Audience-measurement challenges

Privacy vs. identified user
  • Profiling for personalization
  • Marketing demographics
  • Content financing (subscription, per item, sponsored)

    Data quality
  • standardized ("apples to apples")
  • independently auditable (like ABC, BPA)
  • cross-server, cross-site
  • tie to credit relationship

    Data control and access
  • Who owns/controls "visit" and profile information?
  • How can it be used?
  • Where are names/addresses stored?
  • Where are access ("visit") or billing records stored?

    User interface
  • Registration required: But how?
  • How many extra steps, how often?
  • Intrusive or background?