first to have come of age entirely in the Internet era – and they are not big newspapers readers. So news organization who want them as users need to study them. <br />
<br />
Millenials are the largest marketing demographic group, McBride said. They spend several hours a day with a significant adult, rather than the 15 minutes a day spent by GenXers. They are relentlessly optimistic and positive. They think everyone’s a winner, they date and work in groups, get along with their parents, are required to volunteer and are expected to succeed. They are less religious than previous generations. <br />
<br />
Eighty-six percent of millenials are on the Internet daily – more than baby boomers but less than GenXers. They document their lives in pictures and messages four times as often as other generations and use real-time communication twice as much. They typically have a cell phone and camera in their pocket – or one device which does both. <br />
<br />
They grew up with reality TV, and with CNN. The defining moment of their childhood was Sept. 11, 2001. Their homework is online. The value humor, novelty, each other, entertainment, customization, the collective, the crowd, speed and outrageous behavior. <br />
<br />
"They believe that the system is going to work,” said McBride. “They believe that the government is going to respond. They trust information – if they can manipulate it – and they want to be their own editors . . . they love to share. They want to be able to share information. They love to pass things along." Overwhelmingly, says McBride, the top destination websites for millenials are ESPN.com, WikiPedia, YouTube, iTunes, the Perez Hilton site and gaming sites. If news organizations want to reach the millenials, McBride, concludes, one way to do it is through one of those sites. “The challenge is finding the path to deliver the content,” says McBride. <br />
<br />
“It isn’t that people aren’t interested in the news,” said Mike Orren, president and founder of PegasusNews.com, Dallas, Texas, a web news community. “They are just not interested in how we present it . . . they are interested in a world that is tailored to their interests.” <br />
<br />
==Action ideas – Kaiser goes direct== <br />
<br />
The Kaiser Family Foundation is launching a health news service which has already hired to journalists from former main-stream media news outlets, said Jill Braden Balderas, Kaiser’s managing editor. The decision illustrates a trend by non-government organizations with agendas – some outrightly political and some just focused on adding to the public’s knowledge on particular topics – to use the web to take their ideas directly to the public, rather than filtered through established news venues. <br />
<br />
“I’m investing in things that will seed ideas and make a different,” said participant Ruth Ann Harnisch, a former Tennessee television news reporter and anchor who retired two decades ago and now manages a family foundation build from a Wall Street hedge-fund fortune. “My most successful philanthropy is when you never ask me again.” <br />
<br />
Earlier this year, Harnish provide a grant to Kennesaw State University to test an idea called “RepJ.” The university is funding a fellowship for a young reporter who was dispatched to the small Minnesota city of Northfield. The goal is to see if the reporter, primarily using the web and extensive outreach to community groups and citizens, can gradually build a support community for civic journalism based on voluntary public subscription. <br />
<br />
William Bohlen, of the German Marshall Fund, described the private foundation’s intention to fund reporting projects which specifically advance U.S.-European understanding and relationships. <br />
<br />
==What is the role of philanthropy?== <br />
<br />
Philanthropic funding of U.S. media is novel idea. It was a major foundation, the Carnegie Corp., which provided seed financing for the Corporation for Public Broadcasting (CPB), the umbrella structure for the nation’s public television infrastructure, reminded Susan R. King, who now heads Carnegie’s journalism initiatives and strategy.<br />
<br />
“One business model for philanthropic funding journalism is to just fund it,” added Don Kimelman, of the Pew Foundation, which backs Amy Mitchell’s group and a major media research organization in Washington, D.C. He said that would mean moving beyond the traditional recipients of media funding, which have been primary CPB, National Public Radio, their affiliate stations and independent producers. <br />
<br />
Looking to philanthropy to fund or save the ongoing operations of journalism seems a stretch, said Susan King, of Carnegie. "Philanthropy ain't gonna do it,” she said. “We're an incubator, not an oxygen tank." She said funding educational efforts in journalism “funds a pipeline” of interest and expertise that has long-term benefits. <br />
<br />
The Collins Center for Public Policy, a Florida-based foundation chartered to help the state “find solutions to its toughest problems,” is looking at how to increase “community information capacities,” said seminar participant John DeVries.</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Poynter-pay&diff=379Poynter-pay2008-11-17T07:34:21Z<p>216.106.40.102: /* With the paper in news going the way of the buggy whip, news organization eye network for salvation */</p>
<hr />
<div>=With the paper in news going the way of the buggy whip,<br>some in news organizations eye network for salvation=<br />
<br />
==='''(Proceedings summarized by Bill Densmore)'''===<br />
<hr><i>You can edit and make changes/corrections to this wiki page. Click on the edit tab; when you're finish, click on the "save page" button to store your changes.</i></hr> <br />
<br />
Within 10 years, 80-percent of newspaper readership will be gone, and the only way newspaper companies can survive the change is to bad together in networks, about 35 publishers, editors, journalists gathered at the Poynter Institute have been told. They gathered Nov. 10-11 at the St. Petersburg, Fla., newspaper education and training facility. <br />
<br />
Journalism is shifting more from a business to a social mission, observed Paul Tash, chairman, CEO and editor of the St. Petersburgh Times, which is owned by the non-profit Poynter Insitutte. Tash told partipants in the seminar, "Who Will Pay for the News?" that he believed something more than a "white paper that doesn't get read' needed ultimately to come out of their deliberations. He said Poynter is looking to understand larger parts of the journalism mission than just newspapers. "How can the Poynter Institute adapt its mission to meet the needs of journalism that is going on outside of these commercially based institutions?"<br />
<br />
Poynter recently completed acquistion of the last piece of a 40-acre parcel of undeveloped land just south of its St. Petersburg campus building and is thinking about ways to use it to further its educational mission, Poynter President Karen Dunlap told seminar participants. One idea she broached: Establishing a “Poynter lab” in partnership with technology companies. <br />
<br />
Acknowledging that philanthropy alone cannot sustain U.S. journalism as it presently exists, Dunlap asks seminar participants to nonetheless focus a session on new way foundations, private donors and the general public might play an increased role, as journalism begins to be thought of as a “public good” rather than merely a profitable business. <br />
<br />
==Ideas for journalistic renewal: SWAT teams and collaboration== <br />
<br />
At least two ideas were broached for journalistic renewal. <br />
<br />
*Fresh news that Journal-Register Corp. was saying it will close dailies in Bristol and New Britain, Conn., if they don’t find a buyer by the end of the year prompted Poynter faculty member Rick Edmonds to ask: “What if there were a SWAT team to go in and help New Britain and Bristol to create replacements for their newspaper?” <br />
<br />
*And Mike Philippe, of the Scripps Howard Foundation, suggested it might be time for news organizations to mount a public-awareness campaign “to promote what we do and remind people that we are at risk.” <br />
<br />
The newspaper business model which supported – and depended upon – community journalism is a “package which doesn’t work anymore,” said Diane McFarlin, publisher of the New York Times-owned Sarasota Herald-Tribune daily. “We have to deliver it in smaller pieces . . . it really does depend upon partnerships and collaborations . . . one level of collaboration is with profit – and non-profit – worlds.” <br />
<br />
Michael Novak suggested the creation of a philanthropic bridge – he called it a “foundation of foundations” – to make it easier for newspapers to make a faster transition to a paperless environment. “Many papers would like to do that, but they can’t,” said Novak. “Could a foundation or the government help the newspapers or subsidize them during that process of transition?” <br />
<br />
Novak then asked for a show of hands among 35 participants with their answer to this question, which he posed: “How many people think we will go to 80:20 paperless in the next 10 years?” Virtually every hand in the room went up, including the publishers of two good-sized daily newspapers. <br />
<br />
==Monitor will grow circulation as weekly: Yemma== <br />
<br />
Among participants in "Who Will Pay for the News," was John Yemma, new editor of The Christian Science Monitor, which in early November announced it would end daily print publication by spring. Yemma said The Monitor hopes to grow its circulation to 85,000 or 90,000 when it shifts to to weekly publication next year -- compared with 52,000 daily circulation today, Yemma said. And Yemma says the paper's international correspondents will be expected to feed a 24/7 website with breaking news -- a change from the print Monitor's historically analytical and somewhat timeless approach. "They are really going to have to be in the fray on a daily basis," Yemma says. <br />
