Unresolved service issues

Records ownership

May Clickshare sell records of anonymous user access to specific publisher's pages?

Referral fee -- retail markup

Retail markup rate must be established by publishers, not by Clickshare

Data exchange

Transfer methodology/protocol standard to third parties (audience measurement, demographic aggregators) unsettled:

• TC/IP via Interent?
• Proprietary wire?
• Physical medium?
• Working with The Interactive Alliance, I/PRO, others