Privacy vs. identified user: Profiling for personalization -- Agents Inc.
Profiling for marketing demographics -- I/Pro
Central vs. distributed database: Who owns customer?

Confusing roles; separating roles
Data collection: I/Pro, Clickshare, Next Century, NetCount
Data verification: BPA, ABC, Webtrack, I/Pro
Data manipulation: Interse, I/Pro, NetCount, ABC, BPA
tie to credit relationship

Data integrity, comparability
Standardized format ("apples to apples")
Who owns/controls "visit" and profile information?
How can it be used?
Where are names/addresses stored?
Where are access ("visit") or billing records stored?

User experience
Registration required: But how? Off-site vs. on-site
How many extra steps, how often? -- multiple site
Intrusive or background? -- "test drive"; Profiling for marketing demographics -- I/Pro
Central vs. distributed database: Who owns customer?

Confusing roles; separating roles
Data collection: I/Pro, Clickshare, Next Century, NetCount
Data verification: BPA, ABC, Webtrack, I/Pro
Data manipulation: Interse, I/Pro, NetCount, ABC, BPA
tie to credit relationship

Data integrity, comparability
Standardized format ("apples to apples")
Who owns/controls "visit" and profile information?
How can it be used?
Where are names/addresses stored?
Where are access ("visit") or billing records stored?

User experience
Registration required: But how? Off-site vs. on-site
How many extra steps, how often? -- multiple site
Intrusive or background? -- "test drive"; Central vs. distributed database: Who owns customer?

Confusing roles; separating roles
Data collection: I/Pro, Clickshare, Next Century, NetCount
Data verification: BPA, ABC, Webtrack, I/Pro
Data manipulation: Interse, I/Pro, NetCount, ABC, BPA
tie to credit relationship

Data integrity, comparability
Standardized format ("apples to apples")
Who owns/controls "visit" and profile information?
How can it be used?
Where are names/addresses stored?
Where are access ("visit") or billing records stored?

User experience
Registration required: But how? Off-site vs. on-site
How many extra steps, how often? -- multiple site
Intrusive or background? -- "test drive"
Confusing roles; separating roles: Data collection: I/Pro, Clickshare, Next Century, NetCount
Data verification: BPA, ABC, Webtrack, I/Pro
Data manipulation: Interse, I/Pro, NetCount, ABC, BPA
tie to credit relationship

Data integrity, comparability
Standardized format ("apples to apples")
Who owns/controls "visit" and profile information?
How can it be used?
Where are names/addresses stored?
Where are access ("visit") or billing records stored?

User experience
Registration required: But how? Off-site vs. on-site
How many extra steps, how often? -- multiple site
Intrusive or background? -- "test drive"; Data verification: BPA, ABC, Webtrack, I/Pro
Data manipulation: Interse, I/Pro, NetCount, ABC, BPA
tie to credit relationship

Data integrity, comparability
Standardized format ("apples to apples")
Who owns/controls "visit" and profile information?
How can it be used?
Where are names/addresses stored?
Where are access ("visit") or billing records stored?

User experience
Registration required: But how? Off-site vs. on-site
How many extra steps, how often? -- multiple site
Intrusive or background? -- "test drive"; Data manipulation: Interse, I/Pro, NetCount, ABC, BPA
tie to credit relationship

Data integrity, comparability
Standardized format ("apples to apples")
Who owns/controls "visit" and profile information?
How can it be used?
Where are names/addresses stored?
Where are access ("visit") or billing records stored?

User experience
Registration required: But how? Off-site vs. on-site
How many extra steps, how often? -- multiple site
Intrusive or background? -- "test drive"; tie to credit relationship

Data integrity, comparability
Standardized format ("apples to apples")
Who owns/controls "visit" and profile information?
How can it be used?
Where are names/addresses stored?
Where are access ("visit") or billing records stored?

User experience
Registration required: But how? Off-site vs. on-site
How many extra steps, how often? -- multiple site
Intrusive or background? -- "test drive"
Data integrity, comparability: Standardized format ("apples to apples")
Who owns/controls "visit" and profile information?
How can it be used?
Where are names/addresses stored?
Where are access ("visit") or billing records stored?

User experience
Registration required: But how? Off-site vs. on-site
How many extra steps, how often? -- multiple site
Intrusive or background? -- "test drive"; Who owns/controls "visit" and profile information?
How can it be used?
Where are names/addresses stored?
Where are access ("visit") or billing records stored?

User experience
Registration required: But how? Off-site vs. on-site
How many extra steps, how often? -- multiple site
Intrusive or background? -- "test drive"; How can it be used?
Where are names/addresses stored?
Where are access ("visit") or billing records stored?

User experience
Registration required: But how? Off-site vs. on-site
How many extra steps, how often? -- multiple site
Intrusive or background? -- "test drive"; Where are names/addresses stored?
Where are access ("visit") or billing records stored?

User experience
Registration required: But how? Off-site vs. on-site
How many extra steps, how often? -- multiple site
Intrusive or background? -- "test drive"; Where are access ("visit") or billing records stored?

User experience
Registration required: But how? Off-site vs. on-site
How many extra steps, how often? -- multiple site
Intrusive or background? -- "test drive"
User experience: Registration required: But how? Off-site vs. on-site
How many extra steps, how often? -- multiple site
Intrusive or background? -- "test drive"

Audience-measurement challenges