<br />
Toward the end of Tuesday’s session, at least two voices spoke for investing in the teaching of news literacy in schools as a way of seeding the public’s appreciation of the connection between independent journalism and participatory democracy. At least three of the foundations represented – Scripps Howard, the Ethics and Excellence in Journalism Foundation and the Carnegie Corp. – routinely fund journalism education.<br />
<br />
==Millstein: Network collaboration required== <br />
<br />
There are multiple challenges facing legacy newspaper publishers as they move to the web, according to Lincoln Millstein, senior vp for digital media at Hearst Corp.'s newspapers. First, publishers need to learn how to "be at the end of the user's intent" for information. While a site like nytimes.com has 22 million unique users, he said, Yahoo has 170 million. "Online, we become nothing but niche publishers. We haven't achieved scale," he says. Newspapers need to achieve something of scale, says Millstein, and that will only be possible if set aside differences sand learn how to collaborate in networks. "We need to get away from the silo mentality," he said. "Single siloed newspaper publishers can't achieve scale without participating in someone else's network." <br />
<br />
"We need to figure out a way quickly to take down the silos," added Joe Bergantino, an award-winning veteran investigative reporter for WBZ-TV, Channel 4 in Boston who left earlier this year to develop a non-profit investigative operation for New England. <br />
<br />
Millstein illustrated why the partnership between Yahoo and 700 newspaper websites called the Newspaper Consortium makes advertising sense. Boston.com, the popular site owned by The Boston Globe, only reaches about 20 percent of the total Internet audiences in Boston in a given day. Yahoo, by contrast, reaches about 80 percent. That means there are lots of opportunities to put Boston-area advertisers on Yahoo pages to reach Boston-area consumers. But Yahoo doesn't have a Boston sales force. By partnering with Boston.com, Yahoo provides audiences, and Boston.com provides sales feet on the ground. <br />
<br />
Now, says Millstein, the Yahoo newspaper partners are trying to figure out how to share content. "I think that a network of quality publishers banding together -- that I think is sustainable." Millstein also said he was "not dismissing" a revenue stream from users, perhaps relayed via wireless carriers, who could offer high-quality premium content. "There's a huge play for a network of quality publishers," he said again. <br />
<br />
Hearst will roll out in 2009 a portable reading device, Millstein says. The company is also going to "proactively" manage down the circulation size of its metro daily papers, and increasingly focus on the days when editions are profitable -- Thursday, Friday and Sunday.<br />
<br />
==Scaling from niche specialties== <br />
<br />
Different news organizations have differnet specialities, observed Barbara E. Martinez, amanging editor/web for the soon-to-launch GlobalPost online international news source. Martinez's last job as at the Politico, which she noted is an example of "modular" journalism, along with a variety of speciality web sites. "If the corporations that are running media companies look for ways to tie together these successful efforts that are going on, we could start to see a model for sustaining journalism," she said. <br />
<br />
"There has to be scale in publishing," said Arthur W. Howe, of Verve Wireless. "We have to do it together. Collectively, our contnet and our brands work better together . . . there has to be a consortium, there has to be content shared virtically." Verve is working with Associated Press and local papers to deliver news and advertising messages to consumer cell phones that is localized based on the location of the phone, Howe says. He says the service had 35 million page views last month and should have 100 million by December. <br />
<br />
Yet Howe says mobile content and advertising is not going to save journalism. Howe said he had just spent a day with 12 people at a private meeting with a New York publisher, and there were no quick answers proposed. "It will be much tougher -- breathtaking change has to occur immediately," he said. "This is not something that can take months."<br />
<br />
Newspapers have never built an national advertising platform, said investor Thomas Russo, because publishers have been "fiercely independent." Now, the industry "needs to somehow get the story out about itself." Russo is a principal at Gardner, Russo & Gardner, in Lancaster, Penn.<br />
<br />
==Near consensus on the need to charge via a network== <br />
<br />
Through two days, Poynter seminar participants returned repeatedly to the question of whether, or how, the public might be expected to pay for informaion. <br />
<br />
The Christian Science Monitor intends to rely on web advertising -- and advertising in the weekly print addition -- as it gradually weans itself of a multi-million dollar annual subsidy from the Christian Science church, Yemma said. There are no plans to charge for web content, says Yemma, because "the evidence is that pay walls don't work in the news business." <br />
<br />
Not everyone agreed that paid content won't work, however. "There is a likelihood that people may pay for specialized content," said Marty Petty, publisher and executive vp of the St. Petersburg Times. "And I think that may be more true of the millenials, because they have a passion about things." <br />
<br />
"One of the biggest mistakes that we made is to not charge for news on the Internet," said Ginger Gadsden, morning anchor at WTSP-TV, Channel 10 in St. Petersburg, Fla. Yet she said she surveys interns and young adults at the station and none of them say they would be willing to pay for news online.<br />
<br />
"I think we will be heading toward that model," replied Darius Walker, New York bureau chief of CNN. "I don't know how it is going to work . . . I think in the future there will be pay Internet for news." Walker said CNN expects a downturn in advertising revenues in 2009, but noted that the cable network is slightly cushioned from that by the licensing revenues it receive from cable-TV systems which pay a per-subscriber fee to carry CNN. <br />
<br />
"Are we too far down the road to free?" asked Amy Mitchell, deputy director of the Pew-funded Project for Excellence in Journalism. "What about subscriptions?" She continued later in the day: "How can we start to demand some money for this journalism that we are producing . . . you would have to have some big brands that carry influence nationwide.” At a third point in the day, Mitchell wondered if foundations could be a catalyst to fund some sort of new infrastructure for journalism. <br />
<br />
"There should be some national organization to create a model for how to pay for news," MinnPost's Joel Kramer said at another point in the discussion. <br />
<br />
"How do you build a network?" asked Mike Phillipe, CEO of the Scripps Howard Foundation, and most recently editor of the new-defunct Cincinnati Post. "How do you convince a very independent-minded group of newspaper publishers that they have to get together?" Phillipe said he'd like to see foundations get together and fund "a piece of software that allows for a universal kind of sharing of resources . . . maybe we could pay for it and then give it to the community . . . a time of crisis is a great time to get things accomplished." While philanthropy might seed the sharing network, said Phillipe, the result has to serve a market. "How do you create incentives for a market-based solution?" he asked. <br />
<br />
The cost journalism needs to be reduced "by having people share what they do well," said Joel Kramer, editor/founder of MinnPost.com, a news website serving Minneapolis and the state of Minnesota. He said journalists need to come togehter to fund a solution of how to fund their work in the future including, Kramer said: <br />
<br />
*Getting the money from readers, whatever the model is. <br />
*How to get better results from advertising. Said Kramer: "The biggest problem we face is the advertisers will increasingly solve their problems without recourse to news." <br />
<br />
==Non-profit news -- two examples== <br />
<br />
Paul Steiger spent almost two decades as a senior editor at The Wall Street Journal, which sells 2 million daily print copies. When he left THe Journal to found ProPublica, a non-profit investigative journalism operation funded for $10 million a year from a single private donor, he wasn't sure what his impact would be in the new world of web journalism. Recently, MSNBC agreed to promote a Pro Publica story on its web front page -- and it garnered 880,000 "hits."<br />
<br />
Steiger, ProPublica's editor-in-chief, sees reason for optimism about the survival of journalism, despite the decline of U.S. newspapers. "You have great institutions sliding into the sea," he said. "And yo uhave other institutions starting up, with very different approaches . . . but they are going to get to some of the same places." For example, Steiger said he was recently told by Arianna Huffington, that she intends to set aside $1 million a year for investigative report on her Huffington Post website. <br />
<br />
"For a guy who spent 18 years running a 2-million circulation newspaper, having one story get 880,000 hits is pretty damn good," Steiger said. "Are we going to collaborate with MSNBC again? You bet."<br />
<br />
When GlobalPost, a Boston-based web operation focused on international news gathering, launches in early January, it will aim to earn most of its revenue from advertising and from syndication of its stories to newspapers and other publishing partners, according to Barbara Martinez, managing editor/web for GlobalPost. Although the website will be free, she says GlobalPost plans a "premium-content" portion of the site that will cost almost $199 a year to subscribers.<br />
