Publisher/system vendor benefits:

Publisher "owns" users
  • User demographic data local; page-access data systemwide.
    Distributed information, copyright
  • Information resides locally; available globally; copyright preserved
    Shared transaction settlement automated
  • Near-automatic sharing of users/revenues with other publishers
    Audience-measurement facility built in
  • Provides "identifiable user," apples-to-apples measurement for multiple enabled sites
    System architecture scalable
  • Authentication/tracking/settlement backend expands to redundant, worldwide servers
    Multi-vendor, multi-source elements
  • Serving, database, billing, settlement, audience-measurement, content.