Privacy vs. identified user: Profiling for personalization
Marketing demographics
Content financing (subscription, per item, sponsored)

Data quality
standardized ("apples to apples")
independently auditable (like ABC, BPA)
cross-server, cross-site
tie to credit relationship

Data control and access
Who owns/controls "visit" and profile information?
How can it be used?
Where are names/addresses stored?
Where are access ("visit") or billing records stored?

User interface
Registration required: But how?
How many extra steps, how often?
Intrusive or background?; Marketing demographics
Content financing (subscription, per item, sponsored)

Data quality
standardized ("apples to apples")
independently auditable (like ABC, BPA)
cross-server, cross-site
tie to credit relationship

Data control and access
Who owns/controls "visit" and profile information?
How can it be used?
Where are names/addresses stored?
Where are access ("visit") or billing records stored?

User interface
Registration required: But how?
How many extra steps, how often?
Intrusive or background?; Content financing (subscription, per item, sponsored)

Data quality
standardized ("apples to apples")
independently auditable (like ABC, BPA)
cross-server, cross-site
tie to credit relationship

Data control and access
Who owns/controls "visit" and profile information?
How can it be used?
Where are names/addresses stored?
Where are access ("visit") or billing records stored?

User interface
Registration required: But how?
How many extra steps, how often?
Intrusive or background?
Data quality: standardized ("apples to apples")
independently auditable (like ABC, BPA)
cross-server, cross-site
tie to credit relationship

Data control and access
Who owns/controls "visit" and profile information?
How can it be used?
Where are names/addresses stored?
Where are access ("visit") or billing records stored?

User interface
Registration required: But how?
How many extra steps, how often?
Intrusive or background?; independently auditable (like ABC, BPA)
cross-server, cross-site
tie to credit relationship

Data control and access
Who owns/controls "visit" and profile information?
How can it be used?
Where are names/addresses stored?
Where are access ("visit") or billing records stored?

User interface
Registration required: But how?
How many extra steps, how often?
Intrusive or background?; cross-server, cross-site
tie to credit relationship

Data control and access
Who owns/controls "visit" and profile information?
How can it be used?
Where are names/addresses stored?
Where are access ("visit") or billing records stored?

User interface
Registration required: But how?
How many extra steps, how often?
Intrusive or background?; tie to credit relationship

Data control and access
Who owns/controls "visit" and profile information?
How can it be used?
Where are names/addresses stored?
Where are access ("visit") or billing records stored?

User interface
Registration required: But how?
How many extra steps, how often?
Intrusive or background?
Data control and access: Who owns/controls "visit" and profile information?
How can it be used?
Where are names/addresses stored?
Where are access ("visit") or billing records stored?

User interface
Registration required: But how?
How many extra steps, how often?
Intrusive or background?; How can it be used?
Where are names/addresses stored?
Where are access ("visit") or billing records stored?

User interface
Registration required: But how?
How many extra steps, how often?
Intrusive or background?; Where are names/addresses stored?
Where are access ("visit") or billing records stored?

User interface
Registration required: But how?
How many extra steps, how often?
Intrusive or background?; Where are access ("visit") or billing records stored?

User interface
Registration required: But how?
How many extra steps, how often?
Intrusive or background?
User interface: Registration required: But how?
How many extra steps, how often?
Intrusive or background?

Audience-measurement challenges