<br />
Joel Kramer was once publisher of the Minneapolis Star Tribune, the major-market daily. When it was sold, he collected a few million dollars of severance. Last year, he raised foundation and private-donor money -- adding $250,000 of his own cash -- to start MinnPost.com, a quality-news website for Minnesota. He says the number of people willing to pay for the print newspaper form is declining quickly. Kramer says that his quality-news site is able to charge $15-per-thousand impressions ($15 CPM) for most of its advertising positions, vs. $1.50 for mass-market news sites. In the web contest for advertising dollars, he says, the people who suffer will be those who have "undifferentiated eyeballs." He adds: "You need to create a site that is closer to a club." <br />
<br />
Throughout the two-day gathering, Kramer sprinkled insights about what he's learned as a print editor-publisher turned web entrepreneur, where stories can be carefully measured by hits. Some tips: Detached, writing-from-Olympus style reporting gets far fewer hits than more conversational, personable style. Short stories and briefs get far more traffic than longer write ups. And frequent updating -- several times a day -- dramatically increases traffic to a given feature. <br />
<br />
==In India, Hindustani Times may barter up to 50% of 2009 advertising == <br />
<br />
HT Media Ltd., the Indian company which owns the mass-circulation New Delhi daily, the Hindustani Times, is taking a novel approach to revenue generation. This year, about 5% of its (U.S.$)300 million in revenues will come from barter arrangements – taking real estate or other items in exchange for running advertising – according to Rajiv Verma the company’s CEO. In 2009, as much of 50% of newspaper revenues may be barter, he says. The company hired investment bankers and other transaction experts who will quickly turn acquired assets for cash. Rajiv has a background in consumer-goods marketing and sales. <br />
<br />
India’s economy is the world’s fourth largest and it includes 300 million mobile phone users – second largest in the world. There are 50 million Internet users. However, 48% of advertising spending still goes to print and 41% to television in India. So Verma sees wireless and the Internet as the only areas for real growth. <br />
<br />
Right now, says Verma, Indian journalism is vibrant and hiring. But he assumes the trends hitting U.S. journalism now will hit India in a decade or so. And if journalism falters in India, he says, “if it begins to lose huge shareholder value, I think it will have to move to the state.” <br />
<br />
==Understanding the “millennial” generation”== <br />
<br />
On Tuesday morning, Poynter summit participants were treated to a short summary of research on the demographics and desires of the “millennial” generation – those U.S. adults who are now age 18-30. Poynter faculty member Kelly McBride, who regular speciality is journalistic ethics, said she had been surveying and would summarize research by the Pew Foundation and Magid Associates. The analysis is important, she said, because the age group is the first to have come of age entirely in the Internet era – and they are not big newspapers readers. So news organization who want them as users need to study them. <br />
<br />
Millenials are the largest marketing demographic group, McBride said. They spend several hours a day with a significant adult, rather than the 15 minutes a day spent by GenXers. They are relentlessly optimistic and positive. They think everyone’s a winner, they date and work in groups, get along with their parents, are required to volunteer and are expected to succeed. They are less religious than previous generations. <br />
<br />
Eighty-six percent of millenials are on the Internet daily – more than baby boomers but less than GenXers. They document their lives in pictures and messages four times as often as other generations and use real-time communication twice as much. They typically have a cell phone and camera in their pocket – or one device which does both. <br />
<br />
They grew up with reality TV, and with CNN. The defining moment of their childhood was Sept. 11, 2001. Their homework is online. The value humor, novelty, each other, entertainment, customization, the collective, the crowd, speed and outrageous behavior. <br />
<br />
"They believe that the system is going to work,” said McBride. “They believe that the government is going to respond. They trust information – if they can manipulate it – and they want to be their own editors . . . they love to share. They want to be able to share information. They love to pass things along." Overwhelmingly, says McBride, the top destination websites for millenials are ESPN.com, WikiPedia, YouTube, iTunes, the Perez Hilton site and gaming sites. If news organizations want to reach the millenials, McBride, concludes, one way to do it is through one of those sites. “The challenge is finding the path to deliver the content,” says McBride. <br />
<br />
“It isn’t that people aren’t interested in the news,” said Mike Orren, president and founder of PegasusNews.com, Dallas, Texas, a web news community. “They are just not interested in how we present it . . . they are interested in a world that is tailored to their interests.” <br />
<br />
==Action ideas – Kaiser goes direct== <br />
<br />
The Kaiser Family Foundation is launching a health news service which has already hired to journalists from former main-stream media news outlets, said Jill Braden Balderas, Kaiser’s managing editor. The decision illustrates a trend by non-government organizations with agendas – some outrightly political and some just focused on adding to the public’s knowledge on particular topics – to use the web to take their ideas directly to the public, rather than filtered through established news venues. <br />
<br />
“I’m investing in things that will seed ideas and make a different,” said participant Ruth Ann Harnisch, a former Tennessee television news reporter and anchor who retired two decades ago and now manages a family foundation build from a Wall Street hedge-fund fortune. “My most successful philanthropy is when you never ask me again.” <br />
<br />
Earlier this year, Harnish provide a grant to Kennesaw State University to test an idea called “RepJ.” The university is funding a fellowship for a young reporter who was dispatched to the small Minnesota city of Northfield. The goal is to see if the reporter, primarily using the web and extensive outreach to community groups and citizens, can gradually build a support community for civic journalism based on voluntary public subscription. <br />
<br />
William Bohlen, of the German Marshall Fund, described the private foundation’s intention to fund reporting projects which specifically advance U.S.-European understanding and relationships. <br />
<br />
==What is the role of philanthropy?== <br />
<br />
Philanthropic funding of U.S. media is novel idea. It was a major foundation, the Carnegie Corp., which provided seed financing for the Corporation for Public Broadcasting (CPB), the umbrella structure for the nation’s public television infrastructure, reminded Susan R. King, who now heads Carnegie’s journalism initiatives and strategy.<br />
<br />
“One business model for philanthropic funding journalism is to just fund it,” added Don Kimelman, of the Pew Foundation, which backs Amy Mitchell’s group and a major media research organization in Washington, D.C. He said that would mean moving beyond the traditional recipients of media funding, which have been primary CPB, National Public Radio, their affiliate stations and independent producers. <br />
<br />
Looking to philanthropy to fund or save the ongoing operations of journalism seems a stretch, said Susan King, of Carnegie. "Philanthropy ain't gonna do it,” she said. “We're an incubator, not an oxygen tank." She said funding educational efforts in journalism “funds a pipeline” of interest and expertise that has long-term benefits. <br />
<br />
The Collins Center for Public Policy, a Florida-based foundation chartered to help the state “find solutions to its toughest problems,” is looking at how to increase “community information capacities,” said seminar participant John DeVries.</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Poynter-pay&diff=378Poynter-pay2008-11-17T07:31:07Z<p>216.106.40.102: New page: =With the paper in news going the way of the buggy whip, news organization eye network for salvation= Within 10 years, 80-percent of newspaper readership will be gone, and the only way ne...</p>
<hr />
<div>=With the paper in news going the way of the buggy whip, news organization eye network for salvation=<br />
<br />
Within 10 years, 80-percent of newspaper readership will be gone, and the only way newspaper companies can survive the change is to bad together in networks, about 35 publishers, editors, journalists gathered at the Poynter Institute have been told. They gathered Nov. 10-11 at the St. Petersburg, Fla., newspaper education and training facility. <br />
<br />
Journalism is shifting more from a business to a social mission, observed Paul Tash, chairman, CEO and editor of the St. Petersburgh Times, which is owned by the non-profit Poynter Insitutte. Tash told partipants in the seminar, "Who Will Pay for the News?" that he believed something more than a "white paper that doesn't get read' needed ultimately to come out of their deliberations. He said Poynter is looking to understand larger parts of the journalism mission than just newspapers. "How can the Poynter Institute adapt its mission to meet the needs of journalism that is going on outside of these commercially based institutions?"<br />
<br />
Poynter recently completed acquistion of the last piece of a 40-acre parcel of undeveloped land just south of its St. Petersburg campus building and is thinking about ways to use it to further its educational mission, Poynter President Karen Dunlap told seminar participants. One idea she broached: Establishing a “Poynter lab” in partnership with technology companies. <br />
