- Make the Internet the easiest and best way for consumers to
obtain the quality information products they want.
- EASY -> one-ID, one-click simplicity
- BEST -> a free market among independent publishers
- open pricing model
- Subscription, free or "by click"
- Levels of advertising intrusion
- Data tools for personalization
- A new way to direct market: Pay-per-view ads
- User management, not digital cash