<br />
Acknowledging that philanthropy alone cannot sustain U.S. journalism as it presently exists, Dunlap asks seminar participants to nonetheless focus a session on new way foundations, private donors and the general public might play an increased role, as journalism begins to be thought of as a “public good” rather than merely a profitable business. <br />
<br />
==Ideas for journalistic renewal: SWAT teams and collaboration== <br />
<br />
At least two ideas were broached for journalistic renewal. <br />
<br />
*Fresh news that Journal-Register Corp. was saying it will close dailies in Bristol and New Britain, Conn., if they don’t find a buyer by the end of the year prompted Poynter faculty member Rick Edmonds to ask: “What if there were a SWAT team to go in and help New Britain and Bristol to create replacements for their newspaper?” <br />
<br />
*And Mike Philippe, of the Scripps Howard Foundation, suggested it might be time for news organizations to mount a public-awareness campaign “to promote what we do and remind people that we are at risk.” <br />
<br />
The newspaper business model which supported – and depended upon – community journalism is a “package which doesn’t work anymore,” said Diane McFarlin, publisher of the New York Times-owned Sarasota Herald-Tribune daily. “We have to deliver it in smaller pieces . . . it really does depend upon partnerships and collaborations . . . one level of collaboration is with profit – and non-profit – worlds.” <br />
<br />
Michael Novak suggested the creation of a philanthropic bridge – he called it a “foundation of foundations” – to make it easier for newspapers to make a faster transition to a paperless environment. “Many papers would like to do that, but they can’t,” said Novak. “Could a foundation or the government help the newspapers or subsidize them during that process of transition?” <br />
<br />
Novak then asked for a show of hands among 35 participants with their answer to this question, which he posed: “How many people think we will go to 80:20 paperless in the next 10 years?” Virtually every hand in the room went up, including the publishers of two good-sized daily newspapers. <br />
<br />
==Monitor will grow circulation as weekly: Yemma== <br />
<br />
Among participants in "Who Will Pay for the News," was John Yemma, new editor of The Christian Science Monitor, which in early November announced it would end daily print publication by spring. Yemma said The Monitor hopes to grow its circulation to 85,000 or 90,000 when it shifts to to weekly publication next year -- compared with 52,000 daily circulation today, Yemma said. And Yemma says the paper's international correspondents will be expected to feed a 24/7 website with breaking news -- a change from the print Monitor's historically analytical and somewhat timeless approach. "They are really going to have to be in the fray on a daily basis," Yemma says. <br />
<br />
Toward the end of Tuesday’s session, at least two voices spoke for investing in the teaching of news literacy in schools as a way of seeding the public’s appreciation of the connection between independent journalism and participatory democracy. At least three of the foundations represented – Scripps Howard, the Ethics and Excellence in Journalism Foundation and the Carnegie Corp. – routinely fund journalism education.<br />
<br />
==Millstein: Network collaboration required== <br />
<br />
There are multiple challenges facing legacy newspaper publishers as they move to the web, according to Lincoln Millstein, senior vp for digital media at Hearst Corp.'s newspapers. First, publishers need to learn how to "be at the end of the user's intent" for information. While a site like nytimes.com has 22 million unique users, he said, Yahoo has 170 million. "Online, we become nothing but niche publishers. We haven't achieved scale," he says. Newspapers need to achieve something of scale, says Millstein, and that will only be possible if set aside differences sand learn how to collaborate in networks. "We need to get away from the silo mentality," he said. "Single siloed newspaper publishers can't achieve scale without participating in someone else's network." <br />
<br />
"We need to figure out a way quickly to take down the silos," added Joe Bergantino, an award-winning veteran investigative reporter for WBZ-TV, Channel 4 in Boston who left earlier this year to develop a non-profit investigative operation for New England. <br />
<br />
Millstein illustrated why the partnership between Yahoo and 700 newspaper websites called the Newspaper Consortium makes advertising sense. Boston.com, the popular site owned by The Boston Globe, only reaches about 20 percent of the total Internet audiences in Boston in a given day. Yahoo, by contrast, reaches about 80 percent. That means there are lots of opportunities to put Boston-area advertisers on Yahoo pages to reach Boston-area consumers. But Yahoo doesn't have a Boston sales force. By partnering with Boston.com, Yahoo provides audiences, and Boston.com provides sales feet on the ground. <br />
<br />
Now, says Millstein, the Yahoo newspaper partners are trying to figure out how to share content. "I think that a network of quality publishers banding together -- that I think is sustainable." Millstein also said he was "not dismissing" a revenue stream from users, perhaps relayed via wireless carriers, who could offer high-quality premium content. "There's a huge play for a network of quality publishers," he said again. <br />
<br />
Hearst will roll out in 2009 a portable reading device, Millstein says. The company is also going to "proactively" manage down the circulation size of its metro daily papers, and increasingly focus on the days when editions are profitable -- Thursday, Friday and Sunday.<br />
<br />
==Scaling from niche specialties== <br />
<br />
Different news organizations have differnet specialities, observed Barbara E. Martinez, amanging editor/web for the soon-to-launch GlobalPost online international news source. Martinez's last job as at the Politico, which she noted is an example of "modular" journalism, along with a variety of speciality web sites. "If the corporations that are running media companies look for ways to tie together these successful efforts that are going on, we could start to see a model for sustaining journalism," she said. <br />
<br />
"There has to be scale in publishing," said Arthur W. Howe, of Verve Wireless. "We have to do it together. Collectively, our contnet and our brands work better together . . . there has to be a consortium, there has to be content shared virtically." Verve is working with Associated Press and local papers to deliver news and advertising messages to consumer cell phones that is localized based on the location of the phone, Howe says. He says the service had 35 million page views last month and should have 100 million by December. <br />
<br />
Yet Howe says mobile content and advertising is not going to save journalism. Howe said he had just spent a day with 12 people at a private meeting with a New York publisher, and there were no quick answers proposed. "It will be much tougher -- breathtaking change has to occur immediately," he said. "This is not something that can take months."<br />
<br />
Newspapers have never built an national advertising platform, said investor Thomas Russo, because publishers have been "fiercely independent." Now, the industry "needs to somehow get the story out about itself." Russo is a principal at Gardner, Russo & Gardner, in Lancaster, Penn.<br />
<br />
==Near consensus on the need to charge via a network== <br />
<br />
Through two days, Poynter seminar participants returned repeatedly to the question of whether, or how, the public might be expected to pay for informaion. <br />
<br />
The Christian Science Monitor intends to rely on web advertising -- and advertising in the weekly print addition -- as it gradually weans itself of a multi-million dollar annual subsidy from the Christian Science church, Yemma said. There are no plans to charge for web content, says Yemma, because "the evidence is that pay walls don't work in the news business." <br />
<br />
Not everyone agreed that paid content won't work, however. "There is a likelihood that people may pay for specialized content," said Marty Petty, publisher and executive vp of the St. Petersburg Times. "And I think that may be more true of the millenials, because they have a passion about things." <br />
<br />
"One of the biggest mistakes that we made is to not charge for news on the Internet," said Ginger Gadsden, morning anchor at WTSP-TV, Channel 10 in St. Petersburg, Fla. Yet she said she surveys interns and young adults at the station and none of them say they would be willing to pay for news online.<br />
<br />
"I think we will be heading toward that model," replied Darius Walker, New York bureau chief of CNN. "I don't know how it is going to work . . . I think in the future there will be pay Internet for news." Walker said CNN expects a downturn in advertising revenues in 2009, but noted that the cable network is slightly cushioned from that by the licensing revenues it receive from cable-TV systems which pay a per-subscriber fee to carry CNN. <br />
<br />
"Are we too far down the road to free?" asked Amy Mitchell, deputy director of the Pew-funded Project for Excellence in Journalism. "What about subscriptions?" She continued later in the day: "How can we start to demand some money for this journalism that we are producing . . . you would have to have some big brands that carry influence nationwide.” At a third point in the day, Mitchell wondered if foundations could be a catalyst to fund some sort of new infrastructure for journalism. <br />
<br />
"There should be some national organization to create a model for how to pay for news," MinnPost's Joel Kramer said at another point in the discussion. <br />
<br />
"How do you build a network?" asked Mike Phillipe, CEO of the Scripps Howard Foundation, and most recently editor of the new-defunct Cincinnati Post. "How do you convince a very independent-minded group of newspaper publishers that they have to get together?" Phillipe said he'd like to see foundations get together and fund "a piece of software that allows for a universal kind of sharing of resources . . . maybe we could pay for it and then give it to the community . . . a time of crisis is a great time to get things accomplished." While philanthropy might seed the sharing network, said Phillipe, the result has to serve a market. "How do you create incentives for a market-based solution?" he asked. <br />
<br />
The cost journalism needs to be reduced "by having people share what they do well," said Joel Kramer, editor/founder of MinnPost.com, a news website serving Minneapolis and the state of Minnesota. He said journalists need to come togehter to fund a solution of how to fund their work in the future including, Kramer said: <br />
<br />
*Getting the money from readers, whatever the model is. <br />
*How to get better results from advertising. Said Kramer: "The biggest problem we face is the advertisers will increasingly solve their problems without recourse to news." <br />
<br />
==Non-profit news -- two examples== <br />
<br />
Paul Steiger spent almost two decades as a senior editor at The Wall Street Journal, which sells 2 million daily print copies. When he left THe Journal to found ProPublica, a non-profit investigative journalism operation funded for $10 million a year from a single private donor, he wasn't sure what his impact would be in the new world of web journalism. Recently, MSNBC agreed to promote a Pro Publica story on its web front page -- and it garnered 880,000 "hits."<br />
<br />
Steiger, ProPublica's editor-in-chief, sees reason for optimism about the survival of journalism, despite the decline of U.S. newspapers. "You have great institutions sliding into the sea," he said. "And yo uhave other institutions starting up, with very different approaches . . . but they are going to get to some of the same places." For example, Steiger said he was recently told by Arianna Huffington, that she intends to set aside $1 million a year for investigative report on her Huffington Post website. <br />
<br />
"For a guy who spent 18 years running a 2-million circulation newspaper, having one story get 880,000 hits is pretty damn good," Steiger said. "Are we going to collaborate with MSNBC again? You bet."<br />
<br />
When GlobalPost, a Boston-based web operation focused on international news gathering, launches in early January, it will aim to earn most of its revenue from advertising and from syndication of its stories to newspapers and other publishing partners, according to Barbara Martinez, managing editor/web for GlobalPost. Although the website will be free, she says GlobalPost plans a "premium-content" portion of the site that will cost almost $199 a year to subscribers.<br />
<br />
Joel Kramer was once publisher of the Minneapolis Star Tribune, the major-market daily. When it was sold, he collected a few million dollars of severance. Last year, he raised foundation and private-donor money -- adding $250,000 of his own cash -- to start MinnPost.com, a quality-news website for Minnesota. He says the number of people willing to pay for the print newspaper form is declining quickly. Kramer says that his quality-news site is able to charge $15-per-thousand impressions ($15 CPM) for most of its advertising positions, vs. $1.50 for mass-market news sites. In the web contest for advertising dollars, he says, the people who suffer will be those who have "undifferentiated eyeballs." He adds: "You need to create a site that is closer to a club." <br />
<br />
Throughout the two-day gathering, Kramer sprinkled insights about what he's learned as a print editor-publisher turned web entrepreneur, where stories can be carefully measured by hits. Some tips: Detached, writing-from-Olympus style reporting gets far fewer hits than more conversational, personable style. Short stories and briefs get far more traffic than longer write ups. And frequent updating -- several times a day -- dramatically increases traffic to a given feature. <br />
<br />
==In India, Hindustani Times may barter up to 50% of 2009 advertising == <br />
<br />
HT Media Ltd., the Indian company which owns the mass-circulation New Delhi daily, the Hindustani Times, is taking a novel approach to revenue generation. This year, about 5% of its (U.S.$)300 million in revenues will come from barter arrangements – taking real estate or other items in exchange for running advertising – according to Rajiv Verma the company’s CEO. In 2009, as much of 50% of newspaper revenues may be barter, he says. The company hired investment bankers and other transaction experts who will quickly turn acquired assets for cash. Rajiv has a background in consumer-goods marketing and sales. <br />
<br />
India’s economy is the world’s fourth largest and it includes 300 million mobile phone users – second largest in the world. There are 50 million Internet users. However, 48% of advertising spending still goes to print and 41% to television in India. So Verma sees wireless and the Internet as the only areas for real growth. <br />
<br />
Right now, says Verma, Indian journalism is vibrant and hiring. But he assumes the trends hitting U.S. journalism now will hit India in a decade or so. And if journalism falters in India, he says, “if it begins to lose huge shareholder value, I think it will have to move to the state.” <br />
<br />
==Understanding the “millennial” generation”== <br />
<br />
On Tuesday morning, Poynter summit participants were treated to a short summary of research on the demographics and desires of the “millennial” generation – those U.S. adults who are now age 18-30. Poynter faculty member Kelly McBride, who regular speciality is journalistic ethics, said she had been surveying and would summarize research by the Pew Foundation and Magid Associates. The analysis is important, she said, because the age group is the first to have come of age entirely in the Internet era – and they are not big newspapers readers. So news organization who want them as users need to study them. <br />
<br />
Millenials are the largest marketing demographic group, McBride said. They spend several hours a day with a significant adult, rather than the 15 minutes a day spent by GenXers. They are relentlessly optimistic and positive. They think everyone’s a winner, they date and work in groups, get along with their parents, are required to volunteer and are expected to succeed. They are less religious than previous generations. <br />
<br />
Eighty-six percent of millenials are on the Internet daily – more than baby boomers but less than GenXers. They document their lives in pictures and messages four times as often as other generations and use real-time communication twice as much. They typically have a cell phone and camera in their pocket – or one device which does both. <br />
<br />
They grew up with reality TV, and with CNN. The defining moment of their childhood was Sept. 11, 2001. Their homework is online. The value humor, novelty, each other, entertainment, customization, the collective, the crowd, speed and outrageous behavior. <br />
<br />
"They believe that the system is going to work,” said McBride. “They believe that the government is going to respond. They trust information – if they can manipulate it – and they want to be their own editors . . . they love to share. They want to be able to share information. They love to pass things along." Overwhelmingly, says McBride, the top destination websites for millenials are ESPN.com, WikiPedia, YouTube, iTunes, the Perez Hilton site and gaming sites. If news organizations want to reach the millenials, McBride, concludes, one way to do it is through one of those sites. “The challenge is finding the path to deliver the content,” says McBride. <br />
<br />
“It isn’t that people aren’t interested in the news,” said Mike Orren, president and founder of PegasusNews.com, Dallas, Texas, a web news community. “They are just not interested in how we present it . . . they are interested in a world that is tailored to their interests.” <br />
<br />
==Action ideas – Kaiser goes direct== <br />
<br />
The Kaiser Family Foundation is launching a health news service which has already hired to journalists from former main-stream media news outlets, said Jill Braden Balderas, Kaiser’s managing editor. The decision illustrates a trend by non-government organizations with agendas – some outrightly political and some just focused on adding to the public’s knowledge on particular topics – to use the web to take their ideas directly to the public, rather than filtered through established news venues. <br />
<br />
“I’m investing in things that will seed ideas and make a different,” said participant Ruth Ann Harnisch, a former Tennessee television news reporter and anchor who retired two decades ago and now manages a family foundation build from a Wall Street hedge-fund fortune. “My most successful philanthropy is when you never ask me again.” <br />
<br />
Earlier this year, Harnish provide a grant to Kennesaw State University to test an idea called “RepJ.” The university is funding a fellowship for a young reporter who was dispatched to the small Minnesota city of Northfield. The goal is to see if the reporter, primarily using the web and extensive outreach to community groups and citizens, can gradually build a support community for civic journalism based on voluntary public subscription. <br />
<br />
William Bohlen, of the German Marshall Fund, described the private foundation’s intention to fund reporting projects which specifically advance U.S.-European understanding and relationships. <br />
<br />
==What is the role of philanthropy?== <br />
<br />
Philanthropic funding of U.S. media is novel idea. It was a major foundation, the Carnegie Corp., which provided seed financing for the Corporation for Public Broadcasting (CPB), the umbrella structure for the nation’s public television infrastructure, reminded Susan R. King, who now heads Carnegie’s journalism initiatives and strategy.<br />
<br />
“One business model for philanthropic funding journalism is to just fund it,” added Don Kimelman, of the Pew Foundation, which backs Amy Mitchell’s group and a major media research organization in Washington, D.C. He said that would mean moving beyond the traditional recipients of media funding, which have been primary CPB, National Public Radio, their affiliate stations and independent producers. <br />
<br />
Looking to philanthropy to fund or save the ongoing operations of journalism seems a stretch, said Susan King, of Carnegie. "Philanthropy ain't gonna do it,” she said. “We're an incubator, not an oxygen tank." She said funding educational efforts in journalism “funds a pipeline” of interest and expertise that has long-term benefits. <br />
<br />
The Collins Center for Public Policy, a Florida-based foundation chartered to help the state “find solutions to its toughest problems,” is looking at how to increase “community information capacities,” said seminar participant John DeVries.</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint&diff=374Blueprint2008-11-13T06:59:54Z<p>216.106.40.102: /* Building a collaborative, shared-user networkDecember 3-5, 2008Reynolds Journalism InstituteColumbia, Missouri */</p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
===Building a collaborative, shared-user network<br><br>December 3-5, 2008<br>Reynolds Journalism Institute<br>Columbia, Missouri===<br />
<h3><br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-participants WHO'S INVOLVED] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
</h3><br />
<hr><br />
<br />
[[Image:Rji-ideas.jpg|thumb|150px|left|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]<br />
<br />
<h4>A senior-level strategy session designed to blueprint the law, ownership, management, marketing and technology of a shared-user network for user-centric demographics, privacy-protected purchasing and advertising exchange and compensation. Come help make the market for digital information. </h4><br />
<br />
=YOU'RE INVITED=<br />
<H3>Please join us Dec. 3-5 at the [http://en.wikipedia.org/wiki/Missouri_School_of_Journalism largest and finest journalism school] in America . . . the [http://en.wikipedia.org/wiki/University_of_Missouri first public university west of the Mississippi] . . . at the [http://rji.missouri.edu/vision-and-mission/index.php first institution] dedicated to inventing, researching, shaping and sustaining the future of journalism . . . to help us draw the blueprint for the next great Internet innovation.</h3><br />
<br />
You're invited to "Blueprinting the Information Valet Economy," a unique, two-day, action-planning session designed to change the landscape for news and information-service providers, artists and publishers. We'll plan, join and start setting up the <i>Information Valet Economy,</i> where companies compete to provide personalized service to users, and make money referring their users to content -- and advertising -- from anywhere.<br />
<br />
==WHY IS 'BLUEPRINT' NEEDED? [http://rji.missouri.edu/fellows-program/densmore-b/stories/intro/index.php (WATCH VIDEO)]==<br />
<br />
The U.S. news industry struggles as print advertising moves elsewhere and web advertising's double-digit growth sputters. The industry can now rethink and relaunch its relationship with 50 million customers -- to become their "information valet" able to make money whether those users are buying services, information (including music and entertainment) or being paid for web seeking and contact with sponsored messages and advertising. <br />
*Consumers want a customized experience, but want to control and be compensated for use of demographic and usage profiles. <br />
*The Internet needs a user-focused system for sharing identity, exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a '''<i>New(s) Social Network.'''</i><br><br><br />
<br />
[[Image:Blueprint-banner.jpg|1000px|thumb|right|.]]<br />
<hr>[http://www.mediagiraffe.org/valet.pdf LEARN MORE ABOUT THE NEW(S) SOCIAL NETWORK] . . . [http://www.informationvalet.org READ THE INFORMATION VALET PROJECT BLOG] . . . . [http://feeds.feedburner.com/infovalet SUBCRIBE TO OUR RSS FEED]<HR><br />
<br />
[[Image:Ivp-conference-room.jpg|180px|thumb|left|Break-out rooms]]<br />
[[Image:Ivp-forum.jpg|180px|thumb|left|Forum-style discussions]]<br />
[[Image:Ivp-library.jpg|180px|thumb|left|Small-group collaboration]]<br />
<br />
==WHAT TO EXPECT==<br />
<br />
A fast-paced, informal, focused set of briefings, discussions and round-table, task-oriented breakout work sessions designed in two days. We'll lay out specifications, then draw a consensus, then draw a conceptual blueprint for a shared-user Internet network. It could coordinate next-generation advertising placement and compensation, consumer-centric demographic management (and privacy) and multi-site commerce -- all designed to sustain journalism and providing new value to traditional print news subscribers.<br />
<br />
On Dec. 4, breakout groups will start creating frameworks for the Information Valet economy in law, governance,marketing, advertising, technology, user identity and transactions. Our intention is not to proscribe a precise system, but rather to consider the new relationships the Internet enables among users and information providers -- why it is breaking some businesses, and creating others.<br />
<br />
==WHO SHOULD PARTICIPATE==<br />
<br />
If you are an executive or strategist in advertising, financial services, telecommunications, publishing, health-care or entertainment, public-policy or political expert, artist, marketer or privacy advocate you're likely to gain important new insights into the future of your business or passion by attending, "Blueprinting the Information Valet Economy."<br />
<br />
[http://rji.missouri.edu/image-library/stories/new-building/index.php VIEW ADDITIONAL PHOTOS]<br />
<br />
==TWO LEVELS OF PARTICIPATION==<br />
<ul><ul><br />
*Invited Members/collaborators -- Enterprise partners, institutions, individuals, donors or foundations who are likely to play a key role (money or time) in forming the Information Valet Service Corp. (IVSC). Reduced registration applies to this group, to make it clear that we are inviting them to consider contributing their time and institutional support as a result of what we all learn. <br />
<br><br />
*General participants -- Registration is open to the public, until we reach a limit beyond which active one-on-one interaction and participation could be difficult. <br />
<br />
<br />
</ul></ul><br><br />
<br />
==WHY NOW?==<br />
[[Image:All-thats-left.jpg|250px|thumb|right|[http://www.mediagiraffe.org/valet.pdf THE NEED]]]<br />
Today we face a challenge not just for democracy -- how to support independent, fact-based reporting -- but for our own enjoyment as well -- how to find, sort and encourage the information and entertain we enjoy as citizens and people. <br />
<br />
When people like Vint Cerf and Tim Berners-Lee helped invent key parts of the Internet and World Wide Web, no one foresaw that a one-time defense-industry experiment and academic research network would become a key engine of worldwide commerce.<br />
<br />
Their elegant inspiration -- protocols that did barely what was necessary, and nothing more, has fostered nearly two decades of furious, independent, free-market innovation. But we now know there are some missing pieces: <br />
<ul><ul><br />
<li>A way to get paid -- and pay for -- the exchange of small bits of value, across multiple websites. <br />
<br />
<li>The ability to selectively control and share your identity, when desired, to obtain a personalized web experience. <br />
<br />
<li>The freedom to choose from an array of service providers for such single-account, customized convenience, rather than be forced to a single provider.<br><br><br />
</ul></ul><br />
<br />
==TRANSFERRING VALUE -- THE SHARED-USER NETWORK==<br />
The technologists would call this federated authentication coupled with a four-party commerce network. We're calling it the [http://newsafternewspapers.blogspot.com/2008/10/infovalet-at-your-service.html Information Valet Project.] The Internet needs additional infrastructure which will update the role and effectiveness of advertising, enhance consumer privacy options, and enable the sharing of information commerce among publishers, producers and artists. [http://informationvalet.wordpress.com/about (READ MORE).]<br />
<br />
<br />
For an [http://densmore.newshare.com/wiki/index.php/Blueprint-program afternoon, a full day and a wrapup morning,] in the serenity of the Midwest prairie, and with the facilities of the just-opened, $31-million [http://rji.missouri.edu Donald W. Reynolds Journalism Institute] at our disposal, we'll hash out the governance, technologies, business models, marketing and financial operation of the Information Valet Service . . . who will own it and who will benefit.<br />
<br />
==TAKE CHARGE OF DISRUPTION==<br />
<br />
[[Image:Blueprint.jpg|180px|thumb|left|[http://www.flickr.com/photos/43802765@N00/313714321/ Photo/Flickr]]]<br />
<br />
If you are a senior executive or strategist in the news, telecommunications, wireless, technology, health care, financial services or entertainment businesses, we urge you to joining us. Because the Information Valet Project could change your business in ways you haven't imagined. For once, it's your chance to shape disruption to your advantage -- before it occurs.<br />
<br />
In the development of any transformative technology, a time arrives for collaboration that does not stop competition . . . but enables it -- by creating rules . . . and a level playing field. Whether it's settling on 60-cycles alternating current, or establishing the railroad-track guage, or the Bluetooth specifications . . . technology requires standardization before the real change begins.<br />
<br />
As a participant in "IVP Blueprint," you are accepting a challenge to lead this pattern again in creating crucial new standards . . . to add a new dimension to the Information Superhighway that rigorously respects personal privacy, yet takes Internet information commerce to a new level of sharing -- and competition.<br />
<br />
You may never have been to [http://en.wikipedia.org/wiki/Columbia_Missouri Columbia, Missouri.] And you may never return again. But please don't miss this chance to visit America's heartland, at a special time and for a critical reason. The connections you make, the ideas you'll share . . . and hatch . . . should inform your business and your life for years to come.<br />
<br />
==COSTS==<br />
<br />
We have streamlined the cost of convening "Blueprint," which includes dinner on Wednesday, lunch and dinner on Thursday and breakfast on both Thursday and Friday at the just-opened Hampton Inn, where our special room rate is $99.00 [http://hamptoninn.hilton.com/en/hp/groups/personalized/COUUMHX-RJS-20081203/index.jhtml (BOOK NOW)] when booked online. From the [https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 registration page,] you will be asked to pay (MasterCard or Visa only): <br />
<br />
*"Founding Collaborator" -- $75.00 -- If you received an email invitation before Oct. 16<br />
*"Project Collaborator" -- $95.00 -- If you plan an active, ongoing role <br />
*"Regular Participant" -- $125.00 -- If you're interested enough to come but not sure after that<br />
<br />
<br />
<hr><br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-invite&diff=367Blueprint-invite2008-11-10T01:38:34Z<p>216.106.40.102: </p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
===Building a collaborative, shared-user network<br><br>December 3-5, 2008<br>Reynolds Journalism Institute<br>Columbia, Missouri===<br />
<br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-participants WHO'S INVOLVED] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
<br />
<hr><br />
<br />
[[Image:Rji-ideas.jpg|thumb|150px|left|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]<br />
<br />
<h1>[http://densmore.newshare.com/wiki/index.php/Blueprint SUMMIT HOME PAGE]</h1><br />
<br />
==Original email invitation==<br />
<b>Here is the text of the original email invitation to "Blueprint the Information Valet Economy."</b><hr><br />
<br />
Dear editors, executives and entrepreneurs:<br />
<br />
If you thought that by spending a short time in Columbia, Mo., we could build a <br />
new, healthy age for journalism, would you make a modest time and financial <br />
investment and participate?<br />
<br />
I'm convinced we can do it, with three days to plan the launch of the <br />
Information Valet Project, a new, competitive business model for sustaining <br />
journalism. Will you help?<br />
<br />
We seek active participants in "Blueprinting the Information Valet Economy: <br />
Building a collaborative, shared-user network." We're gathering Dec. 3-5 at the <br />
new Donald W. Reynolds Journalism Institute at the Missouri School of <br />
Journalism.<br />
<br />
Take action now:<br />
<br />
READ NEWS RELEASE:<br />
http://tinyurl.com/6nbz9q<br />
<br />
WATCH VIDEO:<br />
http://rji.missouri.edu/fellows-program/densmore-b/stories/intro/index.php<br />
<br />
LEARN MORE AND REGISTER NOW:<br />
http://www.ivpblueprint.org<br />
<br />
Or, respond to this email to explain the role you'd like to play among up to 70 <br />
executives, technologists and information-industry strategists we expect will <br />
gather at this new University of Missouri research center.<br />
<br />
=========================<br />
BACKGROUND<br />
=========================<br />
<br />
WHO SHOULD PARTICIPATE<br />
<br />
If your passion is news, or you are a senior executive or strategist in the <br />
news, advertising, telecommunications, entertainment, wireless, technology, <br />
health care, financial services or entertainment industries, you'll want to <br />
consider joining us.<br />
<br />
Because the Information Valet Project could change your business in ways you <br />
haven't imagined. For once, it's your chance to shape disruption to your <br />
advantage -- before it occurs.<br />
<br />
So join participants from Lee Enterprises . . . MediaNews Group . . . the <br />
Berkman Center at Harvard University . . . as we outline a network for privacy, <br />
advertising, commerce, personalization -- and perhaps, too, getting paid for <br />
journalism that matters.<br />
<br />
Register from: http://www.ivpblueprint.org<br />
<br />
A NEED FOR CHANGE<br />
<br />
It's time to acknowledge that advertising -- as we know it -- is not going to <br />
sustain journalism -- as we have known it -- on the Internet. Both have got to <br />
change. And so must the fundamental outlook of news organizations.<br />
<br />
This unique, action-planning session is designed to change the landscape for <br />
news and information-service providers, creatives, artists and publishers. It's <br />
your chance to be involved from the start. On Dec. 4, breakout groups will <br />
start creating frameworks for the Information Valet economy in law, governance, <br />
marketing, advertising, technology, user identity and transactions.<br />
<br />
Our intention is not to proscribe a precise system, but rather to consider the <br />
new relationships the Internet enables among users and information providers -- <br />
why it is breaking some businesses, and creating others.<br />
<br />
THE SHARED-USER NETWORK<br />
<br />
Exactly what are we talking about creating?<br />
<br />
When people like Vint Cerf and Tim Berners-Lee helped invent key parts of the <br />
Internet and World Wide Web, no one foresaw that a one-time defense-industry <br />
experiment and academic research network would become a key engine of worldwide <br />
commerce.<br />
<br />
Their elegant inspiration -- protocols which did barely what was necessary, and <br />
nothing more, has fostered nearly two decades of furious, independent, <br />
free-market innovation. But we now know there are some missing pieces:<br />
<br />
-- A way to end the endless pattern of multiple user IDs, passwords, and <br />
accounts, and obtain a more customized web experience.<br />
<br />
-- The option to purchase -- and be paid -- for information transactions with a <br />
single account, recognized at most websites.<br />
<br />
-- The freedom to choose from an array of service providers for such <br />
single-account, customized convenience -- and privacy control.<br />
<br />
The technologists would call this federated authentication coupled with a <br />
four-party commerce network. We're calling it the Information Valet Project. <br />
http://informationvalet.wordpress.com/about<br />
<br />
The Information Valet Service should be a place where companies compete to <br />
provide personalized service to users, yet share those users, and where they <br />
make money referring those users to content -- and advertising -- from almost <br />
anywhere.<br />
<br />
NEW RELATIONSHIPS<br />
<br />
The U.S. news industry struggles as print advertising moves elsewhere and web <br />
advertising's double-digit growth sputters. The industry needs to rethink and <br />
relaunch its relationship with 50 million customers -- to become their <br />
"information valet" able to make money whether those users are buying services, <br />
information (including music and entertainment) or being paid for web seeking <br />
and for contact with sponsored messages and advertising.<br />
<br />
Consumers want a customized experience, but want to control and be compensated <br />
for use of demographic and usage profiles.<br />
<br />
The Internet needs a user-focused system for sharing identity, exchanging and <br />
settling value (including payments), for digital information. The system should <br />
allow multiple "Information Valets" to compete for and serve customers with <br />
varied topical interests and appetites for demographic sharing.<br />
<br />
WHERE WE'RE MEETING<br />
<br />
We'll be meeting amid the nation's largest and perhaps finest journalism school <br />
and at the oldest land-grant university west of the Mississippi River.<br />
<br />
"Blueprint" participants will be nestled within the forums, meeting rooms and <br />
open spaces of the Reynolds Journalism Institute, which opened in September <br />
through a $31-million gift from the Donald W. Reynolds Foundation. It's <br />
dedicated to inventing, researching, shaping and sustaining the future of news.<br />
<br />
For an afternoon, a full day and a wrapup morning, in the serenity of the <br />
Midwest prairie, we'll hash out the governance, technologies, business models, <br />
marketing and financial operation of the Information Valet Service . . . who <br />
will own it and who will benefit.<br />
<br />
COLLABORATION AND COMPETITION<br />
<br />
In the development of any transformative technology, a time arrives for <br />
collaboration which does not stop competition . . . but enables it . . . by <br />
creating rules . . . and a level playing field. Whether it's settling on 60 <br />
cycles AC, or the railroad-track guage, or the Bluetooth specifications . . . <br />
technology requires standardization before the real change begins.<br />
<br />
As a participant in "IVP Blueprint," you are accepting a challenge to lead this <br />
pattern again . . . to add a new dimension to the Information Superhighway that <br />
respects personal privacy, yet takes Internet information commerce to a new <br />
level of sharing -- and competition.<br />
<br />
You may never have been in Columbia, Missouri, before. And you may never return <br />
again. But if you miss this chance to visit America's heartland, at a special <br />
time and for a critical reason, you may miss birthing of a new, free market for <br />
digital information.<br />
<br />
To learn more about what to expect, who's invited, how they'll participate, and <br />
why "Blueprinting the Information Valet Economy" is happening now, point your <br />
browser to: http://www.ivpblueprint.org for program, travel and registration <br />
details.<br />
<br />
I look forward to hearing from you by phone or email.<br />
<br />
-- bill<br />
<br />
<hr><br />
Bill Densmore, 2008-2009 Fellow<br>Reynolds Journalism Institute<br><br />
201 RJI Hall<br><br />
University of Missouri<br><br />
Columbia MO 65211<br><br />
573-882-9812 / VOICE MAIL/CELL: 617-448-6600<br><br />
densmorew@rjionline.org<br><br />
<br />
MAKING THE MARKET FOR DIGITAL INFORMATION:<br><br />
http://www.informationvalet.org <br><br />
http://journalism.missouri.edu/news/2008/09-05-reynolds-institute.html <br><br />
http://www.mediagiraffe.org/valet.pdf</div>216.106.40.102http://www.newshare.com/wiki/index.php?title=Blueprint-invite&diff=366Blueprint-invite2008-11-10T01:36:29Z<p>216.106.40.102: </p>
<hr />
<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
===Building a collaborative, shared-user network<br><br>December 3-5, 2008<br>Reynolds Journalism Institute<br>Columbia, Missouri===<br />
<br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-participants WHO'S INVOLVED] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
<br />
<hr><br />
<br />
[[Image:Rji-ideas.jpg|thumb|150px|left|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]<br />
<br />
<h1>[http://densmore.newshare.com/wiki/index.php/Blueprint SUMMIT HOME PAGE</h1><br />
<br />
<br />
Dear editors, executives and entrepreneurs:<br />
<br />
If you thought that by spending a short time in Columbia, Mo., we could build a <br />
new, healthy age for journalism, would you make a modest time and financial <br />
investment and participate?<br />
<br />
I'm convinced we can do it, with three days to plan the launch of the <br />
Information Valet Project, a new, competitive business model for sustaining <br />
journalism. Will you help?<br />
<br />
We seek active participants in "Blueprinting the Information Valet Economy: <br />
Building a collaborative, shared-user network." We're gathering Dec. 3-5 at the <br />
new Donald W. Reynolds Journalism Institute at the Missouri School of <br />
Journalism.<br />
<br />
Take action now:<br />
<br />
READ NEWS RELEASE:<br />
http://tinyurl.com/6nbz9q<br />
<br />
WATCH VIDEO:<br />
http://rji.missouri.edu/fellows-program/densmore-b/stories/intro/index.php<br />
<br />
LEARN MORE AND REGISTER NOW:<br />
http://www.ivpblueprint.org<br />
<br />
Or, respond to this email to explain the role you'd like to play among up to 70 <br />
executives, technologists and information-industry strategists we expect will <br />
gather at this new University of Missouri research center.<br />
<br />
=========================<br />
BACKGROUND<br />
=========================<br />
<br />
WHO SHOULD PARTICIPATE<br />
<br />
If your passion is news, or you are a senior executive or strategist in the <br />
news, advertising, telecommunications, entertainment, wireless, technology, <br />
health care, financial services or entertainment industries, you'll want to <br />
consider joining us.<br />
<br />
Because the Information Valet Project could change your business in ways you <br />
haven't imagined. For once, it's your chance to shape disruption to your <br />
advantage -- before it occurs.<br />
<br />
So join participants from Lee Enterprises . . . MediaNews Group . . . the <br />
Berkman Center at Harvard University . . . as we outline a network for privacy, <br />
advertising, commerce, personalization -- and perhaps, too, getting paid for <br />
journalism that matters.<br />
<br />
Register from: http://www.ivpblueprint.org<br />
<br />
A NEED FOR CHANGE<br />
<br />
It's time to acknowledge that advertising -- as we know it -- is not going to <br />
sustain journalism -- as we have known it -- on the Internet. Both have got to <br />
change. And so must the fundamental outlook of news organizations.<br />
<br />
This unique, action-planning session is designed to change the landscape for <br />
news and information-service providers, creatives, artists and publishers. It's <br />
your chance to be involved from the start. On Dec. 4, breakout groups will <br />
start creating frameworks for the Information Valet economy in law, governance, <br />
marketing, advertising, technology, user identity and transactions.<br />
<br />
Our intention is not to proscribe a precise system, but rather to consider the <br />
new relationships the Internet enables among users and information providers -- <br />
why it is breaking some businesses, and creating others.<br />
<br />
THE SHARED-USER NETWORK<br />
<br />
Exactly what are we talking about creating?<br />
<br />
When people like Vint Cerf and Tim Berners-Lee helped invent key parts of the <br />
Internet and World Wide Web, no one foresaw that a one-time defense-industry <br />
experiment and academic research network would become a key engine of worldwide <br />
commerce.<br />
<br />
Their elegant inspiration -- protocols which did barely what was necessary, and <br />
nothing more, has fostered nearly two decades of furious, independent, <br />
free-market innovation. But we now know there are some missing pieces:<br />
<br />
-- A way to end the endless pattern of multiple user IDs, passwords, and <br />
accounts, and obtain a more customized web experience.<br />
<br />
-- The option to purchase -- and be paid -- for information transactions with a <br />
single account, recognized at most websites.<br />
<br />
-- The freedom to choose from an array of service providers for such <br />
single-account, customized convenience -- and privacy control.<br />
<br />
The technologists would call this federated authentication coupled with a <br />
four-party commerce network. We're calling it the Information Valet Project. <br />
http://informationvalet.wordpress.com/about<br />
<br />
The Information Valet Service should be a place where companies compete to <br />
provide personalized service to users, yet share those users, and where they <br />
make money referring those users to content -- and advertising -- from almost <br />
anywhere.<br />
<br />
NEW RELATIONSHIPS<br />
<br />
The U.S. news industry struggles as print advertising moves elsewhere and web <br />
advertising's double-digit growth sputters. The industry needs to rethink and <br />
relaunch its relationship with 50 million customers -- to become their <br />
"information valet" able to make money whether those users are buying services, <br />
information (including music and entertainment) or being paid for web seeking <br />
and for contact with sponsored messages and advertising.<br />
<br />
Consumers want a customized experience, but want to control and be compensated <br />
for use of demographic and usage profiles.<br />
<br />
The Internet needs a user-focused system for sharing identity, exchanging and <br />
settling value (including payments), for digital information. The system should <br />
allow multiple "Information Valets" to compete for and serve customers with <br />
varied topical interests and appetites for demographic sharing.<br />
<br />
WHERE WE'RE MEETING<br />
<br />
We'll be meeting amid the nation's largest and perhaps finest journalism school <br />
and at the oldest land-grant university west of the Mississippi River.<br />
<br />
"Blueprint" participants will be nestled within the forums, meeting rooms and <br />
open spaces of the Reynolds Journalism Institute, which opened in September <br />
through a $31-million gift from the Donald W. Reynolds Foundation. It's <br />
dedicated to inventing, researching, shaping and sustaining the future of news.<br />
<br />
For an afternoon, a full day and a wrapup morning, in the serenity of the <br />
Midwest prairie, we'll hash out the governance, technologies, business models, <br />
marketing and financial operation of the Information Valet Service . . . who <br />
will own it and who will benefit.<br />
<br />
COLLABORATION AND COMPETITION<br />
<br />
In the development of any transformative technology, a time arrives for <br />
collaboration which does not stop competition . . . but enables it . . . by <br />
creating rules . . . and a level playing field. Whether it's settling on 60 <br />
cycles AC, or the railroad-track guage, or the Bluetooth specifications . . . <br />
technology requires standardization before the real change begins.<br />
<br />
As a participant in "IVP Blueprint," you are accepting a challenge to lead this <br />
pattern again . . . to add a new dimension to the Information Superhighway that <br />
respects personal privacy, yet takes Internet information commerce to a new <br />
level of sharing -- and competition.<br />
<br />
You may never have been in Columbia, Missouri, before. And you may never return <br />
again. But if you miss this chance to visit America's heartland, at a special <br />
time and for a critical reason, you may miss birthing of a new, free market for <br />
digital information.<br />
<br />
To learn more about what to expect, who's invited, how they'll participate, and <br />
why "Blueprinting the Information Valet Economy" is happening now, point your <br />
browser to: http://www.ivpblueprint.org for program, travel and registration <br />
details.<br />
<br />
I look forward to hearing from you by phone or email.<br />
<br />
-- bill<br />
<br />
-------------------------------------<br />
Bill Densmore, 2008-2009 Fellow<br />
Reynolds Journalism Institute<br />
201 RJI Hall<br />
University of Missouri<br />
Columbia MO 65211<br />
573-882-9812 / VOICE MAIL/CELL: 617-448-6600<br />
densmorew@rjionline.org<br />
<br />
MAKING THE MARKET FOR DIGITAL INFORMATION:<br />
http://www.informationvalet.org<br />
http://journalism.missouri.edu/news/2008/09-05-reynolds-institute.html<br />
http://www.mediagiraffe.org/valet.pdf</div>216.106.